PARTNERSHIP PROPOSAL

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1 PARTNERSHIP PROPOSAL

2 Queensland Tourism Industry Council Annual Queensland Tourism Awards Gala Ceremony To be held Friday 11 November 2016 Brisbane Convention & Exhibition Centre The Queensland Tourism Awards recognise and celebrate outstanding tourism operators throughout Queensland. This is your opportunity to be a key partner in this important industry event. CONTACT: Gemma Haskings Queensland Tourism Industry Council (07)

3 ABOUT THE AWARDS The Queensland Tourism Awards are hosted and presented by the Queensland Tourism Industry Council (QTIC), the state s peak industry body for tourism. For 31 years, the Queensland Tourism Awards have recognised the outstanding achievements of the state s tourism industry, including individuals, businesses (industry operators) and events. The Awards are a submission and inspection based program and provide the opportunity to publicly acknowledge and showcase Queensland s fi nest tourism operators. The Awards cover 29 categories ranging from attractions, events, tour and transport, accommodation, restaurants, culture, ecotourism, marketing and recognition for individuals. The Queensland Tourism Awards aim to: Publicly recognise and reward excellence throughout the Queensland tourism industry Support improved planning, development and internal analysis for tourism businesses The annual Queensland Tourism Awards provides the perfect opportunity for the industry to come together and celebrate collective success. QAL has enjoyed a nine-year association with the Queensland Tourism Awards as the presenting partner, and we continue to be inspired by the vast array of tourism businesses throughout the state. We congratulate all winners and entrants from the past 31 years on their outstanding contributions to the Queensland tourism industry. ~ Chris Mills, CEO Queensland Airports Queensland Tourism Awards Partnership Proposal 3

4 ABOUT THE AWARDS cont. Sarina Sugar Shed has been entering the Queensland Tourism Awards (QTA) for the past seven years. We were extremely excited and honoured to win 2015 Gold Award for Excellence in Food Tourism and Gold for Distilleries, Wineries and Breweries. Our volunteers were also rewarded with a Bronze Award in the Most Outstanding Contribution by a Volunteer Group. Winning these awards gave our Council staff, volunteers and community well deserved recognition and is a great boost as we commence 2016 with new ideas, high spirits and expectations. Winning these awards has already raised our profi le and signifi cantly increased visitation and we have been promoting our Award wins in all our marketing. We commend the Queensland Tourism Awards and encourage tourism industry businesses to actively participate. Promote a benchmark for industry best practice Reinforce the value and contribution of Queensland s $23 billion tourism industry Emphasise consumer confi dence and industry pride for Queensland s tourism products and regions Encourage the continual raising of standards among Queensland tourism operators through accreditation and certifi cation Provide an annual platform of celebration for the industry through networking opportunities for industry, supporters and sponsors Offer an opportunity for successful entrants to progress to the Australian Tourism Awards and compete against other states at a national level. AWARDS MANAGEMENT The Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland, acting as The Voice of Tourism. QTIC is a private sector, membership-based organisation representing the interests of the tourism and hospitality industry across Queensland. QTIC has proudly hosted and managed the Queensland Tourism Awards since In addition to coordinating and hosting the QTA Gala Ceremony, QTIC also coordinates the annual Awards judging process and is one of the state owners of the National Tourism Awards. ~ Glenys Mansfi eld, Co-ordinator, Sarina Sugar Queensland Tourism Awards Partnership Proposal 4

5 GALA CEREMONY The Queensland Tourism Awards Gala Ceremony is recognised as the largest and most prestigious event for Queensland s collective tourism industry. Each year, the QTA Gala Ceremony brings together 900 guests to celebrate and acknowledge the outstanding achievements of peers and colleagues. The Gala Ceremony provides an opportunity to network with Federal and State Ministers, Board members from QTIC and Tourism and Events Queensland, as well as owners, senior managers and key decision makers from the state s leading tourism associations and enterprises. The 2016 Gala Ceremony will be held on Friday 11 November at the Brisbane Convention & Exhibition Centre. ACCREDITATION AND CERTIFICATION In 2016, entrants in business categories of the Queensland Tourism Awards are required to be certified or accredited through a recognised program. Accreditation benefi ts tourism operators by offering a competitive advantage, providing industry recognition of business commitment to quality products and services, and improved business process and planning. QTIC, as host of the Queensland Tourism Awards, is fi rmly committed to continually lifting standards in the Queensland tourism industry and is proud to be managing the Australian Tourism Accreditation Program in Queensland. All entrants are required to be accredited upon nomination, with the exception of entrants in the following categories: Major Festivals & Events Festivals & Events Specialised Tourism Services The Richard Power Award for Destination Marketing Outstanding Contribution by a Volunteer or Volunteer Group Young Achievers Award The Marie Watson-Blake Award for Outstanding Contribution by and Individual QTIC provides advice and support to industry operators to become accredited and certifi Queensland Tourism Awards Partnership Proposal 5

6 KEY FACTS ON THE 2015 AWARDS 18 Judges in Categories in Entries received in 2015 Guests at 2015 Gala Ceremony Value of Queensland Tourism Industry 23 BILLION Number of Queenslanders directly and indirectly employed by tourism 241,000 WHAT DOES SOCIAL MEDIA SAY? theqtic 32 likes is the winner of the young achievers Award at the 2015 Queensland Tourism Awards, category sponsored This award recognises an individual, less than 32 years of age, working in the tourism industry and their contribution to the development of a vibrant and professional tourism industry. Congratulations to Bindi and we wish to also commend each of the young industry professionals who were nominated for this category. You are the future of the Queensland Tourism Industry! #QTA15 lizcantor and you re doing us proud on #dwts!! xx mirimarcruises well deserved Queensland Tourism Awards Partnership Proposal 6

7 Hostplus is proud to sponsor the Queensland Tourism Awards. As the industry super fund for Australian hospitality, tourism, recreation and sport we seek every opportunity to support service providers and our members across their industries. The Queensland Tourism Awards celebrate the very essence of Australian tourism, recognising the outstanding contributions and fostering continued growth. ~ David Elia, Chief Executive Offi cer, HOSTPLUS WHY SPONSOR THE AWARDS? Sponsorship with the Queensland Tourism Awards enables your organisation and brand to demonstrate its commitment to, and connection with, Queensland s $23 billion tourism industry. In addition, sponsors also show their support of continued improvement of product quality and standards within the tourism industry. Varying levels of sponsorship and an extensive promotional program deliver wide-spread exposure for your organisation and brand across a range of mediums associated with the Queensland Tourism Awards. Sponsors and partners of the Queensland Tourism Awards are offered: Opportunities to expand relationships, collaborate and broaden existing networks with industry and business leaders; Showcase opportunities for your brand, products and services to targeted and infl uential audiences; Recognition for your organisation and its support of the continual improvement of tourism quality in Queensland; Brand development and promotional opportunities within industry networks, and traditional and digital media; Social media exposure through QTIC and QTA digital channels and partnership engagement; Alignment of your business with excellence through the industry s leading Awards Queensland Tourism Awards Partnership Proposal 7

8 LEVELS OF INVESTMENT The Queensland Tourism Awards partnership program offers five levels of corporate sponsorship. Sponsors and partners of the Queensland Tourism Awards are provided the following benefi ts: SPONSOR BENEFITS PLATINUM & NAMING SPONSOR GOLD SPONSOR SILVER SPONSOR BRONZE SPONSOR CATEGORY SPONSOR Company logo displayed on Queensland Tourism Awards website with a direct link to your website Preferential seating at the Gala Ceremony in the VIP area at the front of the room Invitation for two people to attend the Pre-Awards VIP Sponsor drinks Company name mentioned during the event Company logo featured on screen at event Company logo featured on the looped sponsors reel, played several times throughout the event Logo featured in the printed Ceremony Awards Program Company name featured in Ceremony Awards Program Sponsors certifi cate to recognise the level and year of support Opportunity for on the fl oor cross to company spokesperson at the event (if feasible) Complimentary tickets to attend the Awards Ceremony Number of Awards categories aligned to your company Sponsors recognised and featured in relevant content on QTA & QTIC social media channels (Facebook, Instagram, Twitter, LinkedIn and YouTube) Advertisement in the printed Ceremony Awards Program provided to each guest Double Page Spread Full Page Half Page TOTAL INVESTMENT $70,000 + GST $20,000 + GST $10,000 + GST $5,000 + GST $2,000 + GST In addition to the items listed above, the Platinum sponsor also receive a number of negotiated exclusive benefi Queensland Tourism Awards Partnership Proposal 8

9 AWARD CATEGORIES Please note that sponsorship of some award categories have already been assigned to existing sponsors. Categories marked * are available for sponsorship CATEGORY NAME CURRENT SPONSOR 1 Major Tourist Attractions QUEENSLAND AIRPORTS LIMITED 2 Tourist Attractions RACQ 3 Major Festivals & Events XXXX 4 Festivals & Events * 5 The Steve Irwin Award for Ecotourism * 6 Cultural Tourism * 7 Aboriginal & Torres Strait Islander Tourism QANTAS 8 Specialised Tourism Services * 9 Visitor Information Services * 10 Business Event Venues * 11 Major Tour & Transport Operators QUEENSLAND AIRPORTS LIMITED 12 Tour & Transport Operators * 13 Adventure Tourism EY 14 The Richard Power Award for Destination Marketing * 15 Tourism Restaurants & Catering Services * 16 Tourism Wineries, Distilleries & Breweries * 17 Caravan and Holiday Parks * 18 Hosted Accomodation 19 Unique Accommodation * 20 Self Contained Accommodation * 21 Standard Accommodation * 22 Deluxe Accommodation * 23 Luxury Accommodation * 24 New Tourism Business QUEENSLAND AIRPORTS LIMITED 25 Excellence in Food Tourism * 26 People s Choice Award * 27 Young Achievers Award HOSTPLUS 28 Outstanding Contribution by a Volunteer or Volunteer Group * 29 The Marie Watson-Blake Award for Outstanding Contribution by an individual Queensland Tourism Awards Partnership Proposal 9

10 2015 SPONSORS PLATINUM SPONSOR ENTERTAINMENT SPONSOR AWARDS PARTNER GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS BEVERAGE EVENT PRODUCER Queensland Tourism Awards Partnership Proposal 10

11 CONTACT: Gemma Haskings Queensland Tourism Industry Council (07)

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