2018 Royal Melbourne Show Winning tastes pavilion OPPORTUNITIES TO EXHIBIT

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1 2018 Royal Melbourne Show Winning tastes pavilion OPPORTUNITIES TO EXHIBIT Reach, connect and engage with around 450,000 consumers over 11 days at Victoria s largest and most iconic annual community event. 22 SEPT - 2 OCT

2 The Royal Melbourne Show is Victoria s largest & most Iconic Community event Medal winners from the Australian Food Awards, conducted by the Royal Agricultural Society of Victoria (RASV) have the exclusive opportunity to be showcased in the popular Winning Tastes Pavilion, located in the MasterChef set at the 2018 Royal Melbourne Show. The Pavilion features: Medal-winning producer stands Rotating pop-up restaurants Rotating pop-up dessert bar Outdoor catering in the courtyard including craft beer and wine bars Award-winning High Spirits cocktail bar Royal Melbourne Show Exhibitor Prospectus

3 Secure your space in the Winning Tastes Pavilion to gain access to around 450,000 Show patrons and significant potential for direct sales. There are a small number of Winning Tastes exhibitor stands available, either on a rotational 3-4 days or full Show (11 days) option. Products are assessed to ensure a range of categories are represented. The Pavilion is promoted through a dedicated marketing and media campaign. Complete the Application Form to express your interest to exhibit and to Caroline Potter on caroline.potter@rasv.com.au The Winning Tastes Pavilion provides the most stunning backdrop to showcase our premium range of products. As a food pavilion it is an idyllic, well-designed space, both in aesthetic and function, for specialty, artisan, boutique brands. Given the large number of visitors to the Pavilion, the foot traffic flows through very effectively, giving our products plenty of exposure and attracting the right buyers. Vicki Nguyen, Jomeis Fine Foods 2018 Royal Melbourne Show Exhibitor Prospectus 3

4 OPTION A EXHIBITOR STAND Stand Size Signage 3m wide x 2m deep (venue floor boards) Printed signage board with text included Company Name, suspended above exhibitor, 1m long x 550mm high Walls Existing MasterChef pavilion rear walls Furniture 1 x Trestle Table 1.8m long 1 x Tall A-Frame Black Board (Exhibitor to manage script on black board) 1x Shelving - 5 shelf unit 1.2m W x 2m H x 400mm Table Surrounds Power 1x 4amp power point per single stand, each exhibitor to supply own power board, all powered equipment must be tested and tagged, power is an additional charge. Special Note: Exhibitors are to utilise the supplied equipment as outlined for displaying product etc. Exhibitors are not permitted to fix any Stylized peg hole table surround Handwash Handwash basin provided Royal Melbourne Show Exhibitor Prospectus MasterChef pavilion walls. Banners are not permitted in this pavilion. Charges will apply for any damage to

5 OPTION B EXHIBITOR FOOD CART Stand Size 2m wide x 2m deep (venue floor boards) Walls Existing MasterChef pavilion structure Furniture Food Cart Bench 1.4m long x 600mm deep Table Surrounds Food cart signage board over head Special Note: Exhibitors are to utilise the supplied equipment as outlined for displaying product. It is not permitted to fix any signage or other display items to existing MasterChef pavilion walls. Banners are not permitted in this pavilion. No power options available. Lighting General wash lighting above each exhibitor stand Handwash Handwash basin provided 2018 Royal Melbourne Show Exhibitor Prospectus 5

6 Exhibition space rate card Option Type Size Exhibiting days 2018 AFA Special Save 20% Standard Rate A Exhibitor Stand 3m x 2m 11 $3,520 $4,400 B Food Cart 2.2m x 2m 3-4 days Available dates: Sept, Sept, 30 Sept - 2 Oct. $320 per day $400 per day Next steps 1 APPLY TO EXHIBIT Fill out an Exhibitor Application to Exhibit form. 2 HAVE YOU BEEN SUCCESSFUL? You will be notified whether you have been successful or not. If unsuccessful RASV will contact you to discuss the reasons and assist you through the process. 3 SECURE YOUR BOOKING Once you have been successful you will be required to pay a 30% non-refundable instalment to hold your site. 4 AGREEMENT AND FORMS After the deposit has been received you will be sent an exhibitor agreement to sign and forms to complete. 5 MARKETING OPPORTUNITIES You will receive an offering you exclusive RMS marketing and promotional opportunities. 6 IT S TIME TO GET EXCITED Get ready to pick up your exhibitor pack, filled with all the necessities to bump in / out and enjoy the 2018 Royal Melbourne Show 22 Sept - 2 Oct. Contact Caroline Potter Project Manager - Winning Taste Precinct on caroline.potter@rasv.com.au Royal Melbourne Show Exhibitor Prospectus