Digital14 FC-M / 2018

Transcription

1 Digital14 FC-M / 2018

2 Digital take-off for your advertising Everyone is talking about digital signage, and it s at the top of the wishlist for our customers. At the end of the day, digital signs combine the benefits of multiple media. They are out of home and so they reach the mobile population; they are as emotional and active as TV and as quick as online. It is not complicated to update digital advertisements and the moving picture and interactive applications generate high awareness levels. Last but not least, digital advertising media are an almost perfect match for modern airport architecture. At Hamburg Airport, we have taken a special look at the matter and are working full throttle on the implementation of a digital advertising media infrastructure. Best View gives you valuable multiple contacts and you are assured of the undivided attention of our passengers. You also have the option of booking individual large screens. With Select View, you can send your advertisement to specific targeted areas of the airport. Whether you take a network or an individual booking, the new large screens at Hamburg Airport create a level of relationship between the advertising message and the target group that is not available at other advertising locations not with this intensity of form and quality. International flair, longer presence, and optimally positioned advertising media ensure a high return on your advertising money. The product name Digital 14 represents 14 LCD/LED large screens that are being successively installed in central locations at the airport. With this digital network, we make it possible for you to accompany your target group along the entire Passenger Journey at the airport with a network booking. In the publicly accessible area, you can reach all passengers in Terminals 1 & 2 along with meeters and greeters using the Terminal View network. After the security checkpoint, the 6 large screens that make up the Passenger Walk network ensure that your message is seen by all arriving and departing passengers. If you want to be absolutely certain that your advertising isn t forgotten, book the entire Best View network, currently consisting of 8 large screens in the terminals and the security-controlled area. The advantages for you at a glance: Flexible weekly booking Still or moving pictures Rapid design change Brilliant reproduction 4K possible High reach 1.2 million contacts* Low CPM of 3.30

3 HAM Digital Passenger Walk security-controlled area Network consisting of 6 attention-grabbing multi display screens. Around 100 percent of all arriving and departing passengers are reached. Locations along the Pier. The advertising medium follows the passenger along the entire journey within the security-controlled area. Media Network: 6 multi screen displays as package Network Number.: HD1 HD6 Location: highly frequented intersections after security checkpoint Cost per week: 7, Booking: 10 seconds weekly max. 4 customers in permanent loop Page

4 HAM Digital - Passenger Walk HD1 HD6 219-P17-HD1 HD6 219-P03-HD1 HD HD1 HD HD1 HD HD1 HD6 Double-sided surface Apron Pier Center Exit Terminal 2 Security checkpoint Exit Terminal 1 Terminal 2 Airport Plaza Terminal 1 Page

5 HAM Digital Terminal View publicly accessible area Network consisting of 2 prominently positioned LED screens. You reach all departing passengers who check in in Terminals 1+2. The surfaces are also easily seen from the meet&greet waiting area on the Arrivals Level HD1 HD6 Media Network: 2 LED screens as package Network Number.: HD1 HD6 Location: Departures Level Terminals Cost per week: 2, Booking: 10 seconds weekly max. 4 customers in permanent loop HD1 HD6 Page

6 HAM Digital Terminal View HD1 HD HD1 HD HD1 HD6 Security-controlled area arrivals/departures Security checkpoint Upper access road (Departures Level) Page

7 Media Cost 2018 Media Network Network Number Location Size in px No. of displays Cost per week in Passenger Walk HD1 HD6 Security-controlled area (Pier) 6 7, Terminal View HD1 HD6 Terminals 1+ 2 (Check-In Area) Best View HD1 HD6 Passenger Walk + Terminal View Select View It is possible to book individual multi screen displays. Subject to agreement 3,840 x 2, , , from 1, General Notes: Media cost plus technical cost All cost plus VAT booking varieties / length of commercial: 10-or 20 sec. 60 sec. continuous loop (max. occupancy: 4 customers) airtime: 4am 0pm week: Monday till Sunday technology: 4k or full hd Booking example / week / 10 sec.: 20 hours per day / 140 hours per week Showings 60 per hour / 1,200 per day 8,400 per week 84,000 seconds per week Just book three multi display screens... reach 1.2 million gross contacts per week.* CPM *Advertising medium contacts (million/week) Source: Study of Public & Private Screens 2016/17 Digital Media Institute

8 HAM Airport Target Group 33% BUSINESS TRAVELERS SCHENGEN 48% 8,3 MIo DOMESTIC 30% 5,27 MIo PEAK MONTH JULY: 1,76 Mio PAX PEAK DAY JULY: PAX 46% 54% NON-SCHENGEN 22% 3,83 MIo 17,5 MIO 75% German PAX BETWEEN 54% Y 24% Household NET INCOME 31% Train 36% (Rental) Car 29% Taxi Seite 8 Source: Hamburg Airport annual statistics 2017 For more information

9 Hamburg Airport Facts & Figures As the largest airport in northern Germany, Hamburg Airport is not only the gateway to the world for more than 10 million residentes of its catchment area; more than 15,000 people work on location at Hamburg Airport. Hamburg Airport is consistently expanding its digital advertising media million passengers take-offs and landings 62 airlines 140 domestic and international destinations Source: Hamburg Airport annual statistics 2017

10 Hamburg Airport Facts & Figures 17,6 million passengers (+8,6%) average growth of the ADV airports: +5,1% (inkl. transit) 80 % of passengers reached their destination with a direct flight 20% of passengers connented to another flight en route to their final destination average load factor per aircraft: 77,8% (+0,6 PP) Source: CA Aviation Marketing / Hamburg Airport annual statistics 2017

11 Hamburg Airport Facts & Figures Top 3 destination by passenger volume: 1. Munich 2. Frankfurt 3. London highest absolute passenger growth: Palma de Mallorca, Barcelona, Zurich highest absolute passenger decline : Antalya, Hurghada, Salzburg Top 3 transit airports: Frankfurt, Munich, Istanbul Top 3 final destination countries by passenger volume: 1. Germany 2. Spain 3. United Kingdom highest absolute passenger growth: United Kingdom, Spain, Italy highest absolute passenger decline : Germany, Netherlands, Turkey Source: CA Aviation Marketing / Hamburg Airport annual statistics 2017

12 Hamburg Airport Facts & Figures 67% of passengers traveled for privat reason. 33% of passengers traveled on business. 72% of passengers came from Hamburg. 29,8% of all passengers undertook 3-5 journeys per year. The average advance booking period for privat passengers was 63 days (2016). The median journey duration was 6 Tage. The average passenger age was 43,3 Jahre alt Source: CA Aviation Marketing / Hamburg Airport annual statistics 2017

13 Hamburg Airport Facts & Figures Top 3 airlines by passenger volume: 1. Eurowings 2. Lufthansa 3. Ryanair höchstes absolutes Passagierwachstum: Ryanair, Eurowings, Condor Source: CA Aviation Marketing / Hamburg Airport annual statistics 2017

14 Passenger development / forecasts in millions 20,0 18,0 17,5 17,8 18,2 18,6 19,0 16,0 14,7 15,6 16,2 14,0 13,6 13,7 13,5 12,0 10,0 8,0 6,0 4,0 2,0 0,0 Page Source: Hamburg Airport 2017

15 Comparison Transfer / Original Pax 65 Information 2017 in Million Transfer Passengers 26 HAM DUS MUC FRA Pax total Pax Original Hamburg Airport has the highest percentage of original passengers.

16 Contact: Jennifer Koepp Media Sales Manager Flughafen Hamburg GmbH Center Management Flughafenstrasse Hamburg Tel Fax Mobile mailto: Page 9