airbaltic Ambient Media 2010

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1 airbaltic 2010 More ways of reaching the most desirable audience! 33 on

2 Table of contents on on

3 airbaltic was founded in Core values are safety, punctuality, service and good price. airbaltic is one of the fastest growing airlines in Europe. In 2009, airbaltic transported a total of 2,757,404 passengers, some 6% more than during the same period in airbaltic was announced Airline of the Year 2009/2010 Gold Award winner by European Regions Airline Association (ERA) and also won the Air Transport World Phoenix Award in 2010 for Business Turnaround. Almost 50% of airbaltic tickets are sold via Flights per week: on average 945. airbaltic s fleet comprises 31 aircraft: 9 x Boeing , 8 x Boeing , 2 x Boeing , 10 x Fokker 50 and 3 x Q400 Bombardier NextGen. AWARDED ATW PHOENIX AWARD on

4 Dublin London Paris Madrid* Brussels Dusseldorf Tromso* Kittila / Levi Rovaniemi Kuusamo* Aalesund Lulea* Umea Vaasa Oulu Kuopio Arkhangelsk* Oslo Tampere Lappeenranta Bergen Stockholm Helsinki St. Petersburg Turku Stavanger Tallinn Visby Gothenburg Tartu Pskov* Billund Palanga Moscow Copenhagen Amsterdam Hamburg Zurich Geneva Barcelona Hanover* Frankfurt Milan Nice* *Seasonal flight Rome Berlin Munich Venice Kaunas Kaliningrad Warsaw Vienna Budapest Athens* Riga Vilnius Chisinau Dalaman* Minsk Belgrade* Istanbul Kiev Odessa Antalya* Tel Aviv Hurghada* Simferopol* Tbilisi Yerevan* Beirut Amman Sharm el Sheikh* Tashkent Dushanbe* Dubai* Almaty* Baku* 2010 airbaltic operates direct flights from Riga (Latvia) to more than 75 destinations and from Vilnius (Lithuania) to 6 destinations. Flights are operated also from Bergen to Stavanger; Kuopio to Tampere; Lappeenranta to Kuopio and Kuusamo, Tampere to Rovaniemi, Kuopio and Kittila, Turku to Oulu, Vassa to Umea. 4 on

5 Passengers per month: on average 215,301 Number of children per year (215 years old): 111,727 (4.4 %) Gender Male Female 40% 60% Age Up to Over 50 17% 31% 52% 5 target group on

6 Travel purpose Leisure Business Leisure/business 5% 48% 47% Point of sales Latvia Lithuania Estonia Scandinavia Western Europe Eastern Europe Caucasus Other 3 % 4 % 6 % 10 % 14 % 14 % 22 % 27 % 6 target group on

7 From well before passengers get on to the many opportunities available once in air, offers unique channels for multiple advertising media with airbaltic. Discover options that will provide the most lift to your message, be it within the terminal, wellplaced in the seatbacks or out there in the world, with wide spread distribution. Get excited our numbers and see just how high airbaltic can help you fly. The sky is our limit. Choose yours! 7 Introduction to media on

8 Banner at the airbaltic web page Advertise online at airbaltic Web page, an active environment providing excellent exposure to a broad range of websurfing consumers. Thousands of people visit the airbaltic website every month, making it a highly effective advertising channel. Your company s banner will be seen in every environment. 150 x 100 px and 170 x 100 px Segment All 5 domains Approximate unique hosts/ per month 18,860 36,650 51, , , ,870 /per month (EUR) 800 1,000 1,500 2,000 4,000 7,000 8 before flight on

9 Banner at airbaltictravel.com the leading online travel portal in Baltic states Place your banner online at airbaltictravel.com, online travel agency which has been established to cater the increased demand for customization of travel packages. Providing flights through airbaltic and its partners to more than 360 destinations in 120 countries around the world, airbaltictravel.com is offering a selection of accommodations, from budget hotels to acclaimed, allinclusive luxury resorts in a dazzling list of destinations. On request 700 / per month 9 Facts & target group before flight on

10 space on Eticket invoices Capture the attention of passengers booking online, with your message clearly visible on the Eticket invoice. Every month approximately 33,500 E ticket invoices are issued by airbaltic. Size: 72 dpi; 502x295 px 3,000 / per month 10 before flight on

11 space on Online Boarding passes Put your advertisement directly into passenger hands with space on the Online Boarding pass when they checkin via the airbaltic Web page. Every month approximately 16,480 passengers receive Online Boarding passes. Size: 72 dpi; 952x283 px 1,000 / per month 11 before flight on

12 space on Manual Boarding passes airbaltic Manual Boarding passes promise a weekly stream of airline passengers picking up an approximate 13,000 ing passes before heading to the gate for their airbaltic flights at Riga International Airport. For an even wider audience, airbaltic can issue ing passes displaying your advertisement at Vilnius, Tallinn, Palanga and Kaunas airports. Size: 200 x 60 mm Minimum quantity 100,000 (approximately for month) 3, before flight on

13 Brochures displayed at airbaltic ticket offices Place your brochure directly before the eyes of passengers as our staff assist them at one of 10 airbaltic ticket offices across the Baltic States and Europe (2 in Riga, 2 in Vilnius, 2 in Tallinn, 1 in Klaipeda, 1 in Berlin, 1 in Minsk and 1 in Odessa). Size: 100x210 mm /per office 1,000 / per month 13 before flight on

14 Brochures displayed in the airbaltic Business Lounge Win the preciously short attention of Business Class passengers as they seek entertainment and enjoy a free moment in the airbaltic Business Lounge, which is visited by more than 3,000 passengers every month. Size: 100x210 mm 500 / per week 1,500 / per month 14 before flight on

15 Brochures displayed at checkin counters at Riga International Airport Passengers are magnetized to the checkin counters at Riga International Airport, so a brochure properly placed has a great chance to grab their attention there. Size: 100x210 mm 1,000 / per week 3,000 / per month 15 before flight on

16 space on the airbaltic timetable At least three times a year, airbaltic prints useful timetables which enjoy worldwide distribution. Each time passengers consult the facts and figures your message will be delivered continuously and effectively, throughout the year. Size: 50 x 91 mm 6,000 / per edition 16 before flight on

17 Flyers displayed in seatbacks Your advertisement will be on hand in the seatbacks for every perfectly relaxed traveler to explore during their leisure time. Size: A4 format preferred 3,000 / per 2 weeks 4,500 / per month 17 on on

18 Advertisement in Inflight magazine Baltic Outlook Packed with exclusive interviews, trades articles and plenty of current information, the monthly in flight magazine Baltic Outlook is bound to make an impression upon airbaltic passengers ready to explore their inflight entertainment options. Get your advertisement into Baltic Outlook and receive worldwide distribution, wherever airbaltic flies. For more information please visit & Size (mm) 420 x x x x x x x 100 (EUR) 2,855 1,570 1,070 1, on on

19 Advertisement in the airbaltic children s activity book In 2009, 89,161 children flew with airbaltic. Put your advertisement before the eyes of airbaltic s most important junior passengers, inside the very entertaining children s activity book, where they are sure to catch it. The children s activity book has two editions per year. Size: 215 x 219mm / per edition 3,000 second cover 2,000 third cover 4,000 fourth cover 19 on on

20 Advertisement during Inflight entertainment Captivate an audience of passengers settled in and ready to be entertained with a commercial spot prior to the inflight movie. 30 second movie 5,000 / per 3 months 8,000 / per 6 months 20 on on

21 Advertisement sticker placed on tray tables in Economy class Place your ad here! Tray table stickers are intuitively placed (and irremovable) right where passengers are sure to see them while they enjoy either a meal or a refreshment. Size: 60 mm diameter 10,000 / per month 21 on on

22 Advertisement placed on meal boxes From the cover lid of meal boxes, your advertisement will stand out to passengers with a healthy appetite for quality across the. Size: 135x235 mm medium Meal box for cheese snacks Meal box for breakfast Meal box for lunch Minimum quantity/ per month 5,000 4,000 10,000 (EUR) 3,500 3,500 6, on on

23 Advertisement placed on meal trolleys In Economy class, the passengers are certain to notice and often know the exact location of the meal trolley, so catch their eyes with an effectively placed advertisement directly where they are looking. Size: 210x297 mm Place your ad here! 2,800 / per month* 7,000 / per 6 months* *Advertisement on one trolley, in one aircraft 23 on on

24 Advertisement on refreshing towels, card cups and coasters Often the biggest impact comes from the most useful of items, no matter how seemingly insignificant, so you might consider space on one of these three, each with its own indisputable importance. medium Card cups (180 ml 200 ml) Coasters Refreshing towels Minimum quantity/ per 3 months 100, , ,000 (EUR) 10,000 10,000 14, on on

25 Advertisement on sugar packet Nothing beats the added sweetness of sugar to a cup of coffee or tea, and a wellplaced advertisement on a packet will grab notice just before passengers tear into them. On request Minimum quantity 100,000 (approximately for 6 months) 1, on on

26 All prices in EUR; VAT is not included in the price Target audience media BEFORE FLIGHT Brochures displayed at checkin counters in Riga Airport Brochures displayed in Riga Airport Business lounge Brochures displayed in airbaltic ticket offices space on Eticket Invoices space on Online ing passes space on Manual ing passes space in timetable Banner in airbaltic Web page Banner in airbaltictravel.com All passengers Only Business class passengers Only Economy class passengers per week per month/ per edition* per week per month per week per month 1,000 3, , , , per office 1,000 per office 3,000 1,000 3,500 6,000* 8007, Please note that the given prices and information disregard any previously published information and are subject to amendments made unilaterally by airbaltic. 26 on

27 All prices in EUR; VAT is not included in the price Target audience media ON BOARD Flyers displayed in seatbacks Advertisement in Inflight magazine Baltic Outlook Advertisement in children s activity book Advertisement in Inflight entertainment Advertisement sticker placed on tables Advertisement placed on meal trolleys Advertisement placed on meal boxes All passengers Only Business class passengers per week per month per 6 months/ per edition* per week per month per week 4, ,855 2,000 4,000* 8,000 Only Economy class passengers per month 10,000 2,800 3,500 6,000 For prices and the minimum quantity of service items, please see on. Please note that the given prices and information disregard any previously published information and are subject to amendments made unilaterally by airbaltic. 27 on

28 For all the latest information and to explore cooperation possibilities, please contact To learn more airbaltic and for further information, you are welcome to visit 28 on list