2017 AOA Advertising and Sponsorship Opportunities. November 2016 AOA Corporate & Industry Relations Center

Transcription

1 2017 AOA Advertising and Sponsorship Opportunities November 2016 AOA Corporate & Industry Relations Center

2 Executive Summary Engaging Optometric Leaders As the leading authority in eye and vision care, the AOA keeps its 28,024 professional members in the vanguard of optometry. The AOA is its members most trusted authority on issues related to the ever changing health care landscape, including advocacy and health care reform, as well as eye care advances, practice management tools, regulations and best practices. The AOA Media platform is crafted in an authoritative, approachable and accessible way, reaching optometrists and optometric staff everywhere: in print, online, via and direct mail, and on mobile devices. Now, brands have the opportunity to reach the most influential optometrists through this powerful media network.

3 Identify and Engage Optometric Leaders AOA membership is comprised of more than 44,300 individuals dedicated to the profession of optometry. Members include optometrists, optometric staff and students. STRENGTH IN NUMBERS* 28,024 Professional OD members 10,615 Active Optometric staff members 5,734 Active Student members 44,300+ Total Members PROFILE** 60% MALE* 40% FEMALE* 63% of AOA member ODs are in Private Practice** MEAN AGE 46* MEAN INCOME $133,564 (15% higher than nonmember optometrists) *(Source: AOA Membership Data from Personify as of 9/23/16) **(Source: American Optometric Association, Research Information Center, 2015 Survey of Optometric Practice)

4 Collaborating with the AOA Year Round Engage with AOA members by promoting your products and services in print and digital tools they rely on throughout the year. In addition, we have opportunities by target audiences and content areas that can be part of an integrated platform to build interest in your products, drive sales and keep your brand in minds of 44,300+ AOA leaders. Advertising (Digital and Print) Education Grants Optometry s Meeting Webcasts/ Webinars Clinical Areas and Sections Collaboration Platform 24/7 opportunities Optometry students. com Data, Surveys/ Focus Groups Targeted Audience Programs E Blasts Supplement Please contact Linda Boyland at LABoyland@aoa.org to collaborate!

5 2017 AOA Sponsor Recognition Levels Visionary $500,000 Above Strategic $200,000 $349,999 Leadership $350,000 $499,999 Associate $100,000 $199,999 AOA values its industry supporters that help optometry stay at the forefront of resources and tools. The AOA developed Sponsorship Recognition Levels that offer year round benefits and acknowledgement to sponsors via many channels.

6 AOA Multi-Channel Advertising Solutions As the leading authority in eye and vision care, the AOA keeps members in the vanguard of optometry. That s why the Association has reimagined how it delivers breaking news, critical information and professional guidance. Website advertising newsletter ads Print advertising Targeted marketing

7 How AOA communicates with its members aoa.org/news

8 AOA.org The Place to Be Seen Most viewed content on AOA.org 1. Good vision throughout life 2. Caring for your vision 3. AOA News articles 4. Paraoptometric resources 5. Optometrists tools and resources 6. Doctor locator search 7. Career Center 8. Marketplace 9. About the AOA 10.Resources for teachers Website access Mobile 48% Desktop 44% Tablet 8% Website Traffic (monthly average) Sessions (Visits) 339,000 Users (Unique visitors) 268,000 Page views 571,000

9 AOA.org the Place to Be Seen Custom content packages Choose full run of site or rotate your banner ad on one of AOA.org s focused content sections to reach a specific visitor segment. Website traffic (monthly average) Sessions (Visits) 339,000 Unique visitors 268,000 Page views 571,000 Web advertising specs and pricing: Ad Type/Size Qty Run of Site Leaderboard Ad (728x90) 1 $6,500 per month Medium Rectangle Ad (300x250) ROS Up to 4 banner ads rotating 2 $3,500 per month Customized package, quantity and level discounts are available and may apply. Website access Mobile 48% Desktop 44% Tablet 8%

10 AOA Week In Focus The only AOA communication channel delivered directly to ALL AOA members! The weekly AOA e newsletter keeps 33,000 AOA members, including optometric staff and students, current on trends in eye care advances, advocacy, health care reform and practice management. A qualified and highly focused audience 33,000 members receive weekly (optometrists, optometry students and optometric staff). 30% open rate, 1,800 member clicks per . AOA Week in Focus is distributed every Thursday to all AOA Members Web Advertising Specs and Pricing per month (~4 newsletters/month) Top Leaderboard Ad (650x80) $6,500 per month Medium Rectangle Ad (300x250) $3,500 per month

11 Eyes on the Future E newsletter for students, faculty and recent graduates (0 5 years out) featuring: Career Resources Student, Faculty and Young OD Spotlights ODs Making a Difference Member Benefit & Legislative Updates Online Resources Average circulation: 10,000 Frequency: Bi Monthly Average open rate: 27% Web Advertising Specs and Pricing per newsletter (~6 newsletters per year and (3) opportunities available) Rectangle Ad (250x208) $1,000 per month

12 AOA Focus Award winning next generation newsmagazine and the trusted source for AOA members across the country. AOA Focus delivers the latest news in optometry research, clinical eye care, legislative and regulatory updates, practice management, and other relevant issues. Association Media & Publishing EXCEL Award 2016 MarCom Platinum Award AOA Focus May 2015 Gold Award AOA Focus September 2015 APEX Awards for Publication Excellence 2015 Circulation: 27,000+ (AOA member optometrists and all U.S optometry schools) Issues: Nine times per year including two double issues.

13 2017 AOA FOCUS (Print) Editorial Calendar Month Jan/Feb March April May June July/Aug Sept Oct Nov/Dec Highlights Glaucoma Awareness Month 2016 Annual Report Working with the Media Glaucoma Research Save Your Vision Month Women s History Color Deficiency Nutrition Sports Eye Safety Awareness Baseball/Spring Training Underserved Populations Alternative Practice Settings UV Awareness Practice Pathways Dry Eye Ophthalmic Standards Cataract Awareness Month Optometry s Meeting Preview Vision Correction Technology Ready for School/Children s Vision Billing & Coding Preparing to View Solar Eclipse Healthy Aging & TBI Awareness Optometry s Meeting Wrap up Scope Expansion Contact Lens Safety Decorative Contact Lenses Ortho k/atropine American Diabetes Month Advocacy Wrap up Optometry Cares Giving Season Blast from the Past/Future of Optometry Issue Ad Closing Ad Materials Due Jan/Feb 11/15 12/1 March 1/12 1/26 April 2/9 2/22 May 3/9 3/22 June 4/6 4/19 July/Aug 5/19 6/1 Sept 7/11 7/25 Oct 8/10 8/23 Nov/Dec 9/21 10/5 *Editorial calendar is subject to change *Each issue of AOA Focus features in depth articles along with regular departments (noted above). **updated as of 10/20/16

14 2017 AOA Focus Display Print-Ad Rates Customized package, quantity and level discounts are available and may apply; please contact

15 AOA Member Direct Marketing Customizable e mail/mail blast to AOA optometrists Reach AOA members via e mail and direct mail. Target your campaign by member type, practice location, gender, college Mail fulfillment and print production services available E mail delivery, design and tracking services E blast services included in the fee are Html Set up and Opt out Suppression Featured E Blast Options: Optometrists Only Students Only All Members (Optometrists, optometric staff & optometry students) Customized package, quantity and level discounts are available and may apply.

16 Cross-Media Opportunities Fully integrated programs expose your brand at every member touch point, including: web, digital, print, and direct e blasts to name a few. Below is an example of content marketing channels an advertiser may consider for a topical area such as diabetes. Feature articles and infographics (digital, web and print) Patient education brochures Web content BMI Calculator Doctor and Practice Resources Chairside tool PowerPoint templates Checklists Online Accredited Education Diabetes Nation In Person Accredited Education at Optometry s Meeting Digital Educational Supplement Battling Diabetes Evidence Based Guideline Care of the Patient with Diabetes Mellitus (web and digital release)

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18 Target Key Influencers Optometric Staff (Paraoptometrics) AOA Paraoptometric Resource Center Engage over 10,600 staff members Hundreds of new members enrolling each month On average 3.9 paraoptometrics per AOA member OD Exciting new market/engagement of key influencers in the practice Customized sponsorship based on program Key Programs: Paraoptometric Skill Builder SM Career Ladder Online resources Practice Management Resources Events at Optometry s Meeting

19 AOA and Clinical Eye Care AOA Clinical Resources Group Evidence based Optometry: Optometric Registry MORE Health Promotions and Sections Dry Eye Diabetes Vision Care Sports Vision/Visual Performance Improvement AMD/Nutrition Vision Rehabilitation Contact Lens & Cornea Issues p/aoa sections/contact lens and corneasection?sso=y

20 For questions or interest in collaborating with the AOA, please contact the AOA Corporate & Industry Relations Team: Linda Boyland, MBA Interim Director direct line Kellie Rodrigue, CEM Exhibits & Sponsorship Manager direct line

21 Thank you for your support of the AOA and Optometry!