aoa.org 2018 AOA MEDIA KIT DIGITAL PRINT DIRECT OPTOMETRY S MEETING As of 10/4/17

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1 2018 AOA MEDIA KIT DIGITAL PRINT DIRECT OPTOMETRY S MEETING As of 10/4/17

2 AOA MEDIA IS DEVELOPED WITH THE AOA MEMBER IN MIND. WE AIM TO COVER THE TOPICS THAT MATTER MOST TO THEM. - Mitchell T. Munson, O.D. past president, AOA 3 The New AOA Media 4 AOA Digital: aoa.org 10 AOA Digital: Week in Focus E-Newsletter 12 Print: AOA FOCUS 13 AOA Member Distribution 14 Optometry s Meeting 2018 / AOA Media Kit / 2 /

3 AOA MEDIA The AOA is its members most trusted authority on issues related to the ever-changing health care landscape, including advocacy and health care reform, as well as eye care advances, practice management tools, regulations and best practices. The information is crafted in an authoritative, approachable, journalistic and accessible way, reaching optometrists, optometric students and optometric staff everywhere: in print, online, via and direct mail, and on mobile devices. Now, brands have the opportunity to reach the most influential optometrists through this powerful media network. STRENGTH IN NUMBERS 45,000+ AOA professional members 10,913 Optometric staff members 7,041 Active student members 63% of member ODs are owners/decision-makers AOA MEMBER DOCTOR PROFILE 60% Male 40% Female 46 Mean age $133,564 Mean income Source: 2015 AOA Survey of Optometric Practice 2018 / AOA Media Kit / 3 /

4 AOA DIGITAL: aoa.org Member Essential Resource aoa.org delivers a single sign-on for members, giving them easy access and easy viewing, thanks to responsive design. DAILY UPDATES aoa.org/news introduces daily updates to keep readers apprised of the latest developments in eye care advances, advocacy, health care reform and practice management. ENHANCED DOCTOR LOCATOR User-friendly search with integrated Google maps. PROFILE MANAGEMENT Streamlined interface for member updates. MEMBERS-ONLY AOA members enjoy exclusive access to select content. More content means more visibility and more visitors. EVENTS CALENDAR Updates on educational opportunities across nations and professions. EYELEARN Online continuing education through AOA s exclusive EyeLearn platform. RESOURCES AND TOOLS Members-only pricing at the integrated Marketplace and staff development resources at the Paraoptometric Resource Center. Primary ways members access aoa.org: 50% Mobile Monthly Web Traffic* VISITS UNIQUE VISITORS PAGE VIEWS YEAR OVER YEAR YEAR OVER YEAR YEAR OVER YEAR 339, % 268, % 6% 44% Tablet Desktop 550, % *Source: 2016 Google Analytics 2018 / AOA Media Kit /4/

5 AOA DIGITAL ONLINE IS THE PLACE TO BE SEEN Custom Content Packages: Bringing Clarity to Your Ad Buy Choose full run-of-site or rotate your banner ad on one of aoa.org s focused content sections to reach a specific visitor segment CONTENT PACKAGE/ TARGET AUDIENCE Optometrists Optometric Staff Patients and Public Optometry Students News CONTENT PAGE Optometrist Home Page Education and Training Tools and Resources Membership Educator Resources Optometry News Paraoptometrics Home Page Certification Continuing Education Tools and Resources Membership Eye and Vision Problems Good Vision for Life Caring for Your Vision Resources for Teachers Careers Tools and Resources Advocacy Clinical Eye Care Health Care Reform Inside Optometry Practice Management BANNER AD RATE (ROS) SPECS Leaderboard $6,500 per month 728 X 90 Medium Rectangle $3,500 per month 300 X 250 AD SPECIFICATIONS JPG, PNG, GIF (Flash SWF not supported) Maximum file size: 40KB The Place To Be Seen: aoa.org Image color mode: RGB (not CMYK) Image resolution: 72dpi AD-SUBMISSION DEADLINES Creative materials must be submitted by the 20th of the month preceding the campaign start / AOA Media Kit / 5 /

6 AOA DIGITAL: WEEK IN FOCUS E-NEWSLETTER Optimal exposure: one newsletter, two options Take the lead with a top banner/leaderboard or spotlight your message in a rectangular ad in the newsletter body. Both placements offer high visibility and impact. Exclusive newsletter advertising sponsorships available. BANNER AD SPECS RATES Leaderboard 600 x 150 $6,500 per month Medium Rectangle 300 x 250 $3,500 per month / 4 e-newsletters FREQUENCY DISCOUNTS 6X 10% 12X 20% Magnify Your Message: aoa.org Monthly Web Traffic* 33,000 optometric professionals Distributed every Thursday 30% open rate 1,800 clicks per issue 2018 / AOA Media Kit / 6 /

7 PRINT: AOA FOCUS A Premier Resource Building on a 50-year track record of success established by the AOA News, AOA Focus delivers a blend of highimpact and engaging updates, in-depth analyses, and personal insights from AOA members. Double Vision: More Content, More Engagement Published eight times a year (including four double issues), AOA Focus engages AOA members, delivering the latest news in optometry research, eye care advances, health care reform, legislative and regulatory updates, practice management, and other relevant issues. AOA FOCUS AWARDS MarCom Awards 2014, 2015, 2016 Platinum Award- The AOA Member s Guide to Optometry s Meeting Platinum Award- Get Smart: Contact Lenses of the Future, Today Platinum Award-AOA Focus May 2015 issue Gold Award-AOA Focus September 2015, 2016 issues Gold Award- Get Smart: Contact Lenses of the Future, Today Gold Award-AOA Focus July/Aug 2014 issues APEX Awards for Publication Excellence Award of Excellence-AOA Focus January/February 2015 issue min s Editorial & Design Awards - Best Magazine Redesign (B2B) Why FOCUS? 28,000+ AOA Member distribution throughout the U.S. Avaible online to AOA members Bonus Distribution to Attendees at Optometry s Meeting and ed to all AOA members. Bonus distribution to 10,000+ non-member ODs 2018 / AOA Media Kit / 7 /

8 AOA FOCUS YOUR BRAND THROUGH THE AOA LENS Eye on Engaging, Authoritative, Journalistic Editorial Each issue features in-depth articles along with regular departments. The expert approach of AOA Focus makes it the trusted source for optometrists who are invested in their patients health and in the future of their profession. MONTH HIGHLIGHTS AD CLOSING AD MATERIALS DUE January/February Glaucoma Awareness Month 11/15 12/1 AOA Annual Report 2018 Olympic Games Blue light/digital eyestrain March Save Your Vision Month 1/12 1/26 Nutrition Women s Health Low vision AR/VR April/May Sports Eye Safety Awareness & UV Awareness 2/9 2/22 Allergies Pharma/anti-VEGF, off-label, opioids, what drugs should be in your cabinet Referrals/interdisciplinary Optometry School Graduation Equipment IOLs June Cataract Awareness 4/6 4/19 NASA reviving shuttle program, Mars trips, commercial flights to the moon Optometry s Meeting preview July/August Back to school/pediatric eye care 5/19 6/1 Cybersecurity Hiring September TBI Awareness 7/11 7/25 Scope expansion Dry eye October Contact Lens Safety 8/10 8/23 Sustainability/going green Evidence-based optometry November/December American Diabetes Month 9/21 10/5 Optometry Cares giving season/philanthropy Honoring veterans 2018 / AOA Media Kit / 8 /

9 AOA FOCUS YOUR BRAND THROUGH THE AOA LENS High Visibility: Multiply Your Print Power AOA Focus full run-of-book print add-ons guarantee your message will reach and influence 28,000 qualified AOA members. OPPORTUNITY Folded BRC SPECS Flat Size: (.125 grid-off =.75 to vertical perf + 6 card/fold + 6 card) x (includes.125 foot trim) Final Size: When card is removed/folded remoistened: 6 x 4.25 Ink: 4-color with gloss varnish both sides Stock: 105 lb. Opus Matte Text Finishing: Vertical perf, remoist U-Glue Strip on one side, trim, fold, 2 spots of fugitive glue Cover Tip # of Pages: 2 Flat Size: x 6 Ink: 4/4-4-color process/same Stock: 100 lb. #3 Matte Finishing: Tip to front cover Belly Band Flat Size: 18 x 4 (18 includes front back for each side +.5 overlap) Ink: 5/0-4-color process + flood gloss UV/blank Stock: 100 lb. #3 Matte Finishing: Wrap and affix via fugitive glue, etc. Cover Wrap Option 1: 4 Pages Flat Size: x 6 - (includes.125 spine, full flush wrap on front and back) Ink: 4/4-4-color process/same Stock: 100 lb. #3 Matte Finishing: Glue to spine Option 2: 6 Pages Flat Size: x 6 - (includes.125 spine, (front gatefold) wrap on back) Ink: 4/4-4-color process/same Stock: 100 #3 Matte Finishing: Glue to spine Investment WITH HIGH IMPACT! OPPORTUNITY RATE Folded BRC $3,500 Cover Tip $14,500 Belly Band $14,500 4-Page Cover Wrap $35,105 6-Page Cover Wrap $54,145 Call for package pricing IN EVERY ISSUE In-Depth Features AOA News Eye on Advocacy How to... Vision Quest What Members Are Saying New OD Eye Chart Across the Country (State Affiliate News) Perfect Your Practice Clinical Abstraction Clinical Practice 2018 / AOA Media Kit / 9 /

10 AOA FOCUS YOUR BRAND THROUGH THE AOA LENS 2018 Display Print-Ad Rates FULL COLOR 1X 3X 6X 8X Full Page $5, $5, $5, $5, Half Page $4, $4, $4, $3, /3 Page $4, $4, $3, $3, /4 Page $3, $3, $3, $2, BLACK & WHITE 1X 3X 6X 8X Full Page $4, $4, $4, $4, Half Page $3,960 $3,830 $3,720 $3,430 1/3 Page $3,410 $3,300 $3,190 $2,910 1/4 Page $2,180 $2,100 $2,010 $1,820 Cover 4 Cover 2 Call For Pricing Call For Pricing Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/4 Page 1/6 Page 1/8 Page 1/16 Page 2018 / AOA Media Kit / 10 /

11 AOA FOCUS YOUR BRAND THROUGH THE AOA LENS Display-Ad Specs UNIT SIZE BLEED LIVE AREA 2-page spread x x x Full page x x x /3 page vertical bleed 5.4 x x x /3 page, non-bleed 4.75 x 9.2 1/2 page horizontal, bleed x x x /2 page horizontal, non-bleed 7.2 x 4.5 1/2 page vertical, bleed 4.25 x x x /2 page vertical, non-bleed 3.5 x 9.2 1/3 page vertical, bleed 3 x x x /3 page vertical, non-bleed 2.25 x 9.2 1/3 page square 4.75 x 4.5 1/4 page 3.5 x 4.5 1/8 page 3.5 x /16 page 1.5 x 2.15 Inserts INSERT SIZE FURNISHED FLAT SIZE FURNISHED FOLDED SIZE ADDITIONAL SPECS 2-page x x bleed on all 4 sides Minimum stock weight 80# text. 4-page x x Must be provided folded. Folded size includes.125 bleed on top, bottom and outside, and.125 grind-off for spine. Outsert Size x 6 An Outsert is inserted in the polybag outside of the magazine. Call for pricing / AOA Media Kit / 11 /

12 AOA FOCUS YOUR BRAND THROUGH THE AOA LENS Classifieds: Eye-Catching Results UNIT SIZE WORD COUNT COST Full page 7.2 x $4,250 1/2 page horizontal 7.2 x $2,125 1/2 page vertical 3.5 x $2,125 1/3 page vertical 2.25 x $1,400 1/3 page square 4.75 x $1,400 1/4 page 3.5 x $1,050 1/8 page 3.5 x $600 1/16 page 1.5 x or fewer $250 Member and affiliate 15% discount on classified advertising AD SUBMISSION (CLASSIFIED) Only non-bleed ads are accepted in the Classifieds section. Submit designed ads as PDFs if possible. All graphics and logos must be at least 300 ppi/dpi resolution. If a logo or graphic is included in an ad to be set up, subtract 25 words from word count. See page 6 for submission deadlines. AD SUBMISSION (DISPLAY ADS) We accept only digital files (Mac or PC platform) in the following programs: InDesign (all versions) Adobe Illustrator (all versions) Adobe Photoshop (all versions) High-res PDF files Include all artwork, fonts and the document on your disk. Do not use TrueType fonts. Do not use font attributes from the measurement palette, e.g., bold, italic, etc. Set all color to CMYK. Set up all images as TIFF or EPS. For accurate color, font and rendering reproduction, we require a high-end color proof such as Kodak Approval, Iris or other dot-generated digital proof. We cannot guarantee the accuracy of the color, font or rendering if a physical proof is not supplied. For inserts delivery instructions, please contact Tommy Dingus, Advertising Traffic Manager, tommy.dingus@ mcmurrytmg.com. Submit files to mcmurrytmg.com/filedrop/aoa 2018 / AOA Media Kit / 12 /

13 TARGETED MEMBER DISTRIBUTION Frame Your Message in a Clear, Targeted, Cost-Effective Way Get direct access to 44,300 optometrists and their staff by opting for the full list or focusing on key selects, such as practice type, location or member type. Seeing double: two targeted ways to zoom your message to a qualified audience Direct Mail Strengthen your direct-mail campaigns with AOA s member mailing lists Campaign Disseminate your message to 44,300+ AOA members, including optometrists, their staff and optometry students Choose from a full range of direct-marketing services Design, print production and mail fulfillment Digital design, delivery and tracking Contact INFOCUS marketing for pricing and details: INFOCUS Marketing Phone: Fax: sales@infocusmarketing.com infocusmarketing.com/lists/aoa Access to 45,000 optometric professionals Targeted Distribution Available 2018 / AOA Media Kit / 13 /

14 OPTOMETRY S MEETING Advertise in Meeting Collateral Registration Brief (Printed) - May issue The Registration Brief will be printed and mailed with the May edition of AOA FOCUS to more than 45,000 optometrists, optometric staff, students of optometry, and other vision professionals. A very limited number of ads will be sold in the Registration Brief as the book is only pages total. SPECIAL POSITIONS (includes 4-color process) *Cover 2 (inside front cover) $7,500 *Cover 3 (inside back cover) $7,500 *Cover 4 (back cover) $7,500 *Spread (middle of book) $13,000 Cover Tip (glued front of book) $8,500 *only ONE opportunity available Digital Files on disk w/ color proof are acceptable. Reservations: March 2 Materials Deadline: March 16 Delivery Date: May 4 SPECIFICATIONS Trim Size 8 1/2 x 11 Spread Bleed 17 1/4 x 11 1/4 Spread Non Bleed 15 1/2 x 10 Page Bleed 8 3/4 x 11 1/4 Page Non Bleed 7 x 10 1/2 Page HZ (Non-Bleed) 7 x 5 1/4 Page HZ (Non-Bleed) 7 x 2 1/2 Line Screen / AOA Media Kit / 14 /

15 OPTOMETRY S MEETING OFFERS WAYS TO CONNECT ON ALL LEVELS Optometry s Meeting Website - optometrysmeeting.org Optometrysmeeting.org is the place where attendees go to register, plan and coordinate their meeting experience. The website includes a meeting app, travel and lodging information, maps, booth locations, program schedules, and social events. Optometrysmeeting.org receives approximately 10,000 visitors every month, from the opening of registration in early February to the close of the meeting in late June. Reservation and material deadlines are the first of each month (February June). Website Statistics (February June) Sessions: 58,333 Users: 31,060 Page views: 173,192 Ad Specifications (Web & ) File formats accepted: JPG, PNG, GIF (Flash SWF not supported) maximum file size: 40kb, image color mode: RGB (not CMYK), image resolution: 72dpi Ad Size Medium Rectangle: 300x250 Ad Submission Creative materials must be submitted no later than 10 days before campaign start date Cost Run of Site Banner ad - $1,000 per month/ per ad Rotating banner (up to 5 ads total) E-Newsletter with meetingspecific content The Optometry s Meeting E-Newsletter is ed to attendees of Optometry s Meeting and prospective attendees February June. Promote your newest innovations to all AOA members through this newsletter. Distribution: Monthly (February-June) Distribution: 30,000 optometrists, students and optometric staff per month Ad Sizes Horizontal Banner Ad: 468x60 Ad Submission Creative materials must be submitted no later than 10 days before campaign start date. Cost Banner Rate - $1,250 per month Reservations and Materials are due the first of each month (February - June) 2018 / AOA Media Kit / 15 /

16 OPTOMETRY S MEETING OFFERS WAYS TO CONNECT ON ALL LEVELS Mobile App Sponsor the official Optometry s Meeting convention app, featuring maps of the hotel and conference center, location updates, course schedule, speaker bios, exhibitor details and hall map, social media outlet, things to do, alerts and more! Premier Level Sponsor benefits include these additional benefits: Splash page every time the mobile app is downloaded and opened Daily text alerts (Wednesday Saturday) Supporter Level Sponsor benefits include the following: Rotating banner ad throughout mobile app pages with link to company website Recognition in all pre-event advertising (printed and digital) to promote the conference mobile app and to highlight your company s sponsorship Half-page, full-color ad promoting the conference app in the Registration Briefs and On-site book Branded signage throughout the Convention Center 2017 Usage Overview Total Number of App Sessions: 49,336 Total Screen Views: 685,563 Average Screens views per session: Logins Number of users that signed in to the app: 3849 Number of check-ins: 13,578 *Levels & Benefits are subject to change. Call the Industry Relations Center for pricing at / AOA Media Kit / 16 /

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18 CONTACT Advertising and Sponsorship contact: Linda Boyland, MBA Associate Director, Corporate & Industry Relations Center American Optometric Association 243 N. Lindbergh Blvd., St. Louis, MO T: ext.4134 E: Optometry s Meeting advertising contact: Kellie Rodrigue, CEM Exhibits & Sponsorship Manager American Optometric Association 243 N. Lindbergh Blvd., St. Louis, MO T: ext.4255 E: KERodrigue@aoa.org As of August 2017