JCDecaux Metro Stations

Transcription

1 Transit & Transport

2 JCDecaux Metro Stations Network Type Duration Spot Length Coverage Units Net Media Cost index 100 ( ) Taxes ( ) Tech. Cost ( ) Metro Digital DOOH 1 week 6 sec. 17 Metro Stations Metro Vertical 2 m² OOH 1 week 55 Metro Stations Metro Vertical 2 m² OOH 1 week 55 Metro Stations Metro Horizontal 2 m² OOH 2 weeks Inside Banners Metro OOH 4 weeks NA Net rates, no agency commission applicable Metro Digital: 16,7% Share Of Voice flexible planning is possible (screens, duration, spot length, frequency, SOV) Week Index Week Index Week Index Week Index Week Index Creativity with Digital Screens in Metro Stations 46 Out-Of-Home Touchpoints

3 Clear Channel Train Stations (As from 9/05, Publifer Train Stations) Network Type Duration Spot Length Coverage Units Gross Media Cost basis 100 ( ) Taxes ( ) Digital National Network DOOH 1 week 6 sec. 19 Train Stations Digital High Speed Train DOOH 4 weeks 6 sec. 2 Train Stations Digital Landscape DOOH 4 weeks 6 sec. 4 Train Stations National Network 2 m² OOH 1 week 44 Train Stations National LBL 2 m² OOH 2 weeks 44 Train Stations to m² Vertical IC OOH 4 weeks m² Vertical IR OOH 4 weeks m² Vertical Local OOH 4 weeks 1 49 Easter Branded Arches OOH 2 weeks 3 Train Stations Summer Branded Arches OOH 4 weeks 3 Train Stations Standard, Window Cube OOH 2 weeks One of top 5 Stations Boobox OOH 2 weeks One of top 5 Stations Video Cube DOOH 2 weeks One of top 5 Stations New Video Cube DOOH 2 weeks One of top 5 Stations New Video Wall DOOH 2 weeks One of top 5 Stations New Video Wall XL DOOH 2 weeks One of top 5 Stations Gross rates, agency commission applicable Prices valid until 8/05/2017 DNN: 20% Share Of Voice DHST and DL: 10% Share Of Voice DNN, DHST, DL: flexible planning is possible (screens, duration, spot length, frequency, SOV) For the Easter Branded Arches, Summer Branded Arches, Standard Cube, Window Cube, Boobox, Video Cube, Video Wall a production, installation and removal cost need to be added. Top 5 Train Stations: Antwerp-Central, Brussels-South, Brussels-Central, Ghent-St-Pieters, Liège. All other possibilities in Brussels South, Brussels Central, Brussels Luxembourg and Antwerp Central railway stations are on demand. Creativity with Digital Screens in Train Stations Transit and Transport 47

4 JCDecaux Brussels Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Exterior Cheminey Giant Banner Departures Exterior Diamond Giant Sticker Departures Exterior Golden Wings Giant Banner Departures Exterior Take Off Giant Banner Departures Exterior Giant Expo Giant Banner Arrivals Exterior Highway 4 Light Box Departures Exterior Highway 8 Light Box Arrivals Exterior Vertical Light Box Departures Check-in Giant Check-in Light Box Departures Check-in Impact Departures Light Box Departures Check-in Impact Departures Duo Light Box Departures Check-in Prestige Column Morris Pillar Departures Check-in Connector Departures Light Box Departures Check-in Connector Entrance Light Box Departures Connector Security Domination Light Box Departures Connector Security Lightbox Light Box Departures Connector Shop & Fly Light Box Departures Connector Gateway Light Box Departures Connector Duty Free Access Light Box Departures Connector Connector Panorama Light Box Dep. & Arr Connector Topaze Arrival Light Box Arrivals Connector Connector Arrival 1 Light Box Arrivals Connector Arrival Lift Wrap Giant Sticker Arrivals Connector Connector Arrival 2 Light Box Arrivals Connector Arrival Traveling Tunnel Light Box Arrivals Pier A Domination Arr. of Dep. Light Box Dep. & Arr Pier A VIP Light Box Down Light Box Dep. & Arr Pier A VIP Light Box Up Light Box Departures Pier A Giant Wall Wraps Wall Wrap Dep. & Arr Pier A Mega Posters Departure Suspended BB Departures Pier A Mega Posters Arrival Suspended BB Arrivals Pier A Impact Arrivals Light Box Arrivals Pier B Gateway Pier B Light Box Departures Pier B Stop & Go Pier B Light Box Departures Pier B Horizon Light Box Departures Pier B Domination Pier B Light Box Departures Pier B Impact Arrivals Light Box Arrivals Out-Of-Home Touchpoints

5 JCDecaux Brussels Airport (continued) Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Pier B Arrival Package Light Box Arrivals Luggage R. Panorama Arrival Light Box Arrivals Luggage R. Welcome Lightbox Light Box Arrivals Luggage R. Luggage Belt Package Light Box Arrivals Pier A Lift Back Wrap Giant Sticker Arrivals Pier B Full Boarding Stickers Wall Sticker Departures All Zones Trolleys Full Stickering Dep. & Arr All Zones Trolleys Half Stickering Dep. & Arr Pier A Podium #1 Exhibition Stand Dep. & Arr Pier A Podium #2 Exhibition Stand Dep. & Arr Pier A Podium #3 Exhibition Stand Dep. & Arr Pier A Podium #4 Exhibition Stand Dep. & Arr Luggage R. Lugg. Belt Stickers Up Stickering Arrivals Luggage R. Lugg. Belt Stickers All Stickering Arrivals Luggage R. Colums Wrap Stickering Arrivals All Departures Contact Departures Scrolling Departures 40 On demand All Arrivals Contact Arrivals Scrolling Arrivals 20 On demand Dep. & Arr. Total Contact Scrolling Dep. & Arr. 60 On demand Lounges VIP Scrolling Departures 15 On demand Pier A Boarding Schengen Free Standing Departures 38 On demand Pier B Boarding Internat. Free Standing Departures 25 On demand Check-in Digitwall Digital Screen Departures Connector DigiTrio Digital Screen Departures Transit and Transport 49

6 JCDecaux Brussels South Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Check-in Mega Posters Light Box Dep. & Arr Check-in Public Hall Domination Light Box Dep. & Arr Check-in Check-in Wraps Wrap Departures Security Security Check #1 Light Box Departures Security Security Check #2 Light Box Departures Security Security Domination Light Box Departures Departures Passport Control Inter. Light Box Departures Departures Schengen Dep. Package Light Box Departures Arrivals Schengen Arr. Package Light Box Arrivals Arrivals Internat. Arr. Package Light Box Arrivals Arrivals Control Passport Package Light Box Arrivals Luggage R. Luggage Belt Landscape Light Box Arrivals Luggage R. Exit Landscape #1 Light Box Arrivals Luggage R. Exit Landscape #2 Light Box Arrivals Exterior Exterior Towers Giant Banner Departures Arrivals Arrival Wall Wrap Wall Wrap Arrivals Luggage R. Luggage Belt Stickers Stickering Arrivals Departures Giant Glass Sticker Stickering Departures Check-in Podium Public Hall Exhib. Stand Dep. & Arr Dep. & Arr. Door Sticker Stickering Dep. & Arr Departures Departure Network Scrolling Departures 15 On demand Arrivals Arrival Network Scrolling Arrivals 15 On demand Dep. & Arr. Total Network Scrolling Dep. & Arr. 30 On demand Lounges Boarding Network Scrolling Departures Departures Digi Duo Digital Screen Departures Out-Of-Home Touchpoints

7 Mediafield The Air Airport Duration Planes Gross Media ( ) Production ( ) Flights per month Brussels South Airport 1 month Brussels South Airport 1 month Brussels South Airport 1 month Brussels Airport 1 month Brussels Airport 1 month Branding package of overhead lockers and tray tables in Ryanair Airplanes Guidooh Face2face.Aero Airport Duration Frames Gross Media 1 ( ) Gross Media 2 ( ) Gross Media 3 ( ) Production ( ) Brussels Airport 2 weeks Brussels South Airport 2 weeks Total 2 weeks Frames in toilets Media 1: week 1 until 12, week 45 until 50 Media 2: week13 until 24, week 37 until 44 Media 3: week 25 until 36, week Transit and Transport 51

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