WIEDEN+KENNEDY Portland. BLUE BELL JEANS KOKOKAKA Göteborg SWEDEN SWEDEN. THE MARTIN AGENCY Richmond USA. JUNG von MATT Hamburg

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1 CYBER WINNERS Cat. No Entry No Title Advertiser Product Entrant Company Country B01/ THE FUN THEORY VOLKSWAGEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM E05/ CHALKBOT NIKE LIVESTRONG NIKE LIVESTRONG FOUNDATION FOUNDATION WIEDEN+KENNEDY Portland A05/ SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg A05/ UNIQLO CALENDAR UNIQLO BRAND PROMOTION PROJECTOR Tokyo JAPAN A06/ SAMSUNG SHAKEDOWN SAMSUNG SAMSUNG B2100 FROM STOCKHOLM WITH LOVE Stockholm A08/ WE CHOOSE THE MOON JOHN F. KENNEDY PRESIDENTIAL LIBRARY THE MOON LANDING 40TH ANNIVERSARY THE MARTIN AGENCY Richmond A08/ SOUNDS OF HAMBURG PHILHARMONIC ORCHESTRA OF HAMBURG PHILHARMONIC ORCHESTRA OF HAMBURG JUNG von MATT Hamburg GERMANY A12/ BOONE OAKLEY BOONE OAKLEY ADVERTISING AGENCY BOONEOAKLEY Charlotte C14/ GRAFFITI AIDES AIDES TBWA\PARIS FRANCE D02/ SOUNDS OF HAMBURG PHILHARMONIC ORCHESTRA OF HAMBURG PHILHARMONIC ORCHESTRA OF HAMBURG JUNG von MATT Hamburg GERMANY D04/ SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg E01/ INTERACTIVE CATALOGUE IKEA IKEA MOBILE DREAMS FACTORY Madrid SPAIN E02/ HANDWRITING COMERCIAL ARGE PILOT PEN GREY ESPAÑA Barcelona SPAIN E03/ FACEBOOK SHOWROOM IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg E04/ MONOPOLY CITY HASBRO MONOPOLY CITY DDB UK London UNITED KINGDOM STREETS GAMEBOARD F02/ GRAFFITI AIDES AIDES ASSOCIATION TBWA\PARIS FRANCE

2 CYBER WINNERS F02/ PIANO STAIRCASE VOLKSWAGEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM A01/ I'M HERE ABSOLUT VODKA ABSOLUT VODKA GREAT WORKS Stockholm A02/ SHOCKING BARACK BRAMMO ENERTIA CRISPIN PORTER + BOGUSKY Boulder A02/ THE FUN THEORY VOLKSWAGEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM A10/ JOHNNY CASH AMERICAN "AIN'T NO New York PROJECT RECORDINGS/LOST ALBUM A10/ ETERNAL MOONWALK STUDIO BRUSSELS STUDIO BRUSSELS MORTIERBRIGADE Brussels BELGIUM A15/ VIRTUAL STRIKE ASSOCIATION OF ASSOCIATION OF COMMUNICATION COMMUNICATION COMPANIES BELGIUM COMPANIES BELGIUM FAMOUS Brussels BELGIUM A16/ HANDWRITING COMERCIAL ARGE PILOT PEN GREY ESPAÑA Barcelona SPAIN B01/ BABY ELEPHANT ANTWERP ZOO ZOO BOONDOGGLE Leuven BELGIUM B01/ WORLD'S BIGGEST SIGNPOST NOKIA NAVIGATION SERVICES FARFAR Stockholm C03/ VHA UNILEVER AXE BBH New York C08/ MASSAGE VIRGIN ATLANTIC TRAVEL Y&R New York C08/ BECOMING VIRGIN ATLANTIC TRAVEL Y&R New York C08/ BEAUTY SLEEP VIRGIN ATLANTIC TRAVEL Y&R New York C08/ FIVE THINGS VIRGIN ATLANTIC TRAVEL Y&R New York C08/ IMPATIENT VIRGIN ATLANTIC TRAVEL Y&R New York

3 CYBER WINNERS C09/ LAMP IKEA DEUTSCHLAND IKEA GRABARZ & PARTNER Hamburg GERMANY C12/ SOUND GENETIX SOUND SOUND STUDIO CHANGE INTEGRATED Warsaw POLAND IMPRESSIONS STUDIO C14/ TURN AROUND BARNARDO'S CHARITY BBH London UNITED KINGDOM D03/ VERBATIM CHAMPIONSHIP D03/ WE CHOOSE THE MOON MITSUBISHI KAGAKU MEDIA VERBATIM STORAGE MEDIA JOHN F. KENNEDY THE MOON LANDING PRESIDENTIAL LIBRARY 40TH ANNIVERSARY IMG SRC Tokyo JAPAN THE MARTIN AGENCY Richmond D04/ GRIP LIMITED GRIP LIMITED ADVERTISING AGENCY GRIP LIMITED Toronto CANADA D05/ WE CHOOSE THE MOON JOHN F. KENNEDY PRESIDENTIAL LIBRARY THE MOON LANDING 40TH ANNIVERSARY THE MARTIN AGENCY Richmond D05/ THINKING SPACES THE ECONOMIST THE ECONOMIST ABBOTT MEAD VICKERS BBDO UNITED KINGDOM London D07/ HBO IMAGINE HBO TELEVISION SERVICE BBDO NEW YORK D07/ SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg D07/ RECRUITMENT 2009 SWEDISH ARMED RECRUITMENT NORTH KINGDOM Skelleftea FORCES E01/ SEER WIMBLEDON IBM INNOVATIVE SOLUTIONS OGILVYONE London UNITED KINGDOM E01/ AUTOTRADER TRADER MEDIA GROUP AUTOTRADER SAPIENTNITRO Miami E01/ PHONEBOOK KODANSHA KODANSHA EDITORIAL DENTSU Tokyo JAPAN E03/ NONJA SAMSUNG SAMSUNG ST1000 TRAKTOR Vienna AUSTRIA ELECTRONICS AUSTRIA E05/ WORLD'S BIGGEST SIGNPOST NOKIA NAVIGATION SERVICES FARFAR Stockholm F01/ GIVING IS GLORIOUS MOTHER MOTHER CHRISTMAS MAILER MOTHER London UNITED KINGDOM F03/ ROLLERBABIES DANONE EVIAN BETC EURO RSCG Paris FRANCE

4 CYBER WINNERS F03/ FAN VIDEO MYSPACE MYSPACE MUSIC BBH London UNITED KINGDOM A01/ GOLDEN GRANT GENERAL MILLS GOLDEN GRAHAMS McCANN ERICKSON NEW YORK A01/ DOLLAR HOLIDAY BURGER KING DOUBLE CHEESEBURGER CRISPIN PORTER + BOGUSKY Boulder A04/ LONG LIVE LIFE APOTEK HJÄRTAT PHARMACY CHAIN ÅKESTAM HOLST Stockholm A05/ LAB ULTRA LIGHT UNIQLO WINTER JACKETS MOUNT Tokyo JAPAN DOWN A06/ VERBATIM MITSUBISHI KAGAKU VERBATIM STORAGE IMG SRC Tokyo JAPAN CHAMPIONSHIP MEDIA CO. MEDIA A06/ IS PARADE KDDI CORPORATION IS SERIES HAKUHODO Tokyo JAPAN A09/ EXPENSE-A-STEAK MALONEY & PORCELLI RESTAURANT WALRUS New York A09/ TWELPFORCE BEST BUY RETAIL STORE CRISPIN PORTER + BOGUSKY Boulder A13/ YELLOW CHOCOLATE YELLOW PAGES YELLOW PAGES COLENSO BBDO Auckland NEW ZEALAND A14/ STANISLAV GOVERNMENT/MINISTR Y OF JUSTICE CYBERCRIME AWARENESS CAMPAIGN A14/ SUMMIT ON THE HP GLOBAL CLEAN SUMMIT WATER CRISIS AWARENESS KONG Amsterdam GOODBY SILVERSTEIN & PARTNERS San Francisco THE NETHERLANDS A14/ THE LOTTERY OF LIFE SAVE THE CHILDREN SAVE THE CHILDREN ORGANISATION LOWE BRINDFORS Stockholm A15/ O2 BE THE DIFFERENCE O2 TELEFÓNICA IRELAND TELECOMMUNICATION S BRANDO Dublin IRELAND B01/ LA/SYD V AUSTRALIA AIRLINE DROGA5 AUSTRALIA Sydney AUSTRALIA B01/ HIGHWAY TO HELL ELECTRONIC ARTS DANTE'S INFERNO VIDEO GAME WIEDEN+KENNEDY Portland B01/ SUMMIT ON THE SUMMIT HP GLOBAL CLEAN WATER CRISIS AWARENESS GOODBY SILVERSTEIN & PARTNERS San Francisco

5 CYBER WINNERS B01/ PUBLIC POLO VOLKSWAGEN VOLKSWAGEN POLO ACHTUNG! Amsterdam THE NETHERLANDS B01/ REFRESH PEPSI PEPSI TBWA\CHIAT\DAY LA B01/ HOW HETERO? STOCKHOLM PRIDE GAY FESTIVAL ÅKESTAM HOLST Stockholm B01/ REPLAY GATORADE GATORADE TBWA\CHIAT\DAY LA C01/ BEATBOX PERFETTI VAN MELLE MENTOS BBH London UNITED KINGDOM C02/ BABY BOOM RENAULT AUTOMOTIVE PUBLICIS NET Paris FRANCE C02/ FOX INSIDE OUT VOLKSWAGEN FOX ALMAPBBDO São Paulo BRAZIL C03/ WAKE UP & STAY ALERT UNILEVER AXE RISE BBH New York C06/ RESIZE-A-ROOM IKEA IKEA MEMAC OGILVY & MATHER Dubai C09/ VALUE MENU BURGER KING VALUE MENU CRISPIN PORTER + BOGUSKY Boulder UNITED ARAB EMIRATES C11/ NOW CLOCK SPRINT MOBILE PHONE GOODBY SILVERSTEIN & PARTNERS San Francisco D01/ TWEETBOOKS GANDHI BOOKSTORES BOOKSTORES OGILVY MEXICO MEXICO D01/ DOLLAR HOLIDAY BURGER KING DOUBLE CHEESEBURGER CRISPIN PORTER + BOGUSKY Boulder D02/ SPRING/SUMMER COLLECTION 2010 WRANGLER EUROPE BLUE BELL JEANS KOKOKAKA Göteborg D02/ GRAFFITI AIDES AIDES TBWA\PARIS FRANCE D02/ VHA UNILEVER AXE BBH New York

6 CYBER WINNERS D03/ RUO AND RUCO MARUI SHINJUKU MARUI DRILL Tokyo JAPAN DEPARTMENT STORE D03/ ADIDAS TEAMGEIST ADIDAS ADIDAS NORTH KINGDOM Skelleftea D03/ RECODE DECODE THE VICTORIA AND DECODE EXHIBITION SAINT London UNITED KINGDOM ALBERT MUSEUM D03/ DIGITAL INVADERS DIGITAL INVADERS SCHOOL GRUPO W Saltillo MEXICO D04/ WE CHOOSE THE MOON JOHN F. KENNEDY PRESIDENTIAL LIBRARY THE MOON LANDING 40TH ANNIVERSARY THE MARTIN AGENCY Richmond D04/ THINKING SPACES THE ECONOMIST THE ECONOMIST ABBOTT MEAD VICKERS BBDO UNITED KINGDOM London D05/ ADIDAS TEAMGEIST ADIDAS ADIDAS NORTH KINGDOM Skelleftea D05/ TRUE CITY NIKE NIKE TRUE CITY AKQA London UNITED KINGDOM D06/ MUSEUM OF POWER PUMA PUMA FOOTBALL POWER LINE SYRUP New York D06/ THINKING SPACES THE ECONOMIST THE ECONOMIST ABBOTT MEAD VICKERS BBDO UNITED KINGDOM London D07/ UNIQLO CALENDAR UNIQLO BRAND PROMO PROJECTOR Tokyo JAPAN E01/ LAST CALL NBC UNIVERSAL GLOBAL NETWORKS 13TH STREET TV CHANNEL E02/ OMMWRITER HERRAIZ SOTO & CO SELF PROMOTION TOOL JUNG von MATT Hamburg HERRAIZ SOTO Barcelona GERMANY SPAIN E02/ IQ FONT TOYOTA TOYOTA IQ HAPPINESS BRUSSELS BELGIUM E03/ MOB THE RAINBOW WRIGLEY SKITTLES EVOLUTION BUREAU San Francisco E04/ VERBATIM MITSUBISHI KAGAKU VERBATIM STORAGE IMG SRC Tokyo JAPAN CHAMPIONSHIP MEDIA MEDIA E04/ LE TRANSPIRATEUR AXE FRANCE ANTI-PERSPIRANT BUZZMAN Paris FRANCE E05/ REAL GOOD EXPERIMENT E05/ SMILE ACTIVATED VENDING MACHINE BLU DOT UNILEVER REAL GOOD CHAIR MONO Minneapolis WALL'S ICE CREAM SAPIENTNITRO Miami F01/ DECISION MAKING THE ARMY THE ARMY TEQUILA\LONDON UNITED KINGDOM

7 CYBER WINNERS F03/ THE HERO RADIOTJÄNST BROADCASTING TAX DRAFTFCB Stockholm PAYMENT AWARENESS F03/ BABY ELEPHANT ZOO ANTWERP ZOO BOONDOGGLE Leuven BELGIUM F03/ FACEBOOK SHOWROOM IKEA DEPARTMENT STORE FORSMAN & BODENFORS Gothenburg F03/ FOREVER YOUNG POSTEN THE SWEDISH POST ÅKESTAM HOLST Stockholm Total Entries: 103

8 Prize Grand Prix Grand Prix URL om/cannes2010/thefun theory/index.html /awardsites/overview/ni ke/cha/ om/demo/bluebell_ss1 0/ calendar/ akedown.com/competit ion/ cyawards.com/2009/jfk alster/2010/cannes/sou nds-of-hamburg/ y.com frenchy.com/aides/zizi banner alster/2010/cannes/sou nds-of-hamburg/ om/demo/bluebell_ss1 0/ catalogue ting.com/cyberapp a/facebook_showroom / frenchy.com/aides/zizi graffiti/

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12 awards/2009/volkswag enpublicpolodigital/ es2010.com etero_campaign/ tudy.com/?v=2 d.com/mentos/beatbox /banner/ m.megahosting.seevia. com/index_gb.html com.br/awards/2010/in sideout_scroll/eng/ wards/cannes_10/axe/ axerise_interactive/ ds2010/ikea/resizearoo m/ roup.com/awards/2010 /cl_cl/bk_arbanner.htm l ows.com/2010/cannes/ now_clock_youtube/ ndhitweetlibroscopy/en /index.html roup.com/awards/2010 /cl_cl/bk_dollarholiday. html om/demo/bluebell_ss1 0/ frenchy.com/aides/zizi graffiti/ wards/cannes_10/axe/ axehair_vha/

13 awards/allnew6_e/ teamgeist al.co.uk/recode/index.h tml ects.com/digitalinvader s/en/ cyawards.com/2009/jfk onomist.com teamgeist m/awards2010/cannes Lions/NikeTrueCityAw ards4/default.html com/2010/pumafootb all_museumofpower onomist.com calendar/ spree/2010/cannes/lastcall com/awards/2010/om mwriter/ m/skittles co.jp/award/en/ eur.fr ent.blogspot.com/ awards/unilever/cyber/ wards.com/2009/army edm/

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