Shortlist (Promo & Activation Lions)

Transcription

1 Cat. No Entry No Title Advertiser Product Entrant Company Country Agency A01 (Best Use of Experiential Marketing in a Promotional Campaign) A01/ DONATED SONGS A01/ SKY FOOTBALL OPERA A01/ THE 250KM WAVE A01/ DOCTOR PROKTOR A01/ UNEXPECTED LUGGAGE A01/ SHAVE SUTRA PROCTER & GAMBLE A01/ WOMEN FOR SALE 1 of 13 ASCHEHOUG PUBLISHER TRY ADVERTISING AGENCY Oslo SPANAIR AIRLINE SHACKLETON SPAIN SHACKLETON ATZUM RAZOR BBDO INDIA INDIA BBDO INDIA TASK FORCE ON HUMAN TRAFFICKING SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV NORWAY ISRAEL TRY ADVERTISING AGENCY Oslo A01/ TRAMP A BENZ DAIMLER AUTOMOBILE JUNG von MATT GERMANY JUNG von MATT A01/ DRUNK VALET BAR AURORA & BOTECO FERRAZ A01/ SAVE THE BEACH HOTEL A01/ THE NIGHT CHAUFFEUR A01/ FASHION AWARD A01/ CHOPSTICKS, NOT CHOP- TREES A01/ GREENBACKS FOR GREENBACK A01/ NIGHTLIFE EXCHANGE PROJECT SALVATION ARMY CHARITY WIRZ/BBDO Zürich SWITZERLAND WIRZ/BBDO Zürich SKY DEUTSCHLAND FERNSEHEN KYUSHU RAILWAY COMPANY FOOTBALL LEAGUE COVERAGE SERVICEPLAN Munich GERMANY SERVICEPLAN Munich BULLET TRAIN DENTSU Tokyo JAPAN DENTSU Tokyo CHAIN OF BARS OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo GMODELO EUROPA CORONA BEER JWT SPAIN SPAIN JWT SPAIN / EL SEÑOR GOLDWIND ANHEUSER-BUSCH INBEV IKEA CHINA ENVIRONMENTAL PROTECTION FOUNDATION STELLA ARTOIS BLACK DEPARTMENT STORE ENVIRONMENTAL ACTION MOTHER London FORSMAN & BODENFORS Gothenburg DDB CHINA GROUP Shanghai UNITED SWEDEN CHINA MOTHER London FORSMAN & BODENFORS Gothenburg / MEC SWEDEN Gothenburg DDB CHINA GROUP Shanghai H&R BLOCK TAX SERVICES FALLON Minneapolis FALLON Minneapolis DIAGEO SMIRNOFF JWT NEW YORK JWT NEW YORK SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV

2 A01/ ANDES FRIEND RECOVERY A01/ THE BREATHE HAPPY SOCIAL EXPERIMENT ANHEUSER-BUSCH INBEV BEER FEBREZE AIR FRESHENER GREY NEW YORK GREY NEW YORK A02 (Best Use of Guerilla Marketing in a Promotional Campaign) A02/ SAW 3D CINEMA- PROMOTION A02/ BAVARIA DUTCHDRESS A02/ MINT PARKING TICKET A02/ VOICES FOR FREEDOM LEO BURNETT IBERIA / AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL Lisbon PORTUGAL Lisbon A02/ LIFT&LAUGH COCA-COLA FANTA OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo A02/ THE MISSING CHILD UFA-PALAST SAW 3D DÜSSELDORF BAVARIA BEER SELMORE CREATIVE AGENCY Amsterdam WRIGLEY CHEWING GUM BBDO GERMANY Düsseldorf A02/ FAST FOOD GLAXOSMITHKLINE HEARTBURN TABLET A02/ CANAL BIKE GO FAST! ENERGY DRINK Y&R NOT JUST FILM Amsterdam A02/ FOX IN CRAFTER VOLKSWAGEN VOLKSWAGEN CRAFTER AND VOLKSWAGEN FOX A02/ SPREAD THE TED TEDX BUENOS AIRES INITIATIVE VERMISSTE KINDER TEDX MISSING CHILDREN KEMPERTRAUTMANN GERMANY THE NETHERLANDS GERMANY GERMANY DÜSSELDORF SELMORE CREATIVE AGENCY Amsterdam BBDO PROXIMITY Düsseldorf GREY MEXICO MEXICO GREY MEXICO DDB TRIBAL GROUP Berlin GERMANY OGILVY THE NETHERLANDS Y&R NOT JUST FILM Amsterdam DDB TRIBAL GROUP Berlin OGILVY KEMPERTRAUTMANN A03 (Best Use of Ambient in a Promotional Campaign) A03/ TRANSPARENT WALLS A03/ LEAKING POWER OUTLETS A03/ THE 250KM WAVE DAIMLER RWE ENERGY SAVING JUNG von MATT GERMANY JUNG von MATT KYUSHU RAILWAY COMPANY CAR SAFTEY SYSTEM JUNG von MATT GERMANY JUNG von MATT BULLET TRAIN DENTSU Tokyo JAPAN DENTSU Tokyo 2 of 13

3 A03/ VENDING MACHINE A03/ ASK FOR IT IN ENGLISH A03/ LOTUS T5 IBM LOTUSLIVE OGILVYONE London UNITED A03/ THE FUN THEORY AWARD THE SPEED CAMERA LOTTERY A03/ MUSICAL FITTING ROOMS A03/ THE FIRE WORKS DISCOUNT COUPON A03/ KALEIDOSCOPIC FASHION SPECTACULAR MINI CANADA CAR TAXI 2 Toronto CANADA TAXI 2 Toronto / TAXI Toronto WALL STREET INSTITUTE VOLKSWAGEN STARHUB PTE LANGUAGE SCHOOL BLUEMOTION TECHNOLOGIES ONLINE MUSIC STORE JWT SPAIN SPAIN JWT SPAIN OGILVYONE WORLDWIDE London DDB STOCKHOLM SWEDEN DDB STOCKHOLM DDB SINGAPORE SINGAPORE DDB SINGAPORE BIGC STORE LOWE Bangkok THAILAND LOWE Bangkok TARGET TARGET MOTHER NEW YORK MOTHER NEW YORK A04 (Best Use of Shopper Marketing in a Promotional Campaign) A04/ TARGET HEAVY FOOD MEDICOM PHARMA DIGESTION AID BBDO GERMANY Düsseldorf A04/ BIG NOSES BGH AIR CONDITIONERS A04/ VACUUM SHOPPING BAG FOR TOURISTS LEO BURNETT IBERIA / FREEPORT VACUUM SHOPPING BAG Lisbon GERMANY PORTUGAL BBDO PROXIMITY Berlin Lisbon A05 (Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail) A05/ AMERICAN ROM KANDIA DULCE CHOCOLATE BAR BV MCCANN ERICKSON Bucharest A05/ SINGLE SINGLE RELEASE A05/ RIGHT AMOUNT OF WRONG COMVIQ TELECOMMUNICA TIONS THE THE COSMOPOLITAN OF COSMOPOLITAN LAS VEGAS OF LAS VEGAS FORSMAN & BODENFORS Gothenburg ROMANIA SWEDEN BV MCCANN ERICKSON Bucharest FORSMAN & BODENFORS Gothenburg FALLON Minneapolis FALLON Minneapolis 3 of 13

4 A05/ WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY LEO BURNETT SYDNEY A06 (Best Temporary In-Store Displays in a Promotional Campaign) A06/ LISTEN TO YOUR CONSCIENCE A06/ NIKE AIR LIVE SHOW A06/ THE CANVAS EXPERIMENT A06/ MUSICAL FITTING ROOMS A06/ WONDERBRA STRAPLESS A06/ THE FRIENDSHIP MACHINE ALL GOOD BANANAS BANANAS OGILVY NEW ZEALAND Auckland A06/ THE BICYCLE PESETA ACCESSORIES CAP MADE WITH LOVE, BY A BIKE. A06/ FASHION LAUNDRY A06/ ZAFIRA ECHOES GENERAL MOTORS DO BRASIL A06/ METTLE DETECTOR NEW ZEALAND OGILVY NEW ZEALAND Auckland NIKE SPORTSWEAR +CASTRO +CASTRO Buenos Aires / BBDO Buenos Aires CONVERSE EMEA SHOES PERFECT FOOLS Stockholm STARHUB PTE WONDERBRA PROCTER & GAMBLE ONLINE MUSIC STORE WONDERBRA STRAPLESS COCA-COLA COCA-COLA OGILVY ARIEL DETERGENT CHEVROLET ZAFIRA ACE Makati City SALLES CHEMISTRI Sao Paulo SWEDEN PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS SPAIN BRAZIL PERFECT FOOLS Stockholm DDB SINGAPORE SINGAPORE DDB SINGAPORE OGILVY THE PHILIPPINES ACE SAATCHI & SAATCHI Makati City SALLES CHEMISTRI Sao Paulo THE ECONOMIST MAGAZINE OGILVY SINGAPORE SINGAPORE OGILVY SINGAPORE A07 (Best Use of Broadcast in a Promotional Campaign) A07/ THE PIRATE RADIO EXPERIMENT A07/ THE BEST EXCUSE EVER A07/ SILENT NATIONAL ANTHEM INTERNATIONAL SOCIETY FOR HUMAN RIGHTS ANHEUSER-BUSCH INBEV RELIANCE MEDIA WORKS HUMAN RIGHTS NORTE BEER CINEMAS JUNG von MATT GERMANY JUNG von MATT MUDRA COMMUNICATIONS INDIA MUDRA COMMUNICATIONS 4 of 13

5 A08 (Best Use of Print or Standard Outdoor in a Promotional Campaign) A08/ TEST DRIVE VOLKSWAGEN VW PASSAT TRY ADVERTISING AGENCY Oslo A08/ BOTH SIDES XEROX ENVIRONMENTAL A08/ THE VOICE REPORTERS WITHOUT BORDERS A08/ TROPICANA BILLBOARD POWERED BY ORANGES NON GOVERNMENTAL ORGANISATION NORWAY TRY ADVERTISING AGENCY Oslo Y&R MEXICO MEXICO Y&R MEXICO PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS PEPSICO TROPICANA DDB PARIS FRANCE DDB PARIS A09 (Best Use of Games) A09/ M&M S FIND RED MARS M&M'S PROXIMITY CANADA CANADA PROXIMITY CANADA A09/ OPTATHLON UNITED AIRLINES AIRLINE MATMI NEW MEDIA DESIGN Macclesfield UNITED MATMI NEW MEDIA DESIGN Macclesfield A10 (Best Sponsorship or Partnership Campaigns) A10/ GREATEST CUP NEVER RUN A10/ THE 3RD DRIVER VODAFONE HUTCHISON LION NATHAN BOAG'S DRAUGHT MOMENTUM WORLDWIDE Pyrmont A10/ WATSON IBM COMPUTER OGILVY & MATHER New York TELECOMMUNICA TIONS MOMENTUM WORLDWIDE Pyrmont HOST Sydney HOST Sydney A10/ COPS ON OATS PEPSICO QUAKER OATS BBDO INDIA Gurgaon INDIA BBDO INDIA Gurgaon OGILVY & MATHER New York A11 (Best Online Advertising in a Promotional Campaign) A11/ UNIQLO LUCKY COUNTER 5 of 13 UNIQLO CLOTHING DENTSU Tokyo JAPAN DENTSU Tokyo A11/ SPACE HEROES MARS FOOD BBDO DENMARK Copenhagen A11/ DUTY CALLS ELECTRONIC ARTS VIDEO GAME WIEDEN+KENNEDY Portland DENMARK BBDO DENMARK Copenhagen A11/ SPEEDSALE PAPERCUT SHOP BOOKS AND FILMS DDB STOCKHOLM SWEDEN DDB STOCKHOLM A11/ FLIP YOUR PROFILE CISCO CONSUMER PRODUCTS FLIP VIDEO DDB SINGAPORE SINGAPORE DDB SINGAPORE WIEDEN+KENNEDY Portland

6 A11/ A NEW WARRIOR A11/ PARENTAL CONTROL A11/ WEWANTFURNIT URE.COM A11/ DOGGELGANGE R GREENPEACE CHARITY DDB PARIS FRANCE DDB PARIS BANDSPORTS SPORTS CHANNEL OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo WWF DEFORESTATION MARCEL Paris FRANCE MARCEL Paris MARS CHARITY COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland A12 (Best Use of Other Digital Media in a Promotional Campaign) A12/ SAVE AS WWF WWF ENVIRONMENTAL A12/ MACY'S BACKSTAGE PASS A12/ M&M S FIND RED MARS CHOCOLATE PROXIMITY CANADA CANADA PROXIMITY CANADA A12/ GETAWAY STOCKHOLM A12/ REPAY FOR GOOD A12/ FIAT STREET EVO A12/ SLOW DOWN PARENTS OF CHILD ROAD VICTIMS A12/ SECRETS BEHIND PAINTINGS MACY'S MINI UNICEF DONATIONS SERVICEPLAN Munich GERMANY SERVICEPLAN Munich FIAT CAR PZU / NATIONAL MUSEUM IN KRAKOW DEPARTMENT STORE MINI COUNTRYMAN ROAD SAFETY MESSAGE JUNG von MATT GERMANY JUNG von MATT JWT NEW YORK JWT NEW YORK JUNG von MATT Stockholm SWEDEN A12/ GRID NIKE SPORTS BRAND AKQA London UNITED A12/ IN BED SEALY MATTRESS MOBILE APP A12/ OLD NAVY RECORDS OLD NAVY CLOTHING CRISPIN PORTER + BOGUSKY Boulder SPAIN JUNG von MATT Stockholm WIEDEN+KENNEDY London / MINDSHARE London LEO BURNETT CHICAGO LEO BURNETT CHICAGO CRISPIN PORTER + BOGUSKY Boulder HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELS MUSEUM LEO BURNETT WARSAW POLAND LEO BURNETT WARSAW A13 (Best use of Social Media Marketing in a Promotional Campaign) A13/ OUR SPEECH THE JOHN F. KENNEDY PRESIDENTIAL LIBRARY 50TH ANNIVERSARY OF JFK'S INAUGURATION THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond 6 of 13

7 A13/ FOX COMMENTS VOLKSWAGEN VOLKSWAGEN FOX A13/ FEED A FRIEND PIZZA HUT FAST FOOD RESTAURANT CHAIN A13/ TH AMENDMENT WEAR A13/ FLIP YOUR PROFILE A13/ SHOUT FROM THE MOUNTAIN INTEGRATED CAMPAIGN ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo A13/ ALEPHTWEETS PAULO COELHO WEBSITE LODUCCA Sao Paulo BRAZIL LODUCCA Sao Paulo A13/ STREET ART VIEW A13/ DELAY THE WORK DAY A13/ A HUNTER SHOOTS A BEAR A13/ CATS ON FACEBOOK A13/ PAY WITH A TWEET 4TH AMENDMENT WEAR CISCO CONSUMER PRODUCTS A13/ DIGITAL DEATH KEEP A CHILD ALIVE METALLIC INK UNDERCLOTHES A13/ PLAN-T PARLE AGRO FOOD AND NON ALCOHOLIC DRINK M&C SAATCHI/MARK Sydney 4TH AMENDMENT WEAR Boulder CREATIVELAND ASIA AT&T AT&T BBDO NEW YORK BBDO NEW YORK RED BULL INSTITUCIONAL LODUCCA Sao Paulo BRAZIL LODUCCA Sao Paulo INDIA M&C SAATCHI/MARK Sydney 4TH AMENDMENT WEAR Boulder FLIP VIDEO DDB SINGAPORE SINGAPORE DDB SINGAPORE 361 SPORTSWEAR OGILVY SHANGHAI CHINA OGILVY SHANGHAI BIC / TIPP-EX POCKET MOUSE BUZZMAN Paris FRANCE BUZZMAN Paris CAT SOCIETY INNOVATIVE THUNDER ADOPTION SERVICE CURRENCY SYSTEM LEO BURNETT Hong Kong HONG KONG LEO BURNETT Hong Kong R/GA New York R/GA New York AIDS TBWA\CHIAT\DAY New York TBWA\CHIAT\DAY New York CREATIVELAND ASIA B01 (Food and Non-Alcoholic Drinks) B01/ AMERICAN ROM KANDIA DULCE CHOCOLATE BAR BV MCCANN ERICKSON Bucharest B01/ JUNK FOOD PACKAGING B01/ BOTTLE SCHOOL BOLTHOUSE FARMS PEPSICO B01/ PLAN-T PARLE AGRO FOOD AND NON- ALCOHOLIC DRINKS BABY CARROTS CRISPIN PORTER + BOGUSKY Boulder DRINK CONSUMER GOODS BBDO GUERRERO Makati City CREATIVELAND ASIA ROMANIA BV MCCANN ERICKSON Bucharest CRISPIN PORTER + BOGUSKY Boulder THE PHILIPPINES BBDO GUERRERO Makati City INDIA CREATIVELAND ASIA 7 of 13

8 B02 (Alcoholic Drinks) B02/ HEINEKEN STARPLAYER B02/ ANDES FRIEND RECOVERY HEINEKEN BEER AKQA London UNITED ANHEUSER-BUSCH INBEV BEER AKQA London B02/ CAP RECALL JAMES READY BEER LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO B03 (Fast Moving Consumer Goods (not including food)) B03/ DIRTY DISHES PZ CUSSONS MORNING FRESH DDB GROUP MELBOURNE DDB GROUP MELBOURNE B03/ BIG STAIN PROCTER & GAMBLE B03/ DOGGELGANGE R B03/ WTF! INSANE HUMAN CURLING B03/ A HUNTER SHOOTS A BEAR ARIEL GREAT WALL ADVERTISING Guangzhou CHINA GREAT WALL ADVERTISING Guangzhou MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland BIC BIC FLEX 3 BUZZMAN Paris FRANCE BUZZMAN Paris BIC / TIPP-EX POCKET MOUSE BUZZMAN Paris FRANCE BUZZMAN Paris B04 (Durable Goods) B04/ DATED PILLOWS PACIFIC BRANDS PILLOWS HAPPY SOLDIERS Sydney HAPPY SOLDIERS Sydney B04/ HOMEMADE IS BEST IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg B04/ TRACKTAPE MATTEL MÉXICO HOT WHEELS OGILVY MEXICO MEXICO OGILVY MEXICO B04/ BIG NOSES BGH AIR CONDITIONERS B04/ DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI CHINA OGILVY SHANGHAI B05 (Retail (Incl. Restaurants)) B05/ DOMINO'S APP DOMINO'S PIZZA RESTAURANT HAKUHODO Tokyo JAPAN HAKUHODO Tokyo 8 of 13

9 B05/ THE FIRE WORKS DISCOUNT COUPON B05/ THE MAN WHO GAVE EVERYTHING AWAY B05/ SURPRISE CATWALK B05/ DOMINO'S PERFECT PEPPERONI PIZZA DEAL. A DEAL SO PERFECT EVERYBODY CAN SELL IT BIGC STORE LOWE Bangkok THAILAND LOWE Bangkok HOMECENTER THE SALVATION ARMY SECONDHAND SHOP HOME GOODS RETAILER CHARITY STORE SECONDHAND CLOTHING Y&R COLOMBIA Bogotá COLOMBIA Y&R COLOMBIA Bogotá KITCHEN LEO BURNETT Oslo NORWAY DOMINO'S PIZZA INDIE Amsterdam THE NETHERLANDS KITCHEN LEO BURNETT Oslo INDIE Amsterdam B06 (Cars & Automotive Services) B06/ VENDING MACHINE B06/ GETAWAY STOCKHOLM B06/ FIAT STREET EVO B06/ STONE / TWIG / WATER MINI CANADA MINI R5X TAXI 2 Toronto CANADA TAXI 2 Toronto / TAXI Toronto MINI B06/ XV RESCUE SUBARU B06/ THE FUN THEORY AWARD THE SPEED CAMERA LOTTERY VOLKSWAGEN FIAT PUNTO EVO CHRYSLER MINI COUNTRYMAN SUBARU IMPREZA XV VOLKSWAGEN BLUEMOTION TECHNOLOGIES JEEP GRAND CHEROKEE JUNG von MATT Stockholm SWEDEN LEO BURNETT BRASIL São Paulo SPAIN BRAZIL JUNG von MATT Stockholm LEO BURNETT SYDNEY LEO BURNETT SYDNEY DDB STOCKHOLM SWEDEN DDB STOCKHOLM LEO BURNETT BRASIL São Paulo B07 (Entertainment & Leisure) B07/ STORIES FROM THE STREET MELBOURNE WRITERS FESTIVAL ARTS JWT Melbourne JWT Melbourne 9 of 13

10 B07/ MAKE A BETTER ONE YOURSELF, THEN! B07/ ENCOM AT WONDERCON KIASMA MUSEUM OF CONTEMPORARY ART KIASMA MUSEUM OF CONTEMPORARY ART HASAN & PARTNERS Helsinki DISNEY ENTERTAINMENT 42 ENTERTAINMENT Pasadena FINLAND HASAN & PARTNERS Helsinki 42 ENTERTAINMENT Pasadena B08 (Publications & Media) B08/ CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN SPAIN DDB SPAIN B08/ METTLE DETECTOR THE ECONOMIST MAGAZINE OGILVY SINGAPORE SINGAPORE OGILVY SINGAPORE B09 (Financial Products & Servcies) B09/ SMALL BUSINESS SATURDAY B09/ H&R BLOCK: NEVER SETTLE FOR LESS B09/ CALL FROM THE FUTURE AMERICAN EXPRESS H&R BLOCK AVIVA LIFE INSURANCE COMPANY INDIA AMERICAN EXPRESS FINANCIAL SERVICES AVIVA CHILD PLANS B09/ IMPULSE SAVER WESTPAC FINANCIAL SERVICES DIGITAS Boston DIGITAS New York FALLON Minneapolis FALLON Minneapolis BBDO INDIA Gurgaon INDIA BBDO INDIA Gurgaon COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland B11 (Corporate Image & Information) B11/ TH AMENDMENT WEAR B11/ DAVID ON DEMAND B11/ GIVE WHALES A VOICE B11/ THE BEST EXCUSE EVER B11/ STREET ART VIEW 4TH AMENDMENT WEAR LEO BURNETT WORLDWIDE OPTUS ANHEUSER-BUSCH INBEV METALLIC INK UNDERCLOTHES MARKETING SEMINAR TELECOMMUNICA TIONS NORTE BEER 4TH AMENDMENT WEAR Boulder LEO BURNETT CHICAGO LEO BURNETT CHICAGO M&C SAATCHI/MARK Sydney 4TH AMENDMENT WEAR Boulder M&C SAATCHI/MARK Sydney RED BULL INSTITUCIONAL LODUCCA Sao Paulo BRAZIL LODUCCA Sao Paulo 10 of 13

11 B11/ SILENT NATIONAL ANTHEM RELIANCE MEDIA WORKS CINEMAS MUDRA COMMUNICATIONS INDIA MUDRA COMMUNICATIONS B12 (Commercial Public Services Incl. Healthcare & Medical) B12/ HIGH SPEEDS TELMEX COLOMBIA BROADBAND INTERNET JWT COLOMBIA Bogotá COLOMBIA JWT COLOMBIA Bogotá B13 (Charities) B13/ PLAY AIR SONG ROOM CHARITY FUND RAISING B13/ ORGAN DONATION DAY B13/ DONATED SONGS B13/ WAKING UP THE POWA NEIGHBOURHOO D B13/ A NEW WARRIOR B13/ YANG AI (DESPAIR WHIRLPOOL) FINNISH KIDNEY AND LIVER ORGANISATION FEMALE ABUSE PREVENTION BADJAR OGILVY Melbourne BADJAR OGILVY Melbourne ORGAN DONATION 358 HELSINKI FINLAND 358 HELSINKI SALVATION ARMY SALVATION ARMY WIRZ/BBDO Zürich SWITZERLAND WIRZ/BBDO Zürich OGILVY JOHANNESBURG SOUTH AFRICA OGILVY JOHANNESBURG GREENPEACE CHARITY DDB PARIS FRANCE DDB PARIS GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB CHARITY LEO BURNETT SHANGHAI CHINA LEO BURNETT SHANGHAI B14 (Public Health & Safety, Pubic Awareness Messages) B14/ UNDERHEARD IN NEW YORK B14/ THE MISSING CHILD B14/ WHAT A PERSON CAN MISS A MACHINE WILL FIND B14/ THE ZONING PLAN B14/ SPREAD THE TED NEW YORK CITY RESCUE MISSION INITIATIVE VERMISSTE KINDER THE POLISH FEDERATION OF CANCER SURVIVORS GREENPEACE SWITZERLAND TEDX BUENOS AIRES HOMELESSNESS MISSING CHILDREN INITIATIVE CHARITY EURO RSCG WARSAW POLAND EURO RSCG WARSAW NUCLEAR ENERGY TEDX BBH New York BBH New York KEMPERTRAUTMANN GERMANY KEMPERTRAUTMANN walker Zürich SWITZERLAND walker Zürich OGILVY OGILVY 11 of 13

12 B14/ TAKE A STAND ABOLITION.FR DEATH PENALTY B14/ WEWANTFURNIT URE.COM WWF B14/ BURMA HUMAN RIGHTS WATCH DEFORESTATION MARCEL Paris FRANCE MARCEL Paris MARCEL Paris FRANCE MARCEL Paris PETITION JWT NEW YORK JWT NEW YORK C01 (Best Integrated Campaign Led by Promotion and Activation) C01/ DATED PILLOW PACIFIC BRANDS PILLOWS HAPPY SOLDIERS Sydney HAPPY SOLDIERS Sydney C01/ LAMBASSADOR MEAT AND LIVESTOCK C01/ WALL OF FAME EDDING INTERNATIONAL C01/ DIRTY DISHES PZ CUSSONS DISHWASHING LIQUID C01/ WORLD OF EOS CANON CAMERA LEO BURNETT SYDNEY LEO BURNETT SYDNEY C01/ FURTHER THAN YOU IMAGINED VOYAGES- SNCF.COM DDB GROUP MELBOURNE C01/ WATSON IBM IBM OGILVY & MATHER New York C01/ DULUX WALLS AKZO NOBEL DULUX EURO RSCG LONDON UNITED C01/ NEVER SETTLE FOR LESS C01/ THE BEST EXCUSE EVER C01/ SHARE THE JOY CAMPAIGN C01/ DECODE JAY-Z WITH BING DDB GROUP MELBOURNE OGILVY & MATHER New York H&R BLOCK H&R BLOCK FALLON Minneapolis FALLON Minneapolis ANHEUSER-BUSCH INBEV CADBURY DAIRY MILK DDB GROUP NEW ZEALAND Auckland BING/JAY-Z NORTE BEER C01/ BIG NOSES BGH AIR CONDITIONERS C01/ BUD ICE COLD INDEX LAMB BMF Sydney BMF Sydney C01/ CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN SPAIN DDB SPAIN STATIONARY DECODE JAY-Z WITH BING KEMPERTRAUTMANN GERMANY NEW ZEALAND EURO RSCG LONDON DDB GROUP NEW ZEALAND Auckland DROGA5 New York DROGA5 New York TRANSPORT DDB PARIS FRANCE DDB PARIS BUDWEISER BUD ICE DDB UK London UNITED KEMPERTRAUTMANN DDB UK London 12 of 13

13 C01/ ONE WEEKEND OFF SCARLET TELECOM SCARLET TELECOM MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels Total Entries: of 13