National Franchise Convention 2014 NFC14. Sponsorship and Exhibitor Prospectus

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1 National Franchise 2014 NFC14 Sponsorship and Exhibitor Prospectus 1

2 Franchise Council of Australia NFC14 2

3 Contents About Franchise Council of Australia About the NFC14 Key dates 3 Commercial opportunities 3 Reasons to invest 4 information 5-6 sponsorships available 7-24 Exhibitors 22 Individual award sponsorships available The national franchise sector is a thriving segment of small business in Australia with $128 billion in annual turnover. This sector employs in excess of 700,000 individuals, represents 70,000 franchisees and more than 1,200 franchise systems. The Franchise Council of Australia (FCA) is a not-forprofit, non-government, membership-based organisation representing Australia s franchise sector. The FCA engages with its members through a variety of highvisibility mediums including more than 180 nation-wide industry events per year, trusted electronic communication such as regular newsletters and political updates, as well as traditional channels including hard copy mailing and publications. Incorporated in 1984, FCA is the country s only peak body representing the franchise sector. With a head office based in Melbourne and a team of 12 experienced staff, including advocates working with members at the highest level of federal and state parliament, all the way through to our highly creative and professional events team, the FCA provides a comprehensive range of valuable benefits to its members. The National Franchise 2014 (NFC14) is the must attend event on the Australian franchising calendar. Attendees include franchisors, franchisees and suppliers to the sector. NFC14 will begin with a legal symposium and culminate in the FCA Excellence in Franchising, the peak recognition of Australian franchising excellence. Industry Sectors that attended NFC13 Advisory, Professional Business Services, Personal Financial Services 52% Automotive Home Services Real Estate, Property, Building, Construction, Maintenance, Restoration Retail Transport 34% 6% 3% 2% 3% 52% 3

4 Key dates Sunday 26 October Legal Symposium Welcome Reception evening Monday 27 October Conference, exhibition and networking evening Tuesday 28 October Conference and exhibition Excellence in Franchising Awards night Conference Location Sydney Olympic Park Sydney Showground, 1 Showground Road, Commercial opportunities Category Quantity Investment ex GST Page Platinum SOLD 8 Gold 1 $20,000 9 Silver SOLD 10 Networking Night SOLD 11 Delegate Bag SOLD 12 Internet 1 $10, Keynote Speaker 3 remaining $10, Catering 1 $10, Lanyard SOLD 16 Espresso Café SOLD 17 Health and Wellness 1 $8, Photo Booth SOLD 19 Welcome Reception Sponsor SOLD 20 Breakfast Sponsor 1 remaining $6, Conference Notebook 1 SOLD 22 Exhibitor $5,000 - $5, Individual Awards 6 remaining $2, NSW

5 Key reasons to invest in the NFC14 The NFC14 is the largest annual franchise event in Australia. Sponsors and exhibitors are given access to a range of franchisors, franchisees and suppliers to the franchise sector. Significant brand exposure to the FCA database which consists of franchisors, franchisees and suppliers to the franchise sector across Australia through FCA s integrated marketing campaign Affiliation with a credible and reputable event that is widely regarded as the franchise event of the year Excellent networking potential with conference delegates, speakers and exhibitors The perfect way to gain face-to-face contact with potential partners and clients Maximise your time and resources by showcasing your product to more than 600 people in the franchise industry throughout the duration of the convention Take full advantage of networking and customer awareness opportunities with a real-time gauge of product success or interest Stay abreast of current developments what are the key issues for the franchise sector? How can your organisation assist? Generate new leads, develop your brand or launch a new product via the exhibition. Click on the below link to see what you missed Testimonials The NFC13 has given us a fantastic opportunity to not only connect further with our existing clients, but also to meet some great potential clients. Jonathon Britton, Shift 8, FCA Partner and NFC13 Exhibitor Battery World has been involved with the FCA conference for 2013 because we really see the benefit of being involved with the peak industry body. Kerry Hannah, Battery World, NFC13 Delegate Bag Sponsor We re delighted to partner with NFC and showcase our brands here. It s a great way for us to meet all the guests that are visiting the conference, and more importantly, give them a great cup of coffee. Drew Eide, Foodco - NFC12 & NFC13 Café Sponsor The main benefit for Microsoft to be a part of this conference is being able to engage with this very important community...being able to engage with the franchisors and franchisees who are a core component of the SMB market is critical. We couldn t think of a better place than here to do that. Gianpaolo Carraro, Microsoft, FCA Partner and NC13 Exhibitor 5

6 NFC14 Breakfast Series 27 & 28 October Concurrent Sessions 27 & 28 October NFC14 provides delegates the opportunity to focus their attention on topics relevant to their position within the sector through concurrent sessions. With three sessions per day, offering four separate streams, delegates can focus their attention on finance, marketing, recruitment or operations, as well as franchisee, franchisor and supplier-focused topics. This provides relevant content for all as well as a significant opportunity to tap into a highly qualified audience for the appropriate sponsor. The NFC14 breakfast series provides entertainment and education to all delegates. With one breakfast each day, the series boasts engaging, expert speakers in a friendly, informal atmosphere. The Excellence in Franchising Awards Gala Dinner The awards evening will be held on 28October. The FCA Excellence in Franchising Awards 2014 is the biggest franchising awards competition in the southern hemisphere and the black tie gala dinner is the most prestigious event on the franchising calendar. The awards bring together the best of the best in Australian franchising, recognise and reward excellence, and provide a platform for companies and individuals to showcase the amazing work they are doing in the franchise sector. Click on below link to view 2013 awards annual 6

7 Marketing Mediums NFC14 Website The NFC14 has a dedicated website where delegates can register for all the events, read biographies of keynote speakers, view the program and venue details and review all other NFC14 information. The website is the main resource for delegates in the lead up to the event. Links to the NFC14 website have prominent position on all sections of the FCA website and rank as the top three hits on Google. Online press in the lead up to the event links readers directly to the NFC14 website. Click below to view NFC13 website NFC14 Delegate Booklet The is distributed to as they arrive at the convention. It contains all the important information for the event including the event program, speaker information, venue maps and facilities, networking event information, sponsor and exhibitor company logos and profiles. It serves as a valuable keepsake following the convention. The Delegate Book will also be available as an e-book following the convention. Online In the lead up to NFC14 delegates, potential delegates and the general FCA member base receives regular communication regarding NFC14 speakers, venues, ticketing and other important information relating to their registration. The Franchise Review The Franchise Review (TFR) is a full-colour digital journal published four times per year. TFR features news, issues and commentary aimed at increasing the knowledge base and informing the decision-making processes of those within the sector. With an initial distribution to 7,000 FCA Members, TFR is seen by senior managers, stakeholders and decisionmakers. Total readership is estimated to be beyond 10,000. Key 2014 Marketing Dates NFC Website Live date: Thursday 1 May NFC14 Delegate Booklet Material deadline: Friday 29 August Distribution date: From Sunday 26 October (Delegate booklet will also be available online as an e-book) The Franchise Review Edition One Material deadline: Monday 5 February Distribution date: Late March The Franchise Review Edition Two Material deadline: Monday 21 May Distribution date: Late June The Franchise Review Edition Three Material deadline: Monday 20 August Distribution date: Late September The Franchise Review Edition Four Material deadline: Monday 12 November Distribution date: Early December 7

8 Platinum Sponsor - SOLD Acknowledgement as the Platinum Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 300-word company Joint branding with FCA logo and sponsor logo as the platinum sponsor on the front page of the delegate book Exclusive Five minute speaking opportunity at the Official opening of NFC14 - Exclusive Inside back cover full page advertisement in the NFC14 Delegate Booklet Exclusive Organisation name, logo and 300 word company Opportunity to introduce a keynote speaker (to be chosen by FCA ) Opportunity to place two A4 promotional inserts in sponsor) Complimentary 6x4m exhibition booth including: Fascia board on each exposed aisle breakfast sessions for 6 per day ( must pre-register for the - Morning tea for 6 per day - Lunch for 6 per day - Afternoon tea for 6 per day - Opening cocktail Reception for 6 - Networking night for 6 Four registrations to FCA Excellence in Franchising Sponsor acknowledgement in the Franchise Review Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 300-word company profile until the Company hyperlink until the e-book on the NFC14website First right of refusal for the Platinum sponsorship at NFC15 8

9 Gold Sponsor - $20,000 ex GST Acknowledgement as the Gold Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 200-word company Opportunity to speak or provide a speaker at a concurrent session at the convention ( subject to content approval) One full page colour advertisement in conference Organisation name, logo and 200 word company sponsor) Complimentary 6x2m exhibition booth including: - Fascia board on each exposed aisle - Complimentary breakfasts at the breakfast sessions for 6 per - Morning tea for 6 per day - Lunch for 6 per day - Afternoon tea for 6 per day - Opening Cocktail Reception for 6 - Networking night for 6 Four registrations to FCA Excellence in Franchising Photos of the event will be displayed on the NFC14 until the Organisation name, logo and 200-word company profile until the Company hyperlink until the e-book First right of refusal for the Gold sponsorship at NFC15 9

10 Silver Sponsor - SOLD Acknowledgement as the Silver Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 200-word company Opportunity to speak or provide a speaker at a concurrent session at the convention ( subject to content approval) One full page colour advertisement in conference Organisation name, logo and 200 word company sponsor) Complimentary 6x2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 4 per - Morning tea for 4 per day - Lunch for 4 per day - Afternoon tea for 4 per day - Opening cocktail Reception for 4 - Networking night for 4 Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 200-word company profile until the Company hyperlink until the e-book First right of refusal for the Silver sponsorship at NFC15 10

11 Networking Night Sponsor - SOLD Acknowledgement as the Networking Night Sponsor for the NFC14 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 150 -word company Joint naming rights with the FCA 2014 Networking Event - Exclusive Five minute welcome speech to address the delegates at the networking night Exclusive Opportunity to place banners in the networking room ( sponsor to provide) Exclusive Opportunity to distribute collateral at the Networking Event at the entrance ( sponsor to provide FCA to approve) - Exclusive One full page colour advertisement in conference Organisation name, logo and 150 word company Sponsor) 8 registrations to the networking event Two registrations to the NFC14 - Complimentary breakfasts at the breakfast sessions for 2 per day ( must pre-register for the - Morning tea for 2 per day - Lunches for 2 per day - Afternoon teas for 2 per day - Opening Cocktail Reception for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 150-word company profile until the Company hyperlink until the e-book First right of refusal for the Networking Night sponsor at NFC15 11

12 Delegate Bag Sponsor - SOLD Acknowledgement as the Delegate Bag Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 200 word company Logo inclusion on delegate bag co-branded with FCA- Exclusive One full page colour advertisement in conference Organisation name, logo and 200 word company sponsor) Complimentary 3x2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 200-word company profile until the Company hyperlink until the e-book First right of refusal for the Delegate Bag sponsorship at NFC15 12

13 Internet Sponsor - $10,000 ex GST Acknowledgement as the Internet Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Rights to exclusively run the internet booth Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 6 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 100-word company profile on the NFC14website until the Company hyperlink until the e-book First right of refusal for the Internet sponsorship at NFC15 13

14 Keynote Speaker Sponsor X 4 - $10, ex GST Acknowledgement as a Keynote Speaker Sponsor for the NFC14 (keynote speakers will be chosen by FCA) Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Opportunity to introduce the key note speaker Opportunity to place banners on stage with the sponsored key note speaker (sponsor to provide) One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 100-word company profile on the conference website until the end of 2014 Company hyperlink until the e-book First right of refusal for the Keynote Speaker sponsorship at NFC15 14

15 Catering Sponsor - $10, ex GST Acknowledgement as the Catering Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Opportunity to display collateral on catering stations in the exhibition hall Exclusive Opportunity to supply branded items to be placed on catering stations in the exhibition hall during the convention for example water bottles, napkins (approved by FCA) - Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 100-word company profile until the Company hyperlink until the e-book First right of refusal for the Catering sponsorship at NFC15 15

16 Lanyard Sponsor -SOLD Acknowledgement as the Lanyard Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company profile with hyperlink on the NFC14website Joint branding with the FCA on the convention lanyards- Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company Sponsor) Complimentary 3 x 2m exhibition booth including: - Fascia board on each exposed aisle - Complimentary breakfasts at the breakfast sessions for 2 per day ( must pre-register for the - Morning Tea for 2 per day - Lunches for 2 per day - Afternoon teas for 2 per day - Opening Cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile until the Company hyperlink until the e-book First right of refusal for the Lanyard sponsorship at NFC15 16

17 Espresso Café Sponsor - SOLD Acknowledgement as the Espresso Cafe Sponsor for the NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100-word company Exclusive rights to run the Espresso Café. Coffee machine and distribution must comply with venue policies ( coffee cart, staff and costs to be organised and supplied by the sponsor) Exclusive Opportunity to brand seating area opposite the Espresso Café ( banners, signage and seating to be supplied by the sponsor) Exclusive Opportunity to brand coffee cups with the sponsor s logo (to be supplied by the sponsor) - Exclusive The sponsors exhibition booth will be placed alongside the café cart One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3x2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile until the Company hyperlink until the e-book First right of refusal for the Espresso Cafe sponsorship at NFC15 17

18 Health and Wellness Sponsor - $8,000 ex GST Acknowledgement as the Health and Wellness sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Opportunity to provide complementary services and information to assist with day to day health and wellness in the workplace - Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 6 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile until the Company hyperlink until the e-book First right of refusal for the Health and Wellness sponsorship at NFC15 18

19 Photo Booth Sponsor - SOLD Acknowledgement as the Photo Booth Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre-event marketing for the NFC14 Organisation name, logo and a 100 word company Joint logo branding with the FCA on the printed photographs taken in the booth- Exclusive Opportunity to place sponsor banners next to the photo booth (sponsor to provide) - Exclusive One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC14website until the Organisation name, logo and 100-word company profile until the Company hyperlink until the e-book First right of refusal for the Photo Booth sponsorship at NFC15 19

20 Welcome Reception Sponsor- SOLD Acknowledgement as the Welcome Reception Sponsor for NFC14 - Exclusive Sponsor colour logo on all pre- event marketing for NFC14 Organisation name, logo and a 100 word company Opportunity to provide a five minute welcome speech at the opening of the Welcome Reception- Exclusive Opportunity to place banners where the Welcome Reception is being held ( sponsor to provide) Exclusive Opportunity to distribute collateral at the entrance to the reception ( sponsor to provide FCA to approve) - Exclusive One half page colour advertisement in conference Organisation name, logo and 100 word company Sponsor) Complimentary 3 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Welcome Reception for 6 - Networking night for 2 Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 100-word company profile on the conference website until the end of 2014 Company hyperlink until the e-book First right of refusal for the Welcome Reception sponsorship at NFC15 20

21 Breakfast Sponsor - $6, ex GST Acknowledgement as the Breakfast Sponsor for NFC14 Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Sponsor acknowledgement at the Breakfast Joint opportunity with FCA to place banners on the stage at the breakfast ( sponsor to provide) Exclusive Opportunity to distribute collateral at the entrance to the Breakfast( sponsor to provide FCA to approve) Photo opportunity with the presenter on the stage prior/post Breakfast One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Two complimentary convention registrations including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile until the Company hyperlink on the state conference website until the e-book First right of refusal for the Breakfast sponsorship at NFC15 21

22 Conference Notebook without exhibition booth - $3, ex GST (sponsor must supply notebooks and incur any printing costs) Conference Notebook with exhibition booth - SOLD (sponsor must supply notebooks and incur any printing costs) Let the world take note of your brand by placing it on the cover and on every page of the NFC14 conference notebook. The notebook sponsor also has the opportunity to include a full-colour, inside front-cover page ad for increased messaging and an opportunity to drive booth traffic. Every time use this popular item to record or review sessions and meeting notes, they see your company logo, not just on site, but back at the office too. Acknowledgement as the Conference Notebook Sponsor for NFC14 Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company One half page colour advertisement in conference Organisation name, logo and 100 word company Two complimentary convention registrations (if the exhibitor booth is taken) including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile until the Company hyperlink on the state conference website until the e-book on the NFC15 website 22

23 Exhibitors $5, ex GST for current FCA members $5, ex GST for non- members Acknowledgement as an exhibitor for NFC14 Exhibitor colour logo inclusion on the NFC14website Organisation name, logo and a 50 word company Exhibitors have the opportunity to attend the FCA Excellence in Franchising Awards 2014 evening and will receive a 10% discount off the ticket cost if they pre-register before the convention Organisation name, logo and 50 word company Complimentary 3 x 2m exhibition booth including: - Fascia board on each exposed aisle breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Exhibitor logo on presentation slides at the Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 50-word company profile on the conference website until the end of 2014 Company hyperlink until the e-book First right of refusal for the Exhibition opportunities at NFC15 23

24 FCA Excellence in Franchising Awards 2014 Gala Dinner Tuesday 28 th October pm Individual Awards sponsorship $2,500 ex GST The FCA Excellence in Franchising Awards 2014 is the biggest franchising awards competition in the southern hemisphere and the black tie gala dinner is the most prestigious event on the franchising calendar. The awards bring together the best of the best in Australian franchising, recognise and reward excellence, and provide a platform for companies and individuals to showcase the amazing work they are doing in the franchise sector. Individual Awards Categories available to sponsor: Australian Established Franchisor of the Year SOLD Australian Emerging Franchisor of the Year SOLD Franchisor Social Responsibility SOLD Franchise Woman of the Year SOLD International Franchisor of the Year SOLD Multi-Unit Franchisee of the Year Single Unit Franchisee of the Year (less than two staff / two or more staff) The below link will take you to 2013 awards photos and awards annual. Field Manager of the Year Excellence in Marketing Supplier of the Year Franchisee Community Responsibility and Contribution Award 24

25 Individual Award Sponsorship - $2, ex GST Acknowledgement as the sponsor for the individual award that was selected NFC14 Sponsor colour logo on all pre- event marketing for the NFC14 Organisation name, logo and a 50 word company Photo opportunity with the winner post the award Sponsor acknowledgement during the presentation of the award Organisation name, logo and 50 word company Photos of the event will be displayed on the NFC14 website until the Organisation name, logo and 50-word company profile on the conference website until the end of 2014 Company hyperlink until the e-book First right of refusal for the Established Franchisor of the Year sponsorship at NFC

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