what is wing world? advertising with wing world

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2 what is wing world? IN 2015, WING WORLD MAGAZINE CELEBRATED ITS 38TH YEAR AS THE WORLD S LARGEST MONTHLY MAGAZINE FOR THE HONDA GOLD WING MOTORCYCLE ENTHUSIAST. INITIALLY, THE BOOK WAS A SMALL PUBLICATION DESIGNED TO GET INFORMATION OUT TO MEMBERS OF THE GOLD WING ROAD RIDERS ASSOCIATION (GWRRA). BUT AS THE ASSOCIATION GREW, SO DID THE MAGAZINE. OUR QUALITY CONTENT INCLUDES PHOTOS AND ARTICLES ALL ABOUT MOTORCYCLE TOURING, GEAR AND THE CRÈME OF THE CROP OF MOTORCYCLES THE GOLD WING. advertising with wing world WING WORLD IS THE WORLD S LARGEST MONTHLY MAGAZINE SPECIFICALLY TARGETED TO THE INTERESTS OF THE HONDA GOLD WING MOTORCYCLIST. THIS TRANSLATES TO DIRECT MARKETING TO A LARGE, INTERNATIONAL AUDIENCE THAT INCLUDES MATURE RIDERS WITH THE TIME, INTEREST AND DISPOSABLE INCOME TO PURSUE THEIR PASSION THEIR MOTORCYCLE AND TOURING! OUR MAGAZINE IS DIRECTLY MAILED TO A TARGET AUDIENCE: ASSOCIATION MEMBERS, SUBSCRIBERS AND ADDITIONAL SPECIFIC MAILING LISTS, MANY OF WHOM SHARE ISSUES WITH FRIENDS AND NEIGHBORS. Wing World magazine has significantly increased Trike On America s sale of the Richland Roadster motorcycle trike conversion kit. The magazine has helped us connect with customers who really want our trike kit, allowing us to focus more time on meeting their needs and preferences rather than developing other marketing strategies. The sales and creative staff are dedicated professionals committed to making the advertising process easy for a small, non-techie business owner. They have made sure my vision of Trike On America comes across on the pages of Wing World. I have found Wing World magazine to be an affordable and valuable tool in growing Trike On America s motorcycle trike conversion kit brand. Thanks, Wing World, for putting us in the hands of consumers who really respond to our advertising. We get a great return on this investment. JOHNNY RAY RICHLAND Owner Trike On America Dade City, Florida We love your magazine and we ve advertised in it many times in the past. It brought us customers and is a very informative read. The articles are superb and very well written. Also, the people at Wing World are a pleasure to work with. WALTER YOUNG President East Coast Cycle Center Bensalem, Pennsylvania SALES@WINGWORLDMAG.COM

3 demographics & statistics WING WORLD HAS MULTIPLE SOCIAL MEDIA OUTLETS WHERE ADVERTISERS CAN CONNECT WITH READERS THROUGH AN ORGANIZATION THEY KNOW AND TRUST MEMBER PROFILE 42% ARE DUAL BRAND OWNERS KEEP PAST ISSUES AS PRIZED REFERENCE MATERIAL 84% STAY IN HOTELS, MOTELS AND B&B WHEN TRAVELING HAVE A COLLEGE OR POSTGRADUATE DEGREE 73% RIDE FROM DAYS PER YEAR HAVE OVER 20 YEARS OF RIDING EXPERIENCE 75% BUY FROM OUR ADVERTISERS 96% READ WING WORLD COVER TO COVER 41% HAVE A HOUSEHOLD INCOME OF OVER $70,000 A YEAR READERS PREFER TO BUY FROM WING WORLD ADVERTISERS 80,000+ MONTHLY TOTAL READERSHIP! WINGWORLDMAG.COM

4 the gold book advantage Once a year we publish our Gold Book Service Directory: a listing of Members and the services they offer to help other Gold Wingers who have questions or problems while traveling. The Gold Book also lists all Honda dealers throughout the country and has an almanac of travelrelated information. It s an essential part of the Gold Wingers traveling tool and wouldnt dare leave the house without it. The Gold Book Service Directory gives you one full year of advertising for one great price. If you have an interest in this unique marketing opportunity, contact your advertising sales representative. gwrra business membership Not a GWRRA Business Member? There s never been a better time to become a Business Member with three new levels of membership that are sure to fit your business needs and budget! Your organization will enjoy a unique exposure that only GWRRA can provide. Membership includes a website link on gwrra.org, BIANNUAL listing in Wing World magazine, Gold Book Service Directory listing and 12-month subscription to WIng World magazine. printing & design services Complimentary Ad Design Brochures Catalogs Letterhead Business Cards Envelopes Postcards Flyers don t miss the special sections! Be a part of Wing World s special Travel Connection and Holiday Gift Guide sections published during the summer and winter seasons. Advertise in January, March, June, July and September in Travel Connection to ensure Gold Wingers see your destination! Make sure our readers see your brand during the holiday shopping season by advertising in the early winter months. Additionally, the On3 section is all about trikes! These special sections offer you additional and strategic exposure to our riders. SALES@WINGWORLDMAG.COM

5 2016 editorial calendar JANUARY / NEW VENTURES Rides often begin with a destination and a strategy to get there. Besides a look at notable locations to visit and events taking place during the year ahead, this issue centers on planning and preparing for a road trip. Ad Reservation Deadline: 10/29/2015 APRIL / TIRES & TRAILERS This issue assembles a breakdown on what readers want and don t want in a tire or trailer, plus offerings from manufacturers. We also gear up for our popular coast-to-coast ride, 40 to Phoenix. Ad Reservation Deadline: 1/29/2016 FEBRUARY /COMMUNICATIONS & COMFORT In February, Wing World explores products and practices that aid in making a ride even more enjoyable, while also providing information for going on group or solo rides. Ad Reservation Deadline: 12/3/2015 MAY / SAFETY During Motorcycle Safety Awareness Month and in preperation for Reno Rendevous, Wing World focuses on everything that keeps one safe while riding, including safety gear and best riding practices. Also, join us in honoring our police and military. Ad Reservation Deadline: 2/29/2016 MARCH/ AFTERMARKET ACCESSORIES Whether readers are looking for luggage options, a set of new handlebars, forks, changing out an exhaust pipe or battery, we roll into March with a look at what is available in aftermarket accessories. Ad Reservation Deadline: 12/30/2015 JUNE / SHOW N SHINE It s summer! Time to polish the chrome, customize the bike and enter a bike show. This issue covers cleaning, detailing and add-ons that transform a motorcycle into the exquisite. Ad Reservation Deadline: 3/31/2016 JULY / LATITUDE & LONGITUDE Our readers live and ride in countries all over the world. July is dedicated to riding and long distance touring. What is available to meet the challenges of the road? What items or instructions are needed to ride in different altitudes, climates and conditions? Ad Reservation Deadline: 4/28/2016 AUGUST / OLD SCHOOL One of our most popular issues returns! Jump on board and revel in the GL1000 and GL1200, from those once owned to beauties still on the road. Don t miss being a part of this commemorative issue, also featuring some of the first GWRRA advertisers and spearheads. Ad Reservation Deadline: 6/2/2016 SEPTEMBER / HOW-TO September s focus is on instructions and ideas for bike maintenance and performance. Also, get ready to travel to our biggest rally of the year with the Wing Ding Spotlight. Ad Reservation Deadline: 6/30/2016 OCTOBER / ON 3/4 Our ON 3/4 highlights three- and four-wheeled motorcycles that have become popular; trikes, sidecars and E-trikes. We also open our pages to other vehicles on three or four wheels that Members ride when not on their bikes. Ad Reservation Deadline: 7/28/2016 NOVEMBER / LADIES FIRST Women riders grow in number each year! November is about celebrating female riders and co-riders and the good they do for the association, as well as the riding community. Wing World also pays its respects to association veterans and will include a sneak peak on holiday gift giving. Ad Reservation Deadline: 9/1/2016 DECEMBER/HOLIDAY GIFT GUIDE Wing World s Holiday Gift Guide helps readers find the unique or perfect gift for everyone in their lives. Plus, heartwarming stories feed the holiday spirit and Wing Ding coverage. Ad Reservation Deadline: 9/29/2016 WINGWORLDMAG.COM

6 ad specifications & deadlines RESERVATION DEADLINE* JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER A * Dates are subject to change DISPLAY AD DIMENSIONS (INCHES) B BC A SPREAD " (W) 10.00" (H) B FULL PAGE 7.00" (W) 10.00" (H) C 1/3 VERTICAL 2.25" (W) 10.00" (H) D 1/2 VERTICAL 4.875" (W) 7.125" (H) E 1/3 HORIZONTAL 7.125" (W) " (H) F 1/2 HORIZONTAL 7.125" (W) 4.875" (H) G 1/6 HORIZONTAL 4.625" (W) 2.875" (H) H 1/4 VERTICAL " (W) 4.875" (H) D E GOODIES AD DIMENSIONS F 1 INCH 2.25" (W) 1.00" (H) 2 INCH 2.25" (W) 2.00" (H) 3 INCH 2.25" (W) 3.00" (H) 4 INCH 2.25" (W) 4.00" (H) G MAGAZINE TRIM SIZE: 7.625" x 10.5" (W x H) FULL BLEED SIZE ADS: 7.875" x 10.75" total size FULL BLEED SPREADS: Crop marks at 15.25" x 10.5" total size H Hi-resolution PDF files accepted and preferred. If we are designing your ad, copy must be written in Microsoft Word or included in the body of an . Bitmap or scanned graphics should be in hi-resolution TIFF format, or, if necessary, hi-res JPGs. EPS graphics are also acceptable. Required image resolution of photos is 300 dpi at the size to be used in the advertisement. Bitmap art should be 800 to 1200 dpi. Vector graphics, such as llustrator, should be saved in EPS format. InDesign files accepted. Please furnish all graphics and fonts used in your files. Files may be compressed, if necessary, using Stuffit for the Mac, or ZIP for the PC. Send ad files online at This is the preferred method. You may also send ad files by to ads@gwrra.org. Ad artwork is due approximately one week after ad reservation date. Please call our production department for current passwords or alternate FTP routes. For further technical questions, call or ext. 231 or 250. SALES@WINGWORLDMAG.COM

7 Wing World s digital edition is hosted on PC, ios, Android and Kindle devices. Members who receive the digital edition get Wing World weeks before mail distribution and are privy to extra content that is vibrant and engaging, such as videos, photos, stories and direct links to other information and sites. Readership of Wing World digital edition grows every month. gwrra.org Gold Wing Road Riders Association will host your advertising monthly. Our site receives over 13,000 unique users monthly, as well as over 40,000 page views. GWRRA s website is the best place to target market your Gold Wing-related products. wingworldmag.com Looking to offer a special deal direct to Gold Wing riders? Our stylish, state-ofthe-art website offers opportunities for special deals, plus we include links to all of our annual display clients in the online and digital versions of the magazine. WINGWORLDMAG.COM

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