Give your business the. Tourism Advantage. tourismcouncilwa.com.au

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1 Give your business the Tourism Advantage tourismcouncilwa.com.au

2 Tourism Council WA is the peak body representing tourism regions and businesses in Western Australia. Our Membership Tourism Council WA represents more than 1,300 across tourism, including businesses in the accommodation, tours, venues, hospitality, attractions and events sectors. Our range from small business to the major investors in WA tourism. The Council is also the peak body for Western Australian regional and industry tourism associations. Industry Representation As the voice of industry, Tourism Council WA proudly represents and promotes the economic, environmental and social value of tourism. Tourism Council WA supports: Regulatory reform and reducing business costs Developing small businesses and regional tourism Economic, social and environmental sustainability in tourism Public investment in transport, destination marketing and tourism infrastructure Assisting with affordable training, marketing, research and product development Creating exciting and enjoyable experiences, events and careers for Business Development Tourism Council WA assists to enhance their sustainability and profitability. Our professional team of industry advisors provides accreditation, training, education and coaching for tourism businesses across the state.

3 Membership Services Service Benefit Bronze Silver Gold Industry Policy & Representation Industry Policy & Advocacy Direct input to identifying and prioritising the key policy issues facing the tourism industry. Professional representation to reduce red tape and taxes, enhance infrastructure and improve destination promotion. for Saving/ Value $399 per annum Industry Assembly Assembly of industry leaders to discuss, debate and determine tourism industry policy with the Tourism Council WA Board. Voting Rights Rights to vote for the Tourism Council WA Board and all other rights prescribed by the Tourism Council WA constitution. Industry Events & Networking Tourism Connect Regional networking events to discuss local issues, business development and Tourism Council WA policy agenda. Ability to vote 1 Vote 3 Votes 4 Votes $1950 per annum $45 per person per event Industry Events Industry events with VIP guest speakers, providing opportunities for insights, networking and to raise issues. 50% discount for Preferred seating VIP seating $45-$185 per person per event Boardroom Luncheons Exclusive boardroom luncheons with Ministers and VIP guest speakers. A unique opportunity to raise issues directly with key decision makers. Invitation only $2200 per luncheon Industry Leaders Dinner Exclusive dinner function with the Tourism Council WA Board, industry leaders, and special VIP guests. A CEO and Board level networking opportunity for tourism leaders. Tourism Training Training Workshops Short practical training to give you skills, knowledge and market insights to make your business more competitive. etourism Coaching Personalised coaching in your own business, tailored to your business needs. Improve your online tourism marketing, social media presence, bookings and sales. Business Development Tourism Statistics & Analysis Latest tourism data for your business, destination or market. Our data reports provide in-depth analysis for strategy, planning, performance and investment decisions. Tourism Advice Line Instant advice and referral on government regulation and tourism industry issues from our team of Industry Advisors. 50% discount for for report for Standard Report (1-3 hrs) Tailored Report (4-6 hrs) Advanced Report for $2200 per dinner $45-$185 per person per workshop $300 per session including travel cost $150 $150 Tourism Consulting Leading edge marketing strategies, business plans, feasibility studies, project reports and grants applications by our team of preferred professional consultants. Discounted rates and complimentary hours for 2 hours 4 hours 4 hours $150 Project Advocacy Professional advocacy on industry and government endorsement, planning, approval, infrastructure and investment decisions for your tourism project. Advocacy includes government relations, media and public relations support. advocacy Letter of support Minor project advocacy Major project advocacy $350 Discounted Services Discounted services from reputable tourism industry service providers ranging from first aid and insurance to marketing and advertising. Range of preferred supplier rates and discounts for all Various

4 Industry Events & Networking Tourism Connect Regional networking events to discuss local issues, business development and Tourism Council WA policy agenda. Tipple An end of year relaxed industry event to enjoy fine food & wine plus a visit from Santa. Parliament House Function Annual industry event attended by State MPs from all political parties. Finals Fever Networking event to announce and celebrate the finalists in the Western Australian Tourism Awards. WA Tourism Awards Gala Dinner The Western Australian Tourism Awards are the most prestigious in the industry, attracting fierce competition, widespread media coverage and strong consumer recognition. Each year 900 guests gather in Perth to celebrate the industry s achievements at the Awards Gala night. Ministerial Events Tourism industry functions that offer the opportunity for all to engage with State and Federal Ministers.

5 Tourism Training Customer Service Way Drive business and revenue through improved customer service and sales techniques. China Ready Get your business ready to attract and service the growing Chinese visitor market. Tourism BOOST Understand the tourism industry and how to increase visitation through offline marketing. Social Media Workshops A range of workshops for intermediate to advanced users of social media to develop and improve the way your business uses these platforms. Online Distribution Discover how to promote your product and reach millions of potential customers through online distribution channels. Getting Started Online Develop your essential online presence via key websites, Google and key social media. Tourism Media & Public Relations Learn how to create a public profile for your business. Marketing with Strategy Develop an in-depth marketing plan and strategise how to effectively deliver it to your customers.

6 Tourism Advantage Tick off the benefits of a Tourism Council WA hip Accreditation & Awards Events & Networking Training Discount Services Advice Line etourism Consulting Representation Statistics & Analysis Business Development For Membership enquiries please contact Tourism Council WA on Resort Drive, Burswood WA 6100 PO Box 91, Burswood WA 6100 Phone: Fax: tcwa@tourismcouncilwa.com.au All member services, accreditation benefits, tourism training and business development services are subject to booking, availability and Tourism Council WA Policy. All Industry Advisors have tourism and training qualifications, e-marketing know-how and tourism experience. All staff, trainers and consultants are covered by professional indemnity and public liability insurance. Images courtesy Tourism WA, WellStrategic and Tourism Council WA. TCWA