Shortlist (Radio Lions)

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1 Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Production Company A01 (Foods) A01/ BUZZ CADBURY'S BOURNVILLE DARK CHOCOLATE A01/ REPEAT MARS FOODS SNICKERS 140 BBDO 140 BBDO SIDNEY AND SEYMOUR A01/ INTERRUPT MARS FOODS SNICKERS 140 BBDO 140 BBDO SIDNEY AND SEYMOUR A01/ WOULD YOU RATHER... A01/ CLIENT KRAFT FOODS MARS FOODS SNICKERS 140 BBDO 140 BBDO SIDNEY AND SEYMOUR CLORETS ELIMINATOR OGILVY JOHANNESBURG OGILVY JOHANNESBURG OGILVY CAPE TOWN OGILVY CAPE TOWN B&S Cape Town A02 (Alcoholic Drinks) A02/ REAR ENTRY 4 PINES BREWING COMPANY A02/ FRIDGE 4 PINES BREWING COMPANY CRAFT BEER JAY GREY Sydney AUSTRALIA JAY GREY Sydney PLUSH FILMS Sydney CRAFT BEER JAY GREY Sydney AUSTRALIA JAY GREY Sydney PLUSH FILMS Sydney A03 (Non-Alcoholic Drinks) A03/ BULLY MAI TAN ICHITAN DOUBLE DRINK A03/ KILLER BEES MAI TAN ICHITAN DOUBLE DRINK Y&R THAILAND Bangkok THAILAND Y&R THAILAND Bangkok Y&R THAILAND Bangkok THAILAND Y&R THAILAND Bangkok SOUND ART Bangkok SOUND ART Bangkok A04 (Household) A04/ BEAR PROCTER & A04/ CHEERFUL NANNY FEBREZE TIDE LAUNDRY DETERGENT FABRIC REFRESHER UNITED ARAB EMIRATES BKP Dubai GREY NEW YORK USA GREY NEW YORK VISION@GREY New York A04/ ARK CRAFTSMAN HAND TOOLS Y&R CHICAGO USA Y&R CHICAGO SONIC UNION New York 1 of 10

2 A04/ BRIDGE CRAFTSMAN HAND TOOLS Y&R CHICAGO USA Y&R CHICAGO SONIC UNION New York A05 (Home Appliances, Furnishings, Electronics & Audio Visual) A05/ HOSPITAL DOVRE FIREPLACES FUTATSU INDUSTRIES A05/ SISTER-IN-LAW DOVRE FIREPLACES FUTATSU INDUSTRIES A05/ BANK LG CINEMA 3D TELEVISION A05/ BLUES BANG & OLUFSEN SPEAKERS TBWA\HUNT\LASCARIS JOHANNESBURG A05/ CHOIR BANG & OLUFSEN SPEAKERS TBWA\HUNT\LASCARIS JOHANNESBURG A05/ DRAGOSTEA MOTOROLA MOTO ID MUSIC IDENTIFICATION A05/ NEW KIDS MOTOROLA MOTO ID MUSIC IDENTIFICATION A05/ TERMINATOR MIRC ELECTRONICS A05/ A FEW GOOD MEN MIRC ELECTRONICS ONIDA DVD PLAYERS ONIDA DVD PLAYERS A05/ SFX MAHAJAK AUDIO EQUIPMENT OGILVY & MATHER Bangkok NORWAY NORWAY A05/ ROCK VS. JAZZ SONY ERICSSON W150 WALKMAN TALENT São BRAZIL TALENT São A VOZ DO BRASIL São THAILAND FUTATSU INDUSTRIES FUTATSU INDUSTRIES Y&R BERLIN Berlin Y&R BERLIN Berlin Berlin TBWA\HUNT\LASCARI S JOHANNESBURG TBWA\HUNT\LASCARI S JOHANNESBURG OGILVY BRASIL São BRAZIL OGILVY BRASIL São OGILVY BRASIL São BRAZIL OGILVY BRASIL São McCANN WORLDGROUP McCANN WORLDGROUP INDIA INDIA McCANN WORLDGROUP McCANN WORLDGROUP OGILVY & MATHER Bangkok VERDENS STERKESTE MANN VERDENS STERKESTE MANN NOISEROOM NOISEROOM SATELITE AUDIO São SATELITE AUDIO São RHAPSODY RHAPSODY CINE DIGITAL SOUND Bangkok A06 (Cosmetics & Beauty, Toiletries) A06/ OATH OF OFFICE A06/ HOME FOR PUPPIES PROCTER & A06/ WAITRESS PROCTER & SCOPE MOUTHWASH SCOPE MOUTHWASH PUBLICIS NEW YORK USA PUBLICIS NEW YORK BAR 1 PRODUCTIONS New York PUBLICIS NEW YORK USA PUBLICIS NEW YORK BAR 1 PRODUCTIONS New York UNILEVER AXE EXCITE LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo REC Montevideo 2 of 10

3 A07 (Pharmacy) A07/ ROBERT KONING A07/ ALIVIS SHUMBEIYI KRAFT FOODS A07/ STARLY WILSON KRAFT FOODS KRAFT FOODS HALLS THROAT LOZENGES HALLS THROAT LOZENGES HALLS THROAT LOZENGES A07/ BRAD GALDERMA BENZAC ACNE TREATMENT A07/ GLENDA GALDERMA BENZAC ACNE TREATMENT A07/ GAV GALDERMA BENZAC ACNE TREATMENT A07/ PRODUCT PLACEMENT RECKITT BENCKISER STREPSILS THROAT LOZENGES A07/ LEGEND KOPELCO TULIPAN CONDOMS A07/ POOL KOPELCO TULIPAN CONDOMS OGILVY CAPE TOWN OGILVY CAPE TOWN MILESTONE / AUDIO ARTS OGILVY CAPE TOWN OGILVY CAPE TOWN MILESTONE / AUDIO ARTS OGILVY CAPE TOWN OGILVY CAPE TOWN MILESTONE / AUDIO ARTS EARDRUM Sydney AUSTRALIA EARDRUM Sydney EARDRUM Sydney Y&R BUENOS AIRES ARGENTINA Y&R BUENOS AIRES NOROESTE MUSICA Y SONIDO Buenos Aires Y&R BUENOS AIRES ARGENTINA Y&R BUENOS AIRES NOROESTE MUSICA Y SONIDO Buenos Aires A08 (Clothing, Footwear & Accessories) A08/ VERWOERD vs. MANDELA EVERLAST BOXING EQUIPMENT JWT JOHANNESBURG JWT JOHANNESBURG FREQ'NCY A10 (Cars & Automotive Services) A10/ RECYCLING DAIMLER MERCEDES-BENZ RECYCLING A10/ RIDING SOUTH HARLEY-DAVIDSON HARLEY- DAVIDSON BLACKLINE LUKAS LINDEMANN ROSINSKI LUKAS LINDEMANN ROSINSKI A10/ EARLY SUBARU CANADA SUBARU WRX DDB CANADA/TORONTO CANADA DDB CANADA/TORONTO A10/ SOON SUBARU CANADA SUBARU WRX DDB CANADA/TORONTO CANADA DDB CANADA/TORONTO 3 of GROUP Sydney AUSTRALIA 303 GROUP Sydney STELLAR SOUND Sydney A10/ CONDITION SUBARU CANADA SUBARU WRX DDB CANADA/TORONTO CANADA DDB CANADA/TORONTO PIRATE RADIO & TELEVISION Toronto PIRATE RADIO & TELEVISION Toronto PIRATE RADIO & TELEVISION Toronto

4 A10/ DYER ISLAND CONSERVATION TRUST A10/ MVELEDZO COMMUNITY ORGANISATION A10/ BUD MERCEDES-BENZ ACCIDENT A10/ LOVE MERCEDES-BENZ ACCIDENT A10/ TOBY MERCEDES-BENZ ACCIDENT A10/ INTERVIEW VOLKSWAGEN NAVIGATION SYSTEMS VOLKSWAGEN BLUEMOTION OGILVY CAPE TOWN OGILVY CAPE TOWN MILESTONE VOLKSWAGEN VW BLUEMOTION OGILVY CAPE TOWN OGILVY CAPE TOWN MILESTONE DDB TRIBAL GROUP Düsseldorf DDB TRIBAL GROUP Düsseldorf Düsseldorf A11 (Retail Stores) A11/ SLAP SAMROC PAINT & HARDWARE A11/ AWESOME LIGHT SAMROC PAINT & HARDWARE A11/ BUST UP SAMROC PAINT & HARDWARE A11/ CHAINSAW SAMROC PAINT & HARDWARE COLOUR MIXING COLOUR MIXING COLOUR MIXING COLOUR MIXING THE GUNNERY THE GUNNERY THE GUNNERY THE GUNNERY A11/ LOOK AT ME DAD! SAMROC PAINT & HARDWARE COLOUR MIXING THE GUNNERY A11/ HOLIDAYS IKEA KITCHEN INSTALLATION THREE DRUNK MONKEYS Sydney AUSTRALIA THREE DRUNK MONKEYS Sydney EARDRUM Sydney A12 (Restaurants & Fast Food Outlets) A12/ HAPPY BOSS McDONALD'S BREAKFAST COMBOS LEO BURNETT PUERTO RICO San Juan PUERTO RICO LEO BURNETT PUERTO RICO San Juan EL CIRCO Guaynabo A12/ BILLY McDONALD'S BIRTHDAY PARTIES DDB DDB A12/ THEODORE McDONALD'S BIRTHDAY PARTIES DDB DDB 4 of 10

5 A12/ TIFFANY McDONALD'S BIRTHDAY PARTIES DDB DDB A13 (Travel, Transport & Tourism) A13/ MAGNIFICENT MEN A13/ CLOUD TIME COMAIR KULULA AIRLINES KING JAMES KING JAMES Cape Town A13/ BRAVE WOMEN COMAIR KULULA AIRLINES KING JAMES KING JAMES Cape Town A13/ VALENTIN PIZARRO A13/ VICENTE LOUREIRO A13/ MARIA CARMEN GOMEZ COMAIR KULULA AIRLINES KING JAMES KING JAMES Cape Town NH HOTELS HOTELS McCANN ERICKSON NH HOTELS HOTELS McCANN ERICKSON NH HOTELS HOTELS McCANN ERICKSON SPAIN SPAIN SPAIN McCANN ERICKSON McCANN ERICKSON McCANN ERICKSON MEDIA SOUND MEDIA SOUND MEDIA SOUND A14 (Entertainment & Leisure) A14/ CAMERON CINE LAS AMERICAS A14/ MERKEL CINE LAS AMERICAS A14/ OBAMA CINE LAS AMERICAS FILM FESTIVAL FILM FESTIVAL FILM FESTIVAL A14/ KISS 20 HOURS GYMS GYM MEMBERSHIP LATINWORKS Austin USA LATINWORKS Austin PERSONAL MUSIC Miami LATINWORKS Austin USA LATINWORKS Austin PERSONAL MUSIC Miami LATINWORKS Austin USA LATINWORKS Austin PERSONAL MUSIC Miami DDB GROUP Milan ITALY DDB GROUP Milan ECCETERA PRODUZIONI AUDIO Milan A15 (Publications & Media) A15/ ARMADILLO TV2 DENMARK WAR DOCUMENTARY & TV DEBATE A15/ FEMALE VOICEOVER A15/ IMMIGRATION DRIVE INDEPENDENT NEWSPAPERS SBS IMMIGRATION NATION RADIOGURU Randers DENMARK RADIOGURU Randers RADIOGURU Randers / SPHION Aalborg CAREER TIMES LOWE BULL LOWE BULL Cape Town SPACED OUT SOUND US Sydney AUSTRALIA US Sydney NYLON Sydney 5 of 10

6 A15/ PRINCE TMC CONTENT GROUP A15/ FAIRY TMC CONTENT GROUP BEATE-UHSE.TV BEATE-UHSE.TV A15/ IRS CALLERS ENIL RADIO MIRCHI McCANN WORLDGROUP A15/ FOOD CRISIS THE ECONOMIST AUDIO VERSION A15/ INEQUALITY THE ECONOMIST AUDIO VERSION A15/ SOMALI PIRATES THE ECONOMIST AUDIO VERSION A15/ ADULTERY VRT KLARA CLASSICAL RADIO A15/ BRIAN JOHNSON 91 FM ROCK 'N' ROLL RADIO KEMPERTRAUTMANN KEMPERTRAUTMANN INDIA KEMPERTRAUTMANN KEMPERTRAUTMANN McCANN WORLDGROUP NHB TON NHB TON RHAPSODY OGILVY OGILVY FUSE AUDIO OGILVY OGILVY FUSE AUDIO OGILVY OGILVY FUSE AUDIO FAMOUS BRUSSELS BELGIUM FAMOUS BRUSSELS SONICVILLE Brussels JWT BRAZIL São BRAZIL JWT BRAZIL São LUA NOVA São A16 (Banking, Investment & Insurance) A16/ STAR JUMPS FRANK.NET LIFE COVER FoxP2 FoxP2 THE WORK ROOM A16/ FRANK.NET LIFE COVER FoxP2 FoxP2 THE WORK ROOM A16/ MALL FRANK.NET LIFE COVER FoxP2 FoxP2 THE WORK ROOM A17 (Business Equipment & Services) A17/ EPIPHANY FEDEX GROUND SHIPPING SERVICE A17/ POSITIVE DISCLAIMER FEDEX FEDEX OFFICE PRINTING SERVICES BBDO NEW YORK USA BBDO NEW YORK BAR 1 PRODUCTIONS New York BBDO NEW YORK USA BBDO NEW YORK BAR 1 PRODUCTIONS New York A17/ SUMO BALLET ATAKK SOUND DESIGN OGILVY BRASIL São BRAZIL OGILVY BRASIL São A17/ STAMP LICKING ATAKK SOUND DESIGN OGILVY BRASIL São BRAZIL OGILVY BRASIL São ATAKK Sao ATAKK Sao 6 of 10

7 A17/ ONE-ARMED DRUMMER ATAKK SOUND DESIGN OGILVY BRASIL São BRAZIL OGILVY BRASIL São ATAKK Sao A18 (Commercial Public Services) A18/ RAP SONGS DAVID HOLLER ENGLISH TEACHER A18/ HIKING MODERN MUSIC SCHOOL A18/ BREAK UP MODERN MUSIC SCHOOL A18/ CHRISTMAS TREE MODERN MUSIC SCHOOL A18/ SLOW ORION MEDICAL CENTER MUSIC LESSONS MUSIC LESSONS MUSIC LESSONS UROLOGY TREATMENT RUF LANZ Zürich SWITZERLAND RUF LANZ Zürich SELMI TONSTUDIO Zürich SCRIPT Rio de Janeiro BRAZIL SCRIPT Rio de Janeiro SILENCE PRODUÇÕES Rio de Janeiro A19 (Corporate Image) A19/ TECHNOLOGY SEAT UEFA SPONSORSHIP ATLETICO SPAIN Barcelona ATLETICO Barcelona AUDIOCLIP Barcelona A19/ PIES SEAT UEFA SPONSORSHIP ATLETICO SPAIN Barcelona ATLETICO Barcelona AUDIOCLIP Barcelona A20 (Public Health & Safety, Public Awareness Messages) A20/ EMILY WASHINGTON STATE DEPARTMENT OF HEALTH A20/ ANONYMOUS CHILDREN OF THE STREET SOCIETY A20/ HANDBAG OFFICE OF ROAD SAFETY A20/ NAMES PARENT'S RESOURCE FOR AUTISM MALAYSIA A20/ DEMOCRACY AMNESTY A20/ EMERGENCY ROADS & TRANSPORT AUTHORITY 7 of 10 ANTI-SMOKING WONGDOODY Seattle USA WONGDOODY Seattle CLATTER & DIN Seattle PREDATOR WATCH ROAD SAFETY CAMPAIGN AUTISM AWARENESS AMNESTY ROAD SAFETY MESSAGE RETHINK Vancouver CANADA RETHINK Vancouver KOKO PRODUCTIONS Vancouver 303 GROUP Sydney AUSTRALIA 303 GROUP Sydney SOUNDBYTE Leederville BBDO NEW YORK USA BBDO NEW YORK THE KITCHEN New York JWT CHILE Santiago CHILE JWT CHILE Santiago CLIO EXPRESS Santiago SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES SAATCHI & SAATCHI DUBAI MONTAGE TV PRODUCTIONS Dubai

8 A20/ MONIQUE SPECIAL OLYMPICS CANADA A20/ CHUCK SPECIAL OLYMPICS CANADA A20/ DRIVING DURHAM COLLEGE RIOT RADIO A20/ REWIND FLY FM ANTI-SPEEDING AWARENESS A20/ RADIO NEWS PORTUGUESE SLEEP ASSOCIATION SPECIAL OLYMPICS CANADA SPECIAL OLYMPICS CANADA MOBILE PHONE USE FOR DRIVERS ROAD SAFETY AWARENESS A20/ DOCUMENTARY TELETÓN DISABILITY AWARENESS A20/ LEARNING AMNESTY A20/ EVERY MINUTE IS A FIGHT AA AMNESTY ALCOHOLICS ANONYMOUS GREY CANADA Toronto CANADA GREY CANADA Toronto PIRATE RADIO & TELEVISION Toronto GREY CANADA Toronto CANADA GREY CANADA Toronto PIRATE RADIO & TELEVISION Toronto LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO BATES 141 MALAYSIA Kuala Lumpur MALAYSIA BATES 141 MALAYSIA Kuala Lumpur EGGPLANT PRODUCTIONS Toronto REAL TIME Petaling Jaya FISCHER BUS Lisbon PORTUGAL FISCHER BUS Lisbon SOM DE LISBOA Lisbon JWT COLOMBIA Bogotá COLOMBIA JWT COLOMBIA Bogotá ZAPATO SOUND Bogotá / SONIC BOOM Bogota Y&R BUENOS AIRES ARGENTINA Y&R BUENOS AIRES LA RANA Buenos Aires JWT BRAZIL São BRAZIL JWT BRAZIL São LUA NOVA São A21 (Fundraising & Appeals) A21/ NELSON MANDELA A21/ MARTIN LUTHER KING A21/ OLIVER TAMBO NELSON MANDELA FOUNDATION A21/ ALBERTINA SISULU NELSON MANDELA FOUNDATION A21/ RAPE DUTCH FUND FOR VICTIMS A21/ THE CALL RONALD McDONALD BARNFOND A21/ REAL PASSION THE WARSAW UPRISING MUSEUM A21/ WHAT'S THAT NOISE? NELSON MANDELA FOUNDATION NELSON MANDELA FOUNDATION NOAH CHARITY CHARITY CHARITY CHARITY DONATIONS APPEAL FUNDRAISING APPEAL VOLUNTEER APPEAL ANIMAL PROTECTION GREY GREY GREY GREY PUBLICIS Amsterdam KRZYSZTOF NIENALTOWSKI THE NETHERLANDS POLAND GREY GREY GREY GREY PUBLICIS Amsterdam KRZYSZTOF NIENALTOWSKI JUNG von MATT JUNG von MATT STUDIO DE KEUKEN Amsterdam DDB STOCKHOLM SWEDEN DDB STOCKHOLM SARA HAAG Stockholm KRZYSZTOF NIENALTOWSKI JUNG von MATT 8 of 10

9 B01 (Best Use of Music and/or Sound Design) B01/ NELSON MANDELA B01/ CHRISTMAS TREE NELSON MANDELA FOUNDATION B01/ HIKING MODERN MUSIC SCHOOL MODERN MUSIC SCHOOL CHARITY MUSIC LESSONS MUSIC LESSONS B01/ FOOD CRISIS THE ECONOMIST AUDIO VERSION B01/ INEQUALITY THE ECONOMIST AUDIO VERSION B01/ SOMALI PIRATES THE ECONOMIST AUDIO VERSION B01/ THE CODE ARMED FORCES OF COLOMBIA ARMED FORCES SUPPORT GREY GREY OGILVY OGILVY FUSE AUDIO OGILVY OGILVY FUSE AUDIO OGILVY OGILVY FUSE AUDIO DDB COLOMBIA Bogotá COLOMBIA DDB COLOMBIA Bogotá RADIO BEMBA Bogotá B02 (Best Scriptwriting) B02/ REAR ENTRY 4 PINES BREWING COMPANY B02/ FRIDGE 4 PINES BREWING COMPANY B02/ DUDE 4 PINES BREWING COMPANY B02/ BUD MERCEDES-BENZ ACCIDENT B02/ LOVE MERCEDES-BENZ ACCIDENT B02/ TOBY MERCEDES-BENZ ACCIDENT B02/ BRAD GALDERMA BENZAC ACNE TREATMENT B02/ BEAR PROCTER & B02/ CLOUD PROCTER & CRAFT BEER JAY GREY Sydney AUSTRALIA JAY GREY Sydney PLUSH FILMS Sydney CRAFT BEER JAY GREY Sydney AUSTRALIA JAY GREY Sydney PLUSH FILMS Sydney CRAFT BEER JAY GREY Sydney AUSTRALIA JAY GREY Sydney PLUSH FILMS Sydney TIDE LAUNDRY DETERGENT TIDE LAUNDRY DETERGENT UNITED ARAB EMIRATES UNITED ARAB EMIRATES BKP Dubai BKP Dubai 9 of 10

10 B02/ TEETH PROCTER & TIDE LAUNDRY DETERGENT UNITED ARAB EMIRATES BKP Dubai B03 (Best Acting Performance) B03/ HOLIDAYS IKEA KITCHEN INSTALLATION THREE DRUNK MONKEYS Sydney AUSTRALIA THREE DRUNK MONKEYS Sydney EARDRUM Sydney B04 (Best Use of Radio as a Medium) B04/ PIRATE RADIO EXPERIMENT B04/ WHAT'S THAT NOISE? SOCIETY FOR HUMAN RIGHTS NOAH HUMAN RIGHTS AWARENESS B04/ FREE SPOTS GUBIZ.COM FREE CLASSIFIED ADS ANIMAL PROTECTION JUNG von MATT JUNG von MATT JUNG von MATT JUNG von MATT BIGFISH FILMPRODUKTION Berlin OGILVY GUATEMALA GUATEMALA OGILVY GUATEMALA 16MM Guatemala / 30 SEGUNDOS Guatemala City B04/ WAVIN' FLAG COCA-COLA 2010 WORLD CUP JWT BRAZIL São BRAZIL JWT BRAZIL São DR. DD ELETROMUSICA Sao JUNG von MATT Total Entries: of 10

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