Airportfolio 2017 SOUTHAMPTON AIRPORT
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1 Airportfolio 2017 SOUTHAMPTON AIRPORT
2 About Eye Airports We are the UK s leading airport advertising experts, covering from the south of England up to the far north of Scotland, who can showcase your brand to a huge combined audience forecast to be over 17m passengers during Stornoway Benbecula Barra Sumburgh Kirkwall Wick Inverness Our team s consultative approach ensures your campaigns will be bespoke to your business needs, resulting in maximum effectiveness. With all your requirements taken care of, including design, print & install, we are your one point of contact to ensure everything runs smoothly from start to finish. Derry Tiree Dundee Islay Campbeltown Newcastle Humberside Norwich Exter Bristol Southampton
3 Why Airports - Rachel Davies, Managing Director The journey, for holidaymakers and business travellers alike, starts at the Airport where audiences are relaxed, perceptive and ready to spend. With more people travelling to more destinations and with more frequency, Airports - with their unique environment - offer the perfect opportunity to truly engage. creative team can help with idea generation and design. You will also have the support of our production and installation team to ensure your campaign looks its best. Once the campaign is live, we will be on-hand to discuss its results and help develop future opportunities to keep the momentum going. By combining the variety of media formats and passenger data we can deliver a targeted brand message to any audience more precisely than ever before, offering a strong return on investment. Your dedicated account manager will work along side your team throughout the process and our Airports offer a perfect opportunity for brands to truly engage
4 Airport Advertising Impacts on huge captive business & leisure audiences Targets potential & existing clients with extended dwell time Works 24/7 to generate enquiries & business Heightened passenger responses proven by Neuro research Raises profiles, alongside leading brands, keeping them front of mind FREE internet access drives traffic to websites
5 Neuro Research Carried out to demonstrate the effectiveness of airport advertising 150 adults measured in total Whole sample were flying in the following 2-4 weeks Watched an average airport journey and an average roadside journey Responses from the brain recorded Airport posters elicited 18% stronger & more positive brain responses compared to the same advertising in the high street Confirmed that out of everyday experiences at airports much more memorable than usual daily routine
6 Southampton Newcastle International Airport a Glance Airport ERA Votes Southampton Airport as Airport of the year 2016 Passenger numbers January 239, , 247 February 256, , 815 March 300, , 413 April 345, , 385 May 451, , 629 June 530, , 773 July July 573, , 717 August 581, , 792 September 534, , 251 October 444, , 013 November 295, , 592 December 295, , 425 Total 4,859,942 Total 1, 947, 052 ABC1 ABC1 69% 68.7% ABAB1 35.6% 61% C1 C1 33.1% 8% C2 C2 17.1% 4% D DE 14.2% 28% Age Age Range Range % 23% 14% 21% 32% Top Top Destinations Domestic Heathrow Glasgow Belfast Intl Manchester Bristol Edinburgh Southampton Newcastle London Gatwick Jersey International Amsterdam Amsterdam Alicante Dublin Palma Paris (Orly) Paris Charles de Gaulle Ibiza Dubai Munich UK UK Audience UK UK 86% 75% Other Other 14% 25% Journey Journey Purpose Purpose Leisure Leisure 83% 72% Business Business 17% 28% Gender Gender Split Split Male Male 50% 46% Female Female 50% 54% Sources: CAA CAA 2015, 2016, Southampton CAA 2015, CAA Airport 2014, 2014, CAA ASQ 2013 Demographic Survey 2013, CAA 2013
7 Airlines & Tour Operators Southampton Airport serves around 50 destinations across Europe. In addition to a high percentage of people flying for business, the Airport also serves a variety leisure destinations. Well-established airlines and tour operators cater for a range of holiday types from skiing, to beach getaways, to city breaks throughout the year.
8 Advertising Opportunities SOUTHAMPTON AIRPORT
9 Digital Formats D6 NETWORK 70 inch digital portrait HD screens, strategically placed at key touchpoints. DIGITAL FID SCREEN Digital portrait HD screens, placed next to Flight Information Displays, targeting arriving and departing passengers.
10 Static Formats EXTERNALS Traditional format external panels visible to vehicles arriving and departing the airport. SPONSORSHIP Build brand awareness in a non-traditional way with key oportunities such as luggage trolleys and vinyl wraps.
11 LANDSCAPE VINYLS Dominate the bright, spacious atrium with elevated vinyl panels and optional wall wrap. WELCOME WALL A unique opportunity to dominate and take ownership of the entrance area.
12 6 SHEETS Traditional and effective backlit portrait units, displaying your advertising in key locations throughout the airport. EXPERIENTIAL Engage passengers and create lasting impressions of your brand, with bespoke stands or distribution.
13 LIGHTBOXES These eye-catching back-illuminated panels pack a punch thanks to their size, colour and premium locations. BAGGAGE RECLAIM Target arriving passengers with brand domination in this high dwell area.
14 Testimonials Our key target market is perfect for Airport Advertising, as we are guaranteed to have our message exposed to the right profile for our brand as well as benefiting from long dwell times at the Airport. We have received a great service from Liz at Eye Airports and the team, and we look forward to continuing our working relationship further. Charlotte Farrish Head of Marketing, Parkhouse Hampshire Paultons Park have been advertising with Southampton Airport since May 2013 and we are extremely happy with the exposure it has given the theme park to date I look forward to continuing working with you in the future and thank you for the reliable and trustworthy service you provide. Rob Griffiths Marketing Manager, Paultons Park
15 Southampton Airport Sales Liz Lightning, Regional Director Direct Sales Office eyeairports.com
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More informationALDERNEY GUERNSEY 3 BARRA BENBECULA 1 BELFAST CITY (GEORGE BEST) BELFAST INTERNATIONAL 17 BELFAST INTERNATIONAL LIVERPOOL (JOHN LENNON) 1
Landings Diverted To Classified by Airport of and Table 7.1 ABERDEEN DUNDEE 2 DURHAM TEES VALLEY 1 EAST MIDLANDS INTERNATIONAL 1 EDINBURGH 8 GLASGOW 7 HUMBERSIDE 3 INVERNESS 10 PRESTWICK 1 Total ABERDEEN
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for July 2016 Comparison with July 2015
London Area Airports GATWICK - ABERDEEN 7524 7524-14960 14960 - -50 - BELFAST CITY (GEORGE BEST) - - - 20715 20715 - -100 - BELFAST INTERNATIONAL 83961 83961-44187 44187-90 - BRISTOL 1-1 - - - - - DONCASTER
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for June 2017 Comparison with June 2016
London Area Airports GATWICK - ABERDEEN 15232 15232-10303 10303-48 - BELFAST INTERNATIONAL 91594 91594-80852 80839 13 13 - EDINBURGH 64875 64875-58990 58990-10 - GLASGOW 54903 54878 25 56080 56069 11-2
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for December 2017 Comparison with December 2016 December 2017.
To and From Each Reporting Airport for Comparison with London Area Airports GATWICK - ABERDEEN 14013 14013-14114 14114 - -1 - BELFAST INTERNATIONAL 50486 50486-87252 87252 - -42 - BIRMINGHAM - - - 3 1
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for August 2017 Comparison with August 2016
London Area Airports GATWICK - ABERDEEN - - - 7 719 7 719 - -100 - BELFAST INTERNATIONAL - - - 89 704 89 704 - -100 - EAST MIDLANDS INTERNATIONAL - - - 40-40 -100 - EDINBURGH - - - 66 078 66 078 - -100
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for June 2018 Comparison with June 2017
London Area Airports GATWICK - ABERDEEN 15302 15302-15232 15232 - - - BELFAST INTERNATIONAL 52215 52215-91594 91594 - -43 - EAST MIDLANDS INTERNATIONAL 35 35 - - - - - - EDINBURGH 63270 63270-64875 64875
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for August 2016 Comparison with August 2015
London Area Airports GATWICK - ABERDEEN 7719 7719-13372 13372 - -42 - BELFAST CITY (GEORGE BEST) - - - 19715 19715 - -100 - BELFAST INTERNATIONAL 89704 89704-44462 44462-102 - EAST MIDLANDS INTERNATIONAL
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for October 2018 Comparison with October 2017
London Area Airports GATWICK - ABERDEEN 15366 15366-15652 15652 - -2 - BELFAST INTERNATIONAL 51426 51426-85626 85626 - -40 - EDINBURGH 68133 68133-66659 66659-2 - EXETER - - - 135 135 - -100 - GLASGOW
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for February 2017 Comparison with February February 2016.
To and From Reporting Airports for Comparison with London Area Airports GATWICK - ABERDEEN 12 331 12 331 - - - -.. - BELFAST INTERNATIONAL 83 658 83 658 - - - -.. - DONCASTER SHEFFIELD 67-67 - - -.. -
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for October 2016 Comparison with October 2015
London Area Airports GATWICK - ABERDEEN 15082 15082-15448 15448 - -2 - BELFAST CITY (GEORGE BEST) - - - 18604 18604 - -100 - BELFAST INTERNATIONAL 80868 80868-43827 43827-85 - BRISTOL 1-1 - - - - - DONCASTER
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for February 2018 Comparison with February February 2017.
To and From Reporting Airports for Comparison with London Area Airports GATWICK - ABERDEEN - - - 12 331 12 331 - -100 - BELFAST INTERNATIONAL - - - 83 658 83 658 - -100 - DONCASTER SHEFFIELD - - - 67-67
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for September 2018 Comparison with September 2017.
To and From Each Reporting Airport for Comparison with London Area Airports GATWICK - ABERDEEN 12720 12720-12028 12028-6 - BELFAST INTERNATIONAL 44781 44781-82493 82493 - -46 - BIRMINGHAM - - - 75 1 74-100
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for October 2018 Comparison with October 2017
London Area Airports GATWICK - ABERDEEN 15 366 15 366-15 652 15 652 - -2 - BELFAST INTERNATIONAL 51 426 51 426-85 626 85 626 - -40 - EDINBURGH 68 133 68 133-66 659 66 659-2 - EXETER - - - 135 135 - -100
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for November 2017 Comparison with November 2016 November 2017
To and From Each Reporting Airport for Comparison with London Area Airports GATWICK - ABERDEEN 13388 13388-13163 13163-2 - BELFAST INTERNATIONAL 53371 53371-86219 86219 - -38 - CARDIFF WALES 86-86 - -
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for January 2018 Comparison with January 2017
London Area Airports GATWICK - ABERDEEN 7353 7353-11054 11054 - -33 - BELFAST INTERNATIONAL 48024 48024-77117 77117 - -38 - BIRMINGHAM 69-69 - - - - - DURHAM TEES VALLEY 116-116 - - - - - EDINBURGH 54523
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for November 2018 Comparison with November November 2017.
To and From Reporting Airports for Comparison with London Area Airports GATWICK - ABERDEEN - - - 13 388 13 388 - -100 - BELFAST INTERNATIONAL - - - 53 371 53 371 - -100 - CARDIFF WALES - - - 86-86 -100
More informationTable 12.3 Domestic Air Passenger Traffic To and From Each Reporting Airport for April 2018 Comparison with April 2017
London Area Airports GATWICK - ABERDEEN 15300 15300-14765 14765-4 - BELFAST INTERNATIONAL 51277 51277-93590 93590 - -45 - BIRMINGHAM - - - 73-73 -100 - BOURNEMOUTH - - - 1-1 -100 - EDINBURGH 64564 64564-62057
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for March 2018 Comparison with March 2017
London Area Airports GATWICK - ABERDEEN 13 185 13 185-13 485 13 485 - -2 - BELFAST INTERNATIONAL 51 331 51 331-90 583 90 582 1-43 - DONCASTER SHEFFIELD - - - 66-66 -100 - EAST MIDLANDS INTERNATIONAL 138-138
More informationTable 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for October 2017 Comparison with October 2016
London Area Airports GATWICK - ABERDEEN 15 652 15 652-15 082 15 082-4 - BELFAST INTERNATIONAL 85 626 85 626-80 868 80 868-6 - BRISTOL - - - 1-1 -100 - DONCASTER SHEFFIELD - - - 37-37 -100 - EDINBURGH 66
More informationTable 12.2 Table 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for 2016 Comparison with Percentage
London Area Airports GATWICK - ABERDEEN 143651 143651-163184 163184 - -12 - BELFAST CITY (GEORGE BEST) 39662 39662-212897 212897 - -81 - BELFAST INTERNATIONAL 858757 858744 13 470344 470344-83 - BIRMINGHAM
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More informationTable 12.2 Table 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for 2017 Comparison with Percentage
London Area Airports GATWICK - ABERDEEN 156446 156446-143651 143651-9 - BELFAST CITY (GEORGE BEST) - - - 39662 39662 - -100 - BELFAST INTERNATIONAL 982928 982925 3 858757 858744 13 14 - BIRMINGHAM 203
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More informationTable 12.2 Table 12.2 Domestic Air Passenger Traffic To and From Reporting Airports for 2018 Comparison with Percentage
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