MARKETING PLAN 2017/18 YOUR GUIDE TO CENTRE MARKETING

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1 MARKETING PLAN 2017/18 YOUR GUIDE TO CENTRE MARKETING

2 MARKETING OPPORTUNITIES 017/18 THE YEAR AHEAD IN MARKETING We are pleased to present the marketing calendar and our retailer marketing opportunities for the next 12 months. Marketing activities are a valuable method of generating sales and customer traffic to the centre and more specifically to your store. Our objective is to drive traffic and sales through in-centre activity and external advertising, including targeted social and digital media campaigns. We are also focused on creating community connections to create local ownership and loyalty. Website Our website is updated regularly with Centre and Marketing information and is a great way for your store to feature retailer events, sales and promotions. Each retailer has a dedicated page in the Stores Directory, which features contact information and a store location. Retailers can also advertise their upcoming promotions through a gallery on their store listing page. Retailers can find important memos, development updates, forms and the Retail Mail on the Retailer Portal, which can be accessed through the website. Australiafair.com.au & Australiafairmetro.com.au We invite you to take advantage of the proposed marketing activities outlined in this calendar by aligning with the centre activities where possible. Further details will be communicated to your store in the lead up to the proposed campaigns. To discuss any details further or to find out how you can be involved please contact the Marketing Department on (07) or australiafair@retailfirst.com.au We look forward to working closely with you. Facebook Facebook is a cost effective social media tool for retailers to reach a wider audience and create brand awareness. We can communicate retailer events, sales and promotions on our Facebook pages, plus target the posts to a particular audience to ensure your message is being reached. facebook.com/australiafair facebook.com/australiafairmetrosouthport Australia Fair Marketing Team. E-Bulletins Australia Fair has over 4,000 members on our e-bulletin database. An E-Bulletin is a great way to communicate upcoming promotions, events and retailer offers. This is a great medium for your store to gain exposure and communicate with a larger audience. Instagram Instagram is a great tool used to connect people around the world through eye-catching images and hashtags. Retailers can advertise their products on the Australia Fair & Australia Fair Metro Instagram pages, which are growing daily. This provides retailers with a visual platform to connect with a wider audience and draw customers to the centre. instagram.com/australiafair instagram.com/australiafairmetro

3 Visual Merchandising Retailers have the opportunity to be involved in our regular visual merchandising displays at no charge. The purpose of these displays is to create top of mind awareness of the centre s retailers and drive sales and traffic to the individual stores. The displays will be themed accordingly to tie in with key promotional periods and product is generally featured on the mannequins for at least one month. If you would like to be considered for this service please notify the Marketing department. Staff Discount Offers Staff are one of Australia Fair s key customers. If you wish to offer a discount and/or incentive or change your current offer please contact the marketing department. A list of current staff discount offers can be found on the Retailer Portal. Digital Wayfinders Pop Up Leasing Australia Fair offers a number of pop up leasing sites in prime traffic areas throughout the centre. This is a great way for retailers to increase their brand presence, generate direct sales and promote new products and services. Potential interest can be directed to the pop up leasing manager at Centre Management. Five digital wayfinders are located throughout Australia Fair and Australia Fair Metro, providing customers with the ability to find a store location at the touch of a button. The digital wayfinder screens provide retailers with the perfect platform to promote upcoming campaigns through digital advertisements. Artwork is required as a jpeg in the dimensions of 1080x1440 (portrait) pixels and can be ed through to the Marketing department. In-Centre Signage Our poster stands are a great way to promote a store. Signage is rotated on a regular basis, depending on specific retailer and centre promotions although a certain location cannot be guaranteed. We encourage all retailers to provide signage to the Centre Management office for consideration. Each sign stand measures 1000mm (H) x 750mm (W). For design and printing of posters at competitive prices we highly recommend contacting Advanced Adsignz (P): Retailer Newsletter The Retail Mail is our main communication tool to keep staff informed of upcoming events and promotions, retailer movements and general information about the centre. The newsletter is delivered to your store on a monthly basis and uploaded to the Retailer Portal. WELCOME NOTE School holidays are coming up this month and we are excited to host some highquality entertainment. We have Kids in the Kitchen over at Australia Fair Metro for the first week of the holidays and a Play-Doh Fun Zone at Australia Fair in the second week. Read on for more details. We will also be distributing to your store shortly our marketing calendar and marketing opportunities for the next financial year. This highlights our planned activities for the next 12 months, plus any marketing opportunities your store can participate in. Please do not hesitate to contact Marketing if you would like to go over this in more detail. Kind Regards, Louise Jurgs Marketing Manager JUNE 2017 RETAIL MAIL KID S IN THE KITCHEN PLAY-DOH FUN ZONE WHAT S HAPPENING For the first week of the June school holidays we have Kid s in the Kitchen returning to Australia Fair. Kids will have fun preparing a tasty and nutritious Koala Bento Box, complete with a vegemite sandwich, a selection of seasonal fruit and vegetables and a delicious dessert. When: Monday 26 June Friday 30 June Where: Ground Floor, Australia Fair Metro Times: 10am, 11am, 12pm, 1pm daily *Bookings essential. Recommended age is 6+ years. For the second week of the school holidays, we will have the Play-Doh Fun Zone. There are three different sections for kids to enjoy - the Play- Doh tub & slide, the challenge arena and the imagination play & display. When: Monday 3 July Saturday 8 July Where: Outside Event Cinemas Time: 11am 2pm daily GOLD COAST AIRPORT MARATHON The 2017/18 Retailer Marketing The Gold Coast Airport Marathon will be held on Saturday 1 and

4 2017/18 MARKETING PLAN 017/18 School Holidays Public Holidays JULY 2017 SEPTEMBER 2017 NOVEMBER & 2 July: Gold Coast Airport Marathon (Broadwater Parklands) 3 July 8 July: School Holiday Activation Week 2 1 September Gold Coast Show Day (Public Holiday) 3 September: Father s Day 18 September 23 September: School Holiday Activation Week 1 25 September 29 September: School Holiday Activation Week 2 7 November: Melbourne Cup Install Christmas Decorations Foodbank Community Campaign AUGUST 2017 OCTOBER 2017 DECEMBER October: Queen s Birthday (Public Holiday) 31 October: Halloween Foodbank Community Campaign 25 December: Christmas Day (CLOSED) 26 December: Boxing Day Stage 1 Redevelopment Proposed Opening Christmas Campaign Foodbank Community Campaign

5 JANUARY 2018 MARCH 2018 MAY January: New Year s Day (Public Holiday) 8 12 January: School Holiday Activation Week January: School Holiday Activation Week 2 26 January: Australia Day (Public Holiday) 30 & 31 March: Easter Public Holidays Commonwealth Games Activation 7 May: Labour Day Public Holiday (CLOSED) 13 May: Mother s Day Mother s Day Campaign FEBRUARY 2018 APRIL 2018 JUNE February: Valentine s Day Valentine s Day Campaign Lunar New Year Celebrations 1 & 2 April: Easter Public Holidays 3 6 April: School Holiday Activation Week April: School Holiday Activation Week April: Commonwealth Games 25 April: Anzac Day Public Holiday (CLOSED) Commonwealth Games Activation

6 IMPORTANT CONTACT PHONE NUMBERS: Australia Fair Centre Management: /18 Australia Fair Customer Service: Security: Police Beat: Disclaimer: The 2017/18 Marketing Plan and Marketing Opportunities are produced for the retailers of Australia Fair and Australia Fair Metro Shopping Centre. The material contained within this document is intended as a guide only. Promotional campaigns and dates may be changed with or without notice. No liability or otherwise is assumed for the material contained herein either by Retail First, it s principal, or it s servants and agents. No material herein shall form the basis of or be part of any agreement and no warranty is given or implied as to the accuracy of the whole or any part of the material. All dates and events are correct at the time of printing. Please consult with the Australia Fair Marketing Department to verify individual marketing activities.