Shortlist (Direct Lions)

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1 Cat. No Entry No Title Advertiser Product Entrant Company Country Agency A01 (Flat Mailing) A01/ POSTCALENDAR DEUTSCHE POST POSTCARD CALENDAR A01/ SPRINTER APPLIES FOR A JOB A01/ BEAUTIFY YOUR CITY - A RUBBISH IDEA A01/ DISAPPEARING DISCOUNTS LUKAS LINDEMANN ROSINSKI /DAIMLE R AUCKLAND COUNCIL R I AYURVEDA RESEARCH LABS A01/ BOUNCING MAIL UNION BANK OF INDIA A01/ LIVING CHRISTMAS CARDS THE SWEDISH POST MERCEDES-BENZ SPRINTER HEART OF THE CITY LASS NATURAL COSMETICS LOANS POSTAL SERVICE JUNG von MATT JUNG von MATT LUKAS LINDEMANN ROSINSKI COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland INDIA INDIA LUKAS LINDEMANN ROSINSKI A02 (Dimensional Mailing) A02/ SPARK HOPE MATCHBOOK A02/ CATALOGUE & TEE SHIRT FOLDING MACHINE A02/ THE PEOPLE'S CUP A02/ THE WORLDS SMALLEST BRAVIA FLATSCREEN A02/ DEATH PENALTY CANDLES A02/ THE DAY BRAZIL WOKE UP TO ENGLISH ROCK 4 AIDS ART FOR AIDS JOE PUBLIC Johannesburg SOUTH AFRICA JOE PUBLIC Johannesburg AS COLOUR AMNESTY RED BALLOON FASHION DDB GROUP NEW WHOLESALER/RET ZEALAND Auckland AILER SONY ERICSSON MOBILE PHONE STORÅKERS McCANN AMNESTY ENGLISH SCHOOL FOR KIDS NEW ZEALAND DDB GROUP NEW ZEALAND Auckland OLYMPIKUS SPORTS BRAND BOCA Porto Alegre BRAZIL BOCA Porto Alegre STORÅKERS McCANN TBWA\PARIS FRANCE TBWA\PARIS OGILVY BRASIL São BRAZIL OGILVY BRASIL São A02/ POPCORN SOFA MAGAZINE LUIZA SOFA'S WEEK OGILVY BRASIL São BRAZIL OGILVY BRASIL São 1 of 14

2 A02/ WHITENING POST-IT NOTES A02/ BATTERIES MTV TV CHANNEL A02/ HAPPINESS BY THE METRE PROCTER & GAMBLE THE SWEDISH POST TOOTHPASTE POSTAL SERVICE PUBLICIS BRASIL Sao BRAZIL PORTUGAL PUBLICIS BRASIL Sao A03 (Direct Response Digital: Marketing) A03/ SELF TRANSLATING A03/ WE DELIVER YOUR DOWNLOAD WIENERS + WIENERS AGENCY PROMOTION GRABARZ & PARTNER GRABARZ & PARTNER CINE 24 HORAS VIDEO RENTAL AGE ISOBAR São BRAZIL AGE ISOBAR São A04 (Direct Response Digital: Mobile Marketing) A04/ DISCOVER THE MASTER A04/ SALUTE TRAINER A04/ IHOBO 1.1 DEPAUL YOUTH HOMELESS CHARITY PUBLICIS LONDON UNITED PUBLICIS LONDON A04/ DOG-A-LIKE APP MARS PETCARE MOBILE APP WHYBIN\TBWA Sydney AUSTRALIA WHYBIN\TBWA Sydney A04/ THE VOICE REPORTERS WITHOUT BORDERS A04/ INVISIBLE POP UP STORE VIRGINIA MUSEUM OF FINE ARTS A04/ THE WITNES UNIVERSAL GLOBAL NETWORKS JAPAN MARITIME SELF-DEFENSE FORCES PICASSO EXHIBITION TELEVISION CHANNEL RECRUITMENT HAKUHODO Tokyo JAPAN HAKUHODO Tokyo NON GOVERNMENTAL ORGANISATION THE MARTIN AGENCY Richmond PUBLICIS BRUSSELS PUBLICIS BRUSSELS AIRWALK FOOTWEAR Y&R New York USA Y&R New York USA THE MARTIN AGENCY Richmond JUNG von MATT JUNG von MATT A05 (Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media) A05/ THE GUY AT HOME IN HIS UNDERWEAR A05/ TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE Leuven BOONDOGGLE Leuven 2 of 14 STANFIELD'S UNDERWEAR JOHN ST Toronto CANADA JOHN ST Toronto

3 A05/ IS THIS TROLLER YOURS? A05/ SHARE IF YOU CARE A05/ SEND A MESSAGE TO THE FUTURE A05/ THE PROMISE KEEPER A05/ DELAY THE WORK DAY A05/ PHOTOSHOOTIN G A05/ A HUNTER SHOOTS A BEAR A05/ A NEW WARRIOR A05/ THE HUMAN JUKEBOX A05/ CHRISTMAS BARGAINS A05/ COME BACK FERRORAMA A05/ THE MYSTERIOUS PASSENGER A05/ VISIO 2010 FAIRY TALES TROLLER T4 4x4 JWT BRAZIL São BRAZIL JWT BRAZIL São BELGIAN CONSORTIUM FOR EMERGENCY AID CHARITY AMF PENSION FUNDS FORSMAN & BODENFORS Gothenburg REEBOK SHOES FORSMAN & BODENFORS Gothenburg 361 SPORTSWEAR OGILVY SHANGHAI CHINA OGILVY SHANGHAI WWF CHARITY LEO BURNETT MOSCOW Moscow RUSSIA LEO BURNETT MOSCOW Moscow BIC TIPP-EX POCKET MOUSE BUZZMAN Paris FRANCE BUZZMAN Paris GREENPEACE PAUSE HOME ENTERTAINMENT SAVE THE CHILDREN ESTRELA TOYS ENVIRONMENTALI SM HIFI CHAIN CHARITY FERRORAMA TOY TRAIN FORSMAN & BODENFORS Gothenburg FORSMAN & BODENFORS Gothenburg DDB PARIS FRANCE DDB PARIS LOWE BRINDFORS A05/ FEEDER RENEGADES MUSIC GREY LONDON UNITED GREY LONDON LOWE BRINDFORS DDB BRASIL São BRAZIL DDB BRASIL São IKEA CARPOOLING LA CHOSE Paris FRANCE LA CHOSE Paris MICROSOFT VISIO 2010 WUNDERMAN Munich WUNDERMAN Munich A06 (Direct Response Digital: Other Digital Platforms) A06/ MUSICAL FITTING ROOMS A06/ EDDING DIGITAL HIGHLIGHTER STARHUB EDDING A06/ WALL OF FAME EDDING ONLINE MUSIC STORE STATIONARY STATIONARY DDB SINGAPORE SINGAPORE DDB SINGAPORE 3 of 14

4 A06/ DOGGELGANGE R A06/ PARENTAL CONTROL A06/ THE SOUND OF GREEN MARS DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland BANDSPORTS SPORTS CHANNEL OGILVY BRASIL São BRAZIL OGILVY BRASIL São THE SWEDISH POST POSTAL SERVICE A07 (Ambient Media (Large Scale)) A07/ PLASTIC BAG MONSTER A07/ SECOND STRIP A07/ DISPOSABLE FOREST A07/ BURMA HUMAN RIGHTS WATCH A07/ MUSICAL FITTING ROOMS A07/ ELECTRICITY HOG A07/ THE FRIENDSHIP MACHINE A07/ SAVE THE BEACH HOTEL 4 of 14 GREENPEACE GREENPEACE OGILVY BEIJING CHINA OGILVY BEIJING STARHUB ENTEGA VERTRIEB PETITION JWT NEW YORK USA JWT NEW YORK ONLINE MUSIC STORE RENEWABLE ENERGY COCA-COLA COCA-COLA GMODELO EUROPA SAU A07/ FALL BILLBOARD JAMES READY JAMES READY BEER A07/ POOLBALL COMPAÑIA INDUSTRIAL CERVECERA ROOTS AND ENVIRONMENTAL SHOOTS SHANGHAI AWARENESS A07/ KID UNICEF CHARITY CASANOVA PENDRILL Costa Mesa RENAULT WIND ROADSTER PUBLICIS LONDON UNITED A07/ THE BIG TRIP STRAUSS GROUP CHOCOLATE BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan A07/ THE MISSING CHILD INITIATIVE VERMISSTE KINDER MISSING CHILDREN'S INITIATIVE DDB SINGAPORE SINGAPORE DDB SINGAPORE DDB BERLIN DDB BERLIN ARGENTINA CORONA BEER JWT Madrid SPAIN JWT Madrid BUDWEISER BATES 141 SHANGHAI CHINA BATES 141 SHANGHAI LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO USA ISRAEL A07/ CARIBBEAN LIVE BRITISH AIRWAYS HOLIDAYS BEING London UNITED A07/ HIDDEN PIZZA RESTAURANT SENSIS YELLOW PAGES BUSINESS DIRECTORY AUSTRALIA ARGENTINA CASANOVA PENDRILL Costa Mesa PUBLICIS LONDON BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan BEING London A07/ PATTEX CRANE HENKEL GLUE PLAN.NET Munich PLAN.NET Munich

5 A07/ SPREAD THE TED A07/ POP-UP BILLBOARD TEDX BUENOS AIRES TEDX JAMES READY ALCOHOL LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO A07/ WELCOME BACK T-MOBILE TELECOMMUNICA TIONS SAATCHI & SAATCHI London ARGENTINA UNITED SAATCHI & SAATCHI London A08 (Ambient Media & Print Collateral, Non-Mail (Small Scale)) A08/ SHOCKING LITTLE BEASTS A08/ STORIES FROM THE STREET A08/ SOMEONE TO ZIP YOU UP A08/ MAGIC DRAIN OPENER A08/ SHARE YOUR PARENTS A08/ WATER THAT KILLS A08/ THE BICYCLE PESETA ACCESSORIES CAP MADE WITH Madrid LOVE, BY A BIKE. A08/ DECODE JAY-Z WITH BING DKV WRITERS FESTIVAL JDATE PROCTER & GAMBLE A08/ MIRRORS MEXICAN MINISTRY OF PUBLIC SAFETY A08/ SPORTY VOUCHERS BING/JAY-Z HEALTH INSURANCE ONLINE DATING SERVICE SHAMPOO INTERNET SEARCH ENGINE OGILVY FRANKFURT OGILVY FRANKFURT ARTS JWT Melbourne AUSTRALIA JWT Melbourne McCANN ERICKSON ISRAEL Tel Aviv GREY WORLDWIDE (INDIA) STUDIO BRUSSELS CHARITY PUBLIC AWARENESS ISRAEL DROGA5 New York USA DROGA5 New York A08/ UNTOASTED SUNSENSE SUNBLOCK OIL GREY HONG KONG HONG KONG GREY HONG KONG INDIA SPAIN McCANN ERICKSON ISRAEL Tel Aviv GREY WORLDWIDE (INDIA) KRUHA CHARITY JWT Jakarta INDONESIA JWT Jakarta DRAFTFCB MEXICO MEXICO DRAFTFCB MEXICO SPORTSCHECK SPORTS STORE OGILVY FRANKFURT OGILVY FRANKFURT Madrid A09 (Direct Response Broadcast: TV, Radio & Infomercials) A09/ DOUBLE LIFE CFP-E/SHOTS YOUNG DIRECTOR AWARDS A09/ SAUSAGE CARLTON UNITED BREWERIES A09/ GET TESTED PROJECT AIDS TASK FORCE CARLTON DRY TBWA\PHS Helsinki FINLAND TBWA\PHS Helsinki AIDS AWARENESS SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV AUSTRALIA ISRAEL SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV 5 of 14

6 A09/ SATISFACTION THE GRANNY REMAKE A09/ REVENGE ON CALLCENTERS & HELPDESKS RADIO 1 A09/ THE CODE ARMED FORCES OF COLOMBIA EQUAL PAY DAY EQUAL PAY DAY PEETERS & PICHAL ARMED FORCES SUPPORT DDB COLOMBIA Bogotá COLOMBIA DDB COLOMBIA Bogotá A10 (Direct Response Print or Standard Outdoor, including Inserts) A10/ HOMEPLUS SUBWAY VIRTUAL STORE A10/ AXA BRINGS PRINT AD TO LIFE A10/ OPEN AIR BOOK ROSSI RESIDENCIAL TESCO RETAIL CHEIL WORLDWIDE Seoul KOREA CHEIL WORLDWIDE Seoul A10/ SELL YOUR CAR VOLKSWAGEN VW POLO OGILVY CAPE TOWN SOUTH AFRICA OGILVY CAPE TOWN A10/ TEST DRIVE MERCEDES-BENZ MERCEDES-BENZ CL 63 AMG A10/ THE VOICELESS CAMPAIGN A10/ THE AD YOU WOULD KEEP A10/ SUPERSTICIOUS OUTDOOR AXA BANKING & INSURANCE REAL ESTATE 140 BBDO Cape Town SOUTH AFRICA 140 BBDO Cape Town THE ZIMBABWEAN NEWSPAPER TBWA\HUNT\LASCARIS JOHANNESBURG LEO BURNETT BRASIL São SOUTH AFRICA BRAZIL TBWA\HUNT\LASCARI S JOHANNESBURG CHEVROLET AUTOMOBILE WMcCANN Sao BRAZIL WMcCANN Sao FREEPORT DEPARTMENT STORE PORTUGAL LEO BURNETT BRASIL São B01 (Loyalty/Continuity Schemes) B01/ FLIGHT SKETCHES LUFTHANSA AIRLINE WUNDERMAN Frankfurt WUNDERMAN Frankfurt B02 (Best Low Budget Campaign) B02/ CARDBOARD GUERILLA CAMPAIGN HINZ & KUNZT HOMELESS AWARENESS JWT JWT B02/ TH AMENDMENT WEAR 4TH AMENDMENT WEAR METALLIC INK UNDERCLOTHES 4TH AMENDMENT WEAR Boulder USA 4TH AMENDMENT WEAR Boulder 6 of 14

7 B02/ FIRST PDF COMMERCIAL B02/ DONATED SPACES B02/ SILENT NATIONAL ANTHEM B02/ VOICES FOR FREEDOM B02/ THE DISEASE JOURNEY THE FIRST URL STORY EVER B02/ IAN'S GETTING READY NATURALIA CHARITY OGILVY MEXICO MEXICO OGILVY MEXICO FUNDACIÓN LOGROS RELIANCE MEDIA WORKS AMNESTY CCSVI NELLA SCLEROSI MULTIPLA ONLUS THE COUNCIL CHARITY LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo CINEMAS AMNESTY MULTIPLE SCLEROSIS CHARITY LOWE PIRELLA FRONZONI Milan INDIA PORTUGAL B02/ SAVE AS WWF WWF CHARITY JUNG von MATT JUNG von MATT ITALY LOWE PIRELLA FRONZONI Milan AWARDS PUBLICIS MOJO Sydney AUSTRALIA PUBLICIS MOJO Sydney B03 (Product Launches) B03/ THE NEXT BIG THING B03/ SECRETS BEHIND PAINTINGS B03/ THE CRYING INVOICE B03/ INVISIBLE POP UP STORE B03/ COME BACK FERRORAMA AUDI AUDI A1 HEIMAT Berlin HEIMAT Berlin NATIONAL MUSEUM IN KRAKOW USG PEOPLE AIRWALK FOOTWEAR Y&R New York USA Y&R New York ESTRELA TOYS MUSEUM LEO BURNETT WARSAW POLAND LEO BURNETT WARSAW OUTSOURCING COMPANY FERRORAMA TOY TRAIN DDB BRASIL São BRAZIL DDB BRASIL São B04 (Traffic & Brand Building) B04/ HAPPY VALENTINE'S B04/ I SWIM WITH MARCOS B04/ SPRINTER APPLIES FOR A JOB B04/ AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON Bucharest 7 of 14 KERN & SOHN UNITED NATIONS LUKAS LINDEMANN ROSINSKI / DAIMLER PRECISION SCALES POVERTY AWARENESS MERCEDES-BENZ SPRINTER WUNDERMAN London PAGÉS BBDO Santo Domingo LUKAS LINDEMANN ROSINSKI UNITED DOMINICAN REPUBLIC ROMANIA WUNDERMAN London PAGÉS BBDO Santo Domingo LUKAS LINDEMANN ROSINSKI BV MCCANN ERICKSON Bucharest

8 B04/ ACMI PIE BAG AUSTRALIAN CENTRE FOR THE MOVING IMAGE B04/ RESPONSE CAMPAIGN B04/ TRACKTAPE MATTEL MÉXICO HOT WHEELS OGILVY MEXICO MEXICO OGILVY MEXICO B04/ CHEVROLET TAXI DRIVERS UNIVERSITY B04/ DOGGELGANGE R B04/ DISAPPEARING DISCOUNTS B04/ UNEXPECTED LUGGAGE PROCTER & GAMBLE TIM BURTON EXHIBITION OLD SPICE BODY WASH RAPP AUSTRALIA RAPP WIEDEN+KENNEDY Portland GM COLMOTORES CHEVROLET SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá USA WIEDEN+KENNEDY Portland MARS DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland R I AYURVEDA RESEARCH LABS SPANAIR B04/ SUBTITLES ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE LASS NATURAL COSMETICS CHRISTMAS CAMPAIGN INDIA SHACKLETON Madrid SPAIN SHACKLETON Madrid LANGUAGE CLASS OGILVY PERU Lima PERU OGILVY PERU Lima C01 (Fast Moving Consumer Goods) C01/ AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON Bucharest C01/ THE FRIENDSHIP MACHINE C01/ BIG STAIN PROCTER & GAMBLE ARIEL SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou C01/ CAP RECALL JAMES READY ALCOHOL LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO C01/ A HUNTER SHOOTS A BEAR COCA-COLA COCA-COLA ROMANIA ARGENTINA BV MCCANN ERICKSON Bucharest C01/ DINNERTIME FRESH MEALS READY MEALS LDV UNITED Antwerp LDV UNITED Antwerp BIC / TIPP-EX POCKET MOUSE BUZZMAN Paris FRANCE BUZZMAN Paris C02 (Cars & Automotive Services) C02/ ONLINE GUERRILLA MERCEDES-BENZ MERCEDES-BENZ SPRINTER N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam 8 of 14

9 C02/ GETAWAY STOCKHOLM MINI C02/ LIE DETECTOR KIA MOTORS MINI COUNTRYMAN JUNG von MATT JUNG von MATT AUTOMOBILE LDV UNITED Antwerp LDV UNITED Antwerp C03 (Other Consumer Products (including Durable Goods)) C03/ BUILDERS OF INFINITY C03/ NIKE AIR LIVE SHOW LEGO TOYS PLAN.NET PLAN.NET NIKE SPORTSWEAR +CASTRO ARGENTINA +CASTRO C03/ LOST SOCKS FISHER & PAYKEL WHITE GOODS COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland C03/ EXCELLBOOK DIESEL CLOTHING BRAND 4 AM SAATCHI & SAATCHI Guatemala GUATEMALA 4 AM SAATCHI & SAATCHI Guatemala C03/ TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE Leuven BOONDOGGLE Leuven C04 (Financial Products & Services) C04/ MY CAR IS YOUR CAR C04/ SHOCKING LITTLE BEASTS C04/ IMPULSE SAVER WESTPAC BANKING COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland C04/ GIVE 100 TL GET 125 TL BACK NRMA CAR INSURANCE WHYBIN\TBWA Sydney AUSTRALIA WHYBIN\TBWA Sydney DKV PRIVATE PENSION SYSTEM HEALTH INSURANCE OGILVY FRANKFURT OGILVY FRANKFURT INSURANCE LEO BURNETT ISTANBUL TURKEY LEO BURNETT ISTANBUL C05 (Commercial Public Services, incl. Healthcare & Medical) C05/ WORLD CUP ENERGY SHIRT C05/ HIDDEN PIZZA RESTAURANT C05/ SHARE AVEC TON GRAND- PÈRE NUON ENERGY N=5 Amsterdam THE NETHERLANDS SENSIS YELLOW PAGES VOO BUSINESS DIRECTORY TELECOMMUNICA TIONS C05/ HIGH SPEEDS TELMEX BROADBAND INTERNET C05/ OPULENCE DIRECTV TELECOMMUNICA TIONS AUSTRALIA N=5 Amsterdam BOONDOGGLE Leuven BOONDOGGLE Leuven JWT COLOMBIA Bogotá COLOMBIA JWT COLOMBIA Bogotá GREY NEW YORK USA GREY NEW YORK 9 of 14

10 C05/ SUBTITLES ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE LANGUAGE CLASS OGILVY PERU Lima PERU OGILVY PERU Lima C06 (Travel, Entertainment & Leisure) C06/ PROSCIUTTO DI GIALLO C06/ PERSONAL SPACE EXPERIMENT C06/ THE ESCAPE MACHINE ELMSTA 3000 HORROR FEST KLM FILM FESTIVAL SAATCHI & SAATCHI C06/ CARIBBEAN LIVE BRITISH AIRWAYS HOLIDAYS BEING London UNITED C06/ DRUNK VALET BAR AURORA & BOTECO FERRAZ C06/ UNEXPECTED LUGGAGE AIRLINE RAPP Amstelveen THE NETHERLANDS RAPP Amstelveen SNCF RAIL TRAVEL DDB PARIS FRANCE DDB PARIS SPANAIR SAATCHI & SAATCHI BEING London CHAIN OF BARS OGILVY BRASIL São BRAZIL OGILVY BRASIL São CHRISTMAS CAMPAIGN SHACKLETON Madrid SPAIN SHACKLETON Madrid C06/ U-LATE HOTLINE UA CINEMA CINEMA GREY HONG KONG HONG KONG GREY HONG KONG C07 (Retail & E-Commerce, including Restaurants) C07/ HOMEPLUS SUBWAY VIRTUAL STORE C07/ VACUUM SHOPPING BAG FOR TOURISTS TESCO RETAIL CHEIL WORLDWIDE Seoul KOREA CHEIL WORLDWIDE Seoul FREEPORT SHOPPING OUTLET PORTUGAL C08 (Publications & Media) C08/ CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN Madrid SPAIN DDB SPAIN Madrid C08/ THE VOICELESS CAMAPAIGN C08/ GO GIRLS VIRGINITY MAP THE ZIMBABWEAN NEWSPAPER TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA TBWA\HUNT\LASCARI S JOHANNESBURG TVNZ DRAMA SERIES COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland 10 of 14

11 C09 (Business Products & Services) C09/ THE WORLD'S SMALLEST MULTINATIONAL C09/ THE CRYING INVOICE C09/ SELF TRANSLATING C09/ THE SOUND OF GREEN SERVCORP USG PEOPLE WIENERS + WIENERS THE SWEDISH POST SERVICED & VIRTUAL OFFICES OUTSOURCING COMPANY AGENCY PROMOTION POSTAL SERVICE THE HALLWAY Redfern AUSTRALIA THE HALLWAY Redfern GRABARZ & PARTNER GRABARZ & PARTNER C10 (Corporate Image & Information) C10/ TH AMENDMENT WEAR C10/ DEAR LAZY AIR TRAFFIC CONTROLLERS C10/ THE SEARCH FOR THE WORLD'S GREATEST SALESPERSON C10/ SOLES WITH SOULS C10/ THE 3239KM EXPERIENCE C10/ SANTA S FORGOTTEN LETTERS 4TH AMENDMENT WEAR LA DESPENSA SELF PROMOTION LA DESPENSA INGREDIENTES CREATIVOS Madrid OGILVYONE WORLDWIDE J.K. TYRE & INDUSTRIES COCA-COLA METALLIC INK UNDERCLOTHES SELF PROMOTION TYRE COMPANY CHRISTMAS MESSAGE 4TH AMENDMENT WEAR Boulder OGILVY & MATHER New York CONTRACT ADVERTISING INDIA Gurgaon USA SPAIN USA INDIA 4TH AMENDMENT WEAR Boulder LA DESPENSA INGREDIENTES CREATIVOS Madrid OGILVY & MATHER New York CONTRACT ADVERTISING INDIA Gurgaon OGILVY SELF PROMOTION OGILVY BRASIL São BRAZIL OGILVY BRASIL São OGILVY BRASIL São BRAZIL OGILVY BRASIL São C11 (Charities, Public Health & Safety, Public Awareness Messages) C11/ SAVE AS WWF WWF WWF JUNG von MATT JUNG von MATT C11/ UNDERHEARD IN NEW YORK C11/ HEARTBEATS THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA 11 of 14 NEW YORK CITY RESCUE MISSION HOMELESSNESS AWARENESS THE FIGHT AGAINST AIDS BBH New York USA BBH New York SERVICEPLAN Munich SERVICEPLAN Munich

12 C11/ REPAY FOR GOOD C11/ BEAUTIFY YOUR CITY - A RUBBISH IDEA C11/ DONATED SPACES C11/ SURPRISE CATWALK C11/ SPREAD THE TED UNICEF AUCKLAND COUNCIL FUNDACIÓN LOGROS THE SALVATION ARMY TEDX BUENOS AIRES C11/ DRUNK VALET BAR AURORA & BOTECO FERRAZ 12 of 14 UNICEF DONATIONS HEART OF THE CITY SECONDHAND CLOTHES TEDX SERVICEPLAN Munich SERVICEPLAN Munich C11/ DOG-A-LIKE APP MARS PETCARE MOBILE APP WHYBIN\TBWA Sydney AUSTRALIA WHYBIN\TBWA Sydney C11/ BURMA HUMAN RIGHTS WATCH C11/ THE REFUGEES GOTHENBURG HOMELESS AID C11/ GET TESTED PROJECT C11/ WOMEN FOR SALE C11/ THE FORGOTTEN LETTER C11/ OPERATION CHRISTMAS AIDS TASK FORCE ATZUM ALZHEIMER GESELLSCHAFT BADEN- WÜRTTEMBERG MINISTERIO DE DEFENSA NACIONAL AIDS AWARENESS SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV TASK FORCE ON HUMAN TRAFFICKING C11/ LITTLE ROBIN OPVOEDINGSLIJN PARENT ADVICE HELPLINE C11/ MIRRORS MEXICAN MINISTRY OF PUBLIC SAFETY C11/ SPOKESANIMAL HUAXIA ANIMAL PROTECTION FOUNDATION C11/ SAND-FILL BOTTLES C11/ BASILICA BLOCK PARTY RECYCLING ENVIRONMENTAL INSTITUTE BASILICA OF ST. MARY PETITION JWT NEW YORK USA JWT NEW YORK CHARITY GOSS Gothenburg GOSS Gothenburg SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV HUMANITARIAN LOWE-SSP3 Bogotá COLOMBIA LOWE-SSP3 Bogotá COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland CHARITY LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo KITCHEN LEO BURNETT Oslo ISRAEL ISRAEL NORWAY ARGENTINA SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV CHARITY JUNG von MATT JUNG von MATT PUBLIC AWARENESS CHARITY RECYCLING INSTITUTE DDB CHINA GROUP Shanghai CHINA DRAFTFCB MEXICO MEXICO DRAFTFCB MEXICO DDB CHINA GROUP Shanghai AGE ISOBAR São BRAZIL AGE ISOBAR São BLOCK PARTY FALLON Minneapolis USA FALLON Minneapolis KITCHEN LEO BURNETT Oslo CHAIN OF BARS OGILVY BRASIL São BRAZIL OGILVY BRASIL São

13 C11/ WAKING UP THE POWA NEIGHBOURHOO D C11/ LETTERBOMBIN G GOVERNOR PATERSON C11/ OIL & WATER DO NOT MIX COALITION TO RESTORE COASTAL LOUISIANA C11/ SLOW DOWN PARENTS OF CHILD ROAD VICTIMS FEMALE ABUSE PREVENTION AUTISM SPEAKS AUTISM SPEAKS BBDO NEW YORK USA BBDO NEW YORK ENVIRONMENTAL PROTECTION ROAD SAFETY MESSAGE OGILVY JOHANNESBURG SOUTH AFRICA OGILVY JOHANNESBURG HAPPINESS BRUSSELS HAPPINESS BRUSSELS HAPPINESS BRUSSELS HAPPINESS BRUSSELS D01 (Best Integrated Campaign Led by Direct Marketing) D01/ SOLO LUCKY UNDIES D01/ CARIBBEAN LIVE BRITISH AIRWAYS HOLIDAYS BEING London UNITED D01/ SNAKE CARLTON UNITED BREWERIES D01/ THE ZONING PLAN D01/ 'S BIGGEST SEARCH FOR MISSING CHILDREN D01/ IT'S FACE TIME! VITASOY HOLDINGS D01/ MY CAR IS YOUR CAR D01/ FOOD FOR THOUGHT D01/ SATISFACTION THE GRANNY REMAKE D01/ REVENGE ON CALLCENTERS & HELPDESKS 13 of 14 SCHWEPPES SOFT DRINK BMF Sydney AUSTRALIA BMF Sydney D01/ CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN Madrid SPAIN DDB SPAIN Madrid GREENPEACE SWITZERLAND INITIATIVE VERMISSTE KINDER CARLTON DRY NUCLEAR ENERGY AWARENESS AUSTRALIA walker Zürich SWITZERLAND walker Zürich SOY DRINK PHD HONG KONG HONG KONG PHD HONG KONG NRMA CAR INSURANCE WHYBIN\TBWA Sydney AUSTRALIA WHYBIN\TBWA Sydney ENTEGA EQUAL PAY DAY EQUAL PAY DAY RADIO 1 MISSING CHILDREN'S INITIATIVE RENEWABLE ENERGY PEETERS & PICHAL DDB TRIBAL GROUP Berlin BEING London DDB TRIBAL GROUP Berlin / TRIGGER HAPPY PRODUCTIONS Berlin

14 D01/ ONE WEEKEND OFF D01/ SHARE YOUR PARENTS D01/ IAN'S GETTING READY D01/ DECODE JAY-Z WITH BING SCARLET THE COUNCIL BING/JAY-Z SCARLET TELECOM AWARDS PUBLICIS MOJO Sydney AUSTRALIA PUBLICIS MOJO Sydney INTERNET SEARCH ENGINE STUDIO BRUSSELS CHARITY DROGA5 New York USA DROGA5 New York Total Entries: of 14