KRAFT FOODS ALADDIN PRIME PR Stockholm SWEDEN PRIME PR Stockholm / SWEDEN/MARABOU. Auckland DROGA5 New York USA DROGA5 New York
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1 Cat. A01 (Consumer Goods, including FMCG and Household Products) A01/ SMASH K'S JAPAN GUITAR COMPANY HAKUHODO Tokyo JAPAN HAKUHODO Tokyo A01/ SAVE CHRISTMAS KRAFT FOODS ALADDIN PRIME PR SWEDEN PRIME PR / SWEDEN/MARABOU OGILVY STOCKHOLM A01/ REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA A01/ ROCKET MAN FRUCOR ENERGY DRINK COLENSO BBDO Auckland A01/ HARDCHORUS UK A01/ ANDES TELETRANSPOR TER PUMA SPORTSWEAR BRAND INBEV BEER DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires NEW ZEALAND COLENSO BBDO Auckland DROGA5 New York DROGA5 New York ARGENTINA DEL CAMPO/NAZCA SAATCHI & SAATCHI Buenos Aires A02 (Healthcare and Services) A02/ SPOTLESS COMEBACK A02/ FIGHT CERVICAL CANCER IN STYLE ACO NORDIC SKINCARE PRIME PR SWEDEN PRIME PR / OAKWOOD CREATIVE GLAXOSMITHKLINE /JO'S TRUST CERVICAL CANCER WEBER SHANDWICK WEBER SHANDWICK / SLAM PR A03 (Automotive and Transport) A03/ ECO-MARATHON EUROPE 2009 A03/ CARWINISM AUDI SWEDEN CARS PRIME PR SWEDEN PRIME PR A03/ TOP GEAR VOLKSWAGEN CARS DDB UK A03/ THE FUN THEORY SHELL DEUTSCHLAND OIL VOLKSWAGEN SWEDEN FUEL VOLKSWAGEN BLUEMOTION PUBLICIS CONSULTANTS Berlin GERMANY PUBLICIS BERLIN Berlin DDB UK DDB STOCKHOLM SWEDEN DDB STOCKHOLM A03/ BUILD A CAR WIESMANN SPORTS CARS FAKTOR 3 Hamburg GERMANY FAKTOR 3 Hamburg A03/ SOCIABLE DRIVE FORD MOTOR COMPANY CARS OGILVY PUBLIC OGILVY PUBLIC
2 Cat. A04 (Media, Arts and Entertainment) A04/ CONCERT FOR THE PEOPLE A04/ CRYING STRANGERS PHILHARMONIC ORCHESTRA OF HAMBURG ORCHESTRA SESC/VIDEOBRASIL SOPHIE CALLE EXHIBITION JUNG von MATT Hamburg SANTA CLARA São GERMANY JUNG von MATT Hamburg SANTA CLARA São A04/ TAKE OVER WOZ DIE WOCHENZEITUNG NEWSPAPER SPILLMANN/FELSER/LE O BURNETT Zürich SWITZERLAND SPILLMANN/FELSER/LE O BURNETT Zürich A05 (Travel, Tourism & Leisure) A05/ BABY ELEPHANT ZOO ANTWERP ZOO PROMOTION BOONDOGGLE Leuven BELGIUM BOONDOGGLE Leuven A05/ SAY NO TO WINTER BLUES PROMOTUR CANARY ISLANDS TOURISM DDB ESPAÑA Barcelona SPAIN DDB ESPAÑA Barcelona A06 (Retail and E-commerce, including Restaurants) A06/ RIDING SHOTGUN WITH PAPA A06/ BOOK HAPPY MEAL A06/ NEVER MIND THE POLLACKS PAPA JOHN'S INTERNATIONAL SWEDISH McDONALD'S BRAND FLEISHMAN-HILLARD ST LOUIS McDONALD'S PRIME PR SWEDEN PRIME PR / DDB STOCKHOLM SAINSBURY'S SUPERMARKET HAVAS SPORTS & ENTERTAINMENT FLEISHMAN-HILLARD ST LOUIS CAKE MEDIA A07 (Financial Services, incl. Investor Relations and Corporate Finance) A07/ MONEY SCHOOL BCR SAVINGS AND LOANS A07/ FOREVER YOUNG A07/ BOVAP SOUZA BARROS STOCK BROKERAGE FIRM POSTEN SWEDISH POST ÅKESTAM HOLST ONLINE STOCK TRADING TOOL ROGALSKI GRIGORIU PUBLIC Bucharest ROMANIA SWEDEN ROGALSKI GRIGORIU PUBLIC Bucharest ÅKESTAM HOLST LIVEAD São LIVEAD São
3 Cat. A08 (Technology and Manufacturing) A08/ A VILLAGE OF EXPERTS MICROSOFT WINDOWS 7 BUNGALOW 25 Madrid SPAIN BUNGALOW 25 Madrid A08/ LOVE CODE LG MOBILE PHONE McCANN WORLDGROUP THAILAND Bangkok THAILAND McCANN WORLDGROUP THAILAND Bangkok A09 (Charity and t for Profit) A09/ LOVE CAKE PROJECT A09/ AM I NUMBER 12? A09/ YOU CAN SONY FOUNDATION YOUTH CANCER CENTRES A09/ HOUSE OF CARDS WORLD VISION JAPAN WORLD HEPATITIS ALLIANCE SHELTER A09/ SUN SOUND THE CANCER COUNCIL CHILD SPONSOR DONATION PROGRAMME FUNDRAISING HOMELESSNESS & HOUSING CHARITY SKIN CANCER PREVENTION DENTSU PUBLIC Tokyo FLEISHMAN-HILLARD SAATCHI & SAATCHI AUSTRALIA Sydney LEO BURNETT THREE DRUNK MONKEYS Sydney JAPAN AUSTRALIA AUSTRALIA DENTSU PUBLIC Tokyo FLEISHMAN-HILLARD SAATCHI & SAATCHI AUSTRALIA Sydney LEO BURNETT THREE DRUNK MONKEYS Sydney A10 (Corporate Communication) A10/ THE LAUNCH OF SHIPBUILDING HERO A10/ I KNEW IT OLYMPIKUS IAN OLYMPIC COMMITTEE SPONSOR A10/ HAPPY BIRTHDAY, CHINA! A10/ SNOWMEN AGAINST GLOBAL WARMING SANOYAS HISHINO MEISHO CORPORATION DEPPON EXPRESS ENTEGA VERTRIEBS A10/ SOCIABLE DRIVE FORD MOTOR COMPANY SHIP BUILDER DENTSU KANSAI Osaka JAPAN DENTSU KANSAI Osaka LOGISTICS COMPANY RENEWABLE ENERGY CARS DCS Porto Alegre DCS Porto Alegre / BOCA Porto Alegre CC&E GUANGZHOU CHINA CC&E GUANGZHOU DDB GERMANY BERLIN GERMANY DDB GERMANY BERLIN / JOHANSSEN & KRETSCHMER Berlin OGILVY PUBLIC OGILVY PUBLIC
4 Cat. A11 (Public Affairs) A11/ SAVE THE BALTIC SEA BSAS 2010 ENVIRONMENTAL ACTION TAIVAS Helsinki FINLAND TAIVAS Helsinki A12 (Public Sector) A12/ MATE FROM THE PAST A12/ DECAMERONE STOCKHOLM CITY OF WARSAW PROMOTION DEPARTMENT VÅRDGUIDEN, STOCKHOLM COUNTY COUNCIL EDUCATIONAL VACCINATION AND HEALTH SERVICE SAN MARKOS Warsaw POLAND SAN MARKOS Warsaw PRIME PR SWEDEN PRIME PR / QUATTROPORTE A13 (Internal Communications) A13/ THE VALUES FORUM GDF SUEZ INTERNAL COMMUNICATION S PUBLICIS CONSULTANTS FRANCE Suresnes FRANCE PUBLICIS CONSULTANTS FRANCE Suresnes A14 (Corporate Responsibility) A14/ BEAUTY IN EVERY LETTER A14/ THE MARATHON FOR WATER NHN HANGEUL CHARACTERS NHN Seongnam KOREA NHN Seongnam LIDL PROJECT VIVA LEO BURNETT IBERIA PORTUGAL LEO BURNETT IBERIA A15 (Environmental PR) A15/ PEE IN THE SHOWER A15/ EXCLUSIVE BEACH FOR SALE SOS ATLANTIC FOREST FOUNDATION AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION INSTITUTIONAL CONSCIENTIOUS CONSUMPTION F/NAZCA SAATCHI & SAATCHI São LEW'LARA\TBWA São F/NAZCA SAATCHI & SAATCHI São LEW'LARA\TBWA São A16 (Crisis and Issue Management) A16/ PROJECT TALK CITI COMPANY REPUTATION PUBLICIS NEW YORK PUBLICIS NEW YORK
5 Cat. A16/ VIRTUAL PILGRIMAGE CATHOLIC CHURCH RELIGIOUS WEBSITE JOTABEQU GREY San José COSTA RICA JOTABEQU GREY San José B01 (Best Use of Digital PR) B01/ CARWINISM AUDI SWEDEN CARS PRIME PR SWEDEN PRIME PR B01/ BABY ELEPHANT ZOO ANTWERP DIGITAL PLATFORM BOONDOGGLE Leuven BELGIUM BOONDOGGLE Leuven B02 (Best Use of Social Media) B02/ STANISLAV MINISTRY OF JUSTICE B02/ NONJA SAMSUNG ELECTRONICS AUSTRIA B02/ MATE FROM THE PAST B02/ SAVE CHRISTMAS B02/ BOOK HAPPY MEAL B02/ DECAMERONE STOCKHOLM B02/ DEAR STEVE JOBS SVERIGES TELEVISION B02/ TYRANNYBOOK AMNISTIA INTERNACIONAL PORTUGAL B02/ FOREVER YOUNG CITY OF WARSAW PROMOTION DEPARTMENT SWEDISH McDONALD'S VÅRDGUIDEN, STOCKHOLM COUNTY COUNCIL CYBERCRIME TELECOMMUNICA TIONS EDUCATIONAL IPHONE APPLICATION INTERNATIONAL HUMAN RIGHTS POSTEN SWEDISH POST ÅKESTAM HOLST B02/ PHOTOCHAINS CANON AUSTRALIA EOS PHOTOCHAINS KONG Amsterdam THE NETHERLANDS TRAKTOR Vienna AUSTRIA TRAKTOR Vienna SAN MARKOS Warsaw POLAND SAN MARKOS Warsaw FORSMAN & SWEDEN BODENFORS Gothenburg FORSMAN & BODENFORS Gothenburg LEO BURNETT IBERIA PORTUGAL LEO BURNETT IBERIA SWEDEN KONG Amsterdam KRAFT FOODS ALADDIN PRIME PR SWEDEN PRIME PR / SWEDEN/MARABOU OGILVY STOCKHOLM McDONALD'S PRIME PR SWEDEN PRIME PR / DDB STOCKHOLM HEALTHCARE INFORMATION BLOG PRIME PR SWEDEN PRIME PR / QUATTROPORTE ÅKESTAM HOLST LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY B03 (Best Use of Live Events and or Celebrity endorsement) B03/ CANDY LAND'S BIRTHDAY HASBRO BRAND COYNE PUBLIC Parsippany COYNE PUBLIC Parsippany
6 Cat. B03/ SWEDEN'S LARGEST FIKA B03/ WEAR IT WITH PRIDE B03/ GOODBYE CITI VOLKSWAGEN SOUTH AFRICA B03/ THE PACIFIC NATIONAL HONOR FLIGHT HBO B03/ HOPENHAGEN NATIONS/THE INTERNATIONAL ADVERTISING ASSOCIATION B03/ CONCERT FOR THE PEOPLE B03/ LONG LIVE THE RESISTANCE KRAFT FOODS SWEDEN/GEVALIA NATIONAL LGBT HEALTH ALLIANCE PHILHARMONIC ORCHESTRA OF HAMBURG 40 PRINCIPALES & ADESAM COFFEE PRIME PR SWEDEN PRIME PR / CONCEPT STORE GOVERNMENT CITI GOLF OGILVY CAPE TOWN SOUTH AFRICA OGILVY CAPE TOWN VETERANS EVENT CIVIC ENTERTAINMENT GROUP New York CLIMATE CHANGE CONFERENCE ORCHESTRA CERVICAL CANCER CCMPAIGN M&C SAATCHI/MARK Sydney OGILVY PUBLIC JUNG von MATT Hamburg AUSTRALIA GERMANY MARK COMMUNICATIONS Sydney CIVIC ENTERTAINMENT GROUP New York OGILVY PUBLIC JUNG von MATT Hamburg SHACKLETON Madrid SPAIN SHACKLETON Madrid B03/ REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA B03/ AUDITORIUM FOOTBALL HEINEKEN ITALIA BEER BARABINO & PARTNERS Milan ITALY BARABINO & PARTNERS Milan / JWT ITALIA Milan B04 (Best Use of Sponsorship) B04/ REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA B05 (Best Launch or Re-launch) B05/ LITTLE VOICE, BIG SOUND B05/ WINDOWS 7 LAUNCHING B05/ THE PINK SQUAD B05/ A VILLAGE OF EXPERTS PHOENIX MICROSOFT WINDOWS 7 WUNDERMAN São UNION INSURANCE COMPANY BRAND CAR INSURANCE THE PRACTICE Bucharest WIKTOR LEO BURNETT Bratislava ROMANIA SLOVAK REPUBLIC THE PRACTICE Bucharest WUNDERMAN São WIKTOR LEO BURNETT Bratislava MICROSOFT WINDOWS 7 BUNGALOW 25 Madrid SPAIN BUNGALOW 25 Madrid
7 Cat. B05/ TAILORED BY ENGLAND UMBRO ENGLAND KIT LAUNCH 2009 EXPOSURE EXPOSURE B06 (Best Use of Media Relations) B06/ HEATHROW: THE BOOK B06/ THE SINGLES MOVEMENT B06/ A VILLAGE OF EXPERTS BAA PARPERFEITO HEATHROW AIRPORT ONLINE DATING SERVICE MISCHIEF SING COMUNICACAO DE RESULTADOS São MISCHIEF SING COMUNICACAO DE RESULTADOS São MICROSOFT WINDOWS 7 BUNGALOW 25 Madrid SPAIN BUNGALOW 25 Madrid C01 (Best Integrated Campaign Led by PR) C01/ LUPIN STEALS JAPAN C01/ POKKIE FOETSIE HI MOBILE TELECOMMUNICA TIONS C01/ BOOK HAPPY MEAL C01/ WOMEN AGAINST LAZY STUBBLE C01/ RIDING SHOTGUN WITH PAPA SWEDISH McDONALD'S PROCTER & GAMBLE C01/ OLYMPIC MOMS PROCTER & GAMBLE C01/ AUDITORIUM FOOTBALL C01/ EXCLUSIVE BEACH FOR SALE HEIWA CORPORATION PAPA JOHN'S INTERNATIONAL AKATU INSTITUTE FOR CONSCIOUS CONSUMPTION COMICS 777INTERACTIVE Tokyo JAPAN SANKO PARTNERS Tokyo / 777INTERACTIVE Tokyo McDONALD'S PRIME PR SWEDEN PRIME PR / DDB STOCKHOLM SHAVING PRODUCTS SPONSORSHIP PROGRAMME PIZZA CONSCIENTIOUS CONSUMPTION WINKELMAN EN VAN HESSEN Den Haag BBDO Mumbai INDIA BBDO Mumbai TAYLOR GLOBAL New York HEINEKEN ITALIA BEER BARABINO & PARTNERS Milan FLEISHMAN-HILLARD ST LOUIS LEW'LARA\TBWA São THE NETHERLANDS ITALY WINKELMAN EN VAN HESSEN Den Haag TAYLOR GLOBAL New York / DEVRIES PUBLIC New York BARABINO & PARTNERS Milan / JWT ITALIA Milan FLEISHMAN-HILLARD ST LOUIS LEW'LARA\TBWA São C02 (Best International PR Campaign) C02/ AM I NUMBER 12? WORLD HEPATITIS ALLIANCE FUNDRAISING FLEISHMAN-HILLARD FLEISHMAN-HILLARD
8 Cat. Total Entries: 87
Entry Detail (Direct)
Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize D01/070 01249 ORCON + IGGY POP A02/016 00406 CARDBOARD RECORD PLAYER A04/019 01009 HIDDEN SOUND CAMPAIGN A06/016 00673 LIVE
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Cat. No Entry No Title Advertiser Product Entrant Company Country Agency A01/012 00127 SECRET SOCIETY OF THE GOURMANDISE A01/025 00242 STOLEN SIGNATURE A05/007 00079 KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR
PRIDE OF OWNERSHIP.
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CATEGORY PM01 : EVENT & FIELD MARKETING CATEGORY PM02 : AMBIENT PROMOTION: SMALL SCALE CATEGORY PM03 : AMBIENT PROMOTION: LARGE SCALE
CATEGORY PM01 : EVENT & FIELD MARKETING PM01/010 BEER GAO GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE FINALIST PM01/020 LUCKY DRIVE MCDONALDS LEO BURNETT MANILA MANILA FINALIST PM01/022 THE XTREME DELIVERY
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Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize C04/025 01445 SMALL BUSINESS GETS AN OFFICIAL DAY A04/043 00985 MOBILE MEDIC AUSTRALIAN DEFENCE FORCE A05/078 01427 THE BEAUTY
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CATEGORY ME01 : BEST USE OF SCREENS & DISPLAYS ME01/005 SPREAD THE JOY SAMSUNG TELEVISIONS CHEIL INDIA GURGAON CHEIL INDIA GURGAON FINALIST CATEGORY ME02 : BEST USE OF AUDIO ME02/001 SINGING NATURE ME02/007
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CATEGORY IT01 : WEBSITE: BEST CONSUMER WEBSITE IT01/003 NIKE SNEAKER SLAM NIKE SPORTSWEAR AKQA SHANGHAI SHANGHAI BRONZE CATEGORY IT02 : WEBSITE: SELF-PROMOTION & CORPORATE WEBSITE IT02/001 ADMAN DNA HAKUHODO
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CYBER WINNERS Cat. No Entry No Title Advertiser Product Entrant Company Country B01/207 01514 THE FUN THEORY VOLKSWAGEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM E05/018 00817 CHALKBOT NIKE LIVESTRONG NIKE LIVESTRONG
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Cat. No Entry No Title Advertiser Entrant / Agency Country Prize I01/053 01760 GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York Grand Prix A02/076 02916 HAMMERHEAD HAMMERHEAD NAVIGATION
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