ADVERTISING SOLUTIONS. Prices for all advertising positions are indicated excluding VAT

Transcription

1 ADVERTISING SOLUTIONS Prices for all advertising positions are indicated excluding VAT

2 PASSENGER FLOW Annual passenger flows, milions ~ Passengers per day ~ Passengers per month Passengers per year 2016

3 PASSENGER PROFILE < 30 min min min min. 90 min. 2 hours 2% 3% 8% 26% 62% Arrival time before flight Leisure trip 47% % Business trip Other 31% 22% % 22% Purpose of the trip >65 14% 7% 1% Age Source: ASQ (Airport service quality) quarter

4 PASSENGER PROFILE Professional, white-collar worker Manager, business man Technical worker Small business man Student Other 43% 17% 11% 8% 8% 13% Occupation > 290 EUR EUR EUR EUR EUR More than 1740 EUR Refused to indicate 8% 17% 21% 14% 9% 12% 19% Monthly income per family member Source: ASQ (Airport service quality) quarter

5 DEPARTURES ADVERTISING POSITIONS Displays Stands, stickers, banners Illuminated stands Car showcase Schengen passengers Non-Schengen passengers

6 ILLUMINATED STANDS Next to entrance to the departures per day 1.78 sq.m / 0.99x1.80 m Area/ dimensions of one stand Draw attention of all departing passengers and persons accompanying them. From one to all three stands available for your advertising needs.

7 BANNERS In the common departure hall per day 108 sq.m / 3x6 m Area / dimensions of banners Attract attention of all passengers waiting for the flight and baggage check-in by this large-format advertising. 62% of passengers arrive 1-2 hours before the flight. Check-in for the flight usually takes minutes for passengers. All the six banners are available for your advertising needs.

8 STAND In the common departure hall per day 40 sq.m / 11.76x3.44 m Area / dimensions of one stand It is one of the largest and most visible advertising spaces at Vilnius Airport which is perfect for luxury brands. Advertisements are perfectly visible to departing passengers and persons accompanying them. 62% of departing passengers arrive at the airport 1-2 hours before the flight. They spend 10 to 30 minutes in the common departure hall.

9 WALL STANDS Next to passport control of non- Schengen sector per day 12.5 sq.m Area of one stand Attract attention of not only all passengers after security screening but also attention of the Business Lounge visitors. The stands are located in front of escalators to the Business Lounge visited by passengers of SAS, Lufthansa, Finnair, LOT and other airlines as well as by holders of Priority Pass and other cards. Your advertisements will be in the spotlight of passengers flying to non-schengen destinations as the positions are located next to passport control of non-schengen area.

10 WALL STAND In waiting areas of the departures Depends on the location 16 sq.m / 5x3.2 m Area / dimensions of one stand Large wall stands inthe best locations of departure halls will attract attention of your target audience.

11 POSITIONS OF ADVERTISING PYLONS Pylons Schengen passengers Non-Schengen passengers

12 ADVERTISING PYLONS In waiting areas of the departure terminal Depends on the location 3.18 sq.m / 1x1.76 m Area / dimensions of one pylon Pylons are highly visible advertising positions located at the eye level of passers-by. Choose one or several of 10 positions at the airport according to the target audience.

13 ADVERTISING STICKERS On trolleys per month 0.14 sq.m / 0.43x0.32 m Area / dimensions of one sticker The effective moving advertising position - stickers on baggage trolleys used by passengers in the whole terminal. Number: 300 trolleys.

14 LEAFLET DISTRIBUTION Dissemination of advertising information through stands per month If it is important for you to provide passengers with detailed information about products or services they could use after leaving the airport, we offer the flyers distribution service. We will make sure that your handouts are presented in an orderly manner, without shortage of them.

15 ARRIVALS ADVERTISING HALL C POSITIONS HALL A Stands, stickers, banners Light boxes

16 Passenger distribution by destinations Destination % of the total flow in sector Passengers/month PASSENGER FLOW DISTRIBUTION IN BAGGAGE SECTOR OF ARRIVALS A2 Riga Oslo Milan Copenhagen Barcelona 9% 9% 9% 6% 6% Hall A Hall C Hall B 51% 47% 2% A3 Riga Frankfurt Oslo Milan Paris 8% 7% 6% 6% 6% Distribution of baggage halls by the flow of arriving passengers B1 Riga Brussels Stockholm Berlin Tallinn 31% 13% 9% 8% 7% C4 London Frankfurt Antalya Moscow Kiev 24% 13% 8% 8% 4% C5 Moscow London Kiev Copenhagen Riga 20% 13% 10% 5% 4%

17 ILLUMINATED STANDS In the Northern arrival gallery per month 2.80 sq.m / 2.41x1.16 m Area/ dimensions of one stand Attract attention of passengers arriving from Schengen countries. 80% of arrivals from Schengen countries go through the northern arrival gallery towards baggage claim halls. Number: 4 stands.

18 LIGHT BOXES Next to baggage claim belt A per month 3.66 sq.m / 3.05x1.20 m Area/ dimensions of one stand LB1-BC-A-3 LB1-BC-A-4 If you seek to attract attention of all passengers arriving to Vilnius, these positions are particularly suitable for you. Passengers spend 10 to 30 minutes in this hall waiting for baggage. Arrivals most frequently using baggage belt A2: Riga, Oslo, Milan, Copenhagen, Barcelona.

19 LIGHT BOXES Between baggage claim belt A per month 1.20 sq.m / 2x0.6 m Area/ dimensions of one stand LB2-BC-A-1 LB2-BC-A-2 Sticker These positions are particularly effective for arousing interest of all passengers arriving to Vilnius. Passengers spend 10 to 30 minutes in this hall waiting for baggage. Arrivals most frequently using baggage belt A2: Riga, Oslo, Milan, Copenhagen, Barcelona.

20 LIGHT BOXES Next to baggage claim belt A per month 3.66 sq.m / 3.05x1.20 m Area/ dimensions of one stand LB1-BC-A-5 LB1-BC-A-6 If you seek to arouse interest of all passengers arriving to Vilnius, these positions are particularly suitable for you. Passengers spend 10 to 30 minutes in this hall waiting for baggage. Arrivals most frequently using baggage belt A3: Frankfurt, Riga, Oslo, Milan, Paris.

21 LIGHT BOXES Between baggage claim belt A per month 1.20 sq.m / 2x0.6 m Area/ dimensions of one stand LB2-BC-A-3 LB2-BC-A-4 If you want to attract attention of all passengers arriving to Vilnius, these perfectly conspicuous positions are particularly suitable for you. Passengers spend 10 to 30 minutes in this hall waiting for baggage. Arrivals most frequently using baggage belt A3: Frankfurt, Riga, Oslo, Milan, Paris.

22 LIGHT BOXES In baggage claim hall A per month 1.8 sq.m / 1x1.8 m Area / dimensions of one stand LB1-BC-A-1 LB1-BC-A-2 If your goal is to arouse interest of all passengers arriving in Vilnius, these perfectly conspicuous positions are particularly suitable for you. These one-sided stands are installed to attract attention of passengers going towards the exit, and there are no other means of advertising around. So they will also be noticed by passengers travelling with hand luggage. Most frequent arrivals in baggage hall A from: Riga, Oslo, Milan, Frankfurt, Copenhagen, Paris, Barcelona.

23 ADVERTISING STICKER Towards the exit of baggage claim hall A per month 15.6 sq.m / 6x2.6 m Advertising area / dimensions This position, which is impossible to miss, is particularly good to arouse interest of all passengers arriving in Vilnius. Advertisements on doors attract looks of all passengers exiting baggage hall A to the city. Most frequent arrivals in baggage hall A from: Riga, Oslo, Milan, Frankfurt, Copenhagen, Paris, Barcelona.

24 ILLUMINATED STANDS In the Southern arrivals gallery per month 2.80 sq.m / 2.41x1.16 m Advertising area / dimensions Attract attention of passengers arriving from non-schengen countries. All arrivals from Schengen countries and some Schengen passengers go through the Southern arrival gallery towards baggage claim halls. Number: 5 stands.

25 LIGHT BOX In baggage claim hall C per month 1.8 sq.m / 1.5x1.20 m Area / dimensions of one stand LB1-BC-C-1 LB1-BC-C-2 LB1-BC-C-4 LB1-BC-C-5 If you seek to arouse interest of passengers arriving to Vilnius, these positions are particularly suitable for you. Passengers spend 10 to 30 minutes in this hall waiting for baggage. Advertising positions are in the spotlight of passengers claiming their baggage as the baggage arrives from there. Most frequent arrivals of baggage belt C4: London, Frankfurt, Antalya, Moscow, Kiev. Most frequent srrivals of baggage belt C5: Moscow, London, Kiev, Copenhagen, Riga.

26 LIGHT BOXES Between baggage claim belt C per month 1.2 sq.m / 2x0.6 m Area / dimensions of one stand LB2-BC-C-5 LB2-BC-C-6 LB2-BC-C-7 Advertisements in these positions will draw attention of all passengers arriving to Vilnius. Passengers spend 10 to 30 minutes in this hall waiting for their baggage. Advertising positions are in the spotlight of passengers claiming their baggage as their suitcases arrive from there. Most frequent arrivals of baggage belt C4: London, Frankfurt, Antalya, Moscow, Kiev.

27 LIGHT BOXES Between baggage claim belt C per month 1.2 sq.m / 2x0.6 m Area / dimensions of one stand LB2-BC-C-8 LB2-BC-C-9 LB2-BC-C-10 Ifyou wish to make your advertisements noticed by passengers arriving to Vilnius, these positions are particularly suitable for you. Passengers spend 10 to 30 minutes in this hall waiting for their baggage. Advertising positions are in the spotlight of passengers claiming their baggage as their suitcases arrive from there. Most frequent arrivals of baggage belt C5: Moscow, London, Kiev, Copenhagen, Riga.

28 LIGHT BOX In baggage claim hall C per month 3.66 sq.m / 3.05x1.2 m Area / dimensions of the stand LB2-BC-C-3 If your goal is to arouse interest of passengers arriving to Vilnius, this position is particularly suitable for you. Passengers spend 10 to 30 minutes in this hall waiting for their baggage. The large advertising position is in the centre of baggage claim hall C.

29 ELEVATOR In arrivals meeting hall A per month 33 sq.m Area of the stand Attract attention of travellers and persons meeting them by this unconventional attention-catching format of advertising. Most arrivals go through the main arrivals meeting hall. It is always full of people meeting guests.

30 PASSENGER BOARDING BRIDGES Advertising on the interior of 6 bridges per year Advertisements on passenger boarding/disembarking jet bridges and inside them are one of the most distinctive forms of advertising in all international airports. This is one of the first and last contacts reaching each departing and arriving passenger. Minimum contract period - 12 months.

31 BANNERS website per day Visitor flow 250x500 px Banner area 180x150 px Banner area A large banner will always be displayed while a visitor is browsing the website even when other sections of the airport website are activated (e.g. "Business" or "Transportation"). An average visitor spends almost 6 minutes browsing the website and visits 2-3 website pages. On average, the website of Vilnius International Airport is visited by 1255 visitors per day, 25% of them being unique. Average CTR 8-16%.

32 CONTACTS Eglė Lydekaitytė Sales Manager Mobile phone: