Japanese Inbound & Outbound Travel Market Update
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1 / Japanese Inbound & Outbound Travel Market Update Japan Association of Travel Agents May 2017
2 Global Trend (results) International Tourists Arrival: 1,235 million Average Annual Growth Rate: 3.9% ( ) By Region Europe 620 M 2% Asia & the Pacific 300 M 8% Americas 200 M 4% Africa 58 M 8% Middle East 54 M 4% Source: UNWTO
3 million 百万人 Global Trend (forecast) 南アジア 太平洋 S Asia & Pacific 中東 Middle East アフリカ Africa NE Asia & SE Asia アメリカ Americas Europe 北東アジア 東南アジア ヨーロッパ 949 million 1.36 billion 1.81 billion 480 million 318 million Share International tourists arrivals of Asia-Pacific % million % % Source: UNWTO
4 Japanese Inbound & Outbound Travel (Unit: Thousand) Inbound Outbound SARS Lehman Shock Liberalization of Travel Plaza Accord Visit Japan Campaign Great Earthquake Source: JNTO
5 Japan s Inbound by Nationals (2016) Europe 5USA 1.24M (5.2%) 1China 6.37M (26.5%) 6 Thai 0.90M (3.7%) 4Hong Kong 1.84M (7.7%) Asia 20.10M(83.6%) East Asia 17.47M(72.7%) Southeast Asia 2.51M(10.4%) 3Taiwan 4.17M (17.3%) Total M 2Korea 5.09M (21.2%) Source: JNTO
6 (Unit: Thousand) Japan s Inbound by Nationals (2016) Korea China Taiwan Hong Kong Thailand USA th Japan Foundation for International Tourism
7 Number of Visits by Nationals China 59,0 16,6 6,9 11,0 6,5 Viet Nam 55,8 20,3 6,6 10,1 7,1 Indonesia 51,8 19,0 8,7 13,5 7,0 Malaysia 48,3 18,0 9,1 14,3 10,3 India 48,2 16,1 6,7 17,0 12,0 Philippines 45,5 21,8 9,8 16,0 6,9 All Regions 40,7 17,4 9,6 18,9 13,3 Thailand 35,1 21,8 10,4 22,6 10,0 Korea 33,0 20,3 11,0 18,9 16,8 Singapore 27,5 19,4 10,7 21,7 20,7 Hong Kong 18,9 13,0 13,6 32,4 22,1 Taiwan 18,8 17,5 12,6 30,9 20, st Time 2nd Time 3rd Time 4-9 Times 10 Times or More Source: Japan Tourism Agency
8 (Unit: Thousand) Chinese Outbound Travel T Total excl. HK &Macau (Ten thousands) Thailand Korea Japan Taiwan Source: UNWTO
9 (Unit: Thousand) Korean Outbound Travel Total China Japan USA Thailand Source: UNWTO
10 Japanese Outbound Travel (Unit: Thousand) USA China Korea Taiwan Thailand Source: UNWTO
11 Japanese Outbound Travel by Age (2015) 15,6% 8,9% 4,9% 13,3% [Share of Seniors] NZ (47%) Canada (35%) Spain (34%) ME, Africa (30%) 17,8% 18,7% 20,8% over [Share of Repeaters] 2-3 times (12%) 4-5 times (12%) 6-9 times (16%) times (24%) 20 times (30%) Source: Ministry of Justice, JTB Report 2016
12 Liberalization of Travel 1964 Japanese overseas travel was liberalized Ten-million plan to send 10 million to abroad Outbound exceeded 10 million Group tourist visa for Chinese Visit Japan Campaign to promote inbound tourism Individual tourist visa for Chinese 2013 Visa waiver for Thai & Malaysian 2014 Visa waiver for Indonesian with IC passport Most nationals from Asia, Europe & Americas are visa-free.
13 Relaxation of Tax for Tourists 2014 Consumption tax exempted for consumable products. Downtown duty-free shop opened in Tokyo, Fukuoka Minimum purchase for consumption tax exemption 10,000 5, Duty-free at arrival airport About 40,000 tax-free shops around Japan Another downtown duty-free shop opened in Tokyo.
14 Consumption by Foreigners Vietnam \44B Malaysia \52B Singapore \59B USA \181B 5.2% Canada \42B France \48B UK \53B Australia \110B Thailand \115B Philippines \39B Source:Japan Tourism Agency Indonesia Germany \37B \31B USA \213B Hong Kong \295B [PERCENTAGE] Korea \358B [PERCENTAGE] Others \179B \3.7 trillion Spent by Foreigners In 2016 Taiwan \525B [PERCENTAGE] China \1,475B [PERCENTAGE]
15 Per Capita Spending in JPY and in Local Currency In JPY YoY In Local YoY China 231, % Taiwan 125, % Korea 70, % Hong Kong 160, % USA 171, % All regions 155, % RMB14, % TWD37, % KRW755, % HKD11, % USD1, % USD1, % Source: Japan Tourism Agency
16 From Shopping to Experiencing?
17 Consumption Trends [All Nationalities] - Shopping (38%), Hotels (27%), Food (20%), Transport (11%) [Country Specific] - China: Shopping (53%), Hotels (19%), Food (17%) - Korea: Shopping (28%), Hotels (31%), Food (25%) - Taiwan: Shopping (37%), Hotels (27%), Food (21%) - USA: Shopping (15%), Hotels (41%), Food (24%) - UK: Shopping (13%), Hotels (44%), Food (23%) [Per Capita] Australia (\246,866), China (\231,504), Spain (\224,072), Italy (\198,000), France (\189,006), Vietnam (\186,138) Source: Japan Tourism Agency
18 Airport Concessions Local Specialty Restaurant Fukuoka Airport April 2019 Niigata Airport Under review Kansai & Osaka Airports, April 2016 Hiroshima Airport Under review 7 Airports in Hokkaido 2020 Sendai Airport July 2016 Shizuoka Airport 2019 Takamatsu Airport April 2018 Walk-through Duty-free in KIX
19 KIX Network in IATA 2017 Summer Connected with 32 cities(!) in mainland China Source: Kansai Airports
20 Government s Goals for Tourism (March 2016) Inbound arrivals 19.7M 40M 60M Consumption by foreigners \3.5T \8T \15T Stays in regional areas 28.2M 70M 130M Foreign repeaters 11.6M 24M 36M Consumption by Japanese \20.4T \21T \22T
21 Metropolitan Airports Expansion Plan By 2020 Beyond 2020 New Runway Runway Capacity +13 thousand/yr. Haneda Flight Route +23~26 thousand/yr. Air Traffic Control +20 thousand/yr. Runway Extension New Runway Narita High-speed Exit Taxiway +20 thousand/yr. Shorter Night Curfew +α Total 750 thousand/yr.+80 thousand/yr. Additional 220 slots/day Source: Ministry of Land, Infrastructure, Transport and Tourism
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23 訪日中国人の年齢 性別構成
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