Visit Essex. Lisa Bone Strategic Tourism Manager

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1 Visit Essex Lisa Bone Strategic Tourism Manager

2 Visitessex.com Winner of two digital awards

3 1 million external funding

4 Launch of Friendly Invasions campaign at Duxford

5 Attended four Group Travel Shows

6 50 million trips made to Essex Up 3% on previous year

7 Tourism worth 3 billion to the Essex economy

8 1.1 Million unique users to the website

9 16% 100%

10

11

12 New partnerships formed

13 Five funding applications approved

14 Two investor events

15 New membership scheme

16 Over 100,000 PR AVE

17 New board and Chairman

18 Campaigns Live Local Love Local Coastal (inc. Passport to coast) Mayflower Friendly Invasions Food and drink (inc. Gardens and gourmet) Radical Essex Snapping the stiletto/the story of Essex Rural

19 The Friendly Invasion - Familiarisation trip - Itineraries - Video - Website

20 Mayflower Feasibility study Website and social media Itineraries Press and fam trips PR Events - Illuminate Exhibitions Films and photography

21 Passport to the coast Pass/itineraries Promotion Press and fam trips Case studies Ambassadors Guide to the Dutch market

22 Gardens and Gourmet Visitor pass website Video- digital guide Explore GB fam trip Trade shows Digital consumer campaign and PR Marketing collateral

23 Food and drink - Food and drink show - Food and drink awards - Foodie short breaks - Wine region - Press and PR - Digital marketing

24 Peculiar people exhibition Architecture weekend Radical Essex beach hut Publication Press coverage Website

25 PROFIT - DNA - Big data dashboard - Consumer research - Toolkit - Training

26 6,882 entries Heart radio Newspaper supplements Postcards Social media and newsletters PR to local press Photoshoot Targeted advertising on buses, train stations, mags

27 Live Local Love Local The Essex pass Offer of the month Press supplements Digital presence BBC Essex PR (local columns) Essex food & drink show, Tendring show, Local destinations

28 PR National, local, group travel, MICE, digital Visit England - Literary heroes, Weekly columns Press trips Press event in October Media pack

29 PR themes April May June July Bucket( & spade) list of little known beaches Essex Outdoors Family fun Rainy day activities August Essex beyond Towie Sept Fall in Love with Essex October Essex Hidden Treasures November Shopping December Essex Essentials 2018

30 What s needed from you for PR PR newsletters Add Carol.jolly@essex.gov.uk to contacts Provide us with updates on what s new, anniversaries, awards, events. Provide images Provide content for weekly columns and Visit England articles Provide relevant content for themed press releases Attend our Press event in October

31 Won two awards 1.1million unique users Advertising Blog Newsletter Mobile 47% Desktop 31% Tablet 22%

32 Social media Include members updates/ events Reflect that months press release(s) Will promote calendar events e.g. mothers day, valentines day etc. Twitter will follow daily trending themes Facebook will follow: - Monday moments» Taste Tuesday» Wednesday walks» Throwback Thursday» Friday Fact

33 How to support digital activity Please update you information and add events Provide us with videos and imagery Advertising Follow us on social media platforms Provide us with information for social media, blogs, newsletters Provide competition prizes for social media Ensure you have reciprical links to our website Add Visit Essex logo to signatures, websites, newsletters etc.

34 Group Travel Familiarisation trips (April, June, sept) Excursions, Go travel show, Kirbys, Essex Houses and Gardens E-newsletters Website Press and PR

35 Marketing opportunities Visitor map Third party promotions Joint promotion with neighbouring counties Customer service tourism award

36 Visit England VisitBritain: Market the nations and regions of Britain overseas to drive growth in international leisure and business tourism. VisitEngland: A focus on building world-class products, supported by distribution and marketing.

37 Visit England

38 Get involved in #OMGB Amazing moments could involve classic sporting events, afternoon tea, famous landmarks and monuments, an unbelievable view Ask yourself: is your moment worth shouting about? Upload your image to Instagram, Twitter or Facebook, and add #OMGB Encourage your visitors and guests to create and share their own moments

39 Sources of information Training courses Visit Essex newsletters Members section of website Visit England newsletters and website Member events Participate in research Members survey Use our image library and destination text

40 What s new in 2017 Big Weekend Gardens and gourmet pass Visitor map Partnerships Tourism award Visitor economy prospectus SELEP Business plan Press event

41 The Visit Essex team Lisa Bone, Tourism Manager Correne Allcorn, Tourism Officer Carol Jolly, Marketing and PR Manager Louise Treen, Campaigns Officer Andrew Poulton, Partnerships Manager

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