Shortlist (Direct Lions)

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1 Cat. No Entry No Title Advertiser Product Entrant Company Country A01 (Flat Mailing) A01/ RECYCLING CALENDARS OF 1984 FOR 2012 A01/ QR-CRYSTAL CHRISTMAS MAILING OEKOPOOL, THE GREEN AD POOL AD POOL RUF LANZ Zürich SWITZERLAND JWT GROUP GERMANY JWT GROUP GERMANY JWT GROUP GERMANY GERMANY A01/ FASTEST CHRISTMAS CARD BMW (SCHWEIZ) BMW M5 DRAFTFCB Zurich SWITZERLAND A01/ NSPCC CHILDLINE COLD MAIL DVD PACK NSPCC CHILDLINE RAPP A01/ DYSLEXIC MEDIA INVITE PROCTER & GAMBLE PROCTER & GAMBLE GREY GROUP KUALA LUMPUR MALAYSIA A01/ PLANT THE BILL ENEL ROMANIA ELECTRONIC BILLING SERVICE SAATCHI & SAATCHI ROMANIA Bucharest A01/ SNOOP DOGG'S SMOKABLE BOOK A01/ EDIBLE DESERT SURVIVAL GUIDE SNOOP DOGG KING SIZE SLIM ROLLING PAPERS PEREIRA & O'DELL San Francisco ROMANIA LAND ROVER LAND ROVER Y&R DUBAI ARAB A01/ DAYS OF ADVENTURE LAND ROVER LAND ROVER Y&R DUBAI ARAB A01/ THE SOLAR ANNUAL REPORT 2011 AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE SOLAR ENERGY PROVIDER SERVICEPLAN Munich GERMANY A01/ SHAMPOO PAPER INVITATION UNILEVER SEDA SHAMPOO JWT BRAZIL São Paulo BRAZIL A01/ BIN THE WORST OF FLAT MAILING FCC - CITIZEN SERVICES FCC SEASON'S GREETINGS SHACKLETON Madrid SPAIN Agency RUF LANZ Zürich JWT GROUP GERMANY DRAFTFCB Zurich RAPP GREY GROUP KUALA LUMPUR SAATCHI & SAATCHI ROMANIA Bucharest PEREIRA & O'DELL San Francisco Y&R DUBAI Y&R DUBAI SERVICEPLAN Munich JWT BRAZIL São Paulo SHACKLETON Madrid A02 (Dimensional Mailing) A02/ FESTIVAL INVITATION DIRECTOR S CHAIR UNIVERSITY OF MALAGA A02/ RELIEF PET HOUSE ANIMAL RELIEF HEADQUATERS FANCINE FILM FESTIVAL OF TAPSA Madrid SPAIN MALAGA RELIEF PET HOUSE HAKUHODO PRODUCT'S Tokyo JAPAN A02/ UNICEF ANY REASON UNICEF CHILD MARRIAGE RAPP A02/ VIROU.GR CARREFOUR RETAIL F/NAZCA SAATCHI & SAATCHI BRAZIL São Paulo A02/ CORELLE POST-A-PLATE WORLD KITCHEN CORELLE PLATE McCANN A02/ THE REAL COOKBOOK GERSTENBERG VERLAG COOKBOOK KOLLE REBBE GERMANY A02/ KEEPING THE LEGEND ALIVE SAREGAMA INDIA SAREGAMA MUSIC McCANN WORLDGROUP INDIA INDIA Mumbai A02/ THE RUBBER BAND SINGAPORE RAFFLES MUSIC COLLEGE RAFFLES MUSIC EDUCATION DDB GROUP SINGAPORE SINGAPORE TAPSA Madrid HAKUHODO PRODUCT'S Tokyo RAPP F/NAZCA SAATCHI & SAATCHI São Paulo McCANN KOLLE REBBE McCANN WORLDGROUP INDIA Mumbai DDB GROUP SINGAPORE Page 1 of 11

2 A02/ MAGNETIC CARS VOLKSWAGEN UK AUTOMATIC DISTANCE DDB GROUP SINGAPORE SINGAPORE CONTROL A02/ INDIA'S FIRST D.I.Y. CALENDAR JOHNSON & JOHNSON JOHNSON'S BABY BBDO INDIA Mumbai INDIA FOR BABIES A02/ LATINSTOCK'S BOOKS LATINSTOCK IMAGE BANK BRAZIL A02/ HOW TO MAKE A SOUND ZEEG SOUND PRODUCTION ZEED SOUND PRODUCTION BRAZIL DDB GROUP SINGAPORE BBDO INDIA Mumbai A03 (Direct Response Digital: Marketing) A03/ FORGOT YOUR PASSWORD? ALZHEIMER'S ASSOCIATION US A03/ LEAKED INVITE THE COMMUNICATIONS COUNCIL A03/ WORLD'S YOUNGEST JOB APPLICANT ALZHEIMER'S ASSOCIATION AWARD SCHOOL GRUPO GALLEGOS HUNTINGTON BEACH DDB GROUP NEW ZEALAND Auckland PLAN INDIA CHILD WELFARE FUND BBDO INDIA Gurgaon INDIA NEW ZEALAND GRUPO GALLEGOS HUNTINGTON BEACH DDB GROUP NEW ZEALAND Auckland BBDO INDIA Gurgaon A04 (Direct Response Digital: Mobile Marketing) A04/ VIP FRIDGE MAGNET RED TOMATO PIZZA RESTAURANT TBWA\RAAD Dubai ARAB A04/ SUNNY SALE EMART EMART CHEIL WORLDWIDE Seoul SOUTH KOREA A04/ HAPPINESS REFILL THE COCA-COLA COMPANY COCA-COLA OGILVY BRASIL São Paulo BRAZIL A04/ BE THE COACH SOUTH AFRICAN BREWERIES A04/ MOBILE MEDIC N DEFENCE FORCE CARLING BLACK LABEL OGILVY CAPE TOWN SOUTH AFRICA DEFENCE UNIVERSITIES SPONSORSHIP A04/ PICK N PLAY McDONALD'S SWEDEN PIES, ICE CREAM AND MILKSHAKES A04/ KID RESCUE FUNDACIÓN TELEFÓNCA TELEFÓNICA/ FUNDACIÓN TELEFÓNICA GEORGE PATTERSON Y&R Melbourne Y&R COLOMBIA Bogotá A04/ HIJACK ALIAS MEAT PACK 4 AM SAATCHI & SAATCHI Guatemala SWEDEN COLOMBIA GUATEMALA TBWA\RAAD Dubai CHEIL WORLDWIDE Seoul OGILVY BRASIL São Paulo OGILVY CAPE TOWN GEORGE PATTERSON Y&R Melbourne / VML Kansas City Y&R COLOMBIA Bogotá 4 AM SAATCHI & SAATCHI Guatemala A05 (Direct Response Digital: Websites, Microsites & Banners) A05/ THE 28 DAY PERSECUTION OF ROMMY GULLA PANASONIC BTW 800 DIGITAL RECORDER THE CAMPAIGN PALACE Sydney A05/ GAME FACES ADIDAS ADIDAS TBWA\BERLIN GERMANY A05/ MEMORIES FOR THE FUTURE GOOGLE JAPAN GOOGLE HAKUHODO KETTLE Tokyo JAPAN A05/ SEE FROM SOUND AMARIN BOOK CENTER NAIIN.COM BOOK STORE McCANN WORLDGROUP THAILAND Bangkok A05/ #WESLEYNOVERDAO MOP BRAZIL FOOTBALL WIEDEN + KENNEDY São Paulo BRAZIL A05/ MISSING ADD-ON INITIATIVE VERMISSTE KINDER MISSING CHILDREN KEMPERTRAUTMANN GERMANY THE CAMPAIGN PALACE Sydney TBWA\BERLIN HAKUHODO KETTLE Tokyo McCANN WORLDGROUP Bangkok WIEDEN + KENNEDY São Paulo KEMPERTRAUTMANN Page 2 of 11

3 A05/ THE LIBERATION ONLY JEANS UNCLE GREY Copenhagen DENMARK A05/ THE HEIST PAUSE HOME ENTERTAINMENT A05/ THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL HIFI CHAIN ÅKESTAM HOLST Stockholm SWEDEN NICOLAS RIEUSSEC CHRONOGRAPH LEO BURNETT Milan A05/ ESCAPE THE MAP MERCEDES C-CLASS AMG COUPE ABBOTT MEAD VICKERS BBDO A05/ BACK 4 THE FUTURE NIKE NIKE WIEDEN+KENNEDY Portland A05/ DIG DEEPER HBO TRUE BLOOD BBDO NEW YORK ITALY UNCLE GREY Copenhagen ÅKESTAM HOLST Stockholm LEO BURNETT Milan ABBOTT MEAD VICKERS BBDO WIEDEN+KENNEDY Portland BBDO NEW YORK A06 (Socila Media & Viral Marketing) A06/ TASK FORCE INVESTIGATION FIREWORK BOMB-MAKERS CONSUMER SAFETY A06/ SMART TWITTER SPOT MERCEDES-BENZ ARGENTINA A06/ #MILLIONHOODIES FOR TRAYVON MARTIN THE PARKS & CRUMP LAW FIRM TACKLING THE PRODUCTION OF HOMEMADE FIREWORK BOMBS LEMZ Amsterdam THE NETHERLANDS SMART BBDO ARGENTINA Buenos Aires ARGENTINA PUBLIC AWARENESS MESSAGE McCANN ERICKSON New York A06/ BACK AT YA SANTAM INVESTMENT COMPANY KING JAMES Cape Town SOUTH AFRICA A06/ BOOK BURNING PARTY LEO BURNETT DETROIT / TROY PUBLIC LIBRARY LEO BURNETT DETROIT TROY PUBLIC LIBRARY A06/ THE DOVE AD MAKEOVER UNILEVER DOVE BRAND OGILVYONE WORLDWIDE A06/ A WOMAN'S NIGHTMARE SAMUSOCIAL CHARITY PUBLICIS CONSEIL Paris FRANCE A06/ MUSEUM OF ME INTEL INTEL CORE I5 PROCESSOR PROJECTOR Tokyo JAPAN A06/ HUNTER AND BEAR'S 2012 BIC GROUP CORRECTOR FLUID BUZZMAN Paris FRANCE BIRTHDAY PARTY A06/ COCA-COLA POLAR BOWL THE COCA-COLA COMPANY COCA-COLA CLASSIC WIEDEN+KENNEDY Portland A06/ CHAOS IN YOUR TOWN STATE FARM INSURANCE DDB CHICAGO A06/ MINI MAPS MINI FRANCE MINI DDB PARIS FRANCE A06/ GUTI'S QUINIELA SPANISH STATE LOTTERY / LOTERÍAS Y APUESTAS DEL ESTADO LA QUINIELA LOTTERY SHACKLETON Madrid SPAIN A06/ LOOK BLOCK C&A C&A BRAZIL A06/ THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS CNN HEIMAT Berlin GERMANY LEMZ Amsterdam BBDO ARGENTINA Buenos Aires McCANN ERICKSON New York KING JAMES Cape Town LEO BURNETT DETROIT OGILVYONE WORLDWIDE PUBLICIS CONSEIL Paris PROJECTOR Tokyo BUZZMAN Paris WIEDEN+KENNEDY Portland DDB CHICAGO DDB PARIS SHACKLETON Madrid HEIMAT Berlin A07 (Direct Response Digital: Other Digital Platforms) A07/ THE GOOGLE PUZZLE GOOGLE GOOGLE CHROME HAKUHODO Tokyo JAPAN A07/ CONNECTING LIFELINES HONDA MOTOR INTERNAVI DENTSU Tokyo JAPAN HAKUHODO Tokyo DENTSU Tokyo Page 3 of 11

4 A07/ GROUP SALE ALEH ALEH SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV A07/ THE STEVE JOBS MOMENT OF SILENCE MOMENT OF SILENCE THE STEVE JOBS MOMENT OF SILENCE KNARF New York A07/ SWEBUS JACKPOT SWEBUS LONG DISTANCE BUS ÅKESTAM HOLST Stockholm SWEDEN A07/ SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY Boulder A07/ SONG ON AIR = CLIP ONLINE ABSYNTHE MINDED ABSYNTHE MINDED MORTIERBRIGADE Brussels BELGIUM ISRAEL SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV KNARF New York ÅKESTAM HOLST Stockholm CRISPIN PORTER + BOGUSKY Boulder MORTIERBRIGADE Brussels A08 (Ambient Media (Large Scale)) A08/ LEGO BUILDERS OF SOUND LEGO LEGO SERVICEPLAN Munich GERMANY A08/ KAUKO REMOTELY CONTROLLED DESIGN CAFÉ WORLD DESIGN CAPITAL HELSINKI 2012 A08/ LOUNGE McDONALD'S SOUTH AFRICA DESIGN CAFÉ HASAN & PARTNERS Helsinki FINLAND KIDS BIRTHDAY PARTIES DDB SOUTH AFRICA Johannesburg A08/ PASSION PLANETARIUM ADIDAS JAPAN ADIDAS BASEBALL TBWA HAKUHODO Tokyo JAPAN A08/ ARIEL FASHION SHOOT PROCTER & GAMBLE NORDIC A08/ NRMA CAR CREATION INSURANCE GROUP A08/ THE RETURN OF DICTATOR BEN ALI ARIEL ACTILIFT LIQUID DETERGENT NRMA COMPREHENSIVE CAR INSURANCE SAATCHI & SAATCHI Stockholm ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN MEMAC OGILVY LABEL TUNISIA Tunis SOUTH AFRICA SWEDEN TUNISIA A08/ HAMBURGER TIMETABLE McDONALD'S McDONALD'S DDB WARSAW POLAND A08/ ART NEVER SEEN AUDIODESCRIPTION FOUNDATION AUDIO DESCRIPTION AWARENESS DDB WARSAW A08/ BIKERS CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM A08/ EMPTY CARTS LATET MEALS FOR HOLIDAY FUNDRAISER SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV POLAND BELGIUM A08/ AUDI FAN MESSENGER AUDI AUDI MOTORSPORT / R8 LMS KEMPERTRAUTMANN GERMANY A08/ WHO CARES? SWEDISH ARMED FORCES RECRUITMENT SWEDEN A08/ NEW YORK WRITES ITSELF VILLAGE VOICE VILLAGE VOICE NEWSPAPER LEO BURNETT NEW YORK A08/ WHO SAID A BATHROOM IKEA BATHROOM 1861 Milan ITALY SHOULD BE JUST A LOO? A08/ DOUBLE BALL COCA-COLA COLOMBIA POWERADE ION4 COLOMBIA COLOMBIA Bogotá A08/ ANGRY BIRDS LIVE DEUTSCHE TELEKOM T-MOBILE SAATCHI & SAATCHI Milan ITALY A08/ D LIVE THEATRE NEW SAN JVC 3D CAMCORDER DRAFTFCB BUENOS AIRES ARGENTINA A08/ THE WORST BREATH IN THE WORLD ISRAEL FERRERO TIC TAC OGILVY FRANCE Paris FRANCE SERVICEPLAN Munich HASAN & PARTNERS Helsinki DDB SOUTH AFRICA Johannesburg TBWA HAKUHODO Tokyo SAATCHI & SAATCHI Stockholm MEMAC OGILVY LABEL TUNISIA Tunis DDB WARSAW DDB WARSAW DUVAL GUILLAUME MODEM SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV KEMPERTRAUTMANN LEO BURNETT NEW YORK 1861 Milan COLOMBIA Bogotá SAATCHI & SAATCHI Milan DRAFTFCB BUENOS AIRES OGILVY FRANCE Paris Page 4 of 11

5 A09 (Ambient Media & Print Collateral, Non-Mail (Small Scale)) A09/ SOCIAL BOOKMARK KODANSHA PUBLISHER 777INTERACTIVE Tokyo JAPAN A09/ REUSE/WHATDOIDOWITHTHIS.O RG COFARMA PLASTIGEL McCANN ERICKSON COSTA RICA San Jose A09/ GOOD SHIRTS UNICEF UNICEF BBH NEW YORK A09/ REAL FRUIT BOXES CAMP NECTAR JUICE AGE ISOBAR São Paulo BRAZIL A09/ WAITING TICKET SANTA CASA DE MISERICÓRDIA DE SÃO PAULO COSTA RICA ORGAN DONATION Y&R SÃO PAULO BRAZIL A09/ THE WORLD S FASTEST PUMA MÉXICO PUMA FAAS CIRCUS BA Buenos Aires ARGENTINA PURCHASE A09/ INK PAD DOOR STEP SCHOOL DOOR STEP SCHOOL LEO BURNETT INDIA Mumbai INDIA A09/ DONATING 2-BARCODE WATER CJ CHEILJEDANG MINEWATER CHEIL WORLDWIDE Seoul SOUTH KOREA A09/ THE HEADLINE NEWS CUP SLEEVE AL NISR PUBLISHING GULF NEWS Y&R DUBAI ARAB A09/ RECIPE RECEIPT UNILEVER HELLMANN S MAYONNAISE OGILVY BRASIL São Paulo BRAZIL A09/ MOM CALLING CARDS AMMAR AMMAR ARGENTINA ARGENTINA Buenos Aires A09/ FASHION LIKE C&A C&A BRAZIL 777INTERACTIVE Tokyo McCANN ERICKSON COSTA RICA San Jose BBH NEW YORK AGE ISOBAR São Paulo Y&R SÃO PAULO CIRCUS BA Buenos Aires LEO BURNETT INDIA Mumbai CHEIL WORLDWIDE Seoul Y&R DUBAI OGILVY BRASIL São Paulo ARGENTINA Buenos Aires A10 (Direct Response Broadcast: TV, Radio & Infomercials) A10/ MOMENT OF SILENCE ASOCIACION ECUATORIANA DE RADIODIFUSION CAMPAIGN DON'T DRINK AND DRIVE MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil A10/ HALF OF HBO FOR FREE CLARO TV HBO PREMIUM PACKAGE OGILVY GUATEMALA GUATEMALA A10/ CABLE EFFECTS DIRECTV TELECOMMUNICATIONS GREY NEW YORK A10/ PANYEE FC TMB BANK PUBLIC COMPANY TMB CORPORATE BRANDING THE LEO BURNETT GROUP THAILAND Bangkok THAILAND OGILVY GUATEMALA GREY NEW YORK THE LEO BURNETT GROUP THAILAND Bangkok A11 (Direct Response Print or Standard Outdoor, including Inserts) A11/ LIMITED EDITION DOGS AND CATS HOME A11/ THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR A11/ THERE S A PLACE FOR GOOD TOYOTA GERMANY ENGINEERS. ANIMAL SHELTER M&C SAATCHI/MARK Sydney CHARITY KOLLE REBBE GERMANY RECRUITMENT / HUMAN RESOURCES SAATCHI & SAATCHI DÜSSELDORF GERMANY A11/ THE BLUEMOTION LABEL VOLKSWAGEN BLUEMOTION OGILVY CAPE TOWN SOUTH AFRICA M&C SAATCHI/MARK Sydney KOLLE REBBE SAATCHI & SAATCHI DÜSSELDORF OGILVY CAPE TOWN B01 (Acquisitions) Page 5 of 11

6 B01/ BURNING FOR BUSINESS JWT GROUP GERMANY JWT GROUP GERMANY JWT GROUP GERMANY GERMANY B01/ IKEA ROTHENBURG IKEA IKEA WIRZ/BBDO Zürich SWITZERLAND B01/ FINDING TRUE NORTH VF THE NORTH FACE OGILVY SHANGHAI CHINA B01/ BACK TO GARBARINO GARBARINO GARBARINO LEO BURNETT ARGENTINA ARGENTINA Buenos Aires B01/ THE RUBBER BAND SINGAPORE RAFFLES MUSIC COLLEGE RAFFLES MUSIC EDUCATION DDB GROUP SINGAPORE SINGAPORE B01/ PREDICTIONS IBM PREDICTIVE ANALYSIS SOFTWARE OGILVYONE WORLDWIDE JWT GROUP GERMANY WIRZ/BBDO Zürich OGILVY SHANGHAI LEO BURNETT ARGENTINA Buenos Aires DDB GROUP SINGAPORE OGILVYONE WORLDWIDE B02 (Retention) B02/ FASTEST CHRISTMAS CARD BMW (SCHWEIZ) BMW M5 DRAFTFCB Zurich SWITZERLAND B02/ AUDI GPS: GEOPOSITIONED STORIES VOLKSWAGEN AUDI ESPAÑA AUDI CP PROXIMITY Barcelona SPAIN B02/ AUDI FAN MESSENGER AUDI AUDI MOTORSPORT / R8 LMS KEMPERTRAUTMANN GERMANY B02/ DETAILS BRITISH AIRWAYS FIRST CLASS CABIN OGILVYONE WORLDWIDE B02/ HOTEL FOR PLANTS ISLAZUL SHOPPING CENTER SHOPPING CENTER OGILVYACTION Madrid SPAIN B03 (Best Low Budget Campaign) B03/ ROMANIANS ARE SMART KANDIA DULCE ROM BV McCANN ERICKSON ROMANIA Bucharest B03/ BOOK BURNING PARTY LEO BURNETT DETROIT / TROY PUBLIC LIBRARY LEO BURNETT DETROIT TROY PUBLIC LIBRARY B03/ INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME SAATCHI & SAATCHI Milan ITALY DAY B03/ TROJAN SHIRT EXIT DEUTSCHLAND EXIT GERMANY GRABARZ & PARTNER GERMANY B03/ BYO CUP DAY 7-ELEVEN SLURPEE LEO BURNETT Melbourne B03/ IFOLD VODAFONE INDIA SAVING PAPER Mumbai INDIA B03/ THE COKE HUG MACHINE THE COCA-COLA COMPANY COCA-COLA SINGAPORE SINGAPORE DRAFTFCB Zurich CP PROXIMITY Barcelona KEMPERTRAUTMANN OGILVYONE WORLDWIDE OGILVY SPAIN Madrid / OGILVYACTION SPAIN Madrid BV McCANN ERICKSON Bucharest LEO BURNETT DETROIT SAATCHI & SAATCHI Milan GRABARZ & PARTNER LEO BURNETT Melbourne Mumbai SINGAPORE B04 (Product Launches) B04/ PUSH TO ADD DRAMA TNT TURNER BROADCASTING SYSTEM TV CHANNEL DUVAL GUILLAUME MODEM BELGIUM B04/ THE INVISIBLE DRIVE DAIMLER MERCEDES-BENZ F-CELL JUNG von MATT GERMANY B04/ TANG SHAKER TANG TANG DRINK ARGENTINA Buenos Aires ARGENTINA DUVAL GUILLAUME MODEM JUNG von MATT ARGENTINA Buenos Aires C01 (Fast Moving Consumer Goods) Page 6 of 11

7 C01/ THE RECEIPT KRAFT FOODS PHILADELPHIA PKP BBDO Vienna AUSTRIA C01/ SHARE A COKE COCA-COLA SOUTH PACIFIC COCA-COLA Sydney C01/ ARIEL FASHION SHOOT PROCTER & GAMBLE NORDIC C01/ FAT YAK CARLTON AND BREWERIES ARIEL ACTILIFT LIQUID DETERGENT CARLTON MID SAATCHI & SAATCHI Stockholm CLEMENGER BBDO MELBOURNE SWEDEN C01/ DONATING 2-BARCODE WATER CJ CHEILJEDANG MINEWATER CHEIL WORLDWIDE Seoul SOUTH KOREA C01/ THE WORLD'S DEEPEST WEBSITE IDS BORJOMI UKRAINE Kiev C01/ COCA-COLA POLAR BOWL THE COCA-COLA COMPANY COCA-COLA CLASSIC WIEDEN+KENNEDY Portland UKRAINE C01/ THE WINE THAT SOLD BEER DB BREWERIES EXPORT DRY COLENSO BBDO Auckland NEW ZEALAND PKP BBDO Vienna Sydney SAATCHI & SAATCHI Stockholm CLEMENGER BBDO MELBOURNE CHEIL WORLDWIDE Seoul UKRAINE Kiev WIEDEN+KENNEDY Portland COLENSO BBDO Auckland C02 (Cars & Automotive Services) C02/ SMART EBALL DAIMLER SMART FORTWO ELECTRIC BBDO GERMANY Düsseldorf GERMANY DRIVE C02/ HYUNDAI APPROVED BY VW HYUNDAI HYUNDAI I30 RUF LANZ Zürich SWITZERLAND CHAIRMAN C02/ KEY TO VIANO MERCEDES-BENZ VANS VIANO VAN LUKAS LINDEMANN ROSINSKI GERMANY C02/ FAN THE FLAME MINI MINI ON FACEBOOK TBWA\BRUSSELS BELGIUM C02/ THE PEOPLE'S CAR PROJECT VOLKSWAGEN GROUP VOLKSWAGEN PROXIMITY CHINA Beijing CHINA CHINA C02/ IQ STREETVIEW TOYOTA BELGIUM TOYOTA IQ HAPPINESS BRUSSELS BELGIUM C02/ REARVIEW CAMERA RACE KIA MOTORS COLOMBIA REARVIEW CAMERA COLOMBIA COLOMBIA Bogotá C02/ MINI MAPS MINI FRANCE MINI DDB PARIS FRANCE BBDO GERMANY Düsseldorf RUF LANZ Zürich LUKAS LINDEMANN ROSINSKI TBWA\BRUSSELS PROXIMITY CHINA Beijing HAPPINESS BRUSSELS COLOMBIA Bogotá DDB PARIS C03 (Other Consumer Products (including Durable Goods)) C03/ LEGO BUILDERS OF SOUND LEGO LEGO SERVICEPLAN Munich GERMANY C03/ BID YOUR SWEAT NIKE NIKE + JWT MEXICO Mexico City MEXICO C03/ CATCH THE FLASH NIKE NIKE VAPOR FLASH JACKET JUNG von MATT Stuttgart GERMANY C03/ M.J BALE GRAZED ON GREATNESS M.J.BALE N CRICKET TEAM SPONSORSHIP C03/ THE BEAUTY OF A SECOND MONTBLANC LUXURY PENS LEO BURNETT Milan ITALY C03/ YOU'VE GOT A CASE AT&T PHONE AND CELL SERVICES BBDO NEW YORK SERVICEPLAN Munich JWT MEXICO Mexico City JUNG von MATT Stuttgart LEO BURNETT Milan BBDO NEW YORK C04 (Financial Products & Services) C04/ TODAY'S YOUTH FOR YESTERDAY'S YOUTH KBC BANK KBC BANK TBWA\BRUSSELS BELGIUM TBWA\BRUSSELS Page 7 of 11

8 C04/ BACK AT YA SANTAM INVESTMENT COMPANY KING JAMES Cape Town SOUTH AFRICA C04/ SMALL BUSINESS GETS AN OFFICIAL DAY AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY Boulder C04/ CHAOS IN YOUR TOWN STATE FARM INSURANCE DDB CHICAGO KING JAMES Cape Town CRISPIN PORTER + BOGUSKY Boulder DDB CHICAGO C05 (Commercial Public Services, incl. Healthcare & Medical) C05/ LEAVING THE LIGHT OFF ENERSUR GDF SUEZ ELECTRIC COMPANY JWT LIMA PERU C05/ SOUNDTRACK SWEDEN TELIA TELIA SWEDEN C05/ CLASSROOM OF THE FUTURE UNIVERSITY OF PHOENIX THE PHOENIX LECTURE SERIES C05/ ART ABRA - BRAZILIAN ACADEMY OF ART PEREIRA & O'DELL San Francisco BRAZILIAN ACADEMY OF ART BRAZIL JWT LIMA PEREIRA & O'DELL San Francisco C06 (Travel, Entertainment & Leisure) C06/ TWITTERSCRABBLE MATTEL SCRABBLE TRICKSTER DUVAL GUILLAUME MODEM BELGIUM C06/ ANYWAKE LUFTHANSA AIR TRAVEL SWEDEN C06/ BIG BONE DINOSAURIER MUSEUM MUSEUM SAATCHI & SAATCHI Berlin GERMANY SENCKENBERG C06/ THE UNFINISHED KONZERTHAUS DORTMUND KONZERTHAUS DORTMUND JUNG von MATT GERMANY C06/ SCRABBLE TALES LA JUGUETERÍA SCRABBLE GAME OGILVY GUATEMALA GUATEMALA C06/ WI-FICTION MELBOURNE WRITERS FESTIVAL 2011 MELBOURNE WRITERS FESTIVAL JWT Melbourne C06/ NOT FOR ALL BONNIER ART GALLERY ART GALLERY SWEDEN DUVAL GUILLAUME MODEM SAATCHI & SAATCHI Berlin JUNG von MATT OGILVY GUATEMALA JWT Melbourne C07 (Retail & E-Commerce, including Restaurants) C07/ WIMPY BRAILLE BURGER WIMPY BRAILLE MENU METROPOLITANREPUBLIC SOUTH AFRICA Johannesburg C07/ NAMES PROMOTION MICASA FURNITURE RETAILER SPILLMANN/FELSER/LEO SWITZERLAND BURNETT Zürich C07/ SMALL CURRENCY PT REKSO NASIONAL FOOD McDONALD'S LEO BURNETT INDONESIA INDONESIA Jakarta C07/ SUNNY SALE EMART EMART CHEIL WORLDWIDE Seoul SOUTH KOREA C07/ THE LIBERATION ONLY JEANS UNCLE GREY Copenhagen DENMARK C07/ THE HEIST PAUSE HOME HIFI CHAIN ÅKESTAM HOLST Stockholm SWEDEN ENTERTAINMENT C07/ MAGAZINEYOU MAGAZINE LUIZA MAGAZINE OGILVY BRASIL São Paulo BRAZIL METROPOLITANREPUBLIC Johannesburg SPILLMANN/FELSER/LEO BURNETT Zürich LEO BURNETT INDONESIA Jakarta CHEIL WORLDWIDE Seoul UNCLE GREY Copenhagen ÅKESTAM HOLST Stockholm OGILVY BRASIL São Paulo C08 (Publications & Media) C08/ THE BOOK THAT CAN T WAIT ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA DRAFTFCB BUENOS AIRES Page 8 of 11

9 C08/ THE HEADLINE NEWS CUP SLEEVE AL NISR PUBLISHING GULF NEWS Y&R DUBAI ARAB C08/ THE GREAT EMBED CANAL + CANAL + RAPP Paris FRANCE C08/ THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS CNN HEIMAT Berlin GERMANY Y&R DUBAI RAPP Paris HEIMAT Berlin C09 (Business Products & Services) C09/ ALWAYS ON AGGREKO POWER GENERATORS BOOMTOWN STRATEGIC SOUTH AFRICA BRAND AGENCY Port Elizabeth C09/ GROWING TREES PRISM PAPYRUS PRIVATE FEDRIGONI DDB MUDRA GROUP Mumbai INDIA C09/ DELIVERED BY LIBERTY LIBERTY EXPRESS COURIER JWT COSTA RICA San José COSTA RICA C09/ THE GNOME EXPERIMENT KERN & SOHN PRECISION SCALES & CALIBRATION C09/ HUNTER AND BEAR'S 2012 BIRTHDAY PARTY OGILVYONE WORLDWIDE BIC GROUP CORRECTOR FLUID BUZZMAN Paris FRANCE C09/ LATINSTOCK'S BOOKS LATINSTOCK IMAGE BANK BRAZIL BOOMTOWN STRATEGIC BRAND AGENCY Port Elizabeth DDB MUDRA GROUP Mumbai JWT COSTA RICA San José OGILVYONE WORLDWIDE BUZZMAN Paris C10 (Corporate Image & Information) C10/ EL OJO BEER FESTIVAL EL OJO DE IBEROAMÉRICA FESTIVAL EL OJO DE IBEROAMÉRICA SANTA CLARA São Paulo C10/ BOTTLE LIGHT PEPSICO PEPSI BBDO GUERRERO Makati City THE PHILIPPINES C10/ ARCTIC HOME THE COCACOLA COMPANY COCA-COLA LEO BURNETT CHICAGO C10/ EDIBLE DESERT SURVIVAL GUIDE BRAZIL LAND ROVER LAND ROVER Y&R DUBAI ARAB C10/ HATSUNE MIKU GOOGLE GOOGLE CHROME HAKUHODO Tokyo JAPAN C10/ THE SOLAR ANNUAL REPORT 2011 AUSTRIA SOLAR - VEREIN ZUR FOERDERUNG DER THERMISCHEN SOLARENERGIE SOLAR ENERGY PROVIDER SERVICEPLAN Munich GERMANY C10/ HOTEL FOR INTERNATIONAL MORTIERBRIGADE AGENCY MORTIERBRIGADE Brussels BELGIUM TRAINEES C10/ MINUS ONE PROJECT SAMSUNG PRINTERS CHEIL WORLDWIDE Gurgaon INDIA C10/ TIGER ENERGY PLAYGROUND KRAFT PHILIPPINES TIGER BISCUIT ACE SAATCHI & SAATCHI Makati City C10/ CHEER O METER COCA-COLA COCA-COLA ARGENTINA Buenos Aires THE PHILIPPINES ARGENTINA SANTA CLARA São Paulo BBDO GUERRERO Makati City LEO BURNETT CHICAGO Y&R DUBAI HAKUHODO Tokyo SERVICEPLAN Munich MORTIERBRIGADE Brussels CHEIL WORLDWIDE Gurgaon ACE SAATCHI & SAATCHI Makati City ARGENTINA Buenos Aires C11 (Charities) C11/ RELIEF PET HOUSE ANIMAL RELIEF HEADQUATERS C11/ BARCELONA WORLD RACE WE ARE WATER FOUNDATION RELIEF PET HOUSE HAKUHODO PRODUCT'S Tokyo JAPAN WATER FOUNDATION TIEMPO BBDO Barcelona SPAIN Page 9 of 11 HAKUHODO PRODUCT'S Tokyo TIEMPO BBDO Barcelona

10 C11/ I HAVE ALREADY DIED ALS FOUNDATION NETHERLANDS CHARITY PUBLICIS Amsterdam THE NETHERLANDS C11/ LOVE PARKING CAMPAIGN GOOD NEIGHBOURS PUBLIC SERVICE INNOCEAN WORLDWIDE Seoul SOUTH KOREA C11/ THE POWER OF A COIN BISCHOEFLICHES HILFSWERK MISEREOR C11/ VICTORIAN NEWSPAPER ANTI-SLAVERY INTERNATIONAL CHARITY KOLLE REBBE GERMANY ANTI-SLAVERY INTERNATIONAL C11/ HAIR FOR HOPE CHULABHORN HOSPITAL CANCER PATIENTS DEPARTMENT C11/ LIMITED EDITION DOG'S AND CAT'S ANIMAL SHELTER HOME JWT LONDON THE LEO BURNETT GROUP THAILAND Bangkok M&C SAATCHI DIRECT AND DIGITAL Mumbai THAILAND C11/ PUT THEM IN OUR SHOES GREENPEACE GREENPEACE LOWE ADVENTA Moscow RUSSIA INDIA PUBLICIS Amsterdam INNOCEAN WORLDWIDE Seoul KOLLE REBBE JWT LONDON THE LEO BURNETT GROUP THAILAND Bangkok LOWE ADVENTA Moscow C12 (Public Health & Safety, Public Awareness Messages) C12/ RESUME CRY CHILD RIGHTS AND CHILD LABOUR AWARENESS GREY GROUP SINGAPORE SINGAPORE YOU C12/ KID RESCUE FUNDACIÓN TELEFÓNCA TELEFÓNICA/ FUNDACIÓN TELEFÓNICA Y&R COLOMBIA Bogotá COLOMBIA C12/ THE SHIT BOOK ANDERS BERGH/DANSK KENNEL KLUB C12/ BLOOD RELATIONS THE PERES CENTER FOR PEACE C12/ DRUGS SET YOUR TIMELINE ISRAEL ANTI-DRUG AUTHORITY PUBLIC AWARENESS JWT LONDON RECONCILIATION BAUMANN BER RIVNAY ISRAEL SAATCHI & SAATCHI Ramat Gan PUBLIC SERVICE ANNOUNCEMENT McCANN ERICKSON ISRAEL Tel Aviv C12/ BANK OF MEMORIES FUNDACIÓN REINA SOFÍA SOCIAL CONCIOUSNESS CONTRAPUNTO BBDO Madrid SPAIN C12/ THE RETURN OF DICTATOR BEN ALI ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN MEMAC OGILVY LABEL TUNISIA Tunis ISRAEL TUNISIA C12/ WHO CARES? SWEDISH ARMED FORCES RECRUITMENT SWEDEN C12/ INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME SAATCHI & SAATCHI Milan ITALY DAY C12/ HELP I WANT TO SAVE A LIFE HELP REMEDIES BANDAGES DROGA5 New York C12/ TROJAN SHIRT EXIT DEUTSCHLAND EXIT GERMANY GRABARZ & PARTNER GERMANY GREY GROUP SINGAPORE Y&R COLOMBIA Bogotá JWT LONDON BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan McCANN ERICKSON ISRAEL Tel Aviv CONTRAPUNTO BBDO Madrid MEMAC OGILVY LABEL TUNISIA Tunis SAATCHI & SAATCHI Milan DROGA5 New York GRABARZ & PARTNER D01 (Best Integrated Campaign Led by Direct Marketing) D01/ THE CNN ECOSPHERE TURNER BROADCASTING SYSTEMS CNN HEIMAT Berlin GERMANY D01/ SHARE A COKE COCA-COLA SOUTH PACIFIC COCA-COLA Sydney HEIMAT Berlin Sydney Page 10 of 11

11 D01/ BLOOD RELATIONS THE PERES CENTER FOR PEACE RECONCILIATION BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan D01/ HEINEKEN REACH THE SUNRISE HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY D01/ M.J BALE GRAZED ON GREATNESS M.J.BALE D01/ NRMA CAR CREATION INSURANCE GROUP N CRICKET TEAM SPONSORSHIP NRMA COMPREHENSIVE CAR INSURANCE ISRAEL D01/ ROMANIANS ARE SMART KANDIA DULCE ROM BV McCANN ERICKSON ROMANIA Bucharest D01/ SEARCH ENGINE FOR THE REAL DODGE DODGE JOURNEY WIEDEN+KENNEDY Portland WORLD D01/ BOOK BURNING PARTY LEO BURNETT DETROIT / TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT D01/ A BULLET FOLLOWS YOU WAY OF PUERTO RICO D01/ SMALL BUSINESS GETS AN OFFICIAL DAY CRIME PREVENTION BADILLO NAZCA SAATCHI & SAATCHI San Juan AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY Boulder PUERTO RICO D01/ A WOMAN'S NIGHTMARE SAMUSOCIAL CHARITY PUBLICIS CONSEIL Paris FRANCE D01/ BE THE COACH SOUTH AFRICAN CARLING BLACK LABEL OGILVY CAPE TOWN SOUTH AFRICA BREWERIES D01/ BYO CUP DAY 7-ELEVEN SLURPEE LEO BURNETT Melbourne BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan PUBLICIS ITALY Milan BV McCANN ERICKSON Bucharest WIEDEN+KENNEDY Portland LEO BURNETT DETROIT BADILLO NAZCA SAATCHI & SAATCHI San Juan CRISPIN PORTER + BOGUSKY Boulder PUBLICIS CONSEIL Paris OGILVY CAPE TOWN LEO BURNETT Melbourne Total Entries: 227 Page 11 of 11