Shortlist (Direct Lions)

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1 Cat. No Entry No Title Advertiser Product Entrant Company Country A01 (Flat Mailing) A01/ POSTCALENDAR DEUTSCHE POST POSTCARD CALENDAR JUNG von MATT A01/ SPRINTER APPLIES FOR A JOB A01/ BEAUTIFY YOUR CITY - A RUBBISH IDEA LUKAS LINDEMANN ROSINSKI /DAIMLER MERCEDES-BENZ SPRINTER A01/ DISAPPEARING DISCOUNTS R I AYURVEDA RESEARCH LABS LASS NATURAL COSMETICS LUKAS LINDEMANN ROSINSKI AUCKLAND COUNCIL HEART OF THE CITY NEW ZEALAND A01/ BOUNCING MAIL UNION BANK OF INDIA LOANS INDIA A01/ LIVING CHRISTMAS CARDS THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST Stockholm SWEDEN INDIA Agency JUNG von MATT LUKAS LINDEMANN ROSINSKI ÅKESTAM HOLST Stockholm A02 (Dimensional Mailing) A02/ SPARK HOPE MATCHBOOK ROCK 4 AIDS ART FOR AIDS JOE PUBLIC Johannesburg SOUTH AFRICA A02/ CATALOGUE & TEE SHIRT FOLDING MACHINE AS COLOUR FASHION WHOLESALER/RETAILE R DDB GROUP NEW ZEALAND Auckland A02/ THE PEOPLE'S CUP OLYMPIKUS SPORTS BRAND BOCA Porto Alegre BRAZIL A02/ THE WORLDS SMALLEST BRAVIA FLATSCREEN SONY ERICSSON MOBILE PHONE STORÅKERS McCANN Stockholm A02/ DEATH PENALTY CANDLES AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL A02/ THE DAY BRAZIL WOKE UP TO ENGLISH RED BALLOON ENGLISH SCHOOL FOR KIDS TBWA\PARIS A02/ POPCORN SOFA MAGAZINE LUIZA SOFA'S WEEK BRAZIL A02/ WHITENING POST-IT NOTES PROCTER & GAMBLE TOOTHPASTE PUBLICIS BRASIL Sao Paulo BRAZIL NEW ZEALAND SWEDEN FRANCE A02/ BATTERIES MTV TV CHANNEL LEO BURNETT IBERIA Lisbon PORTUGAL A02/ HAPPINESS BY THE METRE THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST Stockholm SWEDEN A02/ THE SOUND OF GREEN THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST Stockholm SWEDEN BRAZIL JOE PUBLIC Johannesburg DDB GROUP NEW ZEALAND Auckland BOCA Porto Alegre STORÅKERS McCANN Stockholm TBWA\PARIS PUBLICIS BRASIL Sao Paulo LEO BURNETT IBERIA Lisbon ÅKESTAM HOLST Stockholm ÅKESTAM HOLST Stockholm A03 (Direct Response Digital: Marketing) A03/ SELF TRANSLATING WIENERS + WIENERS AGENCY PROMOTION GRABARZ & PARTNER A03/ WE DELIVER YOUR DOWNLOAD CINE 24 HORAS VIDEO RENTAL AGE ISOBAR São Paulo BRAZIL GRABARZ & PARTNER AGE ISOBAR São Paulo A04 (Direct Response Digital: Mobile Marketing) A04/ DISCOVER THE MASTER VIRGINIA MUSEUM OF FINE ARTS PICASSO EXHIBITION THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond

2 A04/ THE WITNES UNIVERSAL GLOBAL NETWORKS TELEVISION CHANNEL JUNG von MATT A04/ SALUTE TRAINER JAPAN MARITIME SELF- RECRUITMENT HAKUHODO Tokyo JAPAN DEFENSE FORCES A04/ IHOBO 1.1 DEPAUL YOUTH HOMELESS PUBLICIS LONDON UNITED KINGDOM CHARITY A04/ DOG-A-LIKE APP MARS PETCARE MOBILE APP WHYBIN\TBWA Sydney A04/ THE VOICE REPORTERS WITHOUT BORDERS NON GOVERNMENTAL ORGANISATION PUBLICIS BRUSSELS A04/ INVISIBLE POP UP STORE AIRWALK FOOTWEAR Y&R New York JUNG von MATT HAKUHODO Tokyo PUBLICIS LONDON WHYBIN\TBWA Sydney PUBLICIS BRUSSELS Y&R New York A05 (Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media) A05/ THE GUY AT HOME IN HIS STANFIELD'S UNDERWEAR JOHN ST Toronto CANADA UNDERWEAR A05/ TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE Leuven A05/ IS THIS TROLLER YOURS? TROLLER T4 4x4 JWT BRAZIL São Paulo BRAZIL A05/ SHARE IF YOU CARE BELGIAN CONSORTIUM FOR EMERGENCY AID A05/ SEND A MESSAGE TO THE FUTURE CHARITY AMF PENSION FUNDS FORSMAN & BODENFORS Gothenburg SWEDEN A05/ THE PROMISE KEEPER REEBOK SHOES FORSMAN & BODENFORS SWEDEN Gothenburg A05/ DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI CHINA A05/ PHOTOSHOOTING WWF CHARITY LEO BURNETT MOSCOW RUSSIA Moscow A05/ A HUNTER SHOOTS A BEAR BIC TIPP-EX POCKET MOUSE BUZZMAN Paris FRANCE A05/ A NEW WARRIOR GREENPEACE ENVIRONMENTALISM DDB PARIS FRANCE A05/ THE HUMAN JUKEBOX PAUSE HOME ENTERTAINMENT HIFI CHAIN ÅKESTAM HOLST Stockholm SWEDEN A05/ FEEDER RENEGADES MUSIC GREY LONDON UNITED KINGDOM A05/ CHRISTMAS BARGAINS SAVE THE CHILDREN SWEDEN CHARITY LOWE BRINDFORS Stockholm SWEDEN A05/ COME BACK FERRORAMA ESTRELA TOYS FERRORAMA TOY DDB BRASIL São Paulo BRAZIL TRAIN A05/ THE MYSTERIOUS IKEA CARPOOLING LA CHOSE Paris FRANCE PASSENGER A05/ VISIO 2010 FAIRY TALES MICROSOFT VISIO 2010 WUNDERMAN Munich JOHN ST Toronto BOONDOGGLE Leuven JWT BRAZIL São Paulo FORSMAN & BODENFORS Gothenburg FORSMAN & BODENFORS Gothenburg OGILVY SHANGHAI LEO BURNETT MOSCOW Moscow BUZZMAN Paris DDB PARIS ÅKESTAM HOLST Stockholm GREY LONDON LOWE BRINDFORS Stockholm DDB BRASIL São Paulo LA CHOSE Paris WUNDERMAN Munich A06 (Direct Response Digital: Other Digital Platforms) A06/ MUSICAL FITTING ROOMS STARHUB ONLINE MUSIC STORE DDB SINGAPORE SINGAPORE A06/ EDDING DIGITAL HIGHLIGHTER EDDING INTERNATIONAL STATIONARY A06/ WALL OF FAME EDDING INTERNATIONAL STATIONARY DDB SINGAPORE

3 A06/ DOGGELGANGER MARS DOG ADOPTION NEW ZEALAND A06/ PARENTAL CONTROL BANDSPORTS SPORTS CHANNEL BRAZIL A06/ THE SOUND OF GREEN THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm A07 (Ambient Media (Large Scale)) A07/ PLASTIC BAG MONSTER ROOTS AND SHOOTS SHANGHAI ENVIRONMENTAL AWARENESS BATES 141 SHANGHAI CHINA A07/ KID UNICEF CHARITY CASANOVA PENDRILL Costa Mesa A07/ SECOND STRIP RENAULT WIND ROADSTER PUBLICIS LONDON UNITED KINGDOM A07/ THE BIG TRIP STRAUSS GROUP CHOCOLATE BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan A07/ CARIBBEAN LIVE BRITISH AIRWAYS HOLIDAYS BEING London UNITED KINGDOM A07/ HIDDEN PIZZA RESTAURANT SENSIS YELLOW PAGES BUSINESS DIRECTORY CLEMENGER BBDO A07/ THE MISSING CHILD INITIATIVE VERMISSTE KINDER MISSING CHILDREN'S INITIATIVE ISRAEL A07/ PATTEX CRANE HENKEL GLUE PLAN.NET Munich A07/ DISPOSABLE FOREST GREENPEACE GREENPEACE OGILVY BEIJING CHINA A07/ BURMA HUMAN RIGHTS WATCH PETITION JWT NEW YORK A07/ MUSICAL FITTING ROOMS STARHUB ONLINE MUSIC STORE DDB SINGAPORE SINGAPORE A07/ ELECTRICITY HOG ENTEGA VERTRIEB RENEWABLE ENERGY DDB BERLIN A07/ THE FRIENDSHIP MACHINE COCA-COLA COCA-COLA ARGENTINA A07/ CORONA SAVE THE BEACH GMODELO EUROPA SAU BEER JWT Madrid SPAIN HOTEL A07/ FALL BILLBOARD JAMES READY ALCOHOL LEO BURNETT TORONTO CANADA A07/ POOLBALL COMPAÑIA INDUSTRIAL CERVECERA BUDWEISER ARGENTINA A07/ SPREAD THE TED TEDX BUENOS AIRES TEDX ARGENTINA A07/ POP-UP BILLBOARD JAMES READY ALCOHOL LEO BURNETT TORONTO CANADA A07/ WELCOME BACK T-MOBILE TELECOMMUNICATION S SAATCHI & SAATCHI London UNITED KINGDOM A08 (Ambient Media & Print Collateral, Non-Mail (Small Scale)) A08/ SHOCKING LITTLE BEASTS DKV HEALTH INSURANCE OGILVY FRANKFURT A08/ STORIES FROM THE STREET WRITERS FESTIVAL A08/ SOMEONE TO ZIP YOU UP JDATE ONLINE DATING SERVICE ARTS JWT Melbourne McCANN ERICKSON ISRAEL Tel Aviv ISRAEL BATES 141 SHANGHAI CASANOVA PENDRILL Costa Mesa PUBLICIS LONDON BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan BEING London CLEMENGER BBDO PLAN.NET Munich OGILVY BEIJING JWT NEW YORK DDB SINGAPORE DDB BERLIN JWT Madrid LEO BURNETT TORONTO LEO BURNETT TORONTO SAATCHI & SAATCHI London OGILVY FRANKFURT JWT Melbourne McCANN ERICKSON ISRAEL Tel Aviv

4 A08/ MAGIC DRAIN OPENER PROCTER & GAMBLE SHAMPOO GREY WORLDWIDE (INDIA) INDIA A08/ SHARE YOUR PARENTS STUDIO BRUSSELS CHARITY A08/ WATER THAT KILLS KRUHA CHARITY JWT Jakarta INDONESIA A08/ MIRRORS MEXICAN MINISTRY OF PUBLIC PUBLIC AWARENESS DRAFTFCB MEXICO MEXICO SAFETY A08/ SPORTY VOUCHERS SPORTSCHECK SPORTS STORE OGILVY FRANKFURT A08/ THE BICYCLE CAP MADE PESETA ACCESSORIES LEO BURNETT IBERIA Madrid SPAIN WITH LOVE, BY A BIKE. A08/ DECODE JAY-Z WITH BING BING/JAY-Z INTERNET SEARCH DROGA5 New York ENGINE A08/ UNTOASTED SUNSENSE SUNBLOCK OIL GREY HONG KONG HONG KONG GREY WORLDWIDE (INDIA) JWT Jakarta DRAFTFCB MEXICO OGILVY FRANKFURT LEO BURNETT IBERIA Madrid DROGA5 New York GREY HONG KONG A09 (Direct Response Broadcast: TV, Radio & Infomercials) A09/ DOUBLE LIFE CFP-E/SHOTS YOUNG DIRECTOR AWARDS TBWA\PHS Helsinki A09/ SAGE CARLTON UNITED BREWERIES ALCOHOL CLEMENGER BBDO A09/ GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS SHALMOR AVNON FINLAND A09/ SATISFACTION THE GRANNY EQUAL PAY DAY EQUAL PAY DAY REMAKE A09/ REVENGE ON CALLCENTERS RADIO 1 PEETERS & PICHAL & HELPDESKS A09/ THE CODE ARMED FORCES OF COLOMBIA ARMED FORCES SUPPORT DDB COLOMBIA Bogotá COLOMBIA ISRAEL TBWA\PHS Helsinki CLEMENGER BBDO SHALMOR AVNON DDB COLOMBIA Bogotá A10 (Direct Response Print or Standard Outdoor, including Inserts) A10/ HOMEPLUS SUBWAY TESCO RETAIL CHEIL WORLDWIDE Seoul KOREA VIRTUAL STORE A10/ SELL YOUR CAR VOLKSWAGEN VW POLO OGILVY CAPE TOWN SOUTH AFRICA A10/ TEST DRIVE MERCEDES-BENZ MERCEDES-BENZ CL 63 AMG A10/ AXA BRINGS PRINT AD TO LIFE AXA BANKING & INSURANCE 140 BBDO Cape Town SOUTH AFRICA A10/ THE VOICELESS CAMPAIGN THE ZIMBABWEAN NEWSPAPER TBWA\HUNT\LASCARIS SOUTH AFRICA JOHANNESBURG A10/ THE AD YOU WOULD KEEP CHEVROLET AUTOMOBILE WMcCANN Sao Paulo BRAZIL A10/ SUPERSTICIOUS OUTDOOR FREEPORT DEPARTMENT STORE LEO BURNETT IBERIA Lisbon PORTUGAL A10/ OPEN AIR BOOK ROSSI RESIDENCIAL REAL ESTATE LEO BURNETT BRASIL São Paulo BRAZIL CHEIL WORLDWIDE Seoul OGILVY CAPE TOWN 140 BBDO Cape Town TBWA\HUNT\LASCARIS JOHANNESBURG WMcCANN Sao Paulo LEO BURNETT IBERIA Lisbon LEO BURNETT BRASIL São Paulo

5 B01 (Loyalty/Continuity Schemes) B01/ FLIGHT SKETCHES LUFTHANSA AIRLINE WUNDERMAN Frankfurt WUNDERMAN Frankfurt B02 (Best Low Budget Campaign) B02/ CARDBOARD GUERILLA CAMPAIGN HINZ & KUNZT HOMELESS AWARENESS B02/ TH AMENDMENT WEAR 4TH AMENDMENT WEAR METALLIC INK UNDERCLOTHES JWT 4TH AMENDMENT WEAR Boulder B02/ FIRST PDF COMMERCIAL NATURALIA CHARITY OGILVY MEXICO MEXICO B02/ DONATED SPACES FUNDACIÓN LOGROS CHARITY LOWE GINKGO Montevideo URUGUAY B02/ SILENT NATIONAL ANTHEM RELIANCE MEDIA WORKS CINEMAS B02/ VOICES FOR FREEDOM AMNESTY INTERNATIONAL AMNESTY LEO BURNETT IBERIA Lisbon INTERNATIONAL B02/ THE DISEASE JOURNEY THE FIRST URL STORY EVER CCSVI NELLA SCLEROSI MULTIPLA ONLUS MULTIPLE SCLEROSIS CHARITY LOWE PIRELLA FRONZONI Milan INDIA PORTUGAL B02/ SAVE AS WWF WWF CHARITY JUNG von MATT B02/ IAN'S GETTING READY THE COMMUNICATIONS COUNCIL ITALY AWARDS PUBLICIS MOJO Sydney JWT 4TH AMENDMENT WEAR Boulder OGILVY MEXICO LOWE GINKGO Montevideo LEO BURNETT IBERIA Lisbon LOWE PIRELLA FRONZONI Milan JUNG von MATT PUBLICIS MOJO Sydney B03 (Product Launches) B03/ THE NEXT BIG THING AUDI CAR HEIMAT Berlin B03/ SECRETS BEHIND PAINTINGS NATIONAL MUSEUM IN KRAKOW MUSEUM LEO BURNETT WARSAW POLAND B03/ THE CRYING INVOICE USG PEOPLE OUTSOURCING COMPANY B03/ INVISIBLE POP UP STORE AIRWALK FOOTWEAR Y&R New York B03/ COME BACK FERRORAMA ESTRELA TOYS FERRORAMA TOY TRAIN DDB BRASIL São Paulo BRAZIL HEIMAT Berlin LEO BURNETT WARSAW Y&R New York DDB BRASIL São Paulo B04 (Traffic & Brand Building) B04/ HAPPY VALENTINE'S KERN & SOHN PRECISION SCALES WUNDERMAN London UNITED KINGDOM B04/ I SWIM WITH MARCOS UNITED NATIONS POVERTY AWARENESS PAGÉS BBDO Santo Domingo DOMINICAN REPUBLIC B04/ SPRINTER APPLIES FOR A JOB LUKAS LINDEMANN ROSINSKI / DAIMLER MERCEDES-BENZ SPRINTER LUKAS LINDEMANN ROSINSKI B04/ AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON Bucharest B04/ ACMI PIE BAG N CENTRE FOR THE MOVING IMAGE TIM BURTON EXHIBITION B04/ RESPONSE CAMPAIGN PROCTER & GAMBLE OLD SPICE BODY WASH RAPP WIEDEN+KENNEDY Portland ROMANIA WUNDERMAN London PAGÉS BBDO Santo Domingo LUKAS LINDEMANN ROSINSKI BV MCCANN ERICKSON Bucharest RAPP WIEDEN+KENNEDY Portland

6 B04/ TRACKTAPE MATTEL MÉXICO HOT WHEELS OGILVY MEXICO MEXICO B04/ CHEVROLET TAXI DRIVERS GM COLMOTORES CHEVROLET SANCHO BBDO Bogotá COLOMBIA UNIVERSITY B04/ DOGGELGANGER MARS DOG ADOPTION NEW ZEALAND B04/ DISAPPEARING DISCOUNTS R I AYURVEDA RESEARCH LABS LASS NATURAL COSMETICS B04/ UNEXPECTED LUGGAGE SPANAIR CHRISTMAS CAMPAIGN SHACKLETON Madrid SPAIN B04/ SUBTITLES ENGLISH LANGUAGE INSTITUTE: ENGLISH EXCELLENCE INDIA LANGUAGE CLASS OGILVY PERU Lima PERU OGILVY MEXICO SANCHO BBDO Bogotá SHACKLETON Madrid OGILVY PERU Lima C01 (Fast Moving Consumer Goods) C01/ AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ERICKSON ROMANIA Bucharest C01/ DINNERTIME FRESH MEALS READY MEALS LDV UNITED Antwerp C01/ THE FRIENDSHIP MACHINE COCA-COLA COCA-COLA C01/ BIG STAIN PROCTER & GAMBLE ARIEL SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou ARGENTINA C01/ CAP RECALL JAMES READY ALCOHOL LEO BURNETT TORONTO CANADA C01/ A HUNTER SHOOTS A BEAR BIC / TIPP-EX POCKET MOUSE BUZZMAN Paris FRANCE CHINA BV MCCANN ERICKSON Bucharest LDV UNITED Antwerp SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou LEO BURNETT TORONTO BUZZMAN Paris C02 (Cars & Automotive Services) C02/ ONLINE GUERRILLA MERCEDES-BENZ MERCEDES-BENZ SPRINTER N=5 Amsterdam THE NETHERLANDS C02/ GETAWAY STOCKHOLM MINI MINI COUNTRYMAN JUNG von MATT Stockholm SWEDEN C02/ LIE DETECTOR KIA MOTORS AUTOMOBILE LDV UNITED Antwerp N=5 Amsterdam JUNG von MATT Stockholm LDV UNITED Antwerp C03 (Other Consumer Products (including Durable Goods)) C03/ BUILDERS OF INFINITY LEGO TOYS PLAN.NET C03/ NIKE AIR LIVE SHOW NIKE SPORTSWEAR +CASTRO Buenos ARGENTINA C03/ LOST SOCKS FISHER & PAYKEL WHITE GOODS NEW ZEALAND C03/ EXCELLBOOK DIESEL CLOTHING BRAND 4 AM SAATCHI & SAATCHI GUATEMALA Guatemala C03/ TAKE THE CITY NIKE NIKE RUNNING BOONDOGGLE Leuven PLAN.NET +CASTRO Buenos 4 AM SAATCHI & SAATCHI Guatemala BOONDOGGLE Leuven C04 (Financial Products & Services) C04/ MY CAR IS YOUR CAR NRMA CAR INSURANCE WHYBIN\TBWA Sydney C04/ SHOCKING LITTLE BEASTS DKV HEALTH INSURANCE OGILVY FRANKFURT C04/ IMPULSE SAVER WESTPAC BANKING NEW ZEALAND WHYBIN\TBWA Sydney OGILVY FRANKFURT

7 C04/ GIVE 100 TL GET 125 TL BACK PRIVATE PENSION SYSTEM INSURANCE LEO BURNETT ISTANBUL TURKEY LEO BURNETT ISTANBUL C05 (Commercial Public Services, incl. Healthcare & Medical) C05/ WORLD CUP ENERGY SHIRT NUON ENERGY N=5 Amsterdam THE NETHERLANDS C05/ HIDDEN PIZZA RESTAURANT SENSIS YELLOW PAGES BUSINESS DIRECTORY CLEMENGER BBDO C05/ SHARE AVEC TON GRAND- PÈRE VOO TELECOMMUNICATION S BOONDOGGLE Leuven C05/ HIGH SPEEDS TELMEX BROADBAND INTERNET JWT COLOMBIA Bogotá COLOMBIA C05/ OPULENCE DIRECTV TELECOMMUNICATION GREY NEW YORK C05/ SUBTITLES ENGLISH LANGUAGE INSTITUTE: SLANGUAGE CLASS OGILVY PERU Lima PERU ENGLISH EXCELLENCE N=5 Amsterdam CLEMENGER BBDO BOONDOGGLE Leuven JWT COLOMBIA Bogotá GREY NEW YORK OGILVY PERU Lima C06 (Travel, Entertainment & Leisure) C06/ PROSCIUTTO DI GIALLO ELMSTA 3000 HORROR FEST FILM FESTIVAL SAATCHI & SAATCHI SWEDEN Stockholm C06/ CARIBBEAN LIVE BRITISH AIRWAYS HOLIDAYS BEING London UNITED KINGDOM C06/ PERSONAL SPACE EXPERIMENT KLM INTERNATIONAL AIRLINE RAPP Amstelveen THE NETHERLANDS C06/ THE ESCAPE MACHINE SNCF RAIL TRAVEL DDB PARIS FRANCE C06/ DRUNK VALET BAR AURORA & BOTECO FERRAZ CHAIN OF BARS BRAZIL C06/ UNEXPECTED LUGGAGE SPANAIR CHRISTMAS CAMPAIGN SHACKLETON Madrid SPAIN C06/ U-LATE HOTLINE UA CINEMA CINEMA GREY HONG KONG HONG KONG SAATCHI & SAATCHI Stockholm BEING London RAPP Amstelveen DDB PARIS SHACKLETON Madrid GREY HONG KONG C07 (Retail & E-Commerce, including Restaurants) C07/ HOMEPLUS SUBWAY TESCO RETAIL CHEIL WORLDWIDE Seoul KOREA VIRTUAL STORE C07/ VACUUM SHOPPING BAG FOR TOURISTS FREEPORT SHOPPING OUTLET LEO BURNETT IBERIA Lisbon PORTUGAL CHEIL WORLDWIDE Seoul LEO BURNETT IBERIA Lisbon C08 (Publications & Media) C08/ CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN Madrid SPAIN C08/ THE VOICELESS CAMAPAIGN THE ZIMBABWEAN NEWSPAPER TBWA\HUNT\LASCARIS JOHANNESBURG SOUTH AFRICA C08/ GO GIRLS VIRGINITY MAP TVNZ DRAMA SERIES NEW ZEALAND DDB SPAIN Madrid TBWA\HUNT\LASCARIS JOHANNESBURG C09 (Business Products & Services) C09/ THE WORLD'S SMALLEST MULTINATIONAL SERVCORP SERVICED & VIRTUAL OFFICES THE HALLWAY Redfern THE HALLWAY Redfern

8 C09/ THE CRYING INVOICE USG PEOPLE OUTSOURCING COMPANY C09/ SELF TRANSLATING WIENERS + WIENERS AGENCY PROMOTION GRABARZ & PARTNER GRABARZ & PARTNER C10 (Corporate Image & Information) C10/ TH AMENDMENT WEAR 4TH AMENDMENT WEAR METALLIC INK UNDERCLOTHES C10/ DEAR LAZY AIR TRAFFIC CONTROLLERS C10/ THE SEARCH FOR THE WORLD'S GREATEST SALESPERSON 4TH AMENDMENT WEAR Boulder LA DESPENSA SELF PROMOTION LA DESPENSA INGREDIENTES CREATIVOS Madrid OGILVYONE WORLDWIDE SELF PROMOTION OGILVY & MATHER New York C10/ SOLES WITH SOULS J.K. TYRE & INDUSTRIES TYRE COMPANY CONTRACT ADVERTISING INDIA INDIA Gurgaon C10/ THE 3239KM EXPERIENCE OGILVY SELF PROMOTION BRAZIL C10/ SANTA S FORGOTTEN LETTERS SPAIN COCA-COLA CHRISTMAS MESSAGE BRAZIL 4TH AMENDMENT WEAR Boulder LA DESPENSA INGREDIENTES CREATIVOS Madrid OGILVY & MATHER New York CONTRACT ADVERTISING INDIA Gurgaon C11 (Charities, Public Health & Safety, Public Awareness Messages) C11/ SAVE AS WWF WWF WWF JUNG von MATT C11/ UNDERHEARD IN NEW YORK NEW YORK CITY RESCUE MISSION C11/ HEARTBEATS THE GLOBAL FUND TO FIGHT AIDS, TUBERCULOSIS AND MALARIA HOMELESSNESS AWARENESS THE FIGHT AGAINST AIDS BBH New York SERVICEPLAN Munich C11/ REPAY FOR GOOD UNICEF UNICEF DONATIONS SERVICEPLAN Munich C11/ DOG-A-LIKE APP MARS PETCARE MOBILE APP WHYBIN\TBWA Sydney C11/ BURMA HUMAN RIGHTS WATCH PETITION JWT NEW YORK C11/ THE REFUGEES GOTHENBURG HOMELESS AID CHARITY GOSS Gothenburg SWEDEN C11/ GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS SHALMOR AVNON C11/ WOMEN FOR SALE ATZUM TASK FORCE ON HUMAN TRAFFICKING C11/ THE FORGOTTEN LETTER ALZHEIMER GESELLSCHAFT BADEN-WÜRTTEMBERG C11/ LITTLE ROBIN OPVOEDINGSLIJN PARENT ADVICE HELPLINE C11/ MIRRORS MEXICAN MINISTRY OF PUBLIC SAFETY SHALMOR AVNON ISRAEL ISRAEL CHARITY JUNG von MATT PUBLIC AWARENESS DRAFTFCB MEXICO MEXICO JUNG von MATT BBH New York SERVICEPLAN Munich SERVICEPLAN Munich WHYBIN\TBWA Sydney JWT NEW YORK GOSS Gothenburg SHALMOR AVNON SHALMOR AVNON JUNG von MATT DRAFTFCB MEXICO

9 C11/ SPOKESANIMAL HUAXIA ANIMAL PROTECTION CHARITY DDB CHINA GROUP Shanghai CHINA FOUNDATION C11/ SAND-FILL BOTTLES RECYCLING ENVIRONMENTAL RECYCLING INSTITUTE AGE ISOBAR São Paulo BRAZIL INSTITUTE C11/ BASILICA BLOCK PARTY BASILICA OF ST. MARY BLOCK PARTY FALLON Minneapolis C11/ OPERATION CHRISTMAS MINISTERIO DE DEFENSA HUMANITARIAN LOWE-SSP3 Bogotá COLOMBIA NACIONAL C11/ BEAUTIFY YOUR CITY - A AUCKLAND COUNCIL HEART OF THE CITY NEW ZEALAND RUBBISH IDEA C11/ DONATED SPACES FUNDACIÓN LOGROS CHARITY LOWE GINKGO Montevideo URUGUAY C11/ SURPRISE CATWALK THE SALVATION ARMY SECONDHAND KITCHEN LEO BURNETT Oslo NORWAY CLOTHES C11/ SPREAD THE TED TEDX BUENOS AIRES TEDX ARGENTINA C11/ DRUNK VALET BAR AURORA & BOTECO FERRAZ CHAIN OF BARS BRAZIL C11/ WAKING UP THE NEIGHBOURHOOD POWA C11/ LETTERBOMBING GOVERNOR PATERSON C11/ OIL & WATER DO NOT MIX COALITION TO RESTORE COASTAL LOUISIANA C11/ SLOW DOWN PARENTS OF CHILD ROAD VICTIMS FEMALE ABUSE PREVENTION OGILVY JOHANNESBURG AUTISM SPEAKS AUTISM SPEAKS BBDO NEW YORK ENVIRONMENTAL PROTECTION ROAD SAFETY MESSAGE HAPPINESS BRUSSELS HAPPINESS BRUSSELS SOUTH AFRICA DDB CHINA GROUP Shanghai AGE ISOBAR São Paulo FALLON Minneapolis LOWE-SSP3 Bogotá LOWE GINKGO Montevideo KITCHEN LEO BURNETT Oslo OGILVY JOHANNESBURG BBDO NEW YORK HAPPINESS BRUSSELS HAPPINESS BRUSSELS D01 (Best Integrated Campaign Led by Direct Marketing) D01/ SOLO LUCKY UNDIES SCHWEPPES SOFT DRINK BMF Sydney D01/ CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN Madrid SPAIN D01/ CARIBBEAN LIVE BRITISH AIRWAYS HOLIDAYS BEING London UNITED KINGDOM D01/ SNAKE CARLTON UNITED BREWERIES ALCOHOL CLEMENGER BBDO D01/ THE ZONING PLAN GREENPEACE SWITZERLAND NUCLEAR ENERGY walker Zürich AWARENESS D01/ 'S BIGGEST SEARCH FOR MISSING CHILDREN INITIATIVE VERMISSTE KINDER MISSING CHILDREN'S INITIATIVE SWITZERLAND D01/ IT'S FACE TIME! VITASOY INTERNATIONAL BEVERAGE PHD HONG KONG HONG KONG HOLDINGS D01/ MY CAR IS YOUR CAR NRMA CAR INSURANCE WHYBIN\TBWA Sydney D01/ FOOD FOR THOUGHT ENTEGA RENEWABLE ENERGY DDB TRIBAL GROUP Berlin D01/ SATISFACTION THE GRANNY REMAKE EQUAL PAY DAY EQUAL PAY DAY BMF Sydney DDB SPAIN Madrid BEING London CLEMENGER BBDO walker Zürich PHD HONG KONG WHYBIN\TBWA Sydney DDB TRIBAL GROUP Berlin / TRIGGER HAPPY

10 D01/ REVENGE ON CALLCENTERS RADIO 1 PEETERS & PICHAL & HELPDESKS D01/ ONE WEEKEND OFF SCARLET SCARLET TELECOM D01/ SHARE YOUR PARENTS STUDIO BRUSSELS CHARITY D01/ IAN'S GETTING READY THE COMMUNICATIONS AWARDS PUBLICIS MOJO Sydney COUNCIL D01/ DECODE JAY-Z WITH BING BING/JAY-Z INTERNET SEARCH ENGINE DROGA5 New York PUBLICIS MOJO Sydney DROGA5 New York Total Entries: 204