2018 AUSTRALIAN BREWERS CONFERENCE

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1 INDEPENDENT BREWERS ASSOCIATION 2018 AUSTRALIAN BREWERS CONFERENCE JUNE AUSTRALIAN TECHNOLOG PARK SDNE, NSW

2 INDEPENDENT BREWERS ASSOCIATION AUSTRALIAN BREWERS CONFERENCE The 6th annual Australian Brewers Conference (working title..) and Trade Expo is being held in Sydney on the Tuesday 26th June through Thursday 28th June 2018 at the Australian Technology Park. Presented by the Independent Brewers Association, the conference exists to build excellence and best-practice in the Australian beer industry. The conference is the Australian brewing industry s keystone event and is growing to be to be an education and trade event of international significance. The three days of the conference is jam-packed with business, technical brewing and supply chain seminars, international speakers, brewery tours, workshops and the largest brewing trade expo seen in Australia. The Trade Expo is the premier trade show for brewers in Australia and connects suppliers, innovators and leaders of the national and international brewing community. The trade show provides a platform for the latest and best products and services on the market and enables the growing brewing industry in Australia to build strong networks and develop profitable businesses. The conference concludes with the Independent Beer Awards (another working title..); a night where the industry gets together, beer in hand, to support and celebrate the independent beer industry. The Independent Beer Awards is a national competition organised by the IBA to celebrate the art and science of brewing and build greater consumer awareness of the excellence within Australian Independent brewing. Brand Awareness & Visibility Network & Connections Products & Services Technical Knowledge Page 1

3 OUR NUMBERS ATTENDANCE SUMMAR % AVERAGE ANNUAL INCREASE IN ATTENDANCE "Well run, great content, very professional Trade Expo with good industry diversity. This is certainly the highest quality event for brewing professionals in Australia" Delegate Page 2

4 AN OVERVIEW STATISTICS INDEPENDENT BREWERIES IN AUSTRALIA LIKES FOLLOWERS IBA MEMBERS 2200 FOLLOWERS % 1853 SUBSCRIBERS 20% BREWER MEMBERS *as of 13 November 2017 "We had a fantastic 22 solid leads to follow up for breweries, expansion or replacement projects in VIC, NSW, QLD, TAS, SA and WA." Page 3

5 EVENT DATES TUESDA 26 JUNE 2018 Brewery Tours 9:00 am - 5:00 pm Delegates Welcome Reception 6:30 pm onwards WEDNESDA 27 JUNE 2018 Conference and Trade Expo Day 1 9:00 am - 5:00 pm THURSDA 28 JUNE 2018 Conference and Trade Expo Day 2 9:00 am - 5:00 pm Independent Beer Awards 6:30 pm - 10:30 pm Page 4

6 HOW TO GET INVOLVED STEP 1 IBA ASSOCIATE MEMBERSHIP - $500 p.a. The Australian Brewers Conference Trade Expo is open to all IBA Associate Members. Associate Membership is available to all companies involved in the supply chain of the brewing industry. IBA Associate Member is an efficient and effective way to reach the craft brewing industry and provides beneficial brand alignment by supporting Australia s growing beer market. For more information on the benefits of Associate Membership and to apply, please visit the IBA Website. STEP 2 AUSTRALIAN BREWERS CONFERENCE - TRADE EXPO From $2,100 The Australian Brewers Conference Trade Expo is the only trade expo in Australia dedicated to servicing the beer industry and is the biggest single platform to access key decision makers and influencers of the Australian beer industry. To apply for a stand at the Trade Expo, please complete the Application To Participate. STEP 3 BECOME A SPONSOR From $5,000 including Trade Stand At the Australian Brewers Conference, there are myriad branding opportunities to place you foremost in the mind of key decision makers of the Australian beer industry. Packages are flexible and the IBA will work with you to ensure the best exposure for your company. NEW IN 2018 Due to the anticipated volume of exhibitors, in 2018 the IBA is introducing a Stand selection schedule as follows: STAND SELECTION DATES Level 1 Principle Partners 8 January 2018 Level 2 Partners 15 January 2018 Level 3 Sponsors 22 January 2018 Level 4 Supporters 29 January 2018 Level 5 Associate Members 5 February 2018 Page 5

7 TRADE EXPO PRICES ** all prices contained in this prospectus are exclusive of GST ** TRADE STAND Trade Stands are calculated at $350 m2. There are three stand sizes to choose from*: PRICE PER TPE $ per unit (m2) 2m x 3m (6m2) 3m x 3m (9m2) 6m x 3m (18m2) $ 350 $ 2,100 $ 3,150 $ 6,300 Exhibitor Passes * Customised stand sizes are also available INCLUSIONS Stand rental 1 x power point (single phase) Chair Trestle Table Table linen Stand signage with company name General cleaning of aisles General security of exhibition hall Exhibitor Listing (online & print program) ADDITIONAL COSTS Beer Service at stand $1,000 Co-exhibitor $500 ea. Exposed trade stand corner $150 ea. Three phase power $100 Additional exhibitor passes $250 ea. - please note: on-site storage is not available at the venue - PROGRAM ADVERTISING Third Page Half Page Full Page $ 300 $ 400 $ 600 NEXT STEP To secure your space at the 2018 Trade Expo, please review the Terms and Conditions of Participation then complete the online application form available on our website. The IBA events team will be in contact within 10 working days to confirm your application. TERMS & CONDITIONS APPL NOW Page 6

8 AUSTRALIAN BREWERS CONFERENCE SPONSORSHIP SUPPORTER FROM $5,000 TRADE STAND 3m x 3m trade stand Level 4 Stand selection opening 29th January 2018 ADVERTISING & PROMOTIONS Half page advertising in conference program Advertising flyer in delegate bag Company bio & URL link on website expo directory LOGO PLACEMENT Sponsors page of website & conference program Presentation screen loop Sponsor Wall NETWORK & TICKETING 2 tickets to Independent Beer Awards 2 tickets to Delegates Welcome Reception Page 7

9 SPONSOR FROM $10,000 TRADE STAND 3m x 3m trade stand Level 3 Stand selection opening 22nd January 2018 ADVERTISING & PROMOTIONS Half page advertising in conference program 1 x advertisement in E-Newsletter Advertising flyer in delegate bag 1 x social media tag LOGO PLACEMENT Sponsors page of website & conference program Presentation screen loop Sponsor Wall NETWORK & TICKETING 3 tickets to Independent Beer Awards 3 tickets to Delegates Welcome Reception Delegates contact list PLUS one of the following options: Option 1: Naming rights to a champion trophy at the Beer Awards - Naming rights to a champion trophy - Company representative to present trophy - Inclusion of company name on trophy - Logo acknowledgement in Awards program Option 2: choose from a selection of branding opportunities - Eco-friendly water bottles (+cost) - Delegate bags (+cost) - Coffee stations (2 available) - Conference commemorative glass (+cost) - Awards commemorative glass (+cost) - Brewery Tours - Seminar audio records - Conference Notebook and USB (+ cost) - Lanyards - our idea here... Page 8

10 PARTNER FROM $15,000 Become a partner of the IBA with a tailored package for the 2018 Conference and Awards, including year-round promotional opportunities aimed at extending reach, building networks and raising the profile of your company. WORKSHOP DEMONSTRATION 1 x 30 minute sponsored demonstration or workshop TRADE STAND 6m x 3m trade stand Level 2 Stand selection opening 15th January 2018 Beer service at stand ADVERTISING & PROMOTIONS Full page advertising in conference program 3 x advertisements in E-Newsletter Advertising flyer in delegate bag 3 x social media tag 1 x sponsored technical article (E-Newsletter & Website) LOGO PLACEMENT Sponsors page of website & conference program Presentation screen loop Sponsor Wall NETWORK & TICKETING 5 tickets to Independent Beer Awards 5 tickets to Delegates Welcome Reception Delegates contact list PLUS one of the following options: Option 1: Naming rights to a champion trophy at the Beer Awards. - Naming rights to a champion trophy - Company representative to present trophy - Inclusion of company name on trophy - Logo acknowledgement in Awards program Option 2: choose from a selection of branding opportunities - Eco-friendly water bottles (+cost) - Delegate bags (+cost) - Coffee stations (2 available) - Conference commemorative glass (+cost) - Awards commemorative glass (+cost) - Brewery Tours - Seminar audio records - Conference Notebook and USB (+ cost) - Lanyards - our idea here... Page 9

11 2018 BREWERS CONFERENCE SPONSORSHIP OVERVIEW TRADE EXPO Supporter Sponsor Partner Trade Stand 3m x 3m 3m x 3m 6m x 3m Exhibitor Passes Beer Service at Stand N N ADVERTISING & PROMOTIONS Supporter Sponsor Partner Sponsored Demonstration / Workshop N N N Conference Program Advertisement Half Half Full E-Newsletter Advertisement Company flyer in delegate bag Social Media Tag Technical Article N N NETWORKING Supporter Sponsor Partner Awards Ceremony Tickets Delegates Welcome Reception Tickets Delegate Contact List N LOGO ACKNOWLEDGEMENT Supporter Sponsor Partner Sponsors page (website & program) Presentation Screen Loop Sponsorship wall at event entrance OTHER Supporter Sponsor Partner Branding Options N Beer Awards Naming Rights Option N Page 10

12 INDEPENDENT BREWERS ASSOCIATION CONTACT Katherine McLean Events & Sponsorship Manager e: m: +61 (0) p: +61 (0) Gretta Stuart e: m: +61 (0) p: +61 (0) "Informative, well organised, bloody good food, awesome beer and some sensational speakers" Delegate Page 11

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