53 rd Annual Heckerling Institute on Estate Planning. Sponsor Prospectus. January 14-18, Orlando World Center Marriott Orlando, Florida

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1 53 rd Annual Heckerling Institute on Estate Planning Sponsor Prospectus January 14-18, 2019 Orlando World Center Marriott Orlando, Florida Reach thousands within your target audience and gain brand exposure with event sponsorship

2 What Heckerling Offers 3,300+ attendees 75+ speakers 5 days of learning 140+ sponsors & exhibitors 2018 Exhibitor Results 92% of exhibitors had ample time to interact with attendees 24:1 Ratio of attendees to exhibitors 96% of exhibitors plan to return next year Attendee Demographics Attorneys CPAs CFPs Insurance Trust Officers Investment Advisors First Time Registrants 76% of attendees have 15+ years of estate planning experience

3 The Heckerling Institute is the premier conference for estate planning professionals attracting over 3,300 attendees and over 140 exhibitors and sponsors at the 2018 Institute. The program covers topics of timely interest to attorneys, trust officers, accountants, charitable giving professionals, insurance advisors, elder law specialists, wealth management professionals, educators and non-profit advisors. The Institute is also the home of the nation s largest exhibit hall dedicated entirely to the estate planning industry. We offer a variety of sponsorship opportunities designed to showcase your brand to your target audience. All sponsorship levels outlined in this packet will provide exposure to experienced professionals from across the nation and around the world. Our industry continues to evolve and the Institute is dedicated to bringing estate planning professionals together face-to-face to learn, grow, adapt, and prepare for the future. I invite you to join us for the 53rd Annual Heckerling Institute on Estate Planning on January 14-18, 2019 in Orlando, Florida. Sincerely, Andrea Blake Assistant Director Heckerling Institute on Estate Planning (305)

4 2019 Sponsorship Opportunities Exhibit Hall Space Exhibit space and location priority Conference Registrations Access to educational programming, Institute materials, exhibit hall, and welcome reception Booth Representatives Booth representatives are permitted to access the exhibit hall and welcome reception Diamond Platinum Gold Silver $28,000 $18,000 $12,000 $7, x 20 Deluxe Suite $19,000 value Four $4,480 value Ten $900 value 10 x 20 Junior Suite $9,000 value Three $3,360 value Six $300 value 10 x 10 Booth $4,000 value Two $2,240 value Logo Included in Conference Guide The Conference Guide is distributed to all attendees Pre-Institute Mailing List - $800 value Mailing labels for one-time, pre-conference usage available only to sponsors and exhibitors. Pre-printed address labels provided. On-Site Meeting or Function Space - $300 value Exclusive access to meeting space for social and marketing events. Meeting space is only available to sponsors, exhibitors, and scholarship donors. Four Sponsor Recognition Signage in Exhibit Hall Company logo prominently displayed in exhibit hall Conference Guide Advertisement Recognized as a Sponsor on Mobile App Logo Displayed in Institute Brochure Reaches over 150,000 industry professionals. Deadline for logo to be included in brochure: June 20, 2018 Recognition in Main Meeting Room Company logo displayed during breaks on screens in the main meeting rooms and on the hotel channel Hospitality Suite Signage Company logo displayed in suite frequented by the Institute Faculty and Advisory Committee Logo with Link on the Institute Website Company Logo, Description, and Link to Website on Mobile App Acknowledgement During the Director s Opening Remarks SOLD OUT! Full Page Color $2,800 value Full Page B&W $1,800 value Half Page B&W $1,300 value Optional Purchase ($4,000) One $1,120 value Four (with optional booth purchase) Optional Purchase Questions? Sponsorships and exhibit hall space subject to availability and approval by the Institute Contact Andrea Blake at or (305)

5 Exhibit Hall Schedule at a Glance SUNDAY, JANUARY 13, :00 pm - 8:00 pm Exhibitor set up MONDAY, JANUARY 14, :00 am - 4:00 pm 6:00 pm - 8:00 pm 8:00 am - 9:00 am 9:00 am - 5:15 pm Break - 10:30-10:45 am Lunch - 12:15-2:00 pm Break - 3:30-3:45 pm Exhibit hall open Welcome reception in exhibit hall Continental breakfast Institute programming TUESDAY - THURSDAY, JANUARY 15-17, :00 am - 5:30 pm Exhibit hall open 8:00 am - 9:00 am 9:00 am - 5:20 pm Break - 10:40-10:55 am Lunch - 12:35-2:00 pm Break - 3:30-3:50 pm Continental breakfast Institute programming FRIDAY, JANUARY 18, :00 am - 12:00 pm Exhibit hall open 8:00 am - 9:00 am 9:00 am - 12:00 pm Break - 10:40-10:50 am Continental breakfast Institute programming 12:00 pm - 4:00 pm Exhibitor breakdown Schedule subject to change

6 A La Carte Opportunities GUEST ROOM KEY SPONSOR $7,000 A great way to make a first impression! Includes production of guest room key cards SOLD OUT! with your full color logo and distribution to the nearly 2,000 attendees that stay on site. One sponsorship available WELCOME RECEPTION $5,000 The Monday evening Welcome Reception in the exhibit hall is open to all Institute attendees and is the largest networking event at the Institute. Each sponsorship includes two company branded, fully open bars. Bars will be placed in close proximity to sponsor s exhibit booth. Six sponsorships available PEN SPONSOR $5,000 Your single-color logo will be printed alongside the Heckerling Institute logo on the official Institute ink pens distributed to all SOLD OUT! attendees. One sponsorship available

7 A La Carte Opportunities NOTEPAD SPONSOR $5,000 Your single-color logo will be printed at the bottom of the official Institute notepads SOLD OUT! distributed to all attendees. One sponsorship available ELEVATOR FLOOR ADVERTISING $3,500 With nearly 2,000 attendees staying on site, your message is sure to get noticed. Each opening of the door will reveal your ad, adhered to the floor of the elevator. Three sponsorships available (one per main lobby glass elevator) MEETING ROOM POWER STRIPS $3,500 Attendees are always grateful to have power available to keep their devices up and running during our programming. This is an opportunity to have your company s name prominently displayed on tent cards at the power strips in the presentation rooms. Three sponsorships available

8 A La Carte Opportunities WATER COOLER SPONSOR $3,500 Display your logo and promote your brand location in full color on highly visible water coolers located in the main meeting areas. Two sponsorships available MEDIA TABLE $1,500 Display and distribute samples of your magazine or newsletter to over 3,300 attendees from a designated media table in our exhibit hall. Materials must be provided free of charge. Media table is not attended. HECKERLING GRADUATE PROGRAM IN ESTATE PLANNING SCHOLARSHIP SPONSOR $3,500 The University of Miami School of Law offers a Graduate Program in Estate Planning taught by the nation s leading experts. This opportunity supports the Heckerling Graduate Program, educating the industry s finest estate planning attorneys. Scholarship sponsor names will be displayed on screens in the main meeting rooms as well as in the Conference Guide. Scholarship sponsors will be considered affiliates and will have access to on-site function space ($300 fee) and to the one-time, pre-institute mailing list labels ($800 fee). Exhibit space not included.

9 Conference Guide Advertisement Full page color ad Reserved for Diamond Sponsors 8 3/8 x 10 3/4 / full 1/8 bleed Full page black and white ad 8 x 10 / no bleed Half page black and white ad 7.5 x 5.5 / no bleed Complimentary with Diamond Sponsorship $1,800 $1,300 Upgrade half page Gold Sponsorship ad to full page black and white ad $500 Complimentary with Platinum Sponsorship Complimentary with Gold Sponsorship

10 Past Sponsors Include

11 Exhibit Hall Sample Floor Plan Grand & Crystal Ballrooms Cypress Ballroom REFRESHMENTS Palms Ballroom LOUNGE REFRESHMENTS RESTROOMS PALMS ENTRANCE TO SESSIONS LOUNGE PALMS ENTRANCE TO SESSIONS CRYSTAL ENTRANCE LOUNGE PALMS ENTRANCE TO SESSIONS CRYSTAL ENTRANCE REGISTRATION DESK

12 Marriott Floor Plan Exhibit Hall General Session SELF PARKING Breakout Sessions Overflow Viewing Heckerling Registration Breakout Sessions SHUTTLE BUS PICK UP AREA HOTEL LOBBY

13 Exhibitor FAQs How and when are booth locations determined? Subject to availability, Diamond and Platinum Sponsors may select a booth location. All other sponsors will be given priority in booth assignment. Exhibitors will be assigned booth locations at the discretion of the Heckerling Institute. Booth number(s) will be sent out with a confirmation in October. How can I host a function during Institute week? Approved sponsors and exhibitors must complete the function space request form. Please include specific information about the nature of the event, day and time, number of expected attendees, and whether the function will have a speaker or programming. The request must include a detailed description of the content of any programming. Programming and presentations may only provide information related to the vendor s products or services. General educational programming on substantive topics will not be approved. After your meeting request has been approved, you will be given contact information for an event manager at the Orlando World Center Marriott who will assist you with the event. What are the restrictions on hosting a function? All functions held during Institute week must be pre-approved. There is a $300 function fee to reserve space (waived for Diamond, Platinum, Gold, and Silver Sponsors). Any event must relate to marketing, networking, or product demonstration. Educational presentations will not be approved. If your function will include programming or a speaker, an outline of the presentation must be submitted with your function space request form. Functions may not take place during Institute programming hours. When is the mailing list sent out? The mailing list is provided in the form of printed address labels that can be used for a one-time, pre-institute mailing. Labels may not be duplicated or used for any other purpose. The mailing list is sent out in early December in order to maximize the number of attendee names included on the list. Only one list is created each year. The mailing list is available to registered sponsors and exhibitors (additional charge for exhibitors). Labels will not be sent unless we have received payment and a signed Mailing List Rental Agreement. Violation or misuse of the mailing labels may result in immediate dismissal from the current Institute, future Institutes, as well as other disciplinary or legal action. What furnishings are included with my booth? All booth types are unfurnished. Standard single booth spaces are 10 x 10 and have an 8 pipe and drape backing and 3 side walls. Furnishings may be arranged through Vista South Convention Services. Are meals or refreshments provided? Exhibitors and Sponsors wearing their exhibit hall badge are entitled to continental breakfast and refreshments served in the exhibit hall.

14 Location Information Orlando World Center Marriott (Headquarters hotel) 8701 World Center Drive Orlando, FL Courtyard Orlando Lake Buena Vista in the Marriott Village 8623 Vineland Avenue Orlando, FL Group rate: $280 per night + tax Includes complimentary internet for Marriott Rewards members Reservations: (888) Heckerling2019 Exhibitor rate: $164 per night + tax Limited quantity, exclusive rate for sponsors and exhibitors Complimentary shuttle service to and from the Orlando World Center Marriott HeckerlingStaffMV Alternate hotel options with complimentary shuttle service available on our website Contact Assistant Director Heckerling Institute on Estate Planning University of Miami School of Law Andrea Blake (305)

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