Airport Advertising Bromma Stockholm Airport

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1 Airport Advertising Bromma Stockholm Airport

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4 Content Swedavia a sustainable airport group Sweden and the Stockholm region Airport Advertising Bromma Stockholm Airport The airport Statistics and demography Plan Pricelist Departing Pricelist Arriving Pricelist Entire airport Plan Outdoor Pricelist Outdoor Digital Digital Out of Home Pricelist Contact Valid from 2018 with reservation for printing errors and price changes.

5 Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports:

6 Sweden and the Stockholm region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and a open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Stockholm, the capital of Sweden, is a center for economic growth and new enterprise and Scandinavia's leading city for business. The region is the home of new startups per year and increases with approximately new citizens each year. With one of the highest GRP per citizen in Europe and representing 51 % of Sweden's GDP (2016) Stockholm is one of Europe's fastest growing cities. Due to a rich culture life and a great variety of national and international events and experiences Stockholm is also a popular destination for leisure and business travel alike. In 2016 Stockholm was ranked as number 11 on the list of most attractive destinations in Europe and as number 18 of the list of the world's most popular international convention destinations. Source: businesssweden.se & stockholmbusinessregion.com 6

7 Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

8 Bromma Stockholm Airport 8

9 The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Bromma Stockholm Airport is Stockholm's city airport and the fastest alternative traveling to and from the capital. Bromma Stockholm is also the third largest airport in Sweden and breached 2.5 million travelers during The airport has been in operation since 1936 and for it to retain its status as a modern city airport and efficient hub for domestic travel, extensive development is now being carried out. In August 2017 the new arrival hall opened and during 2018 the departure hall will be carefully refurbished to meet the demands of the present and future and to make the travelers stay at the airport more pleasant. A brandnew part of Tvärbanan, a light rail line connecting to all of Stockholm's main infrastructure of public transportation, also starts taking shape and will go by the airport and further enable fast, smooth and efficient connections between the Stockholm region, Bromma Stockholm and the rest of Sweden. Learn more at 9

10 Statistics & demography The traveler Gender Men 52% Women 48% Age (%) % % % % 65+ 8% Home country Sweden 92% Other 8% Number of passengers Total Departing Arriving Transfer Total traveler increase 2017 compared to % Transport to the airport Taxi Destinations 44% 1. Malmö 2. Gothenburg Top 5 Bus 30% Car 22% Other 5% Train 0% Travel purpose 3. Umeå 4. Visby 5. Ängelholm Business Leisure 61% 39% 10

11 For travelers Public area Double Security Duty free store 8 6 Customs 2 2 Double Analogue 1 BMA002 2 BMA003 3 BMA005 4 BMA009 5 BMA012 6 BMA016 7 BMA017 8 BMA046 9 BMA BMA BMA BMA BMAT004 Special 1 BMA020 2 BMA039 3 BMA047 4 BMA050 5 BMA061 Promotion 1 BMA004 2 BMA045 3 BMA059 4 BMA060 5 BMAT010 Digital Digital Portrait 10 faces 11

12 Pricelist Departing Designation BMA002 BMA003 BMA004 BMA005 BMA009 BMA012 BMA018 BMA046 BMA047 BMA054 BMAT004 Product Banner Banner Promotion area Lightboxes, package of three Banners, package of three Analogue signs, package of four Magazine racks Banner Value boxes Banner Fabric frame Price, weekly* SEK Price, monthly* SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 12

13 BMA002 BMA046 BMA056 BMA009 & BMA054

14 Pricelist Arriving Designation BMA001 BMA008 BMA016 BMA017 BMA027 BMA039 BMA059 BMA060 BMA061 Product Foil, baggage belt Promotion area Lightbox Lightbox Foil, baggage belt Floor decals Promotion area Promotion area Foil, glass wall Price, weekly* SEK SEK SEK Price, monthly* SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 14

15 BMA016 BMA017 BMA008

16 Pricelist Entire airport Designation BMA020 BMA045 BMA056 BMA057 BMA062 Product Luggage trolleys Promotion area Lightboxes, package of two Lightboxes, package of two Lightboxes, package of four Price, weekly* SEK Price, monthly* SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 16

17 BMA056 BMA045 BMA057

18 Analogue BMA021 BMA0221 BMA023 BMA035 BMA0384 BMA041 BMA

19 Pricelist Outdoor Designation BMA021 BMA022 BMA023 BMA026 BMA035 BMA038 BMA040 BMA041 BMA042 BMA044 Product Lightbox Lightbox Analogue sign, doublesided Analogue sign, doublesided Analogue signs, package of three Analogue sign Floor decals Lightbox, doublesided Analogue sign, doublesided Lightboxes in bus stop, package of four Price, weekly* Price, monthly* SEK SEK SEK SEK SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 19

20 BMA023 BMA035 & BMA036 BMA038

21 Bromma Stockholm Airport Digital 21

22 Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time. 22

23 Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport Departing Arriving % SEK National (all ten Swedavia airports) % SEK Metropolitan % SEK (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport) Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 23

24 Digital network Portrait

25 swedavia.com/aboutswedavia/advertising