Airport Advertising Stockholm Arlanda Airport

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1 Airport Advertising Stockholm Arlanda Airport

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4 Content Swedavia a sustainable airport group Sweden and the Stockholm region Airport Advertising Stockholm Arlanda Airport The airport Statistics and demography International terminal Statistics and demography Plan Pricelist Departing Pricelist Arriving Domestic terminal 4 Statistics and demography Plan Pricelist Departing & arriving Domestic terminal 3 Statistics and demography Plan Pricelist Departing & arriving International terminal Statistics and demography Plan Pricelist Departing Pricelist Arriving SkyCity The area Plan Pricelist Outdoor Plan Pricelist Digital Digital Out of Home Plan Pricelist Digital network Portrait Pricelist Digital network Landscape Wifi sponsorship Contact Valid from 08 with reservation for printing errors and price changes.

5 Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports:

6 Sweden and the Stockholm region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Stockholm, the capital of Sweden, is a center for economic growth and new enterprise and Scandinavia's leading city for business. The region is the home of new startups per year and increases with approximately new citizens each year. With one of the highest GRP per citizen in Europe and representing % of Sweden's GDP (0) Stockholm is one of Europe's fastest growing cities. Due to a rich culture life and a great variety of national and international events and experiences Stockholm is also a popular destination for leisure and business travel alike. In 0 Stockholm was ranked as number on the list of most attractive destinations in Europe and as number 8 of the list of the world's most popular international convention destinations. Source: businesssweden.se & stockholmbusinessregion.com

7 Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture BB and BC target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

8 Stockholm Arlanda Airport 8

9 The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Stockholm Arlanda Airport is about to become Scandinavia's leading airport. In 07 more than. million travelers passed through the airport, over the last two years, passenger volume has increased by three million and it is estimated that almost 40 million people will travel via Stockholm Arlanda in 040. To handle the growth, airport operations, environment and commercial offering will be enhanced, developed and modernized. All to meet the demands of the present and future and to make the travelers stay at the airport more pleasant. A brandnew airport city Airport City Stockholm will also soon start taking shape around Stockholm Arlanda which will further amplify the airport's position as meeting place for business and leisure and a gateway between Scandinavia and the world. Learn more at swedavia.com/arlanda/developmentplans 9

10 Statistics & demography 07 The traveler Gender Men 4% Women 4% Age (%) 9 3% % % 0 4 4% + 0% Home country Sweden % Other 39% Number of passengers Total International Domestic Transfer Total traveler increase 07 compared to 0 +8% Transport to the airport Car Destinations 7%. London. Copenhagen Top Train % Bus 0% Taxi 0% Other % Travel purpose 3. Oslo 4. Helsinki. Amsterdam Business Leisure 34% % 0

11 Stockholm Arlanda Airport Terminal

12 Statistics & demography 07 The traveler Gender Men 3% Women 47% Age (%) 9 3% % % 0 4 3% + % Home country Sweden % Other 4% Number of passengers Total Departing Arriving Transfer Total traveler increase 07 compared to 0 +0% Transport to the airport Car Destinations 30%. Copenhagen. Oslo Top Train 3% Taxi % Bus 0% Other % Travel purpose 3. Frankfurt 4. Istanbul. Munich Business Leisure 9% 7%

13 For travelers Public area 7 9 0B 0 7 Security 8 0C Duty Free Duty Free 4 Double Level Security 3 Checkin 3 Checkin to gate area FF9 To SkyCity, Terminal, 3 & 4 Checkin Gate 9 Gate Gate 4 SkyCity Gate 0 Gate Gate F F9 3 Analogue ARN04 ARN043 3 ARN044 4 ARN04 ARN00 ARN094 7 ARN30 8 ARN43 9 ARN44 0 ARN4 ARN0 ARN 3 ARN 4 ARN4 ARN3 Security Special ARN0 ARN07 3 ARN09 4 ARN03 ARN0 ARN Promotion ARN08 ARN09 3 ARN 4 ARN0 Digital Digital Portrait 0 faces Digital Landscape 4 faces 3

14 For travelers Public area F9 F7 to gate area 4 F39 Plan 3 Plan 4 3 F F8 F37 F3 F3 F3 F38 F F4 F F33 Security 4 F3 F34 F9 F 4 Duty free F9 F3 F0 F30 3 F8 Double 4 3 Security F8 4 Gate 9 Gate Gate 4 Gate 7 SkyCity Gate 0 F Gate F F9 Analog ARN03 ARN0 3 ARN08 4 ARN3 ARN9 ARNT03 Special ARNXXX ARN034 Promotion ARN09 ARN 3 ARN 4 ARN4 ARN7 Digital Digital Portrait 7 faces Digital Landscape faces 4

15 For travelers Public area 3 4 Gate 9 Gate Gate 4 Gate 7 SkyCity Gate Gate F F Double Double Double Double to checkin to SkyCity, Terminal, 3 & to checkin Double 9 3 Double 8 Double Double Level Level Customs Analogue ARN033 ARN038 3 ARN04 4 ARN0 ARN070 ARN07 7 ARN07 8 ARN073 9 ARN074 0 ARN07 ARN07 ARN077 3 ARN078 4 ARN079 ARN08 ARN093 7 ARN 8 ARN 9 ARN4 0 ARN4 ARNT03 ARNT 3 ARN Special ARN03 ARN080 3 ARN08 4 ARN088 ARN09 ARN9 Promotion ARN087 ARN3 3 ARNT0 Digital Digital Portrait 3 faces ARNT0

16 Pricelist Departing Designation ARN03 ARN04 ARN043 ARN044 ARN04 ARN0 ARN07 ARN08 ARN09 ARN00 ARN0 ARN03** ARN09 ARN09 ARN094 ARN0 ARN08 ARN Product Lightbox package Banner Banner Pillar banner Convex banner Floor decals Foil, elevator shaft Promotion area Promotion area Lightbox Lightbox Luggage trolleys Promotion area Foil, elevator shaft Banner Floor decals Lightbox Promotion area Price, weekly* SEK SEK SEK? Price, monthly* SEK 000 SEK 000 SEK SEK 7 00 SEK SEK 000 SEK SEK SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. ** Covering entire airport Promotion

17 Pricelist Departing, continuing Designation ARN0 ARN ARN7 ARN30 ARN3 ARN4 ARN43 ARN44 ARN4 ARN49 ARN0 ARN ARN ARN3 ARN4 ARN9 ARNT03 Product Promotion area Promotion area Promotion area Banner Magazine racks Promotion area Lightbox Lightbox Banner Jet bridge banners Lightbox Lightbox Lightbox Lightbox Lightbox Lightbox Analogue sign Price, weekly* SEK 000 SEK SEK SEK Price, monthly* 000 SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK 000 SEK On request Analogue Special * All prices excl. VAT. Promotion 7

18 ARN4 & ARN043 ARN43 & ARN44 ARN09 ARN3

19 Pricelist Arriving Designation ARN033 ARN034 ARN038 ARN04 ARN0 ARN03** ARN070 ARN07 ARN07 ARN073 ARN074 ARN07 ARN07 ARN077 ARN078 ARN079 ARN080 ARN08 Product Lightbox Foil, elevator shaft Lightbox Lightbox package Lightbox package Luggage trolleys Lightbox Lightbox + digital Lightbox + digital Lightbox Lightbox + digital Lightbox + digital Lightbox + digital Lightbox + digital Lightbox + digital Lightbox Floor decals Floor decals Price, weekly* Price, monthly* SEK 000 SEK 8 00 SEK SEK 000 SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK 7 00 SEK Analogue Special * All prices excl. VAT. ** Covering entire airport Promotion 9

20 Pricelist Arriving, continuing Designation ARN084 ARN08 ARN087 ARN088 ARN09 ARN ARN ARN3 ARN ARN9 ARN4 ARN4 ARN ARNT0 ARNT03 ARNT Product Foil, baggage belt Lightbox Promotion area Floor decals Analogue sign, "The box" Banner package Foil, glass wall Promotion area Promotion area Foil, revolving door Lightbox package Banner Lightbox + digital Promotion area Analogue sign Customs, terminal & Price, weekly* SEK On request SEK SEK Price, monthly* SEK 8 00 SEK SEK SEK SEK SEK SEK SEK On request SEK SEK Price, yearly* On request Analogue Special * All prices excl. VAT. Promotion 0

21 ARNT ARN0 ARN078 ARN080

22 Stockholm Arlanda Airport Terminal 4

23 Statistics & demography 07 The traveler Gender Men 4% Women 4% Age (%) 9 3% % % 0 4 8% + 0% Home country Sweden 89% Other % Number of passengers Total Departing 000 Arriving Transfer Total traveler increase 07 compared to 0 Unchanged Transport to the airport Train Destinations 3%. Gothenburg. Malmö Top Car 4% Bus 0% Taxi % Other % Travel purpose 3. Umeå 4. Luleå. Ronneby/Karlskrona Business Leisure 48% % 3

24 For travelers Public area Plan Plan Plan Departures 39 Double Double Arrivals 0 Checkin Double Double Double 8 Arrivals to SkyCity & Terminal Double Security Gate 9 Gate Gate 4 Gate 7 SkyCity Gate Gate F F9 to Terminals & 3 Arrivals Fast Track Analogue ARN0 ARN03 3 ARN04 4 ARN0 ARN03 ARN093 7 ARN09 8 ARN 9 ARN34 0 ARNT030 Special ARN0 ARN07 3 ARN03 4 ARN ARNT0 ARNT09 Promotion ARN08 ARN09 3 ARN030 Digital ARN0 Digital Portrait Digital Landscape 4

25 Pricelist Departing & arriving Designation ARN0 ARN0 ARN03 ARN04 ARN0 ARN0 ARN07 ARN08 ARN09 ARN030 ARN03 ARN03** ARN09 ARN ARN34 ARN ARNT09 ARNT09 ARNT030 Product Magazine racks Banner Banner Banner Banner Digital screen Foil, baggage belt Promotion area Promotion area Promotion area Lightbox Luggage trolleys Lightbox Analogue sign package Lightbox package Foil, main entrance/exit Foil, staircase Foil, glass wall Banner Price, weekly* SEK SEK SEK Price, monthly* SEK SEK SEK SEK 000 SEK SEK SEK SEK SEK SEK SEK SEK On request On request SEK SEK Analogue * All prices excl. VAT. Special Promotion

26 ARN030 ARN0, ARN0 & ARN07 ARN34

27 Stockholm Arlanda Airport Terminal 3 7

28 Statistics & demography 07 The traveler Gender Men 4% Women 4% Age (%) 9 % 0 34 % % % + % Home country Sweden 89% Other % Number of passengers Total Departing 000 Arriving Transfer Total traveler differance 07 compared to 0 +8% Transport to the airport Train Destinations 3%. Arvidsjaur. Vilhelmina Top Car 9% Taxi % Bus 8% Other 0% Travel purpose 3. Sveg 4. Gällivare. Jönköping Business Leisure 7% 9% 8

29 For travelers Public area to Terminals, 4, & SkyCity Level 3 Checkin Level A B Security Gate 9 Gate Gate 4 Gate 7 SkyCity Gate 0 Gate F F9 Special ARN0 ARN0 Digital Digital Portrait Digital Landscape 9

30 Pricelist Departing & arriving Designation ARN0 ARN0 Product Magazine racks Foil, baggage belt Price, weekly* Price, monthly* SEK SEK Analogue * All prices excl. VAT. Special Promotion 30

31 ARN0

32 Stockholm Arlanda Airport Terminal 3

33 Statistics & demography 07 The traveler Gender Men % Women 44% Age (%) 9 3% % % 0 4 % + 7% Home country Sweden 4% Other 4% Number of passengers Total Departing Arriving Transfer Total traveler increase 07 compared to 0 +7% Transport to the airport Train Destinations 8%. Amsterdam. London Top Car % Taxi % Bus % Other % Travel purpose 3. Helsinki 4. Berlin. Paris Business Leisure 3% % 33

34 Security For travelers Public area 8 87 Customs Level 4 8 Business lounge 4 3 Level Checkin Checkin 30 Duty free store Security Customs 4 7 Checkin 0 to Terminal 3 3 Gate 9 4 Gate Gate 4 By busgate, level By busgate, level Gate 7 SkyCity Gate 0 Gate F F9 Analogue Special ARN08 ARN093 3 ARN09 4 ARN097 ARN098 ARN0 7 ARN0 8 ARN03 9 ARN 0 ARNT4 ARNT ARNT ARN0 ARN0 3 ARN0 4 ARN0 ARN08 ARN089 7 ARN47 to Terminal 4 Terminal SkyCity Digital Digital Portrait st Digital Landscape st 34

35 Pricelist Departing Designation ARN03** ARN097 ARN098 ARN3 ARN Product Luggage trolleys Lightbox Lightbox Magazine racks Lightbox Price, weekly* Price, monthly* SEK SEK SEK SEK SEK Analogue * All prices excl. VAT. Special Promotion 3

36 ARN097

37 Pricelist Arriving Designation ARN03** ARN0 ARN0 ARN08 ARN08 ARN089 ARN09 ARN0 ARN0 ARN03 ARNT Product Luggage trolleys Floor decals Foil, baggage belt Floor decals Lightbox Floor decals Lightbox Lightbox Lightbox Lightbox Customs, terminal & Price, weekly* Price, monthly* SEK 7 00 SEK SEK SEK SEK 7 00 SEK SEK SEK SEK SEK Price, yearly* On request Analogue Special * All prices excl. VAT. ** Covering entire airport Promotion 37

38 ARNT ARN0, ARN093 & ARN09

39 Stockholm Arlanda Airport SkyCity 39

40 The area SkyCity is located in the heart of Stockholm Arlanda, connecting terminal 4 and. It is not a terminal, but rather a building available to everyone, traveler or not. SkyCity is filled with a wide variety of shops, restaurants, hotels, conference centers and other facilities such as banks and currency exchange. The area attracts a large number of travelers, airport personnel and visitors that reside in here for lunch, shopping and business. SkyCity also holds Arlanda Central Station, the fourth largest train station in Sweden and a commuter train station. In SkyCity you'll reach both business and leisure target groups by communicating with travelers spending time in or passing through the area, a large amount of the airport people working at Stockholm Arlanda and the visitors that reside in here for business or to just enjoy the panoramic view of the airport runway and the facilities that SkyCity has to offer. 40

41 3 For travelers Public area Fast track Terminal 4 Security to Terminals, 3 & 4 Double Double Terminal Departures Plan 3 Terminal Arrivals 3 4 Gate 9 Gate Gate 4 Gate 7 SkyCity Gate 0 Gate F F9 Analogue ARN00 ARN00 3 ARN044 Special ARN003 ARN004 3 ARN00 4 ARN00 Digital Digital Portrait faces 4

42 Pricelist SkyCity Designation ARN00 ARN00 ARN003 ARN004 ARN00 ARM00 ARN044 Product Banner Banner Promotion area Promotion area Promotion area Promotion area Pillar banner Price, weekly* 000 SEK 000 SEK SEK 000 SEK Price, monthly* SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 4

43 ARN00 ARN003 ARN00

44 Stockholm Arlanda Airport Outdoors 44

45 TERMINAL SkyCity 73 TERMINAL TERMINAL 3 TERMINAL 0 73 Analogue ARN007 ARN008 ARN009 ARN00 ARN0 ARN04 ARN0 ARN8 ARN3 0 ARN8 ARN9 4

46 Pricelist Outdoors Designation ARN007 ARN008 ARN009 ARN00 ARN0 ARN04 ARN0 ARN8 ARN3 Product Lightbox, highway Lightbox, terminal Banner, terminal 4 Banner, terminal 4 Banner, terminal Banner, terminal Foil on walkway, terminal Banner, terminal Banner, terminal Price, weekly* Price, monthly* SEK SEK SEK SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 4

47 ARN8 ARN003 ARN008

48 Stockholm Arlanda Airport Digital 48

49 Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time. 49

50 3 Terminal 3 Digital network Portrait: 3 faces Digital network Landscape: 3 faces 4 Terminal 4 Digital network Portrait: faces Digital network Landscape: faces Terminal Digital network Portrait: faces Digital network Landscape: faces Terminal Digital network Portrait: 0 faces Digital network Landscape: 0 faces SkyCity SkyCity Digital network Portrait: faces 0

51 Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport 03. % SEK International 7. % 000 SEK (terminals & ) Domestic (terminals 3 & 4 & SkyCity). % 000 SEK National (all ten Swedavia airports) 7. % SEK Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport). % SEK Digital network, nonschengen domination Placement Number of spaces Share of Voice Price, weekly* Designation Arrival hall, terminal 00 % SoV 4 00 % SEK ARNT0 (passenger flow from gate area FF9) * All prices excl. VAT.

52 Digital network ARNT003 Portrait Digital network Portrait Digital network Portrait, terminal Digital network Portrait, terminal 4 Digital network Portrait, terminal

53 Pricelist Digital network Landscape Placement Number of spaces Share of Voice Price, weekly* Entire airport 34. % SEK International. % (terminals & ) Domestic (terminals 3 & 4) 9. % National (except Bromma Stockholm) 3. % SEK Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 00 % SEK DRIKS03 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 3

54 Digital network Landscape, terminal

55 swedavia.com/aboutswedavia/advertising