NFC13. Sponsorship and Exhibitor Prospectus

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1 National Franchise 2013 NFC13 Sponsorship and Exhibitor Prospectus 1

2 Contents About Franchise Council of Australia About the NFC 13 Key dates 3 Commercial opportunities 3 Reasons to invest 4 information 5-6 sponsorships available 7-23 Exhibitors 24 Individual award sponsorships available The national franchise sector is a thriving segment of small business in Australia with $128 billion in annual turnover. This sector employs in excess of 700,000 individuals, represents 70,000 franchisees and more than 1,200 franchise systems. The Franchise Council of Australia (FCA) is a not-forprofit, non-government, membership-based organisation representing Australia s franchise sector. The FCA engages with its members through a variety of high-visibility mediums including more than 180 nationwide industry events per year, trusted electronic communication such as regular newsletters and political updates, as well as traditional channels including hard copy mailing and publications. Incorporated in 1984, FCA is the country s only peak body representing the franchise sector. With a head office based in Melbourne and a team of 12 experienced staff, including advocates working with members at the highest level of federal and state parliament, all the way through to our highly creative and professional events team, the FCA provides a comprehensive range of valuable benefits to its members. The National Franchise 2013 (NFC13) is the must attend event on the Australian franchising calendar. Attendees include franchisors, franchisees and suppliers to the sector. NFC13 will begin with a legal symposium and culminate in the FCA Excellence in Franchising, the peak recognition of Australian franchising excellence. 2

3 Key dates Sunday 20 October Legal Symposium Welcome Reception evening Monday 21 October Conference, exhibition and networking evening Tuesday 22 October Conference and exhibition Excellence in Franchising Awards night Conference Location Jupiters Hotels and Casino Casino Drive Broadbeach Commercial opportunities Category Quantity Investment Page Legal Symposium 1 $20,000 7 Platinum 1 $24,500 8 Gold 1 $22,000 9 Silver 1 $20, Networking Night 1 $18, Delegate Bag 1 $13, Internet 1 SOLD 13 Keynote Speaker 4 $10, Catering 1 $10, Fleet Car 1 $10, Lanyard 1 $10, Espresso Café 1 $9, Health and Wellness 1 $8, Photo Booth 1 $8, Welcome Reception Sponsor 1 $7, Breakfast Sponsor 2 $6, Conference Notebook 1 $3,500 - $6, Exhibitor $5,000 - $5, Individual Awards 11 $2, QLD

4 Key reasons to invest in the NFC13 The NFC13 is the largest annual franchise event in Australia. Sponsors and exhibitors are given access to a range of franchisors, franchisees and suppliers to the franchise sector. Significant brand exposure to the FCA database which consists of franchisors, franchisees and suppliers to the franchise sector across Australia through FCA s integrated marketing campaign Affiliation with a credible and reputable event that is widely regarded as the franchise event of the year Excellent networking potential with conference delegates, speakers and exhibitors The perfect way to gain face-to-face contact with potential partners and clients Maximise your time and resources by showcasing your product to more than 600 people in the franchise industry throughout the duration of the convention Take full advantage of networking and customer awareness opportunities with a real-time gauge of product success or interest Stay abreast of current developments what are the key issues for the franchise sector? How can your organisation assist? Generate new leads, develop your brand or launch a new product via the exhibition. Testimonials Partnering with the FCA and associating ourselves with their message has allowed us to establish ourselves as an active, committed member and participant in the sector and the thought leader in franchise banking. The opportunities this kind of close contact created with such a large sector have proven to be invaluable and this single partnership has provided us with numerous relationships with individual systems and suppliers that continues to grow from strength to strength. Darryn McAuliffe National Manager - Franchise Banking, Specialised Services National Australia Bank Since we took on a major sponsorship role with the FCA, the profile of our Finn Franchise Brokers brand has increased substantially within the franchising sector. We also obtain a lot of value from the regular networking and educational events organised by the FCA across all states of Australia. Steve Finn Director Finn Franchise Brokers Attendance at the National Franchise 2012 exceeded our expectations. The engagement from the delegates was great and the ability to network and meet some of the most entrepreneurial people in Australia was well worth it. Aon are proud to be the FCA's insurance partner and we look forward to NFC Chris Ristevski Sales Manager Aon Risk Services Australia Ltd 4

5 Legal Symposium 20 October With over 100 delegates attending in 2012, the NFC13 Legal Symposium is the must attend event for legal practitioners in the franchise sector. Leading commentators will discuss legislative developments in franchise law and offer insight into emerging trends in technology affecting privacy and data security. The Legal Symposium provides a number of sessions over the course of the day, covering a diverse range of topics, facilitated by some of the brightest legal franchise minds in the country. Concurrent Sessions 21 & 22 October NFC13 provides delegates the opportunity to focus their attention on topics relevant to their position within the sector through concurrent sessions. With three sessions per day, offering four separate streams, delegates can focus their attention on finance, marketing, recruitment or operations, as well as franchisee, franchisor and supplierfocused topics. This provides relevant content for all as well as a significant opportunity to tap into a highly qualified audience for the appropriate sponsor. NFC13 Breakfast Series 21 & 22 nd October The NFC13 breakfast series provides entertainment and education to all delegates. With one breakfast each day, the series boasts engaging, expert speakers in a friendly, informal atmosphere. The Excellence in Franchising Awards Gala Dinner The awards evening will be held on 22October. The FCA Excellence in Franchising Awards 2013 is the biggest franchising awards competition in the southern hemisphere and the black tie gala dinner is the most prestigious event on the franchising calendar. The awards bring together the best of the best in Australian franchising, recognise and reward excellence, and provide a platform for companies and individuals to showcase the amazing work they are doing in the franchise sector. 5

6 Marketing Mediums NFC13 Website The NFC13 has a dedicated website where delegates can register for all the events, read biographies of keynote speakers, view the program and venue details and review all other NFC13 information. The website is the main resource for delegates in the lead up to the event. Links to the NFC13 website have prominent position on all sections of the FCA website and rank as the top three hits on Google. Online press in the lead up to the event links readers directly to the NFC13 website. NFC13 Delegate Booklet The is distributed to as they arrive at the convention. It contains all the important information for the event including the event program, speaker information, venue maps and facilities, networking event information, sponsor and exhibitor company logos and profiles. It serves as a valuable keepsake following the convention. The Delegate Book will also be available as an following the convention. Online In the lead up to NFC13 delegates, potential delegates and the general FCA member base receives regular communication regarding NFC13 speakers, venues, ticketing and other important information relating to their registration. The Franchise Review The Franchise Review (TFR) is a full-colour digital journal published three times per year. TFR features news, issues and commentary aimed at increasing the knowledge base and informing the decision-making processes of those within the sector. With an initial distribution to 7,000 FCA Members, TFR is seen by senior managers, stakeholders and decisionmakers. Total readership is estimated to be beyond 10,000. Key 2013 Marketing Dates NFC Website Material deadline: Monday 25 March Live date: Monday 1 April NFC13 Delegate Booklet Material deadline: Friday 23 August Distribution date: From Sunday 20 October (Delegate booklet will also be available online as an e-book) The Franchise Review Edition one Material deadline: Monday 25 February Distribution date: Early April The Franchise Review Edition Two Material deadline: Monday 5 August Distribution date: Early September The Franchise Review Edition Three Material deadline: Monday 1 October Distribution date: Early December 6

7 Legal Symposium Sponsor $20, ex GST Acknowledgement as the Legal Symposium Sponsor for the NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 250-word company Five minute speaking opportunity at the official opening of the Legal Symposium - Exclusive One full page colour advertisement in conference Organisation name, logo and 250 word company sponsor) Complimentary 3x2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 250-word company profile on the conference website until the end of 2013 First right of refusal for the Legal Symposium sponsorship at NFC14 7

8 Platinum Sponsor - $24, ex GST Acknowledgement as the Platinum Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 300-word company Joint branding with FCA logo and sponsor logo as the platinum sponsor on the front page of the delegate book Exclusive Five minute speaking opportunity at the Official opening of NFC13 - Exclusive Inside back cover full page advertisement in the NFC13 Delegate Booklet Exclusive Organisation name, logo and 300 word company Opportunity to introduce a keynote speaker (to be chosen by FCA ) Opportunity to place two A4 promotional inserts in sponsor) Complimentary 6x4m exhibition booth including: Fascia board on each exposed aisle breakfast sessions for 6 per day ( must pre-register for the - Morning tea for 6 per day - Lunch for 6 per day - Afternoon tea for 6 per day - Opening cocktail Reception for 6 - Networking night for 6 Four registrations to FCA Excellence in Franchising Sponsor acknowledgement in the Franchise Review Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 300-word company profile on the NFC13 website until the e-book on the NFC13website First right of refusal for the Platinum sponsorship at NFC14 8

9 Gold Sponsor - $22,000 ex GST Acknowledgement as the Gold Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 200-word company Opportunity to speak or provide a speaker at a concurrent session at the convention ( subject to content approval) One full page colour advertisement in conference Organisation name, logo and 200 word company sponsor) Complimentary 6x2m exhibition booth including: - Complimentary breakfasts at the breakfast sessions for 6 per - Morning tea for 6 per day - Lunch for 6 per day - Afternoon tea for 6 per day - Opening Cocktail Reception for 6 - Networking night for 6 Four registrations to FCA Excellence in Franchising Photos of the event will be displayed on the NFC13 until the Organisation name, logo and 200-word company profile on the NFC13 website until the First right of refusal for the Gold sponsorship at NFC14 9

10 Silver Sponsor - $20, ex GST Acknowledgement as the Silver Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 200-word company Opportunity to speak or provide a speaker at a concurrent session at the convention ( subject to content approval) One full page colour advertisement in conference Organisation name, logo and 200 word company sponsor) Complimentary 6x2m exhibition booth including: breakfast sessions for 4 per - Morning tea for 4 per day - Lunch for 4 per day - Afternoon tea for 4 per day - Opening cocktail Reception for 4 - Networking night for 4 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 200-word company profile on the NFC13 website until the First right of refusal for the Silver sponsorship at NFC14 10

11 Networking Night Sponsor -$18, ex GST Acknowledgement as the Networking Night Sponsor for the NFC13 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 150 -word company Joint naming rights with the FCA 2013 Networking Event - Exclusive Five minute welcome speech to address the delegates at the networking night Exclusive Opportunity to place banners in the networking room ( sponsor to provide) Exclusive Opportunity to distribute collateral at the Networking Event at the entrance ( sponsor to provide FCA to approve) - Exclusive One full page colour advertisement in conference Organisation name, logo and 150 word company Sponsor) 8 registrations to the networking event Two registrations to the NFC13 - Complimentary breakfasts at the breakfast sessions for 2 per day ( must pre-register for the - Morning tea for 2 per day - Lunches for 2 per day - Afternoon teas for 2 per day - Opening Cocktail Reception for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 150-word company profile on the NFC13 website until the First right of refusal for the Networking Night sponsor at NFC14 11

12 Delegate Bag Sponsor - $13, ex GST Acknowledgement as the Delegate Bag Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 200 word company Logo inclusion on delegate bag co-branded with FCA- Exclusive One full page colour advertisement in conference Organisation name, logo and 200 word company sponsor) Complimentary 3x2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 200-word company profile on the NFC13 website until the First right of refusal for the Delegate Bag sponsorship at NFC14 12

13 Internet Sponsor Acknowledgement as the Internet Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Rights to exclusively run the internet booth Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 6 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 100-word company profile on the NFC13website until the First right of refusal for the Internet sponsorship at NFC14 13

14 Keynote Speaker Sponsor X 4 - $10, ex GST Acknowledgement as a Keynote Speaker Sponsor for the NFC13 (keynote speakers will be chosen by FCA) Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Opportunity to introduce the key note speaker Opportunity to place banners on stage with the sponsored key note speaker (sponsor to provide) One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 100-word company profile on the conference website until the end of 2013 First right of refusal for the Keynote Speaker sponsorship at NFC14 14

15 Catering Sponsor - $10, ex GST Acknowledgement as the Catering Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Opportunity to display collateral on catering stations in the exhibition hall Exclusive Opportunity to supply branded items to be placed on catering stations in the exhibition hall during the convention for example water bottles, napkins (approved by FCA) - Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 100-word company profile on the NFC13 website until the First right of refusal for the Catering sponsorship at NFC14 15

16 Fleet Car Sponsor - $10,000 ex GST Acknowledgement as the Fleet Car Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre- event marketing for Organisation name, logo and a 100 word company Opportunity to display a vehicle in the exhibition hall near the exhibition entrance - Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 6 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 publication following NFC13 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile on the NFC13 website until the First right of refusal for the Fleet Car sponsorship at NFC14 16

17 Lanyard Sponsor -$10,000 ex GST Acknowledgement as the Lanyard Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company profile with hyperlink on the NFC13website Joint branding with the FCA on the convention lanyards- Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company Sponsor) Complimentary 3 x 2m exhibition booth including: - Complimentary breakfasts at the breakfast sessions for 2 per day ( must pre-register for the - Morning Tea for 2 per day - Lunches for 2 per day - Afternoon teas for 2 per day - Opening Cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile on the NFC13 website until the First right of refusal for the Lanyard sponsorship at NFC14 17

18 Espresso Café Sponsor - $9, ex GST Acknowledgement as the Espresso Cafe Sponsor for the NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100-word company Exclusive rights to run the Espresso Café. Coffee machine and distribution must comply with venue policies ( coffee cart, staff and costs to be organised and supplied by the sponsor) Exclusive Opportunity to brand seating area opposite the Espresso Café ( banners, signage and seating to be supplied by the sponsor) Exclusive Opportunity to brand coffee cups with the sponsor s logo (to be supplied by the sponsor) - Exclusive The sponsors exhibition booth will be placed alongside the café cart One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3x2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile on the NFC13 website until the First right of refusal for the Espresso Cafe sponsorship at NFC14 18

19 Health and Wellness Sponsor - $8,000 ex GST Acknowledgement as the Health and Wellness sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Opportunity to provide complementary services and information to assist with day to day health and wellness in the workplace - Exclusive One full page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 6 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile on the NFC13 website until the First right of refusal for the Health and Wellness sponsorship at NFC14 19

20 Photo Booth Sponsor - $8, ex GST Acknowledgement as the Photo Booth Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre-event marketing for the NFC13 Organisation name, logo and a 100 word company Joint logo branding with the FCA on the printed photographs taken in the booth- Exclusive Opportunity to place sponsor banners next to the photo booth (sponsor to provide) - Exclusive One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Complimentary 3 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Sponsor acknowledgement in The Franchise Review Photos of the event will be displayed on the NFC13website until the Organisation name, logo and 100-word company profile on the NFC13 website until the First right of refusal for the Photo Booth sponsorship at NFC14 20

21 Welcome Reception Sponsor- $7, ex GST Acknowledgement as the Welcome Reception Sponsor for NFC13 - Exclusive Sponsor colour logo on all pre- event marketing for NFC13 Organisation name, logo and a 100 word company Opportunity to provide a five minute welcome speech at the opening of the Welcome Reception- Exclusive Opportunity to place banners where the Welcome Reception is being held ( sponsor to provide) Exclusive Opportunity to distribute collateral at the entrance to the reception ( sponsor to provide FCA to approve) - Exclusive One half page colour advertisement in conference Organisation name, logo and 100 word company Sponsor) Complimentary 3 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Welcome Reception for 6 - Networking night for 2 Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 100-word company profile on the conference website until the end of 2013 First right of refusal for the Welcome Reception sponsorship at NFC14 21

22 Breakfast Sponsor - $6, ex GST Acknowledgement as the Breakfast Sponsor for NFC13 Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company Sponsor acknowledgement at the Breakfast Joint opportunity with FCA to place banners on the stage at the breakfast ( sponsor to provide) Exclusive Opportunity to distribute collateral at the entrance to the Breakfast( sponsor to provide FCA to approve) Photo opportunity with the presenter on the stage prior/post Breakfast One half page colour advertisement in conference Organisation name, logo and 100 word company sponsor) Two complimentary convention registrations including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile on the NFC13 website until the Company hyperlink on the state conference website until the First right of refusal for the Breakfast sponsorship at NFC14 22

23 Conference Notebook without exhibition booth - $3, ex GST (sponsor must supply notebooks and incur any printing costs) Conference Notebook with exhibition booth - $6, ex GST (sponsor must supply notebooks and incur any printing costs) Let the world take note of your brand by placing it on the cover and on every page of the NFC13 conference notebook. The notebook sponsor also has the opportunity to include a full-colour, inside front-cover page ad for increased messaging and an opportunity to drive booth traffic. Every time use this popular item to record or review sessions and meeting notes, they see your company logo, not just on site, but back at the office too. Acknowledgement as the Conference Notebook Sponsor for NFC13 Sponsor colour logo on all pre-event marketing for Organisation name, logo and a 100 word company One half page colour advertisement in conference Organisation name, logo and 100 word company Two complimentary convention registrations (if the exhibitor booth is taken) including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Photos of the event will be displayed on the conference website until the Organisation name, logo and 100-word company profile on the NFC13 website until the Company hyperlink on the state conference website until the e-book on the NFC14 website 23

24 Exhibitors $5, ex GST for current FCA members $5, ex GST for non- members Acknowledgement as an exhibitor for NFC13 Exhibitor colour logo inclusion on the NFC13website Organisation name, logo and a 50 word company Exhibitors have the opportunity to attend the FCA Excellence in Franchising Awards 2013 evening and will receive a 10% discount off the ticket cost if they pre-register before the convention Organisation name, logo and 50 word company Complimentary 3 x 2m exhibition booth including: breakfast sessions for 2 per - Morning tea for 2 per day - Lunch for 2 per day - Afternoon tea for 2 per day - Opening cocktail Reception for 2 - Networking night for 2 Exhibitor logo on presentation slides at the Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 50-word company profile on the conference website until the end of 2013 First right of refusal for the Exhibition opportunities at NFC14 24

25 FCA Excellence in Franchising Awards 2013 Gala Dinner Tuesday 22 nd October pm Individual Awards sponsorship $2,500 ex GST The FCA Excellence in Franchising Awards 2013 is the biggest franchising awards competition in the southern hemisphere and the black tie gala dinner is the most prestigious event on the franchising calendar. The awards bring together the best of the best in Australian franchising, recognise and reward excellence, and provide a platform for companies and individuals to showcase the amazing work they are doing in the franchise sector. The below link will take you to 2012 awards photos and awards annual. Individual Awards Categories available to sponsor: Established Franchisor of the Year Emerging Franchisor of the Year Multi-Unit Franchisee of the Year Single Unit Franchisees of the Year (less than two staff / two or more staff) Franchise Woman of the Year Field Manager of the Year Excellence in Marketing International Franchising Supplier of the Year Franchisee Community Service Franchisor Social Responsibility 25

26 Individual Award Sponsorship - $2, ex GST Acknowledgement as the sponsor for the individual award that was selected NFC13 Sponsor colour logo on all pre- event marketing for the NFC13 Organisation name, logo and a 50 word company Photo opportunity with the winner post the award Sponsor acknowledgement during the presentation of the award Organisation name, logo and 50 word company Photos of the event will be displayed on the NFC13 website until the Organisation name, logo and 50-word company profile on the conference website until the end of 2013 First right of refusal for the Established Franchisor of the Year sponsorship at NFC14 26

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