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1 GRAND KAM FAN Grand Kam Fan Cathay Pacific Airways The Altitude Brew Cathay Pacific Central Team KAM FAN Design & Crafts Kam Fan Cathay Pacific Airways The Altitude Brew Cathay Pacific Central Team Media Kam Fan PRINT Print Single - Electronics Print Campaign DOGS WIFE & DAUGHTER BABIES BABIES / DOGS / WIFE & DAUGHTER

2 OUTDOORS Poster Single - Electronics Poster Campaign DOGS BABIES WIFE & DAUGHTER BABIES / DOGS / WIFE & DAUGHTER Outdoors Campaign - Creative Use of Standard Outdoor Billboard Space Hong Kong Tourism Board Outdoors Campaign - Creative Use of Outdoor Ambient Hong Kong Decoded HSBC Rainbow Lions

3 DIRECT Direct Single - Use of ambient media (large physical scale) Gold HSBC Rainbow Lions Direct Single - Use of Mobile Direct Single - Use of Social Platforms Direct Single - Real-Time Activity Direct Single - Use of Technology Direct Single - Use of Data Cathay Pacific Airways The Artmap Direct Campaign - Best Integrated Direct Campaign The Women's Foundation #MyRealCareerLine Cathay Pacific Central Team J. Walter Thompson Hong Kong

4 FILM TVC Film Campaign Tai Pan Bread & Cakes Company Mitsubishi Electric (Hong Kong) Social and Interactive Video Single - Social Video Enneagram of Personality MEHK_Ta Da I Ma_4 Episodes FAQ Comms Ltd Dentsu Hong Kong RADIO & AUDIO Radio Commercial Single Orbis Ang Orbis Taj Orbis Vat Radio Commercial Campaign Orbis Sightseeing

5 CYBER Web Platform Single - Web Service / Apps Social Single - Social Purpose The Women's Foundation #MyRealCareerLine Social Single - Response / Real-time ActivityResponse / Real-time Activity Social Single - Influencer / Talent Branded Games Single - Social J. Walter Thompson Hong Kong PCCW Media 2-second Riddle Trailer Havas Hong Kong Mobile Single - Technology Mobile Single - Apps SCRABBLE CLUB (HK) SCRABBLE KEYBOARD

6 DESIGN & CRAFTS Design Single - Point of Sales Birdland (Hong Kong) Ltd 200% Edible Design Single - Brand Environments and Space Design Hong Kong Tourism Board Hang Lung Properties Hong Kong Decoded Walk Your Fashion HSBC Rainbow Lions Design Single - Advertising Posters Design Gold Hong Kong Tourism Board Design Single - Packaging Design Hong Kong Decoded BABIES DOGS WIFE & DAUGHTER Birdland (Hong Kong) Ltd 200% Edible Design Single - Consumer Product Design TeaCha Origami Tea Timer Print Crafts Single - Illustration Gold Hong Kong Tourism Board BABIES DOGS Hong Kong Decoded WIFE & DAUGHTER

7 Film Craft Single - Editing Film Craft Single - Directing Hong Kong International Airport HK Television Entertainment Company Mitsubishi Electric (Hong Kong) Film Craft Single - Use of Original Music Hong Kong International Airport Copy Crafts Single - Best Chinese Slogan World s Stages Gateway White Christmas MEHK_Ta Da I Ma_Dehumidifier World s Stages Gateway Mei Zou Havas Hong Kong HK Television Entertainment Company Dentsu Hong Kong Havas Hong Kong

8 MEDIA Media Single - Best Use of Ambient HSBC Rainbow Lions Hang Lung Properties Media Single - Best Use of Social Media Walk Your Fashion PCCW Media 2-second Riddle Trailer Havas Hong Kong Media Single - Best Use of Mobile Devices SCRABBLE CLUB (HK) SCRABBLE KEYBOARD Birdland (Hong Kong) Ltd Golden Fortune Bucket Media Single - Best Use of Technology Media Single - Best Use of Events Media Single - Best Use of Stunts The Women's Foundation Media Single - Best Use of Data Driven Insight Hang Lung Properties #MyRealCareerLine Walk Your Fashion Media Single - Best use of Small Budget ( Up to HK$0.2M Media Spending ) J. Walter Thompson Hong Kong SCRABBLE CLUB (HK) SCRABBLE KEYBOARD PCCW Media 2-second Riddle Trailer Havas Hong Kong Birdland (Hong Kong) Ltd 200% Edible Media Campaign - Best Integrated Media Campaign The Women's Foundation #MyRealCareerLine J. Walter Thompson Hong Kong

9 PROMO & ACTIVATION Promo & Activation Single - Use of Ambient (Large Physical Scale) Hang Lung Properties Walk Your Fashion HSBC Rainbow Lions Promo & Activation Single - Use of Standard Outdoor Space 3M Earworm Billboards Promo & Activation Single - Use of Digital Platform Promo & Activation Single - Use of Mobile Marketing and Technology SCRABBLE CLUB (HK) SCRABBLE KEYBOARD Hong Kong Tourism Board Promo & Activation Single - Use of Data Hang Lung Properties Hong Kong Decoded Walk Your Fashion Promo & Activation Single - Use of Product and Package Design Birdland (Hong Kong) Ltd 200% Edible Birdland (Hong Kong) Ltd Golden Fortune Bucket TeaCha Origami Tea Timer

10 INTEGRATED Best Integrated Campaign The Women's Foundation #MyRealCareerLine J. Walter Thompson Hong Kong CLIENT AWARD Cathay Pacific Airways AGENCY OF THE YEAR Creative - Media - Nil

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