Pelican Flyer. Media Pack

Transcription

1 Pelican Flyer Media Pack

2 OUR BRAND Fly Pelican one of Australia s leading regional airlines based in Newcastle on the east coast of Australia; operating a fleet of 19 seat British Aerospace Jetstream 32 aircraft. The airline s priority is unashamedly to deliver safe and efficient services throughout regional NSW and the ACT. Currently operating regular scheduled passengers services between Newcastle, Canberra, Sydney, Dubbo, Ballina/Byron, Mudgee and Coffs Harbour. Fly Pelican also carries out regular air charter services within Australia. It s fleet of modern Twin Turbo Prop aircraft is capable of providing an efficient and seamless service to most airports within Australia. Available 24/7 and offering contracted and ad-hoc charter services, they provide tailored transportation services to a diverse client base. Whether its business, pleasure, or fly-in fly-out Fly Pelican can provides travel solutions and real choice to the traveling public. Pelican Flyer offers a unique opportunity to target a captive audience with time on their hands. FlyPelican is a leading supplier of business, leisure and government travel to the regional market and therefore is placed to ensure focused communication channels with your potential customers. Our customers are largely: Mid to upper income Mobile Relaxed and receptive Highly engaged Above average Disposable Income Statistics Male/Female 55/45 Ages: AV HHI $ Manager/Prof 58% B/L 65/35 Source: Internal Survey 2016

3 OUR Destinations Ballina (Byron Bay) Dubbo Mudgee Taree Newcastle Adelaide Canberra Sydney Flying to destinations throughout Australia, Fly Pelican reaches consumers in various locations thoughout Australia, having recently introduced direct Adelaide to Newcastle flights. Routes include: Ballina/ Byron Bay Newcastle Sydney Mudgee Dubbo Canberra Adelaide Taree

4 Pelican Flyer magazine Pelican Flyer is the official magazine of Pelican Airlines Pty Ltd, operating passenger services throughout NSW and the ACT, under the banner of FlyPelican. Fly Pelican is now NSW second largest regional airline carrying over passengers last year. The Pelican Flyer Magazine is not only a great source of in-flight entertainment but it seeks to provide passengers who fly between destinations an up-to-date source of information. Advertisers are presented with an excellent opportunity to reach a large readership targeted and interested by what they have to offer. As a seasonal magazine each issue is in circulation for three months, allowing advertising to remain in circulation and active for a much longer period of time than traditional weekly and monthly publications. That s great news for potential of advertisers to achieve an excellent ROI. Passengers are encouraged by crew to take the publication with them, this will provide advertisers with an other sources of return; that is the families and colleagues of passengers. The magazine will also feature on-line at where issues are archived one month after the initial issue. This allows yet another stream of potential consumers to come into contact with advertising. Content features focus on travel and news from each of Fly Pelican s destinations, with journalists and local writers extolling the virtues of their regions; magazine features are full of eye catching photos and engaging copy.

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7 Advertising Rate card* Advertising Space Single Issue Two Issues Three Issues Four Issues Double Page Spread $2,200 $4,400 $6,600 $8,800 Full Page Premium $1,650 $3,220 $4,623 $5,958 Full Page $1,320 $2,540 $3,663 $4,735 Half Page $710 $1,367 $2,000 $2,568 Quarter Page $350 $684 $986 $1,271 Banner $440 $858 $1,233 $1,589 1/12 Page $110 $220 $330 $440 *Ex GST Graphic Design Services Advertising space Cost Full Page $500 Half Page $270 Quarter Page $195 Banner $210

8 2018 deadlines Issue Date Booking Deadline Material Deadline Inflight Cancellation Deadline 31st March 20th Feb th Feb st April st January st June st June th June st July st March th September 1st September th September st October st July st December st September th December st Jan th Sept 2018

9 specifications SPECIFICATIONS Trim (mm) Bleed (mm) Image/Type Area Double Page Spread 420 (W) x 303 (L) 426 (W) x 303 (L) 405 (W) x 294 (L) Full Page 210 (W) x 297 (L) 216 (W) x 303 (L) 200 (W) x 277 (L) Half Page (Horizontal) 210 (W) x 148 (L) N/A 202 (W) x 140 (L) Quarter Page 105 (W) x 135 (L) N/A 100 (W) x 130 (L) Banner 210 (W) x 80 (L) N/A 200 (W) x 70 (L) 1/12 page 88 x 40 N/A 88 x 40 CONTACTS Content/ Advertising: Graphic Design: Pelican Airlines Pty Ltd: Frankie Bailey Managing Editor KDJ Consulting Group Pty Ltd Ph: Emily Frame Art Director / Graphic Design emilyframedesigns@gmail.com Ph: Martin Hawley Newcastle Airport - Williamtown Ph:

10 Magazine produced on behalf of Fly Pelican by KD J Consulting Group Pty Ltd 34 Broughton St Camden NSW 2570 Phone: