ANNUAL AWA CONFERENCE & TOUR ADELAIDE 8-12 MAY Sponsorship. Prospectus

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1 # ANNUAL AWA CONFERENCE & TOUR ADELAIDE 8-12 MAY 2019 Sponsorship Prospectus

2 What s planned 2 The Australian Wagyu Association annual conference Wagyu Edge builds on the industry s knowledge and learning gained in the past to build a stronger future. Themed WagyuEdge: Building Integrity, the 2019 Conference in Adelaide in May, will build on our commitment to increase the integrity of breed, genetics, brands and reputation. The Association Conference has become one of the largest annual events for the Australian beef industry, drawing many industry stakeholders to participate and delegates to attend. The 2018 Conference in Mackay, Queensland drew 500 delegates of new and existing members from Australia and abroad, and WagyuEdge: Building Integrity promises to be equally successful. With that in mind, I invite you to review the opportunities offered in this Sponsorship Prospectus to consider participation in our unique event to promote your company into the Australian Wagyu industry. It will provide you with an opportunity to connect with familiar faces as well as reaching out to new potential clients both domestically and internationally. In conjunction with the Conference, will be the announcement of the Wagyu Branded Beef Competition during the Gala Dinner. This competition is recognition of Australia s best Wagyu. A prestigious event, it is becoming increasingly well recognised throughout the retail and hospitality sectors. Matt McDonagh CEO, Australian Wagyu Association I thank you for your support and look forward to welcoming you in Adelaide.

3 ATTENDEES Australia s largest beef cattle producers, feedlotters, processors, exporters and hospitality operators seeking the latest in Wagyu technology and services. 3 SPEAKERS Inspiring, well-respected Wagyu professionals providing insights and knowledge into a unique and successful beef industry. Conducted by the Australian Wagyu Association,the 2019 AWA Conference will be held at the Adelaide Convention Centre, Adelaide South Australia

4 Get involved The Wagyu breed is leading the way in growth in the Australian market, with more membership uptake than any other breed recognising that breeding and marketing Wagyu is a sound long-term investment in the Australian cattle and beef industry.

5 # contents 6 Conference sponsorship summary 8 Day Partner event package 10 Tour Partner event package 12 Platinum Sponsor event package 14 Gold Sponsor event package 15 Silver Sponsor event package 16 Grand Champion Wagyu Brand WBBC Sponsor event package 18 WBBC Sponsor event package 19 Coffee Sponsor event package 20 Sponsorship & exhibition policy 21 Sponsorship terms & conditions

6 6 CONFERENCE SPONSORSHIP SUMMARY The Australian Wagyu Association offers a range of event Sponsorship opportunities. A summary of the packages are listed below with more detail listed in the following pages. Note: All prices are excluding GST. DAY PARTNER TOUR PARTNER PLATINUM GOLD Refer to detailed package information page 8 page 10 page 12 page 14 Maximum number available three one five - Address to delegates 15 mins 10 mins - - Full conference registrations Trade display stand 6m x 2m 6m x 2m 3m x 2m 3m x 2m Flyer insert - delegate satchel 2 flyers 1 flyer 1 flyer 1 flyer Logo on delegate satchel - Logo on sponsor banners and venue digital displays Logo on conference material online / offline * Conference APP advert listing AWA website logo banner with hyperlink on all conference pages - - Advert - Australian Wagyu Update magazine 3x full page 3x full page 3x full page full page Wagyu supply chain listing - AWA website (yearly) one listing one listing one listing one listing AWA membership for organisation one year one year one year one year Member only discounts (AWA advertising) $15,000 $15,000 $10,000 $5,500 * See sponsorship information for more inclusions

7 7 CONFERENCE SPONSORSHIP SUMMARY The Australian Wagyu Association offers a range of event Sponsorship opportunities. A summary of the packages are listed below with more detail listed in the following pages. Note: All prices are excluding GST. SILVER GRAND - WBBC CLASS - WBBC COFFEE * Refer to detailed package information page 15 page 16 page 18 page 19 Maximum number available - one four one Address to delegates at Gala Dinner - 10 mins - - Full conference registrations Trade display stand 3m x 2m 3m x 2m 3m x 2m 3m x 2m * Flyer insert - delegate satchel 1 flyer 1 flyer 1 flyer 1 flyer Logo - delegate satchel Logo - sponsor banners / venue digital displays Logo on promotional material online / offline* Conference APP advert listing Naming rights to WBBC class - - Judge invitiation - WBBC judging day - - Present WBBC class award - Gala Dinner - - AWA website logo banner with hyperlink on all conference pages Advert - Australian Wagyu Update magazine half page 3x full page full page half page Wagyu supply chain listing - AWA website (yearly) one listing one listing one listing one listing AWA membership for organisation one year one year one year one year Member only discounts (AWA advertising) $3,850 $10,000 $5,500 $7,000 * See sponsorship information for more inclusions

8 Day Partner 8 $15,000 +GST three (3) available - one per day EXHIBITION SPACE Trade display stand (6m x 2m) in preferred position within the conference trade display area ADVERTISING Two brochures in delegate satchel branded with your logo Acknowledgement on all conference banners and presentation announcements The opportunity to place your banner prominently in the conference room on your sponsored day Co-branding with your logo on conference material on your sponsored day Logo and URL link on AWA website conference pages and the Wagyu Edge Conference & Tour APP Three full page advertisements in the Australian Wagyu Update magazine One year listing on Wagyu supply chain - AWA website

9 9 Day Partner CONFERENCE ADDRESS, GALA DINNER AND REGISTRATION }Fifteen } minute address to conference delegates on your sponsored day Six complementary conference registrations Table reservation for 10 guests. We will reserve a table specially for you to invite conference delegates to dine with you during the Gala Dinner MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising Negotiable discount for ongoing sponsorship

10 Tour Partner 10 $15,000 +GST one (1) available As the tour sponsor your will be promoted in association with all aspects of the tour. A great opportunity for you to be co-branded with this popular event and for your staff to mingle with participants over the two days of the tour. EXHIBITION SPACE Trade display stand (3m x 2m) in preferred position within the conference trade display area TOUR ADDRESS AND REGISTRATION }Ten } minute address to conference delegates at the Saturday night dinner Four complementary conference registrations MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising

11 11 Tour Partner ADVERTISING One brochure in delegate satchel branded with your logo Acknowledgement on all conference banners and presentation announcements Your logo on all conference material Logo and URL link on AWA website conference pages and the Wagyu Edge Conference & Tour APP Three full page advertisements in the Australian Wagyu Update magazine One year listing on Wagyu supply chain - AWA website Negotiable discount for ongoing sponsorship

12 Platinum Sponsor 12 $10,000 +GST REGISTRATION AND GALA DINNER Four complementary conference registrations ADVERTISING One brochure in delegate satchel branded with your logo Acknowledgement on all conference banners and presentation announcements Your logo on all conference promotional material Logo and URL link on AWA website conference pages and the Wagyu Edge Conference & Tour APP Three full page advertisements in the Australian Wagyu Update magazine One year listing on Wagyu Supply chain - AWA website

13 Platinum Sponsor 13 EXHIBITION SPACE Trade display stand (3m x 2m) in prominent position within the conference trade display area MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising.

14 Gold Sponsor 14 $5,500 +GST EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area CONFERENCE REGISTRATION Three complementary conference registrations ADVERTISING One brochure in delegate satchel Acknowledgement on all conference banners and presentation announcements Logo and URL link on the Wagyu Edge Conference & Tour APP One full page advertisement in the Australian Wagyu Update magazine One year listing on Wagyu supply chain - AWA website MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising.

15 Silver Sponsor 15 $3,850 +GST EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area CONFERENCE REGISTRATION } Two complementary conference registrations ADVERTISING One brochure in delegate satchel Acknowledgement on all conference banners and presentation announcements Logo and URL link on the Wagyu Edge Conference & Tour APP One half page advertisement in the Australian Wagyu Update magazine One year listing on Wagyu supply chain - AWA website MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising.

16 Grand Champion Wagyu Brand WBBC Sponsor 16 $10, GST One (1) available EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area CONFERENCE ADDRESS, GALA DINNER AND REGISTRATION Ten minute address to conference delegates at the Gala Dinner Four complementary conference registrations Invitation to participate in the WBBC judging panel Naming rights to WBBC Grand Champion category Presentation of Grand Champion award at Conference Gala Dinner ADVERTISING & PROMOTION One brochure in delegate satchel branded with your logo Acknowledgement of your support throughout the conference Company representative to present the award on the night Logo and URL link on AWA website conference pages and the Wagyu Edge Conference & Tour APP Three full page advertisements in Australian Wagyu Update magazine One year listing on Wagyu supply chain - AWA website

17 17 A premier event to showcase the leading brands of Australian Wagyu, the Wagyu Branded Beef Competition is increasingly well recognised in retail and hospitality. Sponsorship of the competition is available for individual categories or the Grand Champion plus opportunities for your support to be highlighted during the Gala Dinner at the WagyuEdge: Building Integrity 2019 Annual Conference. WAGYU BRANDED BEEF COMPETITION MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising.

18 WBBC Sponsor WAGYU BRANDED BEEF COMPETITION 18 $5,500 +GST Four (4) available EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area CONFERENCE REGISTRATION Two complementary conference registrations Invitation to participate in the WBBC judging panel Naming rights to a WBBC category Presentation of category award at Conference Gala Dinner ADVERTISING & PROMOTION One brochure in delegate satchel Acknowledgement of your support throughout the conference Company representative to present the award on the night Logo and URL link on the Wagyu Edge Conference & Tour APP One full page advertisement in the Australian Wagyu Update magazine One year listing in Wagyu supply chain - AWA website MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising.

19 Coffee Sponsor Have a Coffee Barista dressed in your corporate uniform to operate in your trade display area and bring real coffee to our delegates! 19 $7,000 +GST One (1) available EXHIBITION SPACE Trade display stand (3m x 2m) in trade display area with an additional 2m x 2m for an adjacent coffee machine Opportunity for Barista to be dressed in your branded shirt and/or cap (sponsor to supply) Coffee cups with your logo (supplied by you). We encourage the use of recyclable or re-usable cups. Plain cups will be supplied should you choose not to supply branded cups (supplied at 300 per day) CONFERENCE REGISTRATION Two complementary conference registrations ADVERTISING One brochure in delegate satchel Acknowledgement of your support throughout the Conference Logo and URL link on the Wagyu Edge Conference & Tour APP One half page advertisement in the Australian Wagyu Update magazine One year listing in Wagyu supply chain - AWA website Note - package includes the service of 300 cups per day. Additional coffee served will be at the discretion of the sponsor and at the sponsors expense based on $4 per cup served MEMBERSHIP One year complementary AWA membership, which includes member rates for advertising with the AWA in the Weekly Sales, enews or banner advertising.

20 Sponsorship & exhibition policy 20 The Australian Wagyu Association Sponsorship and Exhibition policy is designed to create mutually beneficial partnerships between the AWA and our corporate supporters. SPONSORSHIP ENQUIRIES To discuss these exciting and rewarding opportunities for AWA events, please contact Conference and Tour Manager: Bradley Hayden AWA Conference Manager We aim to do this by: Extensively promoting events throughout industry networks in a manner that is beneficial to the success of AWA events Promoting the events through our Association media outlets including the Update magazine, website and social media Ensuring we give Sponsors and Exhibitors every possible opportunity to reach their target audience through fair and equitable programming and trade display layout Providing brand recognition to our Sponsors to maximise return on investment Provide excellent customer service to our Sponsors and Exhibitors we want you to enjoy participating in AWA events and that you will come back next year!

21 21 Terms and conditions SPONSOR REGISTRATIONS - All company representatives attending and participating in the conference must register and pay the nominated sponsor registration fee. Some packages include sponsor registrations in which case this fee is not payable, however a completed registration is still required. Additional registrations may be purchased for your staff at the discounted rate of $660 per person. These registrations give you full access to all of the conference activities including the welcome function and Gala Dinner. DISPLAY BOOTHS all display spaces are 3 metres wide by 2 metres deep and are clear space only (walls are not provided). A trestle table, 2 chairs and a cloth are included. Power is not automatically available but can be made available by prior arrangement (charges may apply). BOOTH ALLOCATIONS A map of the trade display space will be provided a month prior to conference confirming allocated positions. Allocation of sites will be made firstly based on sponsorship investment, then by date of sponsorship confirmation. Confirmation of sponsorship is made once payment is received. DELEGATE LISTS A delegate contact list will not be provided as part of any sponsorship package however a nametag scanning facility will be available on site for sponsors/exhibitors to 'scan' delegates resulting in delegate contact details going straight to the nominated sponsor/exhibitor. It is the responsibility of the exhibitor to attract delegates to their stand for the purpose of scanning nametags for contact details. In the process, all delegates must be made aware that the scanning process will result in the delegates contact details being made available to you. WEB HYPERLINKS - AWA requests each sponsor who is provided with a hyperlink from the conference website, to respond with a reciprocal link from your organisation s website to the conference website be provided.

22 Terms and conditions SPONSOR SPEAKER POSITIONS - Speaker fees and travel costs associated with any sponsored speaking positions will not be covered by AWA and the speaker conference registration is deemed as one of the inclusive registrations provided in the sponsorship package. Speaker presentations remain the property of the presenter and will not be made available to the public. Videos of the presentation will be made available post-conference. CANCELLATION POLICY Once sponsorship is confirmed Due to the considerable administration associated with this Conference, a cancellation fee equivalent to 50% of the full payment amount will be incurred should confirmed agreements be cancelled more than 60 days from the commencement of the conference. LOGO PLACEMENT - Placement and size of logos included in the conference material will be at the discretion of the AWA and will reflect the level of support given by your organisation. All signage will be designed to suit the requirements of the venue. Cancellations within 60 days of the commencement of the conference will pay a cancellation fee equal to 100% of the full payment amount of the confirmed agreement. All requests for cancellations must be made in writing to the AWA Conference Manager. Thank you! We look forward to working with you on The Australian Wagyu Association Conference & Tour

23 # ANNUAL AWA CONFERENCE & TOUR ADELAIDE 8-12 MAY 2019

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