MEDIAKIT 2019 ADRIA AIRWAYS

Transcription

1 MEDIAKIT 2019 ADRIA AIRWAYS

2 ABOUT ADRIA More than 56 years of experience Adria Airways has more than fifty-six years of experience in charter and scheduled services. Adria connects Slovenia to numerous European cities and offers excellent connections between central and SE Europe. As a Star Alliance member Adria provides access to a global network of flights to 190 countries. Adria s registered office is at Ljubljana Airport in Slovenia. Adria has authorized agencies in Japan, India, Russia, United Kingdom and in majority of European countries. Adria operates more than 200 scheduled flights from Ljubljana a week. Most of the charter flights connect Slovenia to holiday destinations in the Mediterranean. Flights are currently being operated by three Airbus A319, nine Bombardier CRJ900LR and three Bombardier CRJ700ER.

3 MARKETS SERVED & TRAFFIC SHARES Frankfurt 3 daily flights into Lufthansa s Star Alliance hub 10% traffic share Munich, Vienna, Zurich, Brussels 2 daily flights into these Star Alliance hubs 6% traffic share per destination Amsterdam, Paris - daily flights into Skyteam hubs 5% traffic share per destination Warsaw, Prague, Moscow, Copenhagen CEE destinations 1 daily flight each 4% traffic share per destination Düsseldorf, Hamburg new German destinations for summer 2018, four flights a week each 2% traffic share per destination Skopje, Pristina, Podgorica, Sarajevo, Tirana Western Balkan, 1 daily flight each 3% traffic share per destination Geneva, Kiev, Sofia, Bucharest, Manchester multiple flights per week 1% traffic share per destination Holiday flights (for target group Slovenians) to Greek Islands and mainland Spain (Gerona) 15% traffic share

4 MARKETS SERVED & TRAFFIC SHARES Frankfurt LH Star Alliance Hub Other Star Alliance Hubs Skyteam Hubs (AMS, CDG) CEE destinations Western Balkan Holiday Flights outbound SLO DUS/HAM others 10 16

5 PASSENGER DEMOGRAPHICS AGE GROUP Under 19 2% % % % % % 70 and Over 3% GENDER Male 61% Female 39% REASON FOR TRAVEL Business 52% Leisure 48% PASSENGERS More than 4 trips a year 38% Spent 6 nights at a hotel 75.4% Bought products 37% Bought perfume 20%

6 DWELL TIME THE POWER OF INFLIGHT ADVERTISING 93% 86% 75% Brand Recall Unaided Recall Motivated 14 times greater after high dwell time. Unaided recall for in-flight advertising surpasses all traditional media. 75% of passengers are more likely to be motivated by an in-flight ad.

7 MEDIA BUY OPTIONS The Adria fleet currently includes 15 aircraft of whitch 11 are curently in Adria operation. The media area described below is provided to the advertiser for inflight advertising campaign inside the aircraft cabin. The fleet consists of Airbus A319, Bombardier CRJ 700 and Bombardier CRJ 900. Lasker Cross-Media GmbH will provide electronic templates for your graphic designer to develop the creative artwork, or we are happy to complete the graphic imagery and campaign on your behalf at an extra charge. You simply provide us with the overall theme and desired message and our team will go to work to bring your message and brand to life. Our goal is to ensure that your experience and opportunity to reach each passenger is second to none. Please don t hesitate to contact us with any questions or if further information is required.

8 ADRIA ONAIR MAGAZINE PRINT ADVERTISING Stand out by placing your advertising message in the Adria OnAir Magazine. The magazine is published quarterly, it covers a wide range of topics such as business, lifestyle and travel tips to Adria Airways destinations as well as news about Adria Airways and its partners. The OnAir Magazine is published bi-lingual (Slovenian and English) and is provided in the seat pockets on all flights reaching a welleducated, higher-income readership. Circulation: copies per issue Placement Cover page 2 (inside front cover) Cover page 3 (inside back cover) Circulation per issue Contacts Type area Price / issue Publication date Closing date Delivery date 230 X 285 mm X 285 mm Cover page 4 (back cover) 230 X 285 mm > Double page 460 X 285 mm Full page 230 X 285 mm ½ page 230 X 142,5 mm

9 PRE- AND AFTER FLIGHT DIGITAL ADVERTISING Placement Contacts /month Format Price / month Min. booking period Closing date Banner ad on ~ Booking confirmation ~ Pre-flight 1 (15 days prior to the flight) ~ Pre-flight 2 (20 hours prior to the flight) ~ month 2 weeks before release Print-at-home boarding pass branding Check-in counter boarding pass branding Newsletter integration ~

10 AIRCRAFT BRANDING: INTERIOR AND EXTERIOR This media provides advertisers and agencies with the ability to reach passengers in a distraction free environment for a minimum of 40 minutes. The message remains visible to passengers when the tray tables are in their upright and locked position.

11 TRAY TABLE ADVERTISING Aircraft Home Base (HUB) Type of Aircraft Ljubljana Slovenia (LJU) A319 2 CRJ700 2 CRJ900 6 Number of Aircraft available for Cabin Graphics Advertisement Media Space Tray Table (entire aircraft) Cost of Production, Installation and Removal per aircraft 2275,00 Aircraft Home Base (HUB) Type of Aircraft Ljubljana Slovenia (LJU) A319 2 Number of Aircraft available for Cabin Graphics Advertisement Media Space Media Rate per Aircraft per Month 3.920,00 Tray Table CRJ ,00 (entire aircraft) CRJ ,00

12 SERVICE TROLLEY ADVERTISING Number of Service Trolleys to be branded (3-side branding) Media Space Format Minimum booking period Closing date Cost of Production, Installation and Removal per fleet 150 Service Trolley (1-side branding) 3 month 4 weeks before release Number of branded Service Trolleys in daily operation Media Space Format Minimum booking period Closing date Media Rate per Fleet per Month Service Trolley (1-side branding) 3 month 4 weeks before release 6.600,00

13 AIRCRAFT EXTERIOR BRANDING

14 AIRCRAFT EXTERIOR BRANDING Aircraft Home Base (HUB) Type of Aircraft Number of Aircraft available for exterior branding Branding size Cost of Production, Installation and Removal per aircraft Ljubljana Slovenia (LJU) A319 3 (1 based in Pristina) SMALL (Tail) ,00 CRJ700 2 MEDIUM (fuselage) ,00 CRJ900 7 LARGE (entire aircraft) ,00 Aircraft Home Base (HUB) Type of Aircraft Number of Aircraft available for exterior branding Branding size Media Rate per Aircraft per Month Ljubljana Slovenia (LJU) A319 3 (1 based in Pristina) SMALL (Tail) 5.000,00 CRJ700 2 MEDIUM (fuselage) 5.000,00 CRJ900 7 LARGE (entire aircraft) 5.000,00 Minimum campaign duration: 6 months Minimum nr. of aircrafts to be branded: 1

15 Video Ad on Start Screen Banner Ad on Start Screen Microshop Integration DIGITAL ADVERTISING INSIDE ADRIA S ONAIR ENTERTAINMENT wife SYSTEM Your Ad Your Space Ad Space Your Ad Space Your Microshop

16 DIGITAL ADVERTISING INSIDE THE ONAIR wife SYSTEM Nr. Advertising Media Nr. of Passenger per Month Rate type Media Rate Minimum Campaign Duration/Volume Notes 1 Banner on the Start Screen (Menu Screen) 2 Video ad on the Start Screen (Menu Screen) > CPM 35, Ad Impression All Advertising Media listed here (1,2) can be linked to a customized HTML5 landing page. > CPM 45, Ad Impression The landing page shall be build and delivered by the advertiser (according our technical specifications), and will be saved local on each aircraft's server, for online and offline availability. Alternatively, we offer landing page creation at additional charges. 2 Microshop Integration > Listing Fee + Rev Share 3 Special Advertainment Formats On Request > Customized On Request 6 month On Request 4 Campaign Management Fee > Flat Rate per Campaign 5% of Total Campaign Volume Minimum 750,00

17 PROMOTION AND OTHER AMBIENT MEDIA ADVERTISING OPTIONS

18 Material distribution (leaflets up to 50 g): limited distribution to flight pockets! For distribution only in Business Class 50% additional payment. LEAFLET DISTRIBUTION IN SEAT POCKETS Flight pockets are visible to a passenger during the entire flight. And due to the exclusive environment the passengers have enough time to receive your message. 1 month 11 aircraft passengers EUR *VAT not included.

19 CATALOGUE AND MAGAZINE DISTRIBUTION (SEAT POCKETS) Effective advertising during and after the flight. 1 month 11 aircraft passengers 11,250 EUR/month *VAT not included. Material distribution: Distribution of magazines and catalogues with advertisements other than the client s require 100 % of additional payment. Dimensions: max. 230 x 285 mm, number of pages is limited.

20 DISTRIBUTION OF SWEETS AND GIFTS Mouth-watering sweets (chocolates, candy) branded with your ad 1 month 11 aircraft passengers EUR *VAT not included.

21 MOIST TOWELETTES Moist towelettes. Indispensable on travels and a popular advertising medium on airplanes. Only in Business Class. Quantity Net Price EUR *VAT not included. Ad space represent only one side of the package. Suitable for logos, website promotions and shorter ad messages. The quantity is sufficient for approximately one year. Dimensions: 122 x 54 mm

22 CUPS FOR WARM BEVERAGES Cups for warm beverages coffee or tea. A useful medium for different advertising types. Quantity Net Price EUR *VAT not included. Available on all charter flights and scheduled flights to Moscow. The quantity is sufficient for approximately one year.

23 COASTERS An effective medium for brand promotion and logos. Quantity Net Price EUR *VAT not included. Available on all scheduled flights, except the shortest. The quantity is sufficient for approximately one year.

24 SUGAR SACKETS Independent or included in the cutlery package. Ad space is available on one of the sides. Quantity Net Price Dimensions 220,000 5,500 EUR 55 x 39 mm / one side *VAT not included. Use: independent. The quantity is sufficient for approximately one year. Ad space represent only one side of the package

25 AIRCRAFT RENTAL Minimal rental time period 3h Net Price: 4,500 EUR Every additional hour of rental Net Price: 600 EUR *VAT not included. The price includes a rental of a grounded airplane for shooting, a company of a person with clearance to access the secure area, attaching an airplane to electric current and cleaning. Each half an hour of additional shooting is included in the costs. A pro forma invoice is prepared for the airplane rental, which is settled before the rental period. Any additional time slots and possible additional services of the rental service are charged after the concluded service.

26 WE ARE LOOKING FORWARD TO SENDING YOUR BRAND ON TRAVEL! For more information kindly contact us: LASKER Cross-Media GmbH