Entry Detail (Media Lions)

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1 Cat. No Entry No Title Advertiser Product Entrant Company Country Media Company Prize C05/ GOOGLE VOICE SEARCH A06/ EVERY 18 SECONDS SOMEBODY DIES OF AIDS. A07/ PUSH TO ADD DRAMA A08/ PROJECT IMAGIN8ION A10/ THE NATIONAL SURPRISE PARTY A02/ RADIO GHOSTS JOHANNITER-UNFALL- HILFE A03/ THE BLUEMOTION LABEL A04/ READY BAKED JACKETS A04/ HAMBURGER TIMETABLE A05/ THE 'HEADLINE NEWS' CUP SLEEVE GOOGLE DEUTSCHE AIDS- STIFTUNG TNT TURNER BROADCASTING SYSTEM CANON USA A01/ LIVE EXPLOSIONS FABRICAS NACIONALES DE CERVEZA (AB IMBEV) McCAIN FOODS McDONALD'S GOOGLE VOICE SEARCH A03/ EMPTY PAGES EPENSA EL BOCÓN SPORTS JOURNAL A11/ STONES TELLING STORIES ONLINE HOLOCAUST MEMORIAL A13/ MOBILE MEDIC AUSTRALIAN DEFENCE FORCE B01/ BHF - VINNIE THE BRITISH HEART FOUNDATION C11/ BLOOD RELATIONS THE PERES CENTER FOR PEACE WORLD AIDS DAY TV CHANNEL DIGITAL SLR CAMERAS VOLUNTARY HUMANITARIAN ORGANISATION READY BAKED JACKETS McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION KEMPERTRAUTMANN Hamburg DUVAL GUILLAUME MODEM Antwerp GERMANY BELGIUM SERVICEPLAN Munich GERMANY MEDIAPLUS Munich Silver Lion VOLKSWAGEN BLUEMOTION OGILVY CAPE TOWN SOUTH AFRICA Silver Lion PHD London UNITED KINGDOM PHD London Silver Lion DDB WARSAW POLAND OMD Warsaw Silver Lion AL NISR PUBLISHING GULF NEWS Y&R DUBAI UNITED ARAB EMIRATES Gold Lion Gold Lion MEDIACOM New York USA MEDIACOM New York Gold Lion JOE FM RADIO DALLAS Antwerp BELGIUM Gold Lion RECONCILIATION C11/ INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME DAY A01/ COCA-COLA POLAR BOWL THE COCA-COLA COMPANY PILSEN SOCCER SPONSORSHIP MANNING GOTTLIEB OMD London EURO RSCG GURISA Montevideo UNITED KINGDOM MANNING GOTTLIEB OMD London Grand Prix PUBLICIDAD CAUSA Lima PERU PHD Lima Gold Lion GUNTER DEMNIG STUMBLING STONES JUNG von MATT Hamburg GERMANY Gold Lion DEFENCE UNIVERSITIES SPONSORSHIP GEORGE PATTERSON Y&R Melbourne C01/ BIKERS CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM Antwerp BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan AUSTRALIA BELGIUM ISRAEL Gold Lion SAATCHI & SAATCHI Milan ITALY CARAT Milan Gold Lion COCA-COLA CLASSIC WIEDEN+KENNEDY Portland USA STARCOM MEDIAVEST GROUP New York Gold Lion CHARITY GREY LONDON UNITED KINGDOM Gold Lion Gold Lion Silver Lion URUGUAY IGNIS Montevideo Silver Lion Silver Lion

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4 A06/ DONATION ARMY OROVERDE - DIE TROPENWALDSTIFTU NG (RAINFOREST FOUNDATION) A08/ GRAZED ON GREATNESS A08/ FUELING BUZZ PEPSICO GATORADE JWT SAN JUAN PUERTO RICO Silver Lion A09/ THE TV STAR THAT SAVED MILLIONS OF DOGS B01/ WHAT'S YOUR DULUX COLOUR OF NEW ZEALAND C01/ CONTREXPERIENC E C03/ OFFICE WAR: HELPING GERMANY HAVE FUN AT WORK C06/ SEE MORE OF NEW ZEALAND BY TRAIN C07/ HAMBURGER TIMETABLE M.J.BALE DULUX NEW ZEALAND KIWIRAIL TRANZ SCENIC CLEMENGER BBDO Wellington NEW ZEALAND OMD Wellington Silver Lion McDONALD'S OROVERDE OGILVY GERMANY Frankfurt GERMANY Silver Lion A06/ SUNNY SALE EMART EMART CHEIL WORLDWIDE Seoul SOUTH KOREA Silver Lion A08/ X MUTANT GUM THE WRIGLEY COMPANY MARS PEDIGREE HAVAS SPORTS & ENTERTAINMENT Buenos Aires DULUX COLOURS OF NEW ZEALAND McDONALD'S RESTAURANT AT CENTRAL TRAIN STATION OMD Wellington NEW ZEALAND OMD Wellington Silver Lion CONTREX MINERAL WATERS MARCEL Paris FRANCE ZENITH OPTIMEDIA Levallois-Perret HASBRO NERF BLASTERS MEDIACOM GERMANY Düsseldorf ARGENTINA GERMANY HAVAS SPORTS & Silver Lion ENTERTAINMENT Buenos Aires A09/ INK PAD DOOR STEP SCHOOL DOOR STEP SCHOOL LEO BURNETT INDIA Mumbai INDIA Silver Lion A10/ SHARE A COKE COCA-COLA SOUTH PACIFIC A11/ CONNECTING LIFELINES A11/ ROMANIANS ARE SMART A11/ ONLINE STREET MUSICIANS A13/ CHOK! CHOK! CHOK! B01/ MINUS ONE PROJECT B01/ KRE-O HASBRO TRANSFORM YOUR WORLD DEUTSCHES ROTES KREUZ 5 GUM OMD Sydney AUSTRALIA OMD Sydney Silver Lion AUSTRALIAN CRICKET TEAM SPONSORSHIP WHYBIN\TBWA\TEQUILA SYDNEY AUSTRALIA COCA-COLA OGILVY & MATHER Sydney AUSTRALIA IKON COMMUNICATIONS Sydney GERMAN RED CROSS COCA-COLA CHINA COCA-COLA McCANN WORLDGROUP Hong Kong MEDIACOM GERMANY Düsseldorf Silver Lion HONG KONG UM Hong Kong Silver Lion SAMSUNG PRINTERS CHEIL WORLDWIDE Gurgaon INDIA Silver Lion KRE-O TRANSFORMERS Silver Lion HONDA MOTOR INTERNAVI DENTSU Tokyo JAPAN Silver Lion KANDIA DULCE ROM BV McCANN ERICKSON Bucharest ROMANIA UM ROMANIA Silver Lion JUNG von MATT Hamburg GERMANY Silver Lion INITIATIVE New York USA INITIATIVE New York Silver Lion Silver Lion Silver Lion DDB WARSAW POLAND OMD Warsaw Silver Lion C08/ MCM PIZZAS MCM MCM BETC Paris FRANCE Silver Lion C11/ I HAVE ALREADY DIED A01/ LYNX ANGEL AMBUSH ALS FOUNDATION NETHERLANDS CHARITY PUBLICIS Amsterdam THE NETHERLANDS Silver Lion UNILEVER LYNX MINDSHARE London UNITED KINGDOM MINDSHARE London

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7 A01/ HALF OF HBO FOR FREE A01/ UNLOCK THE TRUTH ABOUT GUANTANAMO A03/ LET'S MAKE PIKACHU KABUTO A03/ SMELLING LIKE COFFEE A03/ AIRBAG PEUGEOT PEUGEOT 408 LODUCCA São Paulo BRAZIL A04/ THE NON- INTERACTIVE, INTERACTIVE COMEDY A07/ MOVING DAY WILD POSTINGS A08/ IT S TIME TO UNLEARN A08/ FASHION FOR LESS A08/ THE GREAT CRUSADE A08/ SYNSAM OFFSIDE SPONSORSHIP A08/ SAVE AN ORCHESTRA THE METROPOLE ORCHESTRA A08/ GT ACADEMY USA NISSAN & PLAYSTATION A09/ KOREANS' BIG MAC SONG! A09/ BOOK BURNING PARTY CLARO TV AMNESTY INTERNATIONAL THE POKEMON COMPANY VIACOM INTERNATIONAL MEDIA NETWORKS NORTHERN EUROPE A05/ BOTTLE LIGHTS PEPSICO INTERNATIONAL IKEA IKEA LEO BURNETT TORONTO CANADA JUNGLE MEDIA Toronto ING DIRECT BANKING YMEDIA Madrid SPAIN YMEDIA Madrid LA SIRENA FASHION DEPARTMENT SYNSAM GLASSES STARCOM SWEDEN Stockholm SWEDEN STARCOM SWEDEN Stockholm THE METROPOLE ORCHESTRA NISSAN 370Z, GT-R VEHICLES & GRAN TURISMO 5 PAGÉS BBDO Santo Domingo McDONALD'S BIG MAC STARCOM MEDIAVEST GROUP Seoul DOMINICAN REPUBLIC EURO RSCG AMSTERDAM THE NETHERLANDS TBWA\CHIAT\DAY Los Angeles USA OMD Los Angeles SOUTH KOREA OMD DOMINICANA Santo Domingo STARCOM MEDIAVEST GROUP Seoul QANTAS AIRLINE WONDER Sydney AUSTRALIA TROY PUBLIC LIBRARY HBO PREMIUM PACKAGE AMNESTY INTERNATIONAL McDONALD S COFFEE OMNICOMMEDIAGROUP CHILE Santiago COMEDY CENTRAL GREY WORLDWIDE Düsseldorf GERMANY BEVERAGE BBDO GUERRERO Makati City THE PHILIPPINES MINDSHARE PHILIPPINES Taguig TROY PUBLIC LIBRARY OGILVY GUATEMALA GUATEMALA GARBERGS Stockholm SWEDEN BRANDING DENTSU KANSAI Osaka JAPAN CHILE OMNICOMMEDIAGROUP CHILE Santiago A05/ FLAVOR RADIO BR KOREA DUNKIN' DONUTS CHEIL WORLDWIDE Seoul SOUTH KOREA A05/ DANGER! DOG POOP A06/ INTERNATIONAL AIRPORT MOUTH MOKESH - THE COALITION FOR MINE FREE ISRAEL A05/ QR THANKS SANTA CASA HOSPITAL A05/ BIG BONE DINOSAURIER MUSEUM SENCKENBERG NON-PROFIT ORGANIZATION. CIVIL RIGHTS MOVEMENT. P&G BRAUN ORAL-B BEACON COMMUNICATIONS Tokyo A06/ EMPTY CARTS LATET MEALS FOR HOLIDAY FUNDRAISER MEDIACOM ISRAEL Ramat Gan MUSEUM SAATCHI & SAATCHI Frankfurt GERMANY SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV JAPAN ISRAEL MEDIA CONCIERGE Tokyo A07/ HAPPY TO BED IKEA IKEA CAKE London UNITED KINGDOM MPGMC London ISRAEL MEDIACOM ISRAEL Ramat Gan BLOOD DONATION Y&R SÃO PAULO BRAZIL LEO BURNETT DETROIT USA

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10 A10/ BLUE SKITTLES - WRIGLEY SKITTLES TBWA\LONDON UNITED KINGDOM MEDIACOM London LIKE THE RAINBOW A10/ THE LITTLE GUY INSIDE THE ATM MACHINE A10/ AQUAFRESH PRESENTS THE NURDLES A10/ PAPER FLAG CEYLON NEWSPAPERS A10/ TEDX HAIRDRESSERS A10/ MOVE YOUR THINKING A12/ NO RIGHTS NO WOMEN A12/ TOP TO BOTTOM OFF ROAD A12/ ONE COPY SONG ADAM TENSTA ADAM TENSTA R/GA New York USA A13/ McDONALD'S EXTENDED HOURS A13/ VIP FRIDGE MAGNET NO RIGHTS NO WOMEN A12/ SHARE A COKE COCA-COLA SOUTH PACIFIC A12/ BOOK BURNING PARTY TROY PUBLIC LIBRARY PRESSURE GROUP FIGHTING FOR WOMEN S RIGHTS TOYOTA FJ CRUISER SAATCHI & SAATCHI NEW ZEALAND Auckland McDONALD'S UK McDONALD'S 24 HOUR RESTAURANTS A13/ WI-FICTION MELBOURNE WRITERS FESTIVAL B01/ X MUTANT GUM THE WRIGLEY COMPANY TED TED TALKS OGILVY & MATHER ARGENTINA Buenos Aires HYUNDAI MOTOR COMPANY AZERA LEO BURNETT BEIRUT LEBANON COCA-COLA OGILVY & MATHER Sydney AUSTRALIA IKON COMMUNICATIONS Sydney TROY PUBLIC LIBRARY NEW ZEALAND OMD UK London UNITED KINGDOM OMD UK London RED TOMATO PIZZA RESTAURANT TBWA\RAAD Dubai UNITED ARAB EMIRATES 2011 MELBOURNE WRITERS FESTIVAL INNOCEAN WORLDWIDE Seoul ARGENTINA SOUTH KOREA MPG MIDDLE EAST Dubai / UNITED ARAB EMIRATES STARCOM NEW ZEALAND Auckland A10/ FASHION LIKE C&A C&A DDB BRASIL São Paulo BRAZIL A10/ LOVE PARKING CAMPAIGN A11/ THE LIFE SAVER T- SHIRT A11/ TWIX DIGITAL PAUSE BUTTON A11/ TURKCELL CAPTCHAS ATTENTION A11/ FORGOT YOUR PASSWORD? BBVA CONTINENTAL FOUNDATION READING IS TO BE AHEAD PROGRAM MAWBIMA VOLVER D6 SAC LIMA PERU GLAXOSMITHKLINE TOOTHPASTE PHD New York USA PHD New York ALZHEIMER'S ASSOCIATION US ALZHEIMER'S ASSOCIATION A12/ FAIR TWEETS BEN & JERRY'S WORLD FAIR TRADE DAY A12/ NISSAN RUMBLE NISSAN NORDIC EUROPE LEO BURNETT SOLUTIONS Colombo GOOD NEIGHBORS PUBLIC SERVICE INNOCEAN WORLDWIDE Seoul PROCTER & GAMBLE OLAY / BREAST CANCER AWARENESS NISSAN CROSSOVER CARS GRUPO GALLEGOS HUNTINGTON BEACH SRI LANKA STARCOM Colombo SOUTH KOREA USA SAATCHI & SAATCHI MEXICO MEXICO MARS CHOCOLATE TWIX STARCOM MELBOURNE AUSTRALIA STARCOM MELBOURNE TURKCELL TURKCELL MINDSHARE Istanbul TURKEY MINDSHARE Istanbul AMALGAMATED New York USA TBWA\HELSINKI FINLAND OMD FINLAND Helsinki LEO BURNETT DETROIT USA JWT Melbourne AUSTRALIA 5 GUM OMD Sydney AUSTRALIA OMD Sydney

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13 B01/ SHARE A COKE COCA-COLA SOUTH PACIFIC B01/ PEPSI'S GAME CHANGING X FACTOR PARTNERSHIP B01/ LIVE YOUNG DANNON BOTTLED WATER MPG New York USA MPG New York B01/ THE LAST DICTATOR STANDING C04/ THE MOST POPULAR SONG C05/ SOUNDTRACK SWEDEN C05/ CELEBRITY CEASEFIRE C05/ MORE THAN 5,000 DIFFERENT COVERS BANCO POPULAR DE PUERTO RICO C04/ GIRO SEEKS HERO DEUTSCHE SPARKASSEN- UND GIROVERBAND C11/ NO RIGHTS NO WOMEN C11/ EVERY 18 SECONDS SOMEBODY DIES OF AIDS. C11/ LOVE PARKING CAMPAIGN NANDO'S SOUTH AFRICA BANK JWT SAN JUAN PUERTO RICO MEDIANET San Juan SPARKASSEN- GIROKONTO AM AGENTUR FUR KOMMUNIKATION Stuttgart GERMANY MPG Frankfurt TELIA TELIA DDB STOCKHOLM SWEDEN MEC Stockholm THE SWEDISH POST POSTAL SERVICE ÅKESTAM HOLST Stockholm SWEDEN IUM Stockholm TELEFONICA OPTIC FIBER Y&R SÃO PAULO BRAZIL NO RIGHTS NO WOMEN DEUTSCHE AIDS- STIFTUNG NANDO'S MEAL FOR SIX PRESSURE GROUP FIGHTING FOR WOMEN S RIGHTS WORLD AIDS DAY BLACK RIVER FC Johannesburg C07/ FLAVOR RADIO BR KOREA DUNKIN' DONUTS CHEIL WORLDWIDE Seoul SOUTH KOREA C08/ COLD LINE REVISTA MAXIM REVISTA MAXIM DDB ARGENTINA Buenos Aires ARGENTINA OMD ARGENTINA Buenos Aires KEMPERTRAUTMANN Hamburg GOOD NEIGHBORS PUBLIC SERVICE INNOCEAN WORLDWIDE Seoul SOUTH AFRICA LEO BURNETT BEIRUT LEBANON GERMANY SOUTH KOREA THE MEDIASHOP Johannesburg B01/ COIN HUNTING McDONALD'S COINOFFERS OMD DENMARK Copenhagen DENMARK OMD DENMARK Copenhagen C01/ YOU SHAVE. I SHAVE. C01/ SORRY ABOUT THE TWIGS, FOLKS PEPSICO BEVERAGE COMPANY COCA-COLA OGILVY & MATHER Sydney AUSTRALIA IKON COMMUNICATIONS Sydney CARBONATED SOFT DRINK OMD USA New York USA OMD USA New York C01/ LIVE YOUNG DANNON BOTTLED WATER MPG New York USA MPG New York C01/ ROMANIANS ARE SMART C02/ BLUE MOTION ROULETTE Total Entries: 107 P&G GILLETTE FUSION BBDO INDIA Mumbai INDIA MEDIACOM Mumbai DB BREWERIES KANDIA DULCE ROM BV McCANN ERICKSON Bucharest HARALD A. MØLLER/ VOLKSWAGEN MONTEITH'S CRUSHED CIDER VOLKSWAGEN BLUEMOTION COLENSO BBDO Auckland NEW ZEALAND SPARK PHD Auckland TRY/APT ADVERTISING AGENCY Oslo ROMANIA UM ROMANIA NORWAY MEDIACOM Oslo

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