GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL

Transcription

1 GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL 2017

2 Contents 03 What Does FlightAware Do? 04 FlightAware Demographics 06 Authoritative Source for Press 07 Sponsorship Opportunities 08 Newsletter and Flight Alerts 09 Site Advertising Units 10 FlightAware Mobile Apps 11 Contact FlightAware 2

3 What does FlightAware do? FlightAware is the number one aviation website in the world providing free web-based flight tracking services for both private and commercial travelers. Prior to our inception, free private aircraft flight information was not available. Since our launch in 2005, FlightAware has attracted an affluent and sought-after demographic. We provide a unique opportunity for advertisers to target this exclusive market through display advertising on FlightAware.com and mobile apps. 3

4 FlightAware Demographics comscore 495 Men Age w/ 100K + HHI 390 Age w/ 100K + HHI NIELSEN HHI 150K+ Executive/Managerial 247 College Graduates REGISTERED USERS Over 100,000 own an aircraft Over 260,000 are pilots Average net worth of ownerpilots is $1.4M (Many over $20M) Average private prop airplane is valued at $500K Average private jet airplane is valued over $6.5M 62% male, 38% female Age: % % % % TRAVELING HABITS 81% personally plan and book travel using online booking 27.5 nights overnight in a hotel in the past 12 months Overall, business travel comprises 18% of total U.S. domestic person-trips Average operating cost of travel on users business jets is $6,200/hr with an average round-trip cost of $27,900. Source: AOPA/Quantcast/Google Analytics 4

5 FlightAware Demographics 31 minutes Average time spent on site 39% Private Tracking 61% Commercial Tracking TARGETING INFLUENTIAL CONSUMERS More than 12 million unique visitors per month, including private and commercial airline passengers, pilots, Fortune 500 companies and more Over 7,000,000 visitors have registered as members (adding 60,000 new users every month) PRIVATE FLIGHT TRACKING Virtually all FBOs (private aircraft terminals) use FlightAware.com 30% of all page views per month Over 66,000,000 page views per month on private flight tracking alone COMMERCIAL AIRLINE FLIGHT TRACKING 70% of all page views/month Over 100,000,000 page views on commercial flight tracking Top searched airlines: Delta, American and United Over 130,000,000 monthly page views 5

6 Authoritative Source for Press Top website to track a flight. TRAVEL AND LEISURE We greatly value the partnership that we ve established with the team at FlightAware. They are very responsive and work hard for and with our team. We find their affluent demographic and ability to target their distinctive members and users very appealing and a perfect fit for our campaign needs. JEN WILEY BRAND MANAGER, GRETEMAN GROUP 6

7 Sponsorship Oppor tunities Advertising campaigns are customized to optimize the marketing objectives of our partners. TARGETED AD DELIVERY By airport, airline, geography, international flights Private vs. Airline Geographic DMA Type of jet (for private) Time of day (i.e. M F, 9am-9pm) Gender, age and ownership of aircraft THIS MEANS FOR YOU No wasted marketing impressions Measurable results Your message in front high net worth individuals and business travelers 7

8 FlightAware Mobile Apps KEY FEATURES iphone, ipad and Android Free download Track commercial flights, private flights, charter and general aviation aircraft Demographic/geographic targeting GPS/Google Map all Nearby Flights Full screen map with weather features Set up Flight Alerts HIGHLIGHTS Rated in the best travel apps CNN selected as Top Travel Application Over 6MM app users Apps deliver over 50MM impressions a month All ad units served through DoubleClick Dedicated sponsorships available 8

9 Newsletter and Flight Alerts FLIGHT ALERTS NEWSLETTER This offers wide exposure to our registered members: $15,000/month Over 6,000,000 total circulation 100% SOV Circulation: daily, weekly, and monthly Flight Alerts notify you via text message or about flight arrivals, departures, diversions and delays. 6 million texts monthly 215,000 sent daily Target your ad to private aviation, specific airlines, aircraft type, or airport origin/destination Size: 70/249 character max for mobile text/ Tracking: Alert delivery statistics and metrics provided by FlightAware Pricing: Flat monthly fee based on estimated number of alerts 9

10 Site Advertising Units SUPPORTED ADS 728 x 90px / 300 x 250px / 300 x 600px (Images, media, or rich media) 50KB max (JPEG, GIF, PNG, SWF, HTML5) Max animation: 3 loops x 15 secs IMPRESSION MODEL Cost per thousand impressions delivered is based upon specificity of demographic targeted. CPM can range from $10/thousand impressions (Run of Site) to $30/thousand impressions (ex: geographically targeting aircraft owners tracking a specific type of aircraft) All display units are served through DoubleClick to ensure accurate third party impression tracking and performance reporting. 10

11 Contact FlightAware Rachel Miller Vice President, Advertising Sales Lindsay Laird Advertising Sales Executive Debbie Steinhauer Advertising Sales Executive Rachel Gold Advertising Sales Executive Kristin Piazza Account Manager Rate card available upon request. 11