2018 Print & Digital. Media Kit

Transcription

1 2018 Print & Digital Media Kit

2 Tourism Counts $5 BILLION SPENT 26.1 MILLION VISITORS 77,000 JOBS $1.1 BILLION IN TAXES OUTPACED U.S. GROWTH Visitors spent $5 BILLION in the region, driven by spending on food and beverage, retail and lodging. The Cincinnati Region hosted 26.1 MILLION VISITORS in More than 77,000 JOBS are sustained by the travel and tourism industry in the region. Tourism generates $1.1 BILLION IN TAX REVENUE, including state and local taxes, offsetting the regional household burden by $630 YEARLY. Since 2009, The Cincinnati Region s growth in visitor volume, room demand, revenue and hospitality employment has OUTPACED THE GROWTH OF THE UNITED STATES in these measures. Source for these numbers is The Economic Impact of Tourism in the Cincinnati Region, 2016 Analysis, Prepared by Tourism Economics and Longwoods International.

3 CincinnatiUSA.com Traffic & Demographics: 3.4 MILLION VISITS in Total of 24 MILLION VISITS since LARGEST TRAVEL WEBSITE in the region. Visitor Profile (Audience) * : Length of stay is 2.1 nights Spending per party is $ % stay in hotel (up from $ 501 in 2015) Average HHI $ 80, average # of visits per year Columbus Indianapolis Chicago TOP 10 MARKETS: Louisville Detroit Dayton Lexington Minneapolis New York Cleveland Average HH age 40 *October 2016, H2R Market Research for RTN

4 HOT DISHES Cincinnati USA Culinary delights SIGHTSEE CINCINNATI USA Standouts around the region OFFICIAL VISITORS GUIDE SPRING/SUMMER 2017 THE GREAT OUTDOORS Splash and play under the sun LET S GET GOING Explore Cincinnati & Northern Kentucky Spring/Summer Edition Ad Close: January 13, 2018 Digital Files Due: February 5, 2018 Ship Date: February 19, 2018 Official Visitors Guide The OVG serves as the official printed guide for the region providing prospective visitors with a sampling of where to stay, eat, shop, and play. Fall/Winter Edition Ad Close: July 16, 2018 Digital Files Due: August 2, 2018 Ship Date: August 14, 2018 Distribution Includes over 330,000 copies across 14 states (hotels, welcome centers, AAA offices, travel agencies, etc) as well as through CincinnatiUSA.com/free-visitors-guide Advertising Rates Per Issue: Full Page: $5,400 Half Page: $3,700 Quarter Page: $2,850 Full Page Spread: $8,065 Covers: 2nd or 3rd Cover: $6,350 4th Cover: $6,750 *1x rates available upon request Top markets requesting Visitors Guides: Indianapolis Columbus Dayton Louisville Cleveland Chicago Lexington Pittsburgh

5 Banner Advertising CincinnatiUSA.com CincinnatiUSA.com is the official travel guide of Cincinnati & Northern Kentucky. Leverage our extremely qualified and engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message contextually and by timeframe. A.Formatted Banner B. 300x250 A. Formatted Banner: - 3 Frame Unit - 3 Images: Cropped to 120x120 pixels - 3 Headlines/Call-to-actions (40 characters including spaces) - 3 Body copies (About 150 characters including spaces) (Gives a little more info about what s being offered) NOTE: You do not create this yourself. Please submit all elements (images, headlines, and body copies) individually and we will create your formatted banner for you. B. 300x250 - Specs: 300x250 pixels - Up to 3 Panel Animated GIF (Recommend 5 seconds per slide) NOTE: This will either be supplied camera ready or you will need to supply the elements (pictures, text, logos) for us to assist in creating this for you. Package Net Monthly Investment High Impact Package Rates: Total Monthly Formatted Banner Impressions Average CTR Anticipated Monthly Clicks SIGNING BONUS* Medium Rectangle Impressions Total Impressions Gold $ 1, , % 1, , ,000 Silver $ 1,000 50, % , ,000 Bronze $ , % ,000 70,000 *Signing Bonus and impression load subject to change. Custom packages available upon request

6 Featured Listings CincinnatiUSA.com Position your business, destination or event as a not-to-be-missed experience in front of our most targeted audience on the site. Featured listings are a great way to increase referral traffic to your website and increase your presence on CincinnatiUSA.com. Main Page Subcategory Page Featured Listing Free Listing Blue Package Featured Listing - $ 1,400 Listing is included on both the Main page and the Subcategory page for 12 months. Red Package Featured Listing - $ 1,195 Listing is placed on the Main page for 12 months. Green Package Featured Listing - $ 650 Listing is placed on the Subcategory page for 12 months. Sales Contact Info: Maggie Goecke, Custom Publishing Account Manager mgoecke@cincinnatimagazine.com