VisitEngland Awards for Excellence Sponsorship Prospectus

Transcription

1 VisitEngland Awards for Excellence 2018 Sponsorship Prospectus

2 2 VisitEngland Awards for Excellence 2018 The VisitEngland Awards for Excellence, now in their 29th year, celebrate the very best of English tourism by recognising innovation, growth and business success throughout the industry. Through sponsorship of the Awards, you will reach tourism businesses from accommodation and attractions through to restaurants and destination organisations. The Awards website alone will help your brand reach over 15,000 users. The Awards are open to all tourism businesses in England either directly or via local and regional tourism competitions. Three finalists will be selected for each Award category. All finalists will be awarded either Gold, Silver or Bronze at the discretion of the National judges. The Awards process culminates with a ceremony taking place in the afternoon on or around St George s Day (23rd April), attended by up to 300 UK travel industry colleagues. Watch our video from the 2017 Awards ceremony Core categories available for sponsorship are: Bed and Breakfast of the Year Boutique Guest Accommodation of the Year Business Tourism Award Dog Friendly Business of the Year Guided Tour of the Year Holiday Park/Holiday Village of the Year Hotel of the Year Inclusive Tourism Award Large Visitor Attraction of the Year Self-Catering Holiday Provider of the Year Small Visitor Attraction of the Year Sustainable Tourism Award Taste of England Award Tourism Pub of the Year Visitor Information Provider of the Year

3 3 Headline Sponsor - 15,000 Headline Sponsorship offers one organisation a unique opportunity to create brand impact to a captive tourism industry audience. Benefits - pre-event: Provision of a VisitEngland Awards for Excellence 2018, sponsored by XXX logo for use on Sponsor s business literature, website, stationery and other visual materials (digital and print). Accreditation as Headline Sponsor on event e-invitation. Opportunity for Sponsor to provide a competition prize to be drawn on the day. Sponsorship announcement in one Awards for Excellence e-newsletter and Sponsor logo included in the footer of all e-newsletters. Sponsorship announcement in VisitBritain/VisitEngland e-newsletter (12,982 circulation), of up to 50 words, written by VisitEngland. Right to publicise sponsorship in Sponsor s media releases, publications etc, subject to copy clearance by the VisitEngland Corporate Communications Team. All finalists in Sponsor s category will receive a PR toolkit which will include a draft release for circulation to their media contacts and will incorporate Sponsor s logo as category Sponsor and a quote from the Sponsor. Online/social media activity to drive traffic to Sponsor s website: Occasional re-tweeting of Sponsor s twitter posts in the run up to the Awards (VisitEngland to determine relevant tweets). Tweeting up to three Sponsor videos (supplied by Sponsor and subject to VisitEngland approval). Sponsorship announcement by VisitEngland on social media (corporate) followers (13,300 followers). Re-tweet Sponsor s tweet announcing sponsorship. Logo on footer of all pages of Awards website with hyperlink to Sponsor s website (15,000 unique visitors). Logo and description on Sponsors page of Awards website. Mention on Awards page of VisitBritain.org and trade.visitbritain.com.

4 4 Benefits - event-day: Sponsor table/small display in reception area at the ceremony. Dedicated Headline Sponsor Drinks pre-awards ceremony, with up to 20 attendees invited for 30 minutes prior to general guest arrival (to be agreed between VisitEngland & Sponsor). Three minute Headline Sponsor Presentation on stage at the beginning of the ceremony. Inclusion of Sponsor logo on pull-up banners throughout the venue. Opportunity to provide a branded Thank you gift to all attendees. Presentation and photograph on stage with Gold award winner for up to three categories (subject to availability). Opportunity to provide branded goodie bags for all event attendees (at Sponsor s cost). Inclusion of Sponsor logo on special Sponsor thank you display in reception area. Sponsor logo shown as part of Sponsor loop on plasma screens in ceremony room. Two tables of 10 complimentary places at Awards ceremony. Headline Sponsor to pick competition winner and presentation on stage. Headline Sponsor representative sat with VisitEngland/VisitBritain CEO & Chairman of the VisitEngland Advisory Board for networking. A senior VisitEngland/VisitBritain table host (optional). Full page advertisement in the Awards brochure and inclusion of Sponsor logo on back cover (subject to VisitEngland approval). Mention in tweet announcing category winners (corporate) followers (13,300 followers). Headline Sponsor logo featured on official winner photo backdrop. Benefits - post-event: Thank you in post-ceremony winners e-newsletter. Solus e-communication to all event attendees post-event, through VisitEngland s Awards communication channels (subject to VisitEngland approval). Branding on winners page of Awards website. Access to images for use in Sponsor s own PR. Inclusion of key congratulatory quote from Sponsor in VisitEngland s post-event release. Online/social media activity to drive traffic to Sponsor s website: Post-event competition follow up tweet (depending onnature of prize)

5 5 Category Sponsor - 5,000 Sponsoring an Awards category offers a special opportunity to create brand impact to a captive tourism industry audience. Category sponsorship starts at 5,000, with additional sponsorship of drinks and afternoon tea also available. Benefits - pre-event: Provision of a VisitEngland Awards for Excellence 2018, sponsored by XXX logo for use on Sponsor s business literature, website, stationery and other visual materials (digital and print). Sponsorship announcement in one Awards for Excellence e-newsletter and Sponsor logo included in the footer of all e-newsletters. Sponsorship announcement in VisitBritain/VisitEngland e-newsletter (12,982 circulation). Right to publicise sponsorship in Sponsor s media releases, publications etc, subject to copy clearance by the VisitEngland Corporate Communications Team. All finalists in Sponsor s category will receive a PR toolkit which will include a draft release for circulation to their media contacts and will incorporate Sponsor s logo as category Sponsor and a quote from the Sponsor. Online/social media activity to drive traffic to Sponsor s website: Occasional re-tweeting of Sponsor s twitter posts in the run up to the Awards (VisitEngland to determine relevant tweets). Sponsorship announcement by VisitEngland on social media (corporate) followers (13,300 followers). Re-tweet Sponsor s tweet announcing sponsorship. Logo on footer of all pages of Awards website with hyperlink to Sponsor s website (15,000 unique visitors). Logo and short description on Sponsors page of Awards website. Mention on Awards page of VisitBritain.org and trade.visitbritain.com.

6 6 Benefits - event-day: Sponsor table/small display in reception area at the ceremony. Presentation and photograph on stage with Gold award winner for Sponsor s category. Inclusion of Sponsor logo on special Sponsor thank you display in reception area. Sponsor logo shown as part of Sponsor loop on plasma screens in ceremony room. A table of 10 complimentary places at Awards ceremony. A senior VisitEngland/VisitBritain table host (optional). Half page advertisement in the Awards brochure. Mention in tweet announcing category winners (corporate) followers (13,300 followers). Benefits - post-event: Thank you in post-ceremony winners e-newsletter. Branding on winners page of Awards website. Access to images of Sponsor s Award presentation for use in Sponsor s own PR. Inclusion of key congratulatory quote from Sponsor in a revised PR Toolkit, to be sent to all winning entrants of applicable category for inclusion in their own media releases. Photographs of Sponsor s representative presenting the Award on the day will also be included. Online/social media activity to drive traffic to Sponsor s websites: Consumer-facing: One post on one of VisitEngland s consumer-facing social media platforms post winner announcements. Corporate-facing: Tweet announcing winners and Sponsor.

7 7 Additional Sponsorship Opportunities In addition to headline and category sponsorship, VisitEngland are open to proposals from interested parties for sponsorship of the following areas: English wine English sparkling wine Afternoon tea What next? To discuss sponsorship opportunities still available, please contact: Stuart Heath, Senior Commercial Partnerships Manager E. M T

8 @VisitEnglandBiz VisitEngland VisitEngland, Upper Ground Floor, 1 Victoria Street, London, SW1H 0ET VisitEngland