Shortlist (Promo & Activation)
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- Eugene Moore
- 5 years ago
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1 Cat. No Entry No Title Client Product Entrant Company Country Idea creation A01 (Fast Moving Consumer Goods) A01/ GIVE THE RAINBOW A01/ THE REBREW PROJECT A01/ #NOTCOMINGSO ON MARS SKITTLES ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London CARLSBERG FOUNDATION CARLSBERG BEER CP+B SCANDINAVIA DENMARK CP+B SCANDINAVIA REMY COINTREAU LOUIS XIII COGNAC FRED & FARID New York USA FRED & FARID New York / FRED & FARID PARIS A02 (Durable Consumer Goods) A02/ APARTMENT STORES A02/ DIADORA DELIVERY DELAMAISON DIADORA SPORT HOME DECORATION AND FURNISHINGS SHOES AND APPAREL PUBLICIS NURUN Paris FRANCE PUBLICIS NURUN Paris SMFB Oslo NORWAY SMFB Oslo A03 (Cars & Automotive Products & Services) A03/ SMART "MOST OPEN TEST DRIVE" A03/ THE REVERSED TRAILER A03/ ZERO QUEUE BY NISSAN FRANCE DAIMLER AG, SMART VOLKSWAGEN NORWAY/ HARALD A. MØLLER SMART FORTWO CABRIO 453 VOLKSWAGEN TRAILER ASSIST BBDO GROUP BBDO GROUP TRY Oslo NORWAY TRY Oslo NISSAN FRANCE NISSAN LEAF DIGITASLBi FRANCE Paris FRANCE DIGITASLBi FRANCE Paris A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains) A04/ BABY NIGHT CARREFOUR BABY NIGHT Milan ITALY Milan A04/ MOMONDO / THE DNA JOURNEY A04/ THE SWEDISH NUMBER MOMONDO MOMONDO & CO. DENMARK & CO. THE SWEDISH TOURIST ORGANISATION TOURISM INGO Stockholm SWEDEN INGO Stockholm A04/ LEBON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm
2 A04/ THE HORNBACH SPRING EXPERIENCE - THE FIRST ANALOG WEBSTORE HORNBACH DIY HOME IMPROVEMENTS SUPERSTORES HEIMAT HEIMAT A04/ TAXI TRANSLATORS TAXI STOCKHOLM TAXI KING Stockholm SWEDEN KING Stockholm A04/ CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM AIR Brussels A05 (Media & Publications) A05/ STARDUST FOR BOWIE A05/ SURVIVAL BILLBOARD STUDIO BRUSSEL MICROSOFT DIGITAL MOURNING DDB BRUSSELS BELGIUM DDB BRUSSELS PLACE FOR DAVID BOWIE XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM McCANN LONDON A05/ SQUADVERTISER MICROSOFT XBOX / HALO McCANN LONDON UNITED KINGDOM McCANN LONDON A05/ GO MONO RADIO 21 RADIO STATION McCANN WORLDGROUP McCANN WORLDGROUP A06 (Financial Products & Services, Commercial Public Services, Business Products & Services) A06/ DONATE YOUR DATA A06/ SEA HERO QUEST WAOO DONATE YOUR DATA DEUTSCHE TELEKOMDEUTSCHE TELEKOM UNCLE GREY DENMARK UNCLE GREY London UNITED KINGDOM London A07 (Corporate Image & Sponsorship) A07/ MARRIAGE MARKET TAKEOVER A07/ EMOTION CAPTURE BOX SK-II SKINCARE FORSMAN & BODENFORS ORANGE SWEDEN FORSMAN & BODENFORS TELECOMMUNICATIPUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris ONS A07/ THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan A08 (Charities, Public Health & Safety, Public Awareness Messages)
3 A08/ DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH EXIT GRABARZ & PARTNER Hamburg GRABARZ & PARTNER Hamburg A08/ THE VOICE OF NATURE A08/ UNICEF: UNFAIRY UNICEF TALES A08/ CHECK IT BEFORE PINK RIBBON IT'S REMOVED: DEUTSCHLAND NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. NOÉ NOÉ MARCEL Paris FRANCE MARCEL Paris UNFAIRY TALES WEBSITE BREAST CANCER AWARENESS MEDIAMONKS Hilversum DDB GROUP THE NETHERLANDS 180LA Santa Monica DDB GROUP A08/ CHILDREN S ELECTIONS SAVE THE CHILDRENAWARENESS CAMPAIGN McCANN Madrid SPAIN McCANN Madrid A08/ COINS OF HOPE CHILD FOCUS CHILD FOCUS IS THE BELGIAN CENTER FOR THESE DAYS Antwerp BELGIUM THESE DAYS Antwerp MISSING CHILDREN. A08/ MINISTRY OF TALES BERÄTTARMINISTERIREAD TO UNLOCK- ET APP KING Stockholm SWEDEN KING Stockholm B01 (Guerrilla Marketing & Stunts ) B01/ MARRIAGE MARKET TAKEOVER B01/ E-MOBILITY ENJOY THE SILENCE SK-II SKINCARE FORSMAN & BODENFORS VOLKSWAGEN VOLKSWAGEN E- MODELLE GRABARZ & PARTNER Hamburg SWEDEN FORSMAN & BODENFORS GRABARZ & PARTNER Hamburg B01/ LEBON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm B01/ THE SMALLEST MERCEDES-BENZ CAR DEALERSHIP PORTUGAL EVER B01/ THE REVERSED TRAILER VOLKSWAGEN NORWAY/ HARALD A. MØLLER SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Lisbon VOLKSWAGEN TRAILER ASSIST TRY Oslo NORWAY TRY Oslo
4 B01/ BRAVE CUT FUNDATIA RENASTEREA B01/ BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT NÁŠ GRUNT CANCER NGO CHAIN OF FARMER SHOPS NÁŠ GRUNT McCANN WORLDGROUP McCANN PRAGUE McCANN WORLDGROUP CZECH REPUBLIC McCANN PRAGUE B02 (Live Shows / Concerts / Festivals) B02/ HCD RINK BINGO HOCKEY CLUB HOCKEY CLUB FCB ZÜRICH SWITZERLAND FCB ZÜRICH B02/ THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan B03 (Use of Exhibitions / Installations) B03/ FOUNTAIN AGAINST TORTURE AMNESTY INTERNATIONAL B03/ M2 SYRIA NRK TV-AKSJONEN / NORWEGIAN RED CROSS B03/ THE NEXT REMBRANDT ING CAMPAIGN SCHOLZ & FRIENDS SCHOLZ & FRIENDS AGAINST TORTURE 25M2 SYRIA POL Oslo NORWAY POL Oslo FINANCIAL SERVICES J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM B04 (Use of Ambient Media: Small Scale) B04/ SAVE ME THE SKI PASS THAT SAVES LIVES ÖTZTAL TOURISMUS ÖTZTAL TOURISMUS SERVICEPLAN Munich SERVICEPLAN Munich / PLAN.NET Munich / SERVICEPLAN HEALTH & LIFE Munich B04/ COINS OF HOPE CHILD FOCUS CHILD FOCUS IS THE BELGIAN CENTER FOR THESE DAYS Antwerp BELGIUM THESE DAYS Antwerp MISSING CHILDREN. B04/ BITTERSWEET PIES PAUL BAKERY CHAIN McCANN WORLDGROUP McCANN WORLDGROUP / MRM//McCANN Bucharest B05 (Use of Ambient Media: Large Scale)
5 B05/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris B05/ EIFFEL TOWER ALL YOURS B05/ APARTMENT STORES B05/ SURVIVAL BILLBOARD HOMEAWAY DELAMAISON MICROSOFT VACATION RENTALS HOME DECORATION AND FURNISHINGS XBOX / TOMB RAIDER FRANCE Saint Denis FRANCE FRANCE Saint Denis PUBLICIS NURUN Paris FRANCE PUBLICIS NURUN Paris McCANN LONDON UNITED KINGDOM McCANN LONDON B06 (Use of Customer in-store Experience ) B06/ MCTRAX McDONALD'S RESTAURANTS TBWA\NEBOKO Amsterdam THE NETHERLANDS TBWA\NEBOKO Amsterdam B06/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris B07 (Use of Competitions & Promotional Games) B07/ SMART "MOST OPEN TEST DRIVE" DAIMLER AG, SMART B07/ HCD RINK BINGO HOCKEY CLUB SMART FORTWO CABRIO 453 HOCKEY CLUB BBDO GROUP BBDO GROUP FCB ZÜRICH SWITZERLAND FCB ZÜRICH B08 (Use of Broadcast) B08/ GO MONO RADIO 21 RADIO STATION McCANN WORLDGROUP McCANN WORLDGROUP B09 (Use of Print or Outdoor) B09/ SURVIVAL BILLBOARD B09/ MA PLACE EST DANS LA SALLE MICROSOFT XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM McCANN LONDON PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS C01 (Use of Digital Platforms) C01/ EYE AM UNIQUE LENSCRAFTERS LENSCRAFTERS MARCEL Paris FRANCE MARCEL Paris C01/ THE END OF SOCIETY SIMULATOR UBISOFT UBISOFT BETC Paris FRANCE BETC Paris
6 C01/ THE SNEAK PREVIEW C01/ GIRLS OF PARADISE SATURN ELEKTRO- HANDELSGES. MBH MOUVEMENT DU NIDCHARITY ASSOCIATION AGAINST PROSTITUTION JUKE! SERVICEPLAN Munich SERVICEPLAN Munich / PLAN.NET Munich McCANN PARIS FRANCE McCANN PARIS C01/ DIADORA DELIVERY DIADORA SPORT SHOES AND APPAREL SMFB Oslo NORWAY SMFB Oslo C01/ MADE BY PAGESJAUNES SERVICE SID LEE Paris FRANCE SID LEE Paris PROFESSIONNAL S C02 (Use of Mobile) C02/ #NETFLIXSWAP NETFLIX NETFLIX ORIGINAL SERIES DAREWIN ENTERTAINMENT FRANCE AGENCY Paris DAREWIN ENTERTAINMENT AGENCY Paris C02/ WHATSGERMAN PLAN.NET GROUP / SERVICEPLAN Munich SERVICEPLAN Munich / PLAN.NET Munich C02/ HCD RINK BINGO HOCKEY CLUB HOCKEY CLUB FCB ZÜRICH SWITZERLAND FCB ZÜRICH C02/ CINEMA TO GO AIR FRANCE AIR FRANCE BETC Paris FRANCE BETC Paris C02/ MR. BEAR DRIVER C02/ SEA HERO QUEST THE AUTOMOBILE CLUB OF APP GAME DEUTSCHE TELEKOMDEUTSCHE TELEKOM PUBLICIS Bucharest London PUBLICIS Bucharest UNITED KINGDOM London C03 (Use of Social Platforms ) C03/ MARRIAGE MARKET TAKEOVER C03/ SMART "SOCIAL LEASING" SK-II SKINCARE FORSMAN & BODENFORS DAIMLER AG, SMART MM C03/ SEARCH RACISM. REFUGEES FIND TRUTH. WELCOME C03/ YOUR CHOICE OF FUN SMART FORTWO, SMART FORFOUR REFUGEES WELCOME BBDO GROUP SWEDEN FORSMAN & BODENFORS BBDO GROUP FCB ZÜRICH SWITZERLAND FCB ZÜRICH CARLSBERG GROUP BEER HAPPINESS Brussels BELGIUM HAPPINESS Brussels ; TUBORG
7 C03/ CHECK IT BEFORE PINK RIBBON IT'S REMOVED: DEUTSCHLAND NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. BREAST CANCER AWARENESS DDB GROUP DDB GROUP C04 (Response / Real-time Activity) C04/ STARDUST FOR BOWIE STUDIO BRUSSEL C04/ #WHOISTHEKING BURGER KING FRANCE DIGITAL MOURNING DDB BRUSSELS BELGIUM DDB BRUSSELS PLACE FOR DAVID BOWIE FAST FOOD BUZZMAN Paris FRANCE BUZZMAN Paris C04/ BRAD IS SINGLE NORWEGIAN NORWEGIAN TRY Oslo NORWAY TRY Oslo C05 (Co-Creation & User Generated Content ) C05/ HEARTBEAT PROJECT APOTEK 1 GRUPPEN PHARMACY RETAIL McCANN OSLO NORWAY McCANN OSLO C05/ SQUADVERTISER MICROSOFT XBOX / HALO McCANN LONDON UNITED KINGDOM McCANN LONDON C06 (Use of New Technology ) C06/ NOSULUS RIFT UBISOFT VIDEO GAME DEVELOPER AND PUBLISHER C06/ SMARTBOWL FRESSNAPF TIERNAHRUNGS FRESSNAPF BUZZMAN Paris FRANCE BUZZMAN Paris / PRODUCTMAN Paris OGILVY Frankfurt OGILVY Frankfurt D01 (Launch / Re-launch) D01/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris D01/ EIFFEL TOWER ALL YOURS D01/ DIADORA DELIVERY D01/ THE REBREW PROJECT HOMEAWAY DIADORA SPORT CARLSBERG FOUNDATION VACATION RENTALS SHOES AND APPAREL FRANCE Saint Denis CARLSBERG BEER CP+B SCANDINAVIA FRANCE FRANCE Saint Denis SMFB Oslo NORWAY SMFB Oslo DENMARK CP+B SCANDINAVIA
8 D01/ MA PLACE EST DANS LA SALLE PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS D02 (Sponsorship & Partnerships) D02/ THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan D02/ SL BENFICA SL BENFICA, SAFETY EMIRATES DEMONSTRATION SL BENFICA SPONSORSHIP O ESCRITORIO Estoril PORTUGAL O ESCRITORIO Estoril E01 (Integrated Campaign led by Promo & Activation) E01/ SHARING THE GIFT OF READING AT CHRISTMAS SAINSBURY'S SAINSBURY'S PHD London UNITED KINGDOM PHD London / AMVBBDO London E01/ COINS OF HOPE CHILD FOCUS CHILD FOCUS IS THE BELGIAN CENTER FOR THESE DAYS Antwerp BELGIUM THESE DAYS Antwerp MISSING CHILDREN. E01/ BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT NÁŠ GRUNT CHAIN OF FARMER SHOPS NÁŠ GRUNT McCANN PRAGUE CZECH REPUBLIC McCANN PRAGUE E02 (Low Budget Campaign ) E02/ MA PLACE EST DANS LA SALLE PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS Total Entries: 92
Winners (Promo & Activation Lions)
Winners (Promo & Activation Lions) Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/001 00070 BREWTROLEUM HEINEKEN NEW ZEALAND A01/016 00061 THE FAIREST
Title Client Product Entrant Company Country Agency. DONBEI DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion J. WALTER THOMPSON BANGKOK
Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/004 00415 PURITY TEST VALVIS HOLDING AQUA CARPATICA COHNANDJANSEN J. WALTER THOMPSON Bucharest A01/046
Page 1 of 5. GREY CANADA Toronto CANADA Gold Lion
Cat. No Entry No Title Advertiser Entrant / Agency Country Prize I01/053 01760 GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York Grand Prix A02/076 02916 HAMMERHEAD HAMMERHEAD NAVIGATION
DIESEL, Breganze / PUBLICIS ITALY, Milan. ANORAK, Berlin / JUNG von MATT, Berlin THE NETHERLANDS
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Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR Additional Short Prize Award
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