TFO Canada Seminar. Exchanging Experience: Lessons Learned in Promoting Trade to Canada. Ms Zalela Jaafar MATRADE Toronto July 17, 2010

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1 TFO Canada Seminar Exchanging Experience: Lessons Learned in Promoting Trade to Canada Ms Zalela Jaafar MATRADE Toronto July 17, 2010

2 PRESENTATION S OUTLINE PART 1: About MATRADE PART 2: MATRADE Toronto Export Promotion Programs

3 MATRADE

4 ABOUT MATRADE Malaysia External Trade Development Corporation (MATRADE) Established in March 1993 The national export promotion agency under the Ministry of International Trade and Industry Malaysia

5 VISION Positioning Malaysia As A Globally Competitive Trading Nation MISSION Promoting Malaysia s s Enterprises To The World

6 North America: New York Los Angeles Toronto Central America: Mexico City South America: Santiago Sao Paulo MATRADE S NETWORK Caribbean: Miami South Asia: Jeddah Dubai Africa: Egypt Nairobi Johannesburg South Asia: Chennai Mumbai Oceania: Sydney Europe: London Paris Milan Rotterdam Frankfurt Budapest Moscow Kiev Tashkent Regional Offices: Sabah, Sarawak, Penang, Johor, Terengganu East Asia: Beijing Shanghai Chengdu Guangzhou Hong Kong Tokyo Osaka Seoul Taipei South East Asia: Singapore Jakarta Bangkok Manila Ho Chi Minh Hanoi Phnom Penh

7 MATRADE S CORE ACTIVITIES & SERVICES

8 MATRADE TORONTO EXPORT PROMOTION PROGRAMS

9 CANADA IMPORTS FROM MALAYSIA US$2.75 Billion 1999 US$1.38 Billion 2009 US$2.04 Billion Source: Statistics Canada

10 TRADE FACTS In 2009, Malaysia was Canada s: 22nd largest trading partner 18th largest source of imports 26th largest exports destination Source: Statistics Canada

11 EXPORT PROMOTION ACTIVITIES Trade Mission Specialized Marketing Mission Promotion Booth Incoming Buying Mission Trade Promotion Visit Trade Enquiry/Complaint Business Meeting/Matching Branding/Brand Promotion Malaysia Kitchen Program

12 TARGETED SECTORS PROCESSED FOOD Targeted Segment: Halal Asian/Ethnic Organic/Natural MARKET/TRENDS Halal: Growing Muslim population Asian/Ethnic: Higher demand from diverse multi-ethnic society Organic/Natural: Increasing awareness over health SUPPORTED PROGRAMS SMM IBM PB TPV

13

14 CONSUMER GOODS Targeted Segment: Furniture Plastic & Rubber Based Textile & Clothing TARGETED SECTORS MARKET/TRENDS General: Extensive Canadian retail market/high local consumptions Furniture: Constant growth of new immigrants/recovery of construction sector Private Labels: Price-conscious Canadians favor cheaper quality goods SUPPORTED PROGRAMS SMM IBM PB TPV

15

16 TARGETED SECTORS AUTO PARTS & COMPONENTS Targeted Segment: OEM/ODM Replacement/Aftermarket MARKET/TRENDS General: North America s auto production hub/tier-1 auto parts & components suppliers Outsourcing: Growing trend to source quality and cheaper parts from low cost producing countries SUPPORTED PROGRAMS IBM TPV

17 Iqbal Halal Foods

18 TARGETED SECTORS ICT/HEALHCARE Targeted Segment: IT Support Services Health Tourism MARKET/TRENDS IT Outsourcing: Growing trend to source quality and cheaper services from low cost producing countries Quality Cheaper Health Treatment: Big population of Baby Boomers contributes vast opportunities SUPPORTED PROGRAMS IBM TPV

19

20 PROGRAMS Extensive advertising and promotion activities in London and New York City Press familiarization visit to Malaysia Participation at local culinary events Organization of Malaysian Restaurant Week Distribution of MKP A&P collateral

21 TRADE & MARKET INFORMATION Market Trends Market Information Market Alerts Trade Statistics Trade Leads Trade Opportunities Trade Regulations Market Entry Requirement International Country Standards Consumer Preferences Distribution & Logistics

22 MATRADE Website: International Networks Online Databases e-publications

23 CONTACT US CONSULATE OF MALAYSIA (TRADE OFFICE) First Canadian Place 100 King Street West, Suite 5130 Toronto, Ontario Canada M5X 1E2 Tel: (416) Fax: (416)

24 THANK YOU

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