2018 ONE SHOW FINALISTS

Transcription

1 ( ANÓNIMO ) / MEXICO CITY Websites Organización CADENA ARRIBAMEXICO.ORG 180LA / LOS ANGELES+ CUT & RUN / SANTA MONICA+ ELECTRIC THEATRE COLLECTIVE / SANTA MONICA+ EXPEDIA / BELLEVUE Video Expedia Visit Britain 180LA / LOS ANGELES+ CUT & RUN / SANTA MONICA+ EXPEDIA / BELLEVUE+ FRIEND LONDON / LONDON UX / UI User Experience Expedia Visit Britain 360I / NEW YORK Craft Photography New Orleans Tourism Marketing Corporation Leave With A Story 72ANDSUNNY / LOS ANGELES Craft Art Direction Mayor's Fund for Los Angeles LA Original ACNE / STOCKHOLM+ IKEA CREATIVE HUB / STOCKHOLM Branded Social Post Real-Time Response IKEA IKEA s response to Balenciaga 1

2 ADAM&EVEDDB / LONDON Online s & Video Long Form Single Gaming Innovation in Gaming Social Influencer Marketing Influencer Marketing Multi-Channel Television Long Form Single Marmite The Gene Project FIFA More Than A Game FIFA More Than A Game FIFA More Than A Game Marmite The Gene Project ADAM&EVEDDB / NEW YORK+ HELO / NEW YORK+ EXILE / NEW YORK Social Influencer Marketing Influencer Marketing Single Channel Samsung Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. AKESTAM HOLST / STOCKHOLM Video IKEA Sweden Irresistibly pointless trueview ads Publishing Magazine Single Innovation in Print Craft Printing / Production IKEA Sweden IKEA Pee Ad IKEA Sweden IKEA Pee Ad IKEA Sweden IKEA Pee Ad AKESTAM HOLST / STOCKHOLM+ FLICKORNA LARSSON / STOCKHOLM Broadcast Any Length Single EuroPride 2018 The Voice of Change 2

3 AKQA / PORTLAND+ AMAZON D1 / SEATTLE Innovation in Experiential Amazon Echo Escape AKQA / SHANGHAI+ FNLPRJCT / KUALA LUMPUR+ RECROOM / KUALA LUMPUR UX / UI Craft Dynamic Data Visualization Nike Greater China My Sole Story ALMAPBBDO / SÃO PAULO Innovation in Online UX / UI Web User Experience Craft Sound Craft Music / Sound Craft Art Direction Craft Illustration Websites Craft Art Direction Getty Images Nosferatu Getty Images Nosferatu Getty Images Nosferatu Getty Images Nosferatu Kiss FM The Book of Rock Kiss FM The Book of Rock Getty Images Nosferatu Alpargatas Made of Brazilian Summer AMBER CHINA / SHANGHAI Craft Illustration ASD Ammeloo Chef's Edition Knife series ChopChop1.0_ AtomicBombPig Craft Illustration ASD Ammeloo Chef's Edition Knife series ChopChop1.0_ DynamicCow 3

4 AMVBBDO / LONDON+ LADBIBLE / LONDON Social Engagement Community Building LADbible & Plastic Ocean Trash Isles AMVBBDO / LONDON+ SI HULBERT / LONDON Custom Content Mars Confectionery Snickers The Hunger Spotter AMVBBDO / LONDON+ SOMESUCH & CO / LONDON Integrated Branding Integrated Branding Online Essity Libresse Bodyform #Blood Normal Essity Libresse Bodyform #Blood Normal AMVBBDO / LONDON+ UNLTD. PRODUCTIONS / LONDON+ 750MPH / LONDON Online Branded Podcast National Counter Terrorism Police Code Severe APPLE / CUPERTINO Television Long Form Single Apple Inc. Barbers APPLE / CUPERTINO+ TBWA\MEDIA ARTS LAB / LOS ANGELES Social Engagement Community Building Social Engagement User-Generated Content Apple Welcome Apple Welcome 4

5 ARTEFACT / PARIS Websites Greenpeace Orizon, Predictive Real Estate AUDI / LONDON+ BBH / LONDON+ RATTLING STICK / LONDON Cinema Advertising Television Long Form Single AUDI CLOWNS AUDI CLOWNS B-REEL / LONDON Use of Technology Augmented Reality (AR) Gorillaz Gorillaz App BARTON F. GRAF / NEW YORK+ NO6 / NEW YORK User-Generated Content Emerald Yes Good BBDO / TORONTO Craft Writing Single Girl Talk HQ Uninterrupted BBDO BANGKOK / BANGKOK Utility Thai Dog House Immortal Adoption 5

6 BBDO NEW YORK / NEW YORK+ BBDO STUDIOS / NEW YORK Innovation in Online Use of Technology Innovation in Craft Music / Sound Craft Music / Sound Downtown Records Live Looper Downtown Records Live Looper Downtown Records Live Looper Downtown Records Live Looper Downtown Records Live Looper BBDO NEW YORK / NEW YORK+ BBDO STUDIOS / NEW YORK+ VISUAL COUNTRY Advertising -First Video Branded Social Post Single Lowe's Converticals Lowe's Converticals Lowe's Converticals BBDO NEW YORK / NEW YORK+ EG+ WORLDWIDE / NEW YORK Social Influencer Marketing Influencer Marketing Multi-Channel Foot Locker Box of Greatness BBDO NEW YORK / NEW YORK+ O POSITIVE / NEW YORK Television Short Form Single Mars Chocolate North America / Snickers Recovery Room 6

7 BBDO NEW YORK / NEW YORK+ PHANTOSCOPIC LTD UX / UI Digital Cross-Channel Bacardi Music Liberates Music BBDO PARIS / BOULOGNE BILLANCOURT Social Influencer Marketing Influencer Marketing Episodic CARE France Stories from the other side of the world BBH / SINGAPORE Branded Social Campaign IKEA The IKEA Human Catalogue BENSIMON BYRNE / TORONTO+ NARRATIVE / TORONTO+ ONEMETHOD / TORONTO Social Influencer Marketing Influencer Marketing Multi-Channel Casey House Break Bread Smash Stigma BWM DENTSU / MELBOURNE+ COX INALL CHANGE / MELBOURNE Use of Technology Advertising Queensland Police Disappearing Person Alerts Queensland Police Disappearing Person Alerts CHEIL AMSTERDAM / AMSTERDAM UX / UI Digital / Physical Cross-Channel Craft Dynamic Data Visualization Samsung Benelux Samsung SmartSuit Samsung Benelux Samsung SmartSuit 7

8 CHEIL WORLDWIDE, HONG KONG / HONG KONG+ ILLUSION / BANGKOK Publishing Magazine Campaign JBL BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Craft Illustration JBL BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Publishing Newspaper Campaign JBL BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER Promotional / Collateral Posters Campaign JBL BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER CHOOJAI AND FRIENDS / BANGKOK+ THE FILM FACTORY / BANGKOK Social Influencer Marketing Influencer Marketing Single Channel ADVANCED WIRELESS NETWORK CO.,LTD. FACEBOOK LIVE STUNT COLENSO BBDO / AUCKLAND Innovation in Experiential DB Breweries / Heineken NZ DB Export Beer Bottle Sand Applications Mars Pedigree Selfie STIX Publishing Magazine Campaign Mars The Pedigree Child Replacement Programme Promotional / Collateral Posters Campaign Mars The Pedigree Child Replacement Programme Integrated Branding Mars The Pedigree Child Replacement Programme Television Short Form Campaign Mars The Pedigree Child Replacement Programme 8

9 COLUMBUS / MELBOURNE+ BWM DENTSU / MELBOURNE Advertising Victorian Government Bushfire Alert Ad COSSETTE / TORONTO+ COSSETTE / MONTREAL Ambient Media Billboards & Transit Campaign McDonald's Restaurants of Canada Limited Follow The Arches CP+B / LOS ANGELES+ PLUS PRODUCTIONS / SANTA MONICA Websites Utility PayPal Local Selects CP+B / LOS ANGELES+ RATTLING STICK / SANTA MONICA Television Long Form Single Online s & Video Long Form Single Jose Cuervo Last Days Jose Cuervo Last Days DARK SIDE / BUENOS AIRES+ THE COMMUNITY / MIAMI Ambient Media Billboards & Transit Campaign Craft Art Direction Nutcase History Nutcase History 9

10 DAVID / MIAMI Innovation in Experiential Burger King Google Home of The Whopper Innovation in Integrated Branding Burger King Google Home of The Whopper Innovation in Online Burger King Google Home of The Whopper Video Burger King Google Home of The Whopper Innovation in Online Burger King Google Home of The Whopper Use of Technology Physical Product & Integration Burger King Google Home of The Whopper Publishing Newspaper Campaign Publishing Magazine Campaign Burger King Burning Stores Burger King Burning Stores Innovation in Burger King Google Home of The Whopper Social Engagement Community Building Burger King Google Home of The Whopper Experiential Burger King Google Home of The Whopper DAVID / MIAMI+ STERLING COOPER DRAPER PRYCE / NEW YORK Ambient Media Billboards & Transit Campaign The Kraft Heinz Pass The Heinz DDB ARGENTINA / BUENOS AIRES Ambient Media Billboards & Transit Campaign Getty Images The Worst Photos 10

11 DDB CHICAGO / CHICAGO+ STARCOM / CHICAGO+ MEDIACOM / CHICAGO+ OLSON ENGAGE / CHICAGO Integrated Branding Online Mars Wrigley Confectionery Exclusive the Rainbow case study Online s & Video Long Form Single Mars Wrigley Confectionery Exclusive the Rainbow Announcement Branded Social Campaign Mars Wrigley Confectionery Exclusive the Rainbow case study Online s & Video Varying Length Campaign Mars Wrigley Confectionery Exclusive the Rainbow case study Innovation in Online Mars Wrigley Confectionery Exclusive the Rainbow case study Online s & Video Long Form Single Mars Wrigley Confectionery Exclusive the Rainbow Outro DDB GROUP GERMANY / BERLIN Craft Writing Volkswagen AG Lives way more interesting than yours. DDB GROUP NEW ZEALAND / AUCKLAND Innovation in Online UX / UI Web Utility Netsafe Re:scam Netsafe Re:scam DDB, PARIS / PARIS+ MAKE ME PULSE / PARIS Websites UX / UI Web User Experience Ubisoft A World With No Heroes Ubisoft A World With No Heroes 11

12 DDB, PARIS / PARIS+ MERCI MICHEL / PARIS+ EDDY / PARIS+ BRUNCH STUDIO / PARIS Craft Illustration Websites Craft Art Direction Hasbro Emerging species Hasbro Emerging species Hasbro Emerging species DENTSU INC. / TOKYO Promotional / Collateral Posters Campaign Shochiku co. ltd Minami-za Eating Kabuki with your fingers. DENTSU INC. / TOKYO+ DENTSU TEC INC. / TOKYO+ RHIZOMATIKS RESEARCH / TOKYO+ DENTSU CREATIVE X INC. / TOKYO Craft Dynamic Data Visualization Japanese Government CeBIT 2017 Opening Ceremony Japan Show Act DENTSU INC. / TOKYO+ STRIPES, INC. / TOKYO Craft Art Direction KING JIM CO., LTD. HITOTOKI CLOCK DIESEL / BREGANZE+ PUBLICIS ITALY / MILAN Television Long Form Single Diesel Keep The World Flawed 12

13 DM9 DDB / SÃO PAULO Experiential Events & Competitions WALMART PRICE ON THE JERSEY DROGA5 / LONDON+ BISCUIT FILMWORKS / LONDON Television Long Form Campaign Kwiff It's perfectly normal. Until it's Kwiffed DROGA5 / NEW YORK+ CHROMISTA / LOS ANGELES Television Long Form Single New York Times The Truth is Hard to Find - Bryan Denton Television Long Form Single New York Times The Truth is Hard to Find - Tyler Hicks Online s & Video Long Form Single New York Times The Truth is Hard to Find - Daniel Berehulak Online s & Video Long Form Campaign Under 100K Budget New York Times The Truth is Hard to Find New York Times The Truth is Hard to Find DROGA5 / NEW YORK+ MKG / NEW YORK Ambient Media Experiential & Installations Single Sprint Twice the Price Store DROGA5 / NEW YORK+ PHD / NEW YORK Integrated Branding MailChimp Did You Mean MailChimp? 13

14 DROGA5 / NEW YORK+ PHD / NEW YORK+ RESN / WELLINGTON UX / UI Digital / Physical Cross-Channel MailChimp Did You Mean MailChimp? DROGA5 / NEW YORK+ SECOND CHILD / NEW YORK+ CHROMISTA / LOS ANGELES Integrated Branding New York Times The Truth is Hard to Find ENERGY BBDO / CHICAGO Craft Photography Wm. Wrigley Jr. Company The Curious Afterlife of a Tin Ambient Media Experiential & Installations Single Experiential Installations National Safety Council Prescribed to Death National Safety Council Prescribed to Death ENJIN TOKYO / TOKYO+ BIRDMAN / TOKYO Craft Visual Effects / Animation All Nippon Airways THE TANGIBLE MANNER FCB 1886 / JOHANNESBURG+ CELL C / JOHANNESBURG Craft Use of Music Cell C igugu FCB CAPE TOWN / CAPE TOWN Craft Writing Campaign Blooms Pharmacy Even little ones have bad days. 14

15 FCB NEW ZEALAND / AUCKLAND/ WELLINGTON Branded Social Post Single Vodafone New Zealand Say It Tika FCB WARSAW / WARSAW Innovation in AXA Polska Smart Bell FCB/SIX / TORONTO Websites Utility Craft Dynamic Data Visualization UX / UI Web Utility PFLAG Canada Destination Pride PFLAG Canada Destination Pride PFLAG Canada Destination Pride FF / PARIS Promotional Items Libération Libé des réfugiés FIGLIULO&PARTNERS / NEW YORK Social Influencer Marketing Influencer Marketing Multi-Channel Branded Social Post Single Virgin Atlantic Airways Comedy Festival CNN Facts First 15

16 FITZCO//MCCANN / ATLANTA+ CASANOVA//MCCANN / NEW YORK Craft Use of Music Coca-Cola Share a Coke 1,000 Name Celebration Custom Content Coca-Cola Share a Coke 1,000 Name Celebration Experiential Coca-Cola Share a Coke 1,000 Name Celebration Innovation in Coca-Cola Share a Coke 1,000 Name Celebration FLYING OBJECT / LONDON Social Influencer Marketing Influencer Marketing Single Channel YouTube / International Rescue Committee #MoreThanARefugee GOOD / MOSCOW+ HYPE PRODUCTION / MOSCOW+ DENTSU SMART / MOSCOW+ SEGMENTO / MOSCOW Online Advertising Banners Sberbank of Russia NEIGHBORHOODS GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO Television Short Form Campaign Common Sense Media Device Free Dinner Online s & Video Short Form Single Common Sense Media Device Free Dinner on Funny or Die GOOGLE BRAND STUDIO / LONDON Utility Use of Technology Google Brand Studio Qibla Finder Google Brand Studio Qibla Finder 16

17 GRABARZ & PARTNER WERBEAGENTUR GMBH / HAMBURG Ambient Media Experiential & Installations Single Burger King Deutschland GmbH Loving "It" GREY / SAO PAULO+ GREY / LATAM+ Websites Utility Reclame Aqui The Colour of Corruption HAVAS MILAN / MILAN UX / UI Craft Interface Design FONDAZIONE TIM The History of the Mausoleum of Augustus HOST/HAVAS / SYDNEY Integrated Branding Innovation in Integrated Branding Palau Legacy Project Palau Pledge Palau Legacy Project Palau Pledge J. WALTER THOMPSON HONG KONG / HONG KONG Social Influencer Marketing Influencer Marketing Multi-Channel The Women's Foundation Limited #MyRealCareerLine J.WALTER THOMPSON / SAO PAULO Ambient Media Experiential & Installations Campaign Bapantol Baby Poosters 17

18 JUNG VON MATT AG / HAMBURG Innovation in Integrated Branding Berliner Verkehrsbetriebe (BVG) BVG x adidas? The Ticket-Shoe KBS / NEW YORK+ 1ONE PRODUCTION / MONTREAL Ambient Media Dynamic Billboards & Transit Monster.com Always Be Working KING JAMES GROUP / CAPE TOWN Innovation in Online Sanlam Uk'shona Kwelanga - a WhatsApp Drama series Innovation in Sanlam Uk'shona Kwelanga - a WhatsApp Drama series Experiential Sanlam 2minuteshowersongs LA COMUNIDAD / BUENOS AIRES Craft Illustration City of Buenos Aires Don't Text and Drive LA COMUNIDAD / BUENOS AIRES+ ARGENTINACINE / BUENOS AIRES Television Long Form Single FILM SUEZ Slumber 18

19 LEO BURNETT CHICAGO / CHICAGO+ MJZ / LOS ANGELES+ MOVING PICTURE COMPANY / LA Television Long Form Single Samsung Ostrich LOLA MULLENLOWE / MADRID+ F16 PRODUCTION / MADRID+ ONLY 925 / MADRID+ VISION MEDIA / MADRID Experiential Events & Competitions Television Long Form Single Burger King Scary Clown Night Amazon Alexa Loses her Voice MCCANN / LIMA Ambient Media Dynamic Billboards & Transit Sodimac Homecenter HIJACKED HIGHWAY MCCANN CANADA / TORONTO Broadcast Any Length Single Prostate Cancer Canada The Alternatives - Your Friend Craft Writing Single Prostate Cancer Canada The Alternatives - Your Friend Broadcast Any Length Campaign Craft Writing Campaign Prostate Cancer Canada The Alternatives Prostate Cancer Canada The Alternatives 19

20 MCCANN LONDON / LONDON+ MRM/MCCANN / LONDON+ CRAFT/MCCANN / LONDON Integrated Branding Microsoft Xbox Design Lab Originals: The Fanchise Model Social Engagement Community Building Microsoft Xbox Design Lab Originals: The Fanchise Model MCCANN LONDON / LONDON+ MRM/MCCANN / LONDON+ CRAFT/MCCANN / LONDON+ AYZENBERG / SEATTLE User-Generated Campaign Microsoft Xbox Design Lab Originals: The Fanchise Model MCCANN MELBOURNE / MELBOURNE Experiential Virtual Reality (VR) Melbourne International Festival Digital Puppetry MCCANN NEW YORK / NEW YORK+ MRM//MCCANN / NEW YORK+ WEBER SHANDWICK / NEW YORK+ MOMENTUM WW / NEW YORK Gaming U.S. Army White Hats Wanted MCCANN NEW YORK / NEW YORK+ VISBAL SCULPTURE, INC / DELAWARE+ TRACTION CREATIVE / NEW YORK Ambient Media Experiential & Installations Single Innovation in Ambient Media Social Engagement Community Building State Street Global Advisors Fearless Girl State Street Global Advisors Fearless Girl State Street Global Advisors Fearless Girl 20

21 MCCANN WORLDGROUP ITALY / MILAN+ MRM//MCCANN / MILAN+ THINK CATTLEYA / MILAN+ CRAFT LONDON / LONDON Integrated Branding Ubrew Responsibly the beer MCCANN WORLDGROUP PHILIPPINES / TAGUIG+ HIT PRODUCTIONS, INC. / MAKATI Broadcast Any Length Campaign Fully Booked Philippines Fully Booked "Lives" Campaign MCGARRYBOWEN / NEW YORK Ambient Media Dynamic Billboards & Transit United Airlines United EWR Real Time Data Taxi Top Campaign Craft Use of Digital Technology United Airlines United EWR Real Time Data Taxi Top Campaign MEMAC OGILVY DUBAI / DUBAI Craft Art Direction Ambient Media P.O.P. & In-Store Campaign Coca-Cola Middle East Cup Coca-Cola Middle East Bubbles MORI INC. / TOKYO+ TYMOTE / TOKYO+ TYO DRIVE / TOKYO Craft Typography Red Bull Red Bull Music Festival Tokyo 21

22 MRM//MCCANN / NEW YORK Innovation in Online United States Postal Service USPS - Operation Santa MULLENLOWE / NEW YORK Promotional Items JetBlue Office Souvenirs NORD DDB STOCKHOLM / STOCKHOLM+ HOUSE AGENCY / STOCKHOLM Brand Transformation Klarna SMOOOTH OGILVY / GERMANY Innovation in Online European Anti-Bullying Network (EAN) Escalating GIFs OGILVY & MATHER / CHICAGO Integrated Branding SC Johnson Kiwi Portraits Completed Promotional / Collateral Posters Single SC Johnson Kiwi Portraits Completed: Chandos Promotional / Collateral Posters Single SC Johnson Kiwi Portraits Completed: Van Gogh Promotional / Collateral Posters Single SC Johnson Kiwi Portraits Completed: Vermeer Publishing Newspaper Campaign Publishing Newspaper Campaign Extended Campaign Posters & Ambient Media SC Johnson Kiwi Portraits Completed SC Johnson Kiwi Portraits Completed SC Johnson Kiwi Portraits Completed 22

23 OGILVY & MATHER COLOMBIA / BOGOTA Publishing Newspaper Campaign Baskin Robbins /Colombia Ice Cream Cakes OGILVY & MATHER JAPAN GK / TOKYO Innovation in Craft Art Direction Craft Illustration Websites Applications Promotional / Collateral Posters Campaign Ambient Media Billboards & Transit Campaign Sony Music Labels (Japan) Inc. Make It Metal Sagawa Shoyu Inc. The Soy Sauce Posters Sagawa Shoyu Inc. The Soy Sauce Posters Sony Music Labels (Japan) Inc. Make It Metal Sony Music Labels (Japan) Inc. Make It Metal Sagawa Shoyu Inc. The Soy Sauce Posters Sagawa Shoyu Inc. The Soy Sauce Posters Promotional / Collateral Posters Single Sagawa Shoyu Inc. The Soy Sauce Posters - Flounder Fish Publishing Magazine Single Sagawa Shoyu Inc. The Soy Sauce Prints - Flounder Fish OGILVY & MATHER MEXICO / CIUDAD DE MEXICO Publishing Newspaper Campaign Aeromexico Borders OGILVY & MATHER POLSKA / WARSAW Craft Use of Visuals Gaming Integrated Branding Online Greenpeace Poland To The Last Tree Standing Greenpeace Poland To The Last Tree Standing Greenpeace Poland To The Last Tree Standing 23

24 OGILVY & MATHER SINGAPORE / SINGAPORE+ JOINERY LOS ANGELES / US+ HOGARTH & OGILVY SINGAPORE / SINGAPORE Online s & Video Long Form Campaign Alliance Française de Singapour Pitching French s To Hollywood Online s & Video Long Form Single Alliance Française de Singapour Pitching French s To Hollywood Under 100K Budget Alliance Française de Singapour Pitching French s To Hollywood OGILVY AUSTRALIA / MELBOURNE Applications Utility Use of Technology AAMI AAMI SmartPlates AAMI AAMI SmartPlates AAMI AAMI SmartPlates OGILVY BRASIL / SÃO PAULO+ ESTÚDIO NOTAN / SÃO PAULO Publishing Magazine Campaign Ambient Media Billboards & Transit Campaign Forbes Brasil Women Forbes Brasil Women 24

25 OGILVY GROUP THAILAND / BANGKOK Publishing Newspaper Campaign Publishing Magazine Campaign Publishing Newspaper Single Publishing Magazine Single Publishing Magazine Single Craft Art Direction Publishing Newspaper Single DKSH (Thailand) Ltd. Build the future DKSH (Thailand) Ltd. Build the future DKSH (Thailand) Ltd. Rockstar DKSH (Thailand) Ltd. Astronaut DKSH (Thailand) Ltd. Rockstar DKSH (Thailand) Ltd. Build the future DKSH (Thailand) Ltd. Astronaut OGILVY JOHANNESBURG / JOHANNESBURG Craft Writing Campaign KFC KFC Double Down - Sad Man Broadcast Any Length Campaign KFC KFC Double Down - Sad Man PHILIPP UND KEUNTJE / HAMBURG+ RIMOWA / COLOGNE Innovation in RIMOWA RIMOWA ELECTRONIC TAG Use of Technology Physical Product & Integration RIMOWA RIMOWA LECTRONIC TAG POL / OSLO+ MEDIAMONKS / STOCKHOLM Experiential Virtual Reality (VR) Audi Audi Enter Sandbox 25

26 R/GA / LONDON+ FLOCK / LONDON UX / UI Utility Flock Flock R/GA / LONDON+ SNAPTIVITY / LONDON Innovation in Experiential UX / UI Innovation in UX / UI Cross-Channel Snaptivity Snaptivity Snaptivity Snaptivity R/GA / NEW YORK Innovation in Experiential ShotTracker/KeeMotion Autonomous Broadcast Network Social Influencer Marketing Influencer Marketing Single Channel The Muse, Ladies Get Paid, PayScale, Reply.ai Ask For A Raise UX / UI Innovation in UX / UI Cross-Channel ShotTracker/KeeMotion Autonomous Broadcast Network R/GA / SAO PAULO UX / UI User Experience UX / UI Utility UX / UI Craft Interface Design Banco Bradesco next Bank Banco Bradesco next Bank Banco Bradesco next Bank RETHINK / TORONTO/MONTREAL/VANCOUVER Experiential Branch Out Neurological Foundation Stranger's Voice 26

27 ROTHCO ACCENTURE INTERACTIVE / DUBLIN Craft Music / Sound The Times/News UK and Ireland JFK - Unsilenced SAATCHI & SAATCHI / LONDON+ MEDIACOM / DUSSELDORF+ PROUD ROBINSON / BRIGHTON Use of Technology Augmented Reality (AR) Deutsche Telekom Magenta Unleashed SAATCHI & SAATCHI / LONDON+ MEDIACOM / DUSSELDORF+ PROUD ROBINSON / LONDON+ GLITCHERS / LONDON Experiential Virtual Reality (VR) Deutsche Telekom Sea Hero Quest - Virtual Reality SAATCHI & SAATCHI / NEW YORK Television Short Form Single Television Long Form Single Television Short Form Single Television Varying Length Campaign Innovation in Television / Cinema Procter & Gamble - Tide It's Yet Another Tide Ad Procter & Gamble - Tide It's a Tide Ad Procter & Gamble - Tide It's Another Tide Ad Procter & Gamble - Tide It's a Tide Ad Campaign Procter & Gamble - Tide It's a Tide Ad Campaign Television Short Form Single Procter & Gamble - Tide It's Yet Another Tide Ad, Again 27

28 SAATCHI & SAATCHI / STOCKHOLM+ CAMP DAVID / STOCKHOLM Under 100K Budget Elmsta 3000 Horror Fest Short but deadly SERVICEPLAN FRANCE / COURBEVOIE+ TRINITY FILMS / COURBEVOIE+ COMPTOIR DU SON / PARIS Ambient Media Experiential & Installations Campaign DRIEA / PARISIAN ROAD SAFETY AUTHORITY THE VIRTUAL CRASH BILLBOARD SPINIFEX GROUP / TORRANCE Experiential Virtual Reality (VR) Sir Elton John Elton John - Farewell Yellow Brick Road Global Launch Craft Visual Effects / Animation Sir Elton John Elton John - Farewell Yellow Brick Road Global Launch SUBLIME COMMUNICATIONS / STAMFORD Social Influencer Marketing Influencer Marketing Single Channel Eureka Clean My Path Viral Video TBWA (THAILAND) CO.,LTD / BANGKOK+ LE PHOTOGRAPHE / BANGKOK+ VISIONARY BANGKOK / BANGKOK Craft Photography McDonald's Loving Bangkok Night 28

29 TBWA HUNT LASCARIS / JOHANNESBURG Craft Writing Campaign Craft Sound Design Craft Sound Design Craft Sound Design Flight Centre World Gone Mad Flight Centre World Gone Mad Flight Centre Climate Change Flight Centre Knowledge TBWA\CHIAT\DAY, LOS ANGELES / LOS ANGELES Innovation in Experiential The Recording Academy 60th GRAMMYs - Play the City Craft Use of Visuals Gatorade G Active - Water Made Active Experiential Digital Installations The Recording Academy 60th GRAMMYs - Play the City TBWA\HAKUHODO INC. / TOKYO+ PYRAMID FILM INC. / TOKYO Under 100K Budget NISSAN MOTOR CO.,LTD. THE PROFESSIONAL OF JAPAN TBWA\MEDIA ARTS LAB / LOS ANGELES+ APPLE / CUPERTINO Location-Specific Video Apple Appocalypse 29

30 THE CYRANOS // MCCANN / BARCELONA+ XAVI'S LAB // GLASSWORKS / BARCELONA+ OXÍGENO / BARCELONA Applications Use of Technology Utility EITB - Euskal Irrati Telebista YOURNALIST EITB - Euskal Irrati Telebista YOURNALIST EITB - Euskal Irrati Telebista YOURNALIST THE MARTIN AGENCY / RICHMOND Online s & Video Pre-Roll Single GEICO Interrupt-a-palooza: Special Delivery Broadcast Any Length Campaign Television Short Form Single GEICO Disclaimer Campaign GEICO Count On: Sloth Online s & Video Pre-Roll Campaign GEICO Interrupt-a-palooza Campaign Online s & Video Pre-Roll Single GEICO Interrupt-a-palooza: Nighty Night Online s & Video Pre-Roll Single GEICO Interrupt-a-palooza: Smile and Say Skis -First Video GEICO Disclaimer Videos VML / KANSAS CITY+ WENDY'S / DUBLIN Branded Social Channel Wit 30

31 VML / SYDNEY Innovation in Social Engagement User-Generated Content Advertising Innovation in McDonald's Australia Snaplications McDonald's Australia Snaplications McDonald's Australia Snaplications McDonald's Australia Snaplications VML SOUTH AFRICA / CAPE TOWN Online Advertising Banners Advertising Huffington Post South Africa Stop The Cycle Huffington Post South Africa Stop The Cycle VOSKHOD / EKATERINBURG Ambient Media Experiential & Installations Single SM Polis Car Curling WE BELIEVERS / NEW YORK Ambient Media Experiential & Installations Single Volvo North Miami Volvo Survivor Sales Agents 31

32 WIEDEN+KENNEDY / PORTLAND Brand Transformation KFC KFC Brand Transformation Innovation in Television / Cinema Nike Nike Canada "Play Less Nice" Ambient Media P.O.P. & In-Store Campaign Nike Nike Equality: The Swoosh Vote Branded Social Post Single KFC 11 Herbs & Spices WIEDEN+KENNEDY LONDON / LONDON Online s & Video Long Form Single Nike Nothing Beats a Londoner WIEDEN+KENNEDY LONDON / LONDON+ RIFF RAFF / LONDON+ TIME BASED ARTS / LONDON Branded Social Campaign Nike Nothing Beats a Londoner WIEDEN+KENNEDY LONDON / LONDON+ TIME BASED ARTS / LONDON Cinema Advertising Nike Nothing Beats a Londoner WIEDEN+KENNEDY NEW YORK / NEW YORK+ O POSTITIVE / NEW YORK Online s & Video Long Form Single The Atlantic Typecast 32

33 WP NARRATIVE_ / NEW YORK Branded Social Channel SHOWTIME Networks Inc. #BackedByAxe Y&R PRAGUE / PRAGUE Publishing Magazine Campaign Promotional / Collateral Posters Campaign Broadcast Any Length Campaign Newsweek Some News Need a Week Newsweek Some News Need a Week Newsweek Some News Need a Week ZAMBEZI / CULVER CITY Websites Utility Rotten Apples Rotten Apples 33