AIRPORT & OUT OF HOME ADV

Transcription

1 AIRPORT & OUT OF HOME ADV 1

2 VOLUMES departures and arrivals The airport is a place characterised by ample, welllit spaces designed to make waiting for flights a pleasure The airport public is welldefined, consisting mostly of professionally active people with a medium-high level education The welcoming ambience and the morphological characteristics of the space leads to a particular fruition of advertising, the dimensions and quality of the plant, combined with the long waiting time at the airport, assure impact and memorisation. 2

3 VOLUMES departures and arrivals Turin Orio al Serio Milan Linate and Milan Malpensa recorded more than 45 million passengers in

4 VOLUMES departures and arrivals MILAN MALPENSA TERMINAL1 MILAN MALPENSA TERMINAL2 MILAN LINATE BERGAMO ORIO AL SERIO TURIN CASELLE 2016 passengers (000) passengers (000) Source: Assaeroporti Milan figures do not include general aviation 4

5 MILAN MALPENSA T1 5

6 PASSENGERS MALPENSA T1 Gender Residence Italy Other European Country Non-European Age Over Milan Malpensa T1 passengers are predominantly male Source: SEA - Passenger Profile 2016 More than half are in the year age group 6

7 PASSENGERS MALPENSA T1 Academic Profile Job Low Medium High Empl./Non-empl./ Homemaker 15 9 Student Clerical/Teacher Top man./mid. man Indep /Trade./ Commerc. Entrepre./ Freelance prof 6 15 More than half of passengers at Milan Malpensa T1 have medium/ high academic profiles The most frequent occupation is Clerical/Teacher 7

8 FLIGHTS MALPENSA T1 Destination Destination Schengen 36 ExtraSchengen 64 Reason for flying Domestic 5 International 95 More than an half of passengers come from or go to Extra Schengen area Work/Study Tourism Other 8 The destinations are almost entirely international The major reason for flying is tourism 8

9 FLIGHTS MALPENSA T1 Malpensa T1 Use frequency Waiting time Up to 1 hour 1-2 hour More than 2 hours Often Not Often First Time Most passengers use Malpensa T1 at least twice a year 43 of passengers arrive at airport at least 2 hours early 9

10 MILAN- MALPENSA T2 10

11 PASSENGERS- MALPENSA T2 Over Gender Residence Italy Other European Country Non-European Age Passengers at Milan Malpensa T2 are quite homogeneous The quota of Italian citizens is 73 More than 80 of passengers are evenly distributed in the and year age group 11

12 PASSENGERS- MALPENSA T2 Academic profile Low Medium High Job Unempl./Non-emp./ Homemaker Student Clerical / teacher Top man./mid. man 9 50 Indep./Trade./Commerc. 5 Entrepre./ Freelance prof. 12 Malpensa T2 passengers have academic profiles evenly distributed between medium and high The most frequent occupation is Clerical/Teacher 12

13 FLIGHTS MALPENSA T2 12 Destination Destination Schengen 82 ExtraSchengen 18 Reason for flying 59 Domestic 35 International Most flights are from/to Schengen area Work/Study Tourism Other The destinations are mostly international The main reason for flying is tourism 13

14 FLIGHTS MALPENSA T2 Malpensa T2 Use frequency Waiting time Up to 1 hour 1-2 hour More than 2 hour Often Not Often First Time Most passengers use Malpensa T2 airport at least twice a year 98 of passengers arrive at airport at least one hour early 14

15 MILAN LINATE 15

16 PASSENGERS - LINATE Gender Residence Italy Other European Country Non-European Age 22 2 Over Passengers at Milan Linate are mostly male of passengers are European More than half are in the year age group 16

17 PASSENGERS LINATE Academic profile Low Medium High 4 Job Unempl./Non-emp./ Homemaker Student 8 Clerical / teacher 23 Top man./mid. man Indep./Trade./Commerc. 17 Entrepre./ Freelance prof of Milan Linate passengers have medium / high academic profiles The most frequent occupation is Top man. /Mid. man., followed by Clerical/Teacher 17

18 FLIGHTS - LINATE Destination Schengen 86 ExtraSchengen 14 Reason for flying Destination Domestic 57 International 43 Most flights are from/to Schengen area 15 Work/Study Tourism Other The destinations are mostly domestic The main reason for flying is Work/study 18

19 FLIGHTS - LINATE Linate use frequency Waiting time Up to 1 hour 1-2 hour More than 2 hour Often Not Often First Time 63 More than 80 of passengers use Linate at least twice a year Almost all passengers arrive at airport at least one hour early 19

20 CONTACTS LINK MEDIA s.r.l. Via Monte Cervino Milano Italy linkmedia@link-media.com Tel