A short synopsis of the SANParks key markets April 2011

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "A short synopsis of the SANParks key markets April 2011"

Transcription

1 A short synopsis of the SANParks key markets April Primary Target Market 1.1 Characteristics - Predominantly English and Afrikaans speaking white families LSM Mature and ageing market; - High disposable income; - Visit the parks regularly, up to three times or more per year - almost like a pilgrimage - Most are WILD Card members; - Book in advance and have experienced various facilities and activities offered within the parks; - Understand and support conservation issues; - Have visited other parks in SA and neighbouring states; - Longer length of stay 3 days and more; - Visiting parks has progressed from school programmes such as Veld Schools, to becoming an annual get-away and have gained deeper understanding of the WILD and are now enthusiasts e.g. on Bird life, Flora, Trees, certain animals etc. - Currently represent 75.4% of domestic visitors to parks and 92% of total domestic overnight visitors. 1.2 Market Research tactics employed - Needs analysis research done through North West (Potchefstroom) University at least twice a year in major parks and once a year in smaller parks. For information only Page 1

2 - Broad aims of the research are to solicit input from this market in order to continually monitor and understand the needs and views of this market. In addition to this, some of the following are also researched: - o profile of the current overnight visitor; o demographic data of the current visitor base o their spending patterns; o reason for visiting the park; o views on behavior inside the park; o Perceptions about levels of service o Analysis of trends and recommendations made to SANParks management 1.3 Marketing to this Audience - SANParks business is presently dependent on this market; - Strategy employed is to maintain and steadily grow this market by keeping them interested in our Parks; - Continuously instilling confidence on SANParks ability to deliver nature-based tourism products and services. - Audience is reached through Wild communication, travel exhibitions and media, wild life publications and television channels - most communication is unpaid for as - Non-marketing efforts for example well maintained park infrastructure, room and amenities cleanliness, level of service at park reception, picnic sites, restaurants, game drives etc. plays a greater role in keeping this audience interested in parks than pure marketing efforts. - Marketing efforts are mainly to inform them about new facilities, accommodation specials and new adventure activities 2. Secondary Target Market 2.1 Characteristics - Predominantly Black middle class families & young adults - LSM Majority grew up in apartheid era; - Growth market, huge earning power (Black Diamonds); - Major opportunity to grow the conservation support constituency - Opportunity to develop to be feeder to SANParks Primary Target Market; For information only Page 2

3 - Untapped future market for SANParks and the Wild Card Programme; - Developed VFR(Visiting Friends and Relatives) culture needs conversion to overnight in Parks; - Less developed holiday travel culture; - To convert requires education about National Parks offerings; booking methods and reservation lead times; - Currently represent 24.6% of domestic visitors to parks and 8% of total domestic overnight visitors. 2.2 Market Research tactics employed - When inside parks this audience is captured through ongoing needs analysis research done by North West University but as this audience is a very small percentage of our overnight visitors, the audience share of researched voice is negligible. - A syndicated TNS survey titled project Holiday Check II was done in 2007 and 2008 with an aim: o To understand general Black Diamonds behaviour in terms of holidays Frequency of taking holidays in South Africa Preferred holiday destinations Times of the year when holidays are taken most often The planning aspect who, when and how? o To establish Black Diamonds awareness, usage and perceptions of South African National Parks Awareness levels of individual parks Experiences with South African National Parks visited or stayed overnight? Means of booking South African National Parks accommodation Reasons for not visiting or staying at South African National Parks Perceptions of South African National Parks across various aspects Features most likely to attract Black Diamonds to South African National Parks - The TNS survey established that level of awareness of National Parks amongst Black Diamonds is low and that parks are not top of mind as a holiday destination. For information only Page 3

4 - Seaside resorts still ranked high as preferred holiday experience but are prepared to take any adventure holiday experience. - The survey also established that the parks are perceived to be too expensive although those who visited parks have a favorable perception of them. - In 2009 South African Tourism did a study titled Marketing Mzansi to South Africans this study confirmed VFR trend, developing holiday travel culture in Black middle class and the need to create year round destinations to excite this market. 2.3 Marketing to this audience - This segment is important to SANParks due to huge earning power and a potential grow to be a feeder to the primary target market. - Education through various methods is vital. (Kids in Parks Programme, Kudu Green Schools, National Parks week) - SANParks as a state-owned entity has a responsibility to ensure that it is accessible to all citizens of the country and the tracking of black visitor numbers is showing a positive trend albeit from a small base. The overnight statistics are not growing at the desired rate and hence other exposure and education opportunities must be explored. - The marketing strategy directed at this market aims to encourage trial and repeat usage to those interested. - Marketing messages focus on educating this audience about National Park s tourism offerings, their location and procedures followed to make a booking. - Considering the amount of time and effort needed to convert this market direct contact has been identified as the most effective method to distribute the message. The primary method used to communicate to this audience is through consumer exhibitions at tourism and travel shows (Such as the Soweto Wine Festival), shopping malls and places where they work and play. - Wherever appropriate print media, radio and television can be used but online advertising is now regarded as the best avenue to reach this audience. (Isidingo) 3. Tertiary Target Market 3.1 Characteristics - All International visitors to parks; For information only Page 4

5 - Interests differ depending on frequency of visits; - First time visitors use tour bus repeat visit becomes self-drive; - Major interest in flora and fauna; - Uses most activities and facilities especially restaurants; - Pay international (higher) conservation fees; - Buys international Wild Card; - Key markets are Germany, UK, Netherlands, France, USA, India and Scandinavian countries. - Currently represent 21% of the total visitors to Parks (79% of the visitors to Parks are domestic visitors) 3.2 Market Research tactics employed - When inside parks this audience is also captured through ongoing needs analysis research done by North West University but as this audience forms a small percentage of our overnight visitors, the audience share of researched voice is also negligible. - SANParks rely on South African Tourism and consumer insights gathered through international travel trade industry to gauge which international market to target. 3.3 Marketing to this audience - Marketing strategy is to attract, maintain and grow international visitors whether coming through organized tour groups or as self-driving guests. - This audience is reached mainly through SANParks website and Wild Card communication. - Limited advertising and promotions is done through tour operator brochures. - Most international tour operators are reached through Tourism INDABA, direct communication from Travel Trade office and through South African Tourism and South African Embassies in represented markets. - Direct contact to international consumers is achieved through participation in international travel consumer exhibitions and SAT road shows in the targeted markets. - To achieve top of mind contact with British travel trade an area representative has been appointed to represent SANParks in the UK market; budget permitting, the same will be considered for Germany and Netherlands. For information only Page 5

Domestic VFR travel to NSW

Domestic VFR travel to NSW Domestic VFR travel to NSW Year ended December 2015 INTRODUCTION The and (VFR) market is of considerable importance to Australia and NSW. It is the second largest purpose of visit segment, after the Holiday

More information

APPEALING TO THE EUROPEAN TRAVELLER RICHARD SINGER.

APPEALING TO THE EUROPEAN TRAVELLER RICHARD SINGER. APPEALING TO THE EUROPEAN TRAVELLER RICHARD SINGER 1 AGENDA + Arabian Travel Market survey findings + European travel trends + Information sources and the impact of mobile + Channel selection and case

More information

SHORT BREAKS TO NSW INTRODUCTION

SHORT BREAKS TO NSW INTRODUCTION SHORT BREAKS TO NSW March 2016 INTRODUCTION This document provides demographic profile of domestic and international short break 1 visitors to NSW, and their travel behaviour. It makes comparisons in terms

More information

CONSUMER PROFILE ITALY SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts

CONSUMER PROFILE ITALY SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts CONSUMER PROFILE ITALY SUMMARY Traveller Profile Motivations for travel Italian travellers choose a destination based on world-class nature, history and heritage, aquatic and coastal experiences and good

More information

Source: Statistics New Zealand International Visitor Arrivals. Aug Visitors aged year old.

Source: Statistics New Zealand International Visitor Arrivals. Aug Visitors aged year old. 1 2 Source: Statistics New Zealand International Visitor Arrivals. Aug 2015. Visitors aged 18-29 year old. 3 4 Desktop Research (IVA) Who are our current Youth visitors? Arrivals (k) Stay Days (m) Expenditure

More information

GERMANY & VISITBRITAIN CAMPAIGNS. Holger Lenz, Manager Central Europe 2 nd November 2016

GERMANY & VISITBRITAIN CAMPAIGNS. Holger Lenz, Manager Central Europe 2 nd November 2016 GERMANY & VISITBRITAIN CAMPAIGNS Holger Lenz, Manager Central Europe 2 nd November 2016 1 Key UK inbound market facts Visits' 3,249,000' To'UK:'%,'rank' 9.0%' 3 rd '' Spending' To'UK:'%,'rank' 1,378,000'

More information

Tourism in South Africa A statistical overview

Tourism in South Africa A statistical overview Tourism in South Africa A statistical overview Purpose of presentation Purpose of the presentation is to present different tourism statistics produced by Stats SA People like to travel we are a country

More information

State Park Visitor Survey

State Park Visitor Survey State Park Visitor Survey Methods, Findings and Conclusions State s Department of Recreation, Park and Tourism Management surveyed state park visitor and trip characteristics, and collected evaluations

More information

Finger Lakes Visitors Connection

Finger Lakes Visitors Connection Finger Lakes Visitors Connection Comprehensive Destination Research Tourism Market Analysis Marketing Recommendations Study Period: December, 2011 September, 2012 Young Strategies, Inc., a Charlotte, NC

More information

SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM

SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM Eastbourne is found on the south coast of the UK, and is about

More information

2012 North Carolina Governor s Conference on Tourism March 2012

2012 North Carolina Governor s Conference on Tourism March 2012 Marlise Taylor, Research Manager, NC Division of Tourism Mike Applegate, Director of Research, Charlotte Regional Visitors Authority Nancy Nicholls, Tourism Director, Chowan County 2012 North Carolina

More information

Destination Marketing, Management and Events Plan 2015 to 2018

Destination Marketing, Management and Events Plan 2015 to 2018 Destination Marketing, Management and Events Plan 2015 to 2018 Ipswich.qld.gov.au AdvanceIpswich.com.au Executive Summary With a clear market positioning and an achievable set of action items, it is possible

More information

2013 IRVING HOTEL GUEST SURVEY Final Project Report

2013 IRVING HOTEL GUEST SURVEY Final Project Report 2013 IRVING HOTEL GUEST SURVEY Final Project Report Research prepared for the Irving Convention & Visitors Bureau by Destination Analysts, Inc. Table of Contents SECTION 1 Introduction 2 SECTION 2 Executive

More information

Estonian Tourism Conference

Estonian Tourism Conference Estonian Tourism Conference Trends & Developments World, Europe and Major Source Markets for Estonia Barbara Postel, IPK International 24 September 2010 1 SIGNPOST Introduction: What we do / WTM Method

More information

Is British Airways losing altitude?

Is British Airways losing altitude? Is British Airways losing altitude? An analysis of consumer perception of the airline based on YouGov data Contents Introduction... 3 How consumer perception of BA has changed Flight risks: which of BA

More information

MALTA TOURISM DEVELOPMENT PROCESS FROM 1950s

MALTA TOURISM DEVELOPMENT PROCESS FROM 1950s MALTA TOURISM DEVELOPMENT PROCESS FROM 1950s The development of tourism in Malta took off in the late 1950s. Prior to this the Maltese economy was geared towards providing services to the British military

More information

Economic Impact of Tourism in Hillsborough County September 2016

Economic Impact of Tourism in Hillsborough County September 2016 Economic Impact of Tourism in Hillsborough County - 2015 September 2016 Key findings for 2015 Almost 22 million people visited Hillsborough County in 2015. Visits to Hillsborough County increased 4.5%

More information

HOMEAWAY UNVEILS UK S FIRST COMPREHENSIVE DOMESTIC HOLIDAY RENTALS REPORT LONDON SCHOOL OF ECONOMICS IMPACT REPORT REACHES 4

HOMEAWAY UNVEILS UK S FIRST COMPREHENSIVE DOMESTIC HOLIDAY RENTALS REPORT LONDON SCHOOL OF ECONOMICS IMPACT REPORT REACHES 4 HOMEAWAY UNVEILS UK S FIRST COMPREHENSIVE DOMESTIC HOLIDAY RENTALS REPORT LONDON SCHOOL OF ECONOMICS IMPACT REPORT REACHES 4.5 BILLION CONCLUSION FOR HOLIDAY RENTALS IN UK Total spent by holiday-rental

More information

LIST OF FIGURES LIST OF GRAPHS

LIST OF FIGURES LIST OF GRAPHS LIST OF FIGURES Number of Figures TITLE Page No. 1 The map showing early expansion of Indus valley civilization 29 2 Geographical location of Gujarat in the world map 30 3 A historical map showing integration

More information

3 ways cruise line marketers can win with digital

3 ways cruise line marketers can win with digital 3 ways cruise line marketers can win with digital Author Jennifer Wesley Published Oct 2017 Topics Search, Consumer Services, Travel, Experience & Design T oday s consumers have sky-high expectations.

More information

TOURISM NEW ZEALAND OUR VISITORS UNDERSTANDING <1% <1% <1% HISTORIC VIEW TOTAL ARRIVALS YE APRIL 2017

TOURISM NEW ZEALAND OUR VISITORS UNDERSTANDING <1% <1% <1% HISTORIC VIEW TOTAL ARRIVALS YE APRIL 2017 TOURISM JAPAN 102K 3% NEW ZEALAND UNDERSTANDING OUR VISITORS Our market infographics are drawn from two different sources. HISTORIC VIEW: Past Visitor Research This is information collected about those

More information

COMMUNITY BASED TOURISM DEVELOPMENT (A Case Study of Sikkim)

COMMUNITY BASED TOURISM DEVELOPMENT (A Case Study of Sikkim) COMMUNITY BASED TOURISM DEVELOPMENT (A Case Study of Sikkim) SUMMARY BY RINZING LAMA UNDER THE SUPERVISION OF PROFESSOR MANJULA CHAUDHARY DEPARTMENT OF TOURISM AND HOTEL MANAGEMENT KURUKSHETRA UNIVERSITY,

More information

1987 SUMMER USE SURVEY OF MINNESOTA STATE PARK VISITORS

1987 SUMMER USE SURVEY OF MINNESOTA STATE PARK VISITORS This document is made available electronically by the Minnesota Legislative Reference Library as part of an ongoing digital archiving project. http://www.leg.state.mn.us/lrl/lrl.asp (Funding for document

More information

NHCVA National Harbor Convention & Visitors Association

NHCVA National Harbor Convention & Visitors Association NHCVA National Harbor Convention & Visitors Association An Association Focused On Promoting the Greater National Harbor As A World-Class Resort Destination NHCVA Mission The National Harbor Convention

More information

India Market Report. Visit Finland India. Kalsi Gurpreet November

India Market Report. Visit Finland India. Kalsi Gurpreet November India Market Report Visit Finland India Kalsi Gurpreet November 2017 14.11.2017 Semiannual Report - INDIA Summer season 2017 and outlook for winter 2017-2018 CONTENTS What factors have affected the results

More information

June TEQ Marketing Strategy 2025 Executive Summary

June TEQ Marketing Strategy 2025 Executive Summary June 2017 TEQ Marketing Strategy 2025 Executive Summary Vision and The Opportunity Tourism and Events Queensland s (TEQ) Marketing Strategy 2025 provides a platform to realise the TEQ vision of inspiring

More information

AIRPORT ADVERTISING LAS VEGAS, NV [LAS] AIRPORT MEDIA GUIDE

AIRPORT ADVERTISING LAS VEGAS, NV [LAS] AIRPORT MEDIA GUIDE AIRPORT ADVERTISING VEGAS, NV [] AIRPORT MEDIA GUIDE AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers

More information

Measuring the impact of ECoC Valletta 2018 on Travel Motivations and Behaviour of Tourists in Malta

Measuring the impact of ECoC Valletta 2018 on Travel Motivations and Behaviour of Tourists in Malta Measuring the impact of ECoC Valletta 2018 on Travel Motivations and Behaviour of Tourists in Malta Tania Sultana Mariella Attard Malta Tourism Authority Auberge d Italie, Merchants Street, Valletta, VLT

More information

Mar-16. Apr-16. Travel is expected to grow over the coming 6 months; at a slower rate

Mar-16. Apr-16. Travel is expected to grow over the coming 6 months; at a slower rate Analysis provided by TRAVEL TRENDS INDE MARCH 2017 CTI reading of.8 in March 2017 shows that travel to and within the U.S. grew by 3.6% from March 2016 to March 2017. LTI predicts overall positive travel

More information

August Briefing. Why airport expansion is bad for regional economies

August Briefing. Why airport expansion is bad for regional economies August 2005 Briefing Why airport expansion is bad for regional economies 1 Summary The UK runs a massive economic deficit from air travel. Foreign visitors arriving by air spent nearly 11 billion in the

More information

India. Market Conditions Source: Tradingeconomics.com, MOSPI. Airlift

India. Market Conditions Source: Tradingeconomics.com, MOSPI. Airlift India MARKET BLUEPRINT Italy Trade Flow Chart Market Conditions 9 8 7 6 5 4 INDIA GDP ANNUAL GROWTH RATE Percent Change in Gross Domestic Product 6.5 6 5.1 4.5 4.6 4.4 GDP Annual Growth Rate in India is

More information

Minnesota River Valley Area Survey Summary Report

Minnesota River Valley Area Survey Summary Report Minnesota River Valley Area Survey Summary Report Report prepared by: Minnesota Department of Natural Resources Office of Management and Budget Services May 2002 ACKNOWLEDGMENTS A number of organizations

More information

Insight Department: Scotland The key facts on tourism in 2016

Insight Department: Scotland The key facts on tourism in 2016 Insight Department: Scotland The key facts on tourism in 2016 September 2017 Executive Summary & Background Information In 2016 just under 14.5 million overnight tourism trips were undertaken in Scotland.

More information

Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016

Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Travel and Tourism in Ukraine: Key Trends and Opportunities to 2016 Reference code: TT0037MR_SP Published: July 2012 www.timetric.com Timetric John Carpenter House 7 Carmelite Street London EC4Y 0BS United

More information

MS. MILAGROS Y. SAY. Office of Tourism Development Planning, Research and Information Management PHILIPPINE DEPARTMENT OF TOURISM.

MS. MILAGROS Y. SAY. Office of Tourism Development Planning, Research and Information Management PHILIPPINE DEPARTMENT OF TOURISM. MS. MILAGROS Y. SAY Office of Tourism Development Planning, Research and Information Management PHILIPPINE DEPARTMENT OF TOURISM Current Data Gathering Methodologies employed in the Collection of Domestic

More information

MPC Anti-Poaching Pilot Project Tourist Survey Results

MPC Anti-Poaching Pilot Project Tourist Survey Results MPC Anti-Poaching Pilot Project Tourist Survey Results Summary The Eco-Guards of Ifrane National Park asked tourists to answer surveys to understand their knowledge, opinions, and behaviour; presented

More information

GERMANY Steffi Ahlers

GERMANY Steffi Ahlers GERMANY Steffi Ahlers TITLE AND CONTENT OPTION 2 Welcome to Germany *Proposed FY 2012 German, Austrian and Swiss Facts Population Germany: 82.2 million Austria: 8.5 million Switzerland: 8.1 million Largest

More information

HIGH-END ECOTOURISM AS A SUSTAINABLE LAND USE OPTION IN RURAL AFRICA:

HIGH-END ECOTOURISM AS A SUSTAINABLE LAND USE OPTION IN RURAL AFRICA: HIGH-END ECOTOURISM AS A SUSTAINABLE LAND USE OPTION IN RURAL AFRICA: THE ROLE OF EMPLOYMENT IN POVERTY REDUCTION & SOCIAL WELFARE Sue Snyman, March 2011 sues@wilderness.co.za INTRODUCTION Rural Communities

More information

YHA Business Plan

YHA Business Plan YHA Business Plan 2011 2014 Reaching out and enhancing the lives of all young people YHA England & Wales is a member of Hostelling International Call 0800 0191 700 www.yha.org.uk Welcome to the YHA Business

More information

Creating a community for aspiring expats

Creating a community for aspiring expats Creating a community for aspiring expats Background Liberate Media began working with PSS in April 2014. The family-run business, with over three decades of experience in international removals and shipping

More information

The Cultural and Heritage Traveler 2013 Edition

The Cultural and Heritage Traveler 2013 Edition University of Massachusetts Amherst ScholarWorks@UMass Amherst Tourism Travel and Research Association: Advancing Tourism Research Globally 2013 Marketing Outlook Forum - Outlook for 2014 The Cultural

More information

UNDERSTANDING THE ITALIAN MARKET

UNDERSTANDING THE ITALIAN MARKET UNDERSTANDING THE ITALIAN MARKET Market Overview In 2015, Italy was s 18th largest inbound market for visitor arrivals, and 17th for total visitor nights and spend. 73,000 Visitor arrivals 1 (á 2 per cent)

More information

Year of Adventure 2016

Year of Adventure 2016 Year of Adventure 2016 Tourism Industry Briefing Wales is where the adventure starts in 2016. Bear Grylls Background Welsh Government recently announced a series of thematic years, aimed at providing a

More information

THE POWER OF PACKAGE BOOKINGS FOR HOTELS

THE POWER OF PACKAGE BOOKINGS FOR HOTELS THE POWER OF PACKAGE BOOKINGS FOR HOTELS By Julie Cheneau, Director Market Management Expedia Lodging Partner Services for UK & Ireland Hotels are always looking for new ways to drive demand and packages

More information

Stakeholder Perspectives on the Potential for Community-based Ecotourism Development and Support for the Kgalagadi Transfrontier Park in Botswana

Stakeholder Perspectives on the Potential for Community-based Ecotourism Development and Support for the Kgalagadi Transfrontier Park in Botswana Stakeholder Perspectives on the Potential for Community-based Ecotourism Development and Support for the Kgalagadi Transfrontier Park in Botswana Naomi Moswete, University of Botswana Brijesh Thapa, University

More information

Destination Visitor Survey Strategic Regional Research Queensland: Understanding the Queensland Touring Group

Destination Visitor Survey Strategic Regional Research Queensland: Understanding the Queensland Touring Group Destination Visitor Survey Strategic Regional Research : Understanding the Touring Group Introduction Tourism is a major industry for (Qld), directly contributing around 124,000 jobs annually. In the year

More information

CONSUMER PROFILE NEW ZEALAND SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts

CONSUMER PROFILE NEW ZEALAND SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts CONSUMER PROFILE NEW ZEALAND SUMMARY Traveller Profile Motivations for travel New Zealand travellers choose a destination based on rich history and heritage, friendly and open citizens, good food and wine

More information

Produced by: Destination Research Sergi Jarques, Director

Produced by: Destination Research Sergi Jarques, Director Produced by: Destination Research Sergi Jarques, Director Economic Impact of Tourism Norfolk - 2016 Contents Page Summary Results 2 Contextual analysis 4 Volume of Tourism 7 Staying Visitors - Accommodation

More information

Agritourism in Missouri: A Profile of Farms by Visitor Numbers

Agritourism in Missouri: A Profile of Farms by Visitor Numbers Agritourism in Missouri: A Profile of Farms by Visitor Numbers Presented to: Sarah Gehring Missouri Department of Agriculture Prepared by: Carla Barbieri, Ph.D. Christine Tew, MS candidate April 2010 University

More information

Case study: outbound tourism from New Zealand

Case study: outbound tourism from New Zealand 66 related crime, less concerned about the stability and certainty offered by booking a package holiday, and may choose to be independent travellers, organizing their travel and itinerary themselves. Tourists

More information

Tourism and Climate Change A Framework for Action

Tourism and Climate Change A Framework for Action Tourism and Climate Change A Framework for Action July 2008 1 Tourism and Climate Change - A Framework for Action Background The Council of Australian Governments' (COAG) National Climate Change Adaptation

More information

Medical Tourism Market Research Report- Global forecast till 2023

Medical Tourism Market Research Report- Global forecast till 2023 Report Information More information from: https://www.marketresearchfuture.com/reports/1975 Medical Tourism Market Research Report- Global forecast till 2023 Report / Search Code: MRFR/HC/1443-CRR Publish

More information

Tourist Traffic in the City of Rijeka For the Period Between 2004 and 2014

Tourist Traffic in the City of Rijeka For the Period Between 2004 and 2014 Tourist Traffic in the City of Rijeka For the Period Between 2004 and 2014 Rijeka, February 2015. Table of Contents Pg No. 1. Introduction 3 2. Physical indicators on an annual level 4 2.1. Structure and

More information

Tourism is a rapidly growing industry and has an enormous economic and environmental impact across the world.

Tourism is a rapidly growing industry and has an enormous economic and environmental impact across the world. 3º ESO UNIT 3 HOLIDAY TIME 1. Tourism Tourism is a rapidly growing industry and has an enormous economic and environmental impact across the world. The growth of tourism In 2010, 940 million people were

More information

The Next Phase: A Five-year Strategy for Aboriginal Cultural Tourism in British Columbia DRAFT

The Next Phase: A Five-year Strategy for Aboriginal Cultural Tourism in British Columbia DRAFT The Next Phase: 2012-2017 A Five-year Strategy for Aboriginal Cultural Tourism in British Columbia DRAFT Contents Message from the Chief Executive Officer 3 Executive Summary 5 Recognized as a World Leader

More information

Going global overnight

Going global overnight Going global overnight e-alliance Outsourcing indirect airline distribution e-alliance : Add revenue delegate complexity For airlines, selling worldwide is complex, costly and it creates risks. In markets

More information

48 Oct-15. Nov-15. Travel is expected to grow over the coming 6 months; at a slower rate

48 Oct-15. Nov-15. Travel is expected to grow over the coming 6 months; at a slower rate Analysis provided by TRAVEL TRENDS INDE OCTOBER 2016 CTI shows travel grew in October 2016. LTI predicts easing travel growth through the first four months of 2017, with some momentum sustained by domestic

More information

Oilfield Corrosion. Oilfield Scale. Exhibiting and Sponsorship Opportunities May 2016 Aberdeen, UK

Oilfield Corrosion. Oilfield Scale. Exhibiting and Sponsorship Opportunities May 2016 Aberdeen, UK SPE INTERNATIONAL CONFERENCE AND EXHIBITION ON Oilfield Corrosion 9 10 May 2016 Aberdeen, UK www.spe.org/events/ofcs SPE INTERNATIONAL CONFERENCE AND EXHIBITION ON Oilfield Scale 11 12 May 2016 Aberdeen,

More information

Global travel patterns: an overview

Global travel patterns: an overview Journal of Travel Medicine, 2017, 1 5 doi: 10.1093/jtm/tax007 Perspective Perspective Global travel patterns: an overview Dirk Glaesser*, John Kester, Hanna Paulose, Abbas Alizadeh, and Birka Valentin

More information

Report on Palm Beach County Tourism Fiscal Year 2007/2008 (October 2007 September 2008)

Report on Palm Beach County Tourism Fiscal Year 2007/2008 (October 2007 September 2008) Report on Palm Beach County Tourism Fiscal Year 2007/2008 (October 2007 September 2008) Prepared for: Tourist Development Council of Palm Beach County Prepared by: 4020 S. 57 th Avenue Lake Worth, FL 33463

More information

The Economic Impact of Tourism in Maryland. Tourism Satellite Account Calendar Year 2015

The Economic Impact of Tourism in Maryland. Tourism Satellite Account Calendar Year 2015 The Economic Impact of Tourism in Maryland Tourism Satellite Account Calendar Year 2015 MD tourism economy reaches new peaks The Maryland visitor economy continued to grow in 2015; tourism industry sales

More information

New System. New Routes. New Way. May 20, 2014

New System. New Routes. New Way. May 20, 2014 Route Optimization I N I T I A T I V E New System. New Routes. New Way. May 20, 2014 1 Welcome Blueprint for Transportation Excellence (BTE) 20 year strategic plan Blueprint 2020 JTA s five-year plan for

More information

New Mexico Tourism Department 2016 Annual Report

New Mexico Tourism Department 2016 Annual Report New Mexico Tourism Department 2016 Annual Report April 2017 INTRODUCTION The New Mexico Tourism Department s (NMTD) marketing strategy is thoroughly research based, utilizing the highest quality data sources

More information

2004 SOUTH DAKOTA MOTEL AND CAMPGROUND OCCUPANCY REPORT and INTERNATIONAL VISITOR SURVEY

2004 SOUTH DAKOTA MOTEL AND CAMPGROUND OCCUPANCY REPORT and INTERNATIONAL VISITOR SURVEY 2004 SOUTH DAKOTA MOTEL AND CAMPGROUND OCCUPANCY REPORT and INTERNATIONAL VISITOR SURVEY Prepared By: Center for Tourism Research Black Hills State University Spearfish, South Dakota Commissioned by: South

More information

Economic Impact of Tourism. Cambridgeshire 2010 Results

Economic Impact of Tourism. Cambridgeshire 2010 Results Economic Impact of Tourism Cambridgeshire 2010 Results Produced by: Tourism South East Research Department 40 Chamberlayne Road, Eastleigh, Hampshire, SO50 5JH sjarques@tourismse.com http://www.tourismsoutheast.com

More information

CHINA COAL & MINING EXPO 2005

CHINA COAL & MINING EXPO 2005 CHINA COAL & MINING EXPO 2005 - Proshow Report The China 11 th International Technology Exchange & Equipment Exhibition on Coal & Mining (also known as China Coal & Mining Expo 2005) was successfully held

More information

Tourism New Zealand. Statement of Intent

Tourism New Zealand. Statement of Intent Tourism New Zealand Statement of Intent 2013-2016 Presented to the House of Representatives Pursuant to Section 149 of the Crown Entities Act 2004 1 2 Table of Contents Foreword from the Chair of Tourism

More information

Travel and Tourism in Denmark to 2017

Travel and Tourism in Denmark to 2017 Travel and Tourism in Denmark to 2017 Growing Business Tourism and Promotional Activities by the Danish Tourist Board to Drive Tourism in Denmark Report Code: TT00103MR Publication Date: August 2013 www.timetric.com

More information

2014 Spring Marketing Update. Presented by Ashlee Galea Country Manager Australia

2014 Spring Marketing Update. Presented by Ashlee Galea Country Manager Australia 2014 Spring Marketing Update Presented by Ashlee Galea Country Manager Australia 2014 SPRING MARKETING UPDATE Presentation Overview 2013 RECAP 2014 MARKET CONDITIONS MARKET INSIGHTS AIRLIFT UPDATE 2014

More information

WELLINGTON EVENTS POLICY 2012

WELLINGTON EVENTS POLICY 2012 WELLINGTON EVENTS POLICY 2012 We want to maintain and develop our icon events Hertz Sevens, NZ International Arts Festival, and the Brancott Estate World of WearableArt Awards Show and to add at least

More information

Scotland Visitor Survey 2015 Extract on Interest in Gaelic Language. Two Year Survey - Year One Results Feb 2016

Scotland Visitor Survey 2015 Extract on Interest in Gaelic Language. Two Year Survey - Year One Results Feb 2016 Scotland Visitor Survey 2015 Extract on Interest in Gaelic Language Two Year Survey - Year One Results Feb 2016 2 This document will focus on the consumer responses relating to consumer interest in Gaelic

More information

The Great West Way. Destination Plymouth Conference 14 November 2017

The Great West Way. Destination Plymouth Conference 14 November 2017 The Great West Way Destination Plymouth Conference 14 November 2017 Our Ambition To create one of the world s premier touring routes between London and Bristol Route assets English Icons along the route,

More information

VISIT MALAYSIA YEAR. Successful Promotion: UNWTO CONFERENCE MAINSTREAMING TOURISM IN THE MEDIA. Datuk Dr. Victor Wee Chairman, Tourism Malaysia

VISIT MALAYSIA YEAR. Successful Promotion: UNWTO CONFERENCE MAINSTREAMING TOURISM IN THE MEDIA. Datuk Dr. Victor Wee Chairman, Tourism Malaysia UNWTO CONFERENCE MAINSTREAMING TOURISM IN THE MEDIA Successful Promotion: VISIT MALAYSIA YEAR 2007 Datuk Dr. Victor Wee Chairman, Tourism Malaysia 24 March 2011, Colombo, Sri Lanka WHY VISIT MALAYSIA YEAR

More information

FICHE DE PRÉSENTATION DE PROJET TITRE : BOURGAS REGION - FIRE DANCE, BIRDS, NATURE AND SEA PAYS : BULGARIE

FICHE DE PRÉSENTATION DE PROJET TITRE : BOURGAS REGION - FIRE DANCE, BIRDS, NATURE AND SEA PAYS : BULGARIE FICHE DE PRÉSENTATION DE PROJET TITRE : BOURGAS REGION - FIRE DANCE, BIRDS, NATURE AND SEA PAYS : BULGARIE 1. Background Bourgas region is the most south-eastern part of Bulgaria. It is located on the

More information

Gold Coast. Rapid Transit. Chapter twelve Social impact. Chapter content

Gold Coast. Rapid Transit. Chapter twelve Social impact. Chapter content Gold Coast Rapid Transit Chapter twelve Social impact Chapter content Social impact assessment process...235 Existing community profile...237 Consultation...238 Social impacts and mitigation strategies...239

More information

Economic Impact of Tourism. Norfolk

Economic Impact of Tourism. Norfolk Economic Impact of Tourism Norfolk - 2009 Produced by: East of England Tourism Dettingen House Dettingen Way, Bury St Edmunds Suffolk IP33 3TU Tel. 01284 727480 Contextual analysis Regional Economic Trends

More information

Government of Canada Survey of Heritage Institutions: 2015

Government of Canada Survey of Heritage Institutions: 2015 Government of Canada Survey of Heritage Institutions: 2015 1 This publication is available online at https://www.canada.ca/en/government/publications/dept.html Également disponible en français. Her Majesty

More information

MEDIA KIT 2017 WELCOME TO OTTAWA

MEDIA KIT 2017 WELCOME TO OTTAWA WELCOME TO OTTAWA OUTFRONT Media has a strong presence in Ottawa. On major access and crosstown routes, our Horizontal Posters provide the ability to reach niche areas within the city or to generate strong

More information

The 55+ age group and Domestic Tourism

The 55+ age group and Domestic Tourism The 55+ age group and Domestic Tourism The 55+ age group In the following report we have focused on those aged 55+ who take domestic trips. According to the ONS, in 2014 there were 19.4 million people

More information

LOS ANGELES. Results Event Summary FEBRUARY 18-19, 2017 LOS ANGELES CONVENTION CENTER FIND US: SUPPORTING SPONSORS: CONTRIBUTING SPONSORS:

LOS ANGELES. Results Event Summary FEBRUARY 18-19, 2017 LOS ANGELES CONVENTION CENTER FIND US: SUPPORTING SPONSORS: CONTRIBUTING SPONSORS: LOS ANGELES FEBRUARY 18-19, 2017 LOS ANGELES CONVENTION CENTER W W W.T R AV E L S H O W S. C O M Results Event Summary MAJOR SPONSOR: 1000Tips SUPPORTING SPONSORS: Experience Pavilion CONTRIBUTING SPONSORS:

More information

Portrait of American Traveler. November 16, 2016

Portrait of American Traveler. November 16, 2016 Portrait of American Traveler November 16, 2016 Our mission is simple: help travel and hospitality companies grow revenue by motivating their customers. THE NEAR-VIEW The only predictive survey of the

More information

7 Critical Issues Facing Today s Camps. Prepared by: Cait Wilson, ACA Research Assistant University of Utah

7 Critical Issues Facing Today s Camps. Prepared by: Cait Wilson, ACA Research Assistant University of Utah 7 Critical Issues Facing Today s Camps Prepared by: Cait Wilson, ACA Research Assistant University of Utah Background Every 3 years, the American Camp Association (ACA) collects emerging issues data from

More information

Is the Big Five Everything? Balancing Conservation and Tourism Goals in South African National Parks

Is the Big Five Everything? Balancing Conservation and Tourism Goals in South African National Parks Is the Big Five Everything? Balancing Conservation and Tourism Goals in South African National Parks Andrew T. Knight, PhD Department of Conservation Ecology and Entomology Stellenbosch University and

More information

2007 RENO-TAHOE VISITOR PROFILE STUDY

2007 RENO-TAHOE VISITOR PROFILE STUDY 2007 RENO-TAHOE VISITOR PROFILE STUDY PREPARED FOR RENO-SPARKS CONVENTION & VISITORS AUTHORITY Study Conducted and Reported by 475 Hill Street, Suite 2 Reno, Nevada 89501 (775) 323-7677 www.infosearchintl.com

More information

NATIONAL MINIMUM STANDARD FOR RESPONSIBLE TOURISM

NATIONAL MINIMUM STANDARD FOR RESPONSIBLE TOURISM NATIONAL MINIMUM STANDARD FOR RESPONSIBLE TOURISM SUSTAINABLE TOURISM NETWORK SOUTHERN AFRICA 10 MAY 2012 Presentation Outline Background The Need for a National RT Standard NMSRT Development Process NMSRT

More information

HAC nd Annual Convention & Trade Show November 9 11 Ottawa, Ontario

HAC nd Annual Convention & Trade Show November 9 11 Ottawa, Ontario HAC2017 22nd Annual Convention & Trade Show Message from HAC s President & CEO FRED JONES On behalf of HAC Board of Directors and the Members of the Helicopter Association of Canada, thank-you for your

More information

Van Der Valk Hotels. Understanding the GDS. Sue Ross & Martijn Langstraat 2/21/2017

Van Der Valk Hotels. Understanding the GDS. Sue Ross & Martijn Langstraat 2/21/2017 Van Der Valk Hotels Understanding the GDS Sue Ross & Martijn Langstraat 2/21/2017 1 1 We are a trusted partner of hotels across the globe since 1985 14 Offices across the globe More than years of experience

More information

THEME 4 THE TOURIST EXPERIENCE

THEME 4 THE TOURIST EXPERIENCE THEME 4 THE TOURIST EXPERIENCE EVALUATION & MONITORING Research Findings 2015 CONTENTS INTRODUCTORY NOTE 3 THE TOURIST EXPERIENCE 4 LOCALITY SURVEY 5 MARKET SURVEY 25 2 INTRODUCTORY NOTE The Valletta 2018

More information

2018 Partnership Opportunities

2018 Partnership Opportunities Partnership Opportunities ACTIVITY DATE ISLANDS DESCRIPTION COST TRADE FAMILIARTIZATION TRIPS (FAMS) UK & Ireland product manager FAM Germany & Switzerland product manager FAM Sept April/May O ahu Maui

More information

The Economic Impact of Tourism on Calderdale Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH

The Economic Impact of Tourism on Calderdale Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH The Economic Impact of Tourism on Calderdale 2015 Prepared by: Tourism South East Research Unit 40 Chamberlayne Road Eastleigh Hampshire SO50 5JH CONTENTS 1. Summary of Results 1 2. Table of Results Table

More information

Customer Satisfaction Tracking Annual Report British Columbia Ferry Services Inc.

Customer Satisfaction Tracking Annual Report British Columbia Ferry Services Inc. Customer Satisfaction Tracking Annual Report 0 British Columbia Ferry Services Inc. Presented to: British Columbia Ferry Services Inc. Victoria, British Columbia 0 05 West Second Avenue Vancouver BC V6H

More information

TOURISM AS AN ECONOMIC ENGINE FOR GREATER PHILADELPHIA

TOURISM AS AN ECONOMIC ENGINE FOR GREATER PHILADELPHIA TOURISM AS AN ECONOMIC ENGINE FOR GREATER PHILADELPHIA 2015 Visitation and Economic Impact Report FINAL REPORT SUBMITTED TO: VISIT PHILADELPHIA 30 S. 17 th St, Suite 2010 Philadelphia, PA 19103 FINAL REPORT

More information

Understanding Kruger Park Spa Facility Preferences. May 2015

Understanding Kruger Park Spa Facility Preferences. May 2015 Understanding Kruger Park Spa Facility Preferences May 2015 Questionnaire logic Table of Contents Who are the people that would visit a Kruger spa? What spa goers currently enjoy Types of spas Types of

More information

ISSUE 1, 2017 Global Travel Insights

ISSUE 1, 2017 Global Travel Insights ISSUE 1, 2017 Global Travel Insights Sojern is the industry s leading traveler audience engagement platform. Activating insights from 350M traveler profiles, 100K unique audience segments, and billions

More information

tourism.australia.com CORPORATE PLAN 2017 to 2021

tourism.australia.com CORPORATE PLAN 2017 to 2021 tourism.australia.com CORPORATE PLAN 2017 to 2021 Contents 1. Managing Director s Message 3 2. About Us 4 3. Tourism 2020 5 4. Performance against 2020 goals 6 5. Implementation: Delivery by program component

More information

New Tourism Strategic Plan Northern Territory

New Tourism Strategic Plan Northern Territory New Tourism Strategic Plan Northern Territory Submission of Accommodation Association of Australia, 2012 EXECUTIVE SUMMARY Without it being overly detrimental to existing tourism accommodation businesses,

More information

NAPA VALLEY VISITOR INDUSTRY 2012 Economic Impact Report

NAPA VALLEY VISITOR INDUSTRY 2012 Economic Impact Report Join Visit Napa Valley NAPA VALLEY VISITOR INDUSTRY 2012 Economic Impact Report Research prepared for Visit Napa Valley by Destination Analysts, Inc. Table of Contents SECTION 1 Introduction 2 SECTION

More information

Tourism in Alberta. A Summary Of Visitor Numbers, Revenue & Characteristics Research Resolutions & Consulting Ltd.

Tourism in Alberta. A Summary Of Visitor Numbers, Revenue & Characteristics Research Resolutions & Consulting Ltd. Tourism in Alberta A Summary Of Visitor Numbers, Revenue & Characteristics 2001 Alberta North Canadian Rockies Edmonton & Area Alberta Central Calgary & Area Policy & Economic Analysis Alberta South March

More information