Where brands. Price list 2017 Updated 23 November. meet people

Transcription

1 Where brands Price list 2017 Updated 23 November meet people

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3 Contents Play... 4 Adshel... 7 Point of Sale Billboards Transit Create Follow-up Printing... 24

4 Clear Channel Sweden & 2017 & facts Play 65 /70 45 /55 Digital outdoor advertising with great flexibility and high impact in networks nationwide, near POS and across Stockholm. 70% 30% Play National nationwide digital network (all digital screens except Billboards). Play Stockholm digital screens in the metro and street environments in central locations plus shopping centres in Stockholm. Play Billboards large digital screens in the metro. Play Shopping Centre digital screens in and close to shopping centres. Portrait (vertical) single screen Portrait (vertical) group of 3 Portrait (vertical) group of 5 Landscape (horizontal) single screen Size of screens (not Billboards) The figures for the cover package below are examples from Outdoor Impact, ages All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Play National FLEX Programmatic for outdoor advertising. Customize your campaign in a simple and flexible way before the campaign begins, and follow up and adjust the various parameters during the campaign. Parameters that you can control include for example range, frequency, geography, city/address level, points of interest, stores, time of day and time in the week, campaign length, share of voice, etc. on request. Approx no. of screens 595 No. of visitors 14.9 millions a week Sales SEK 680 millions a week Diamond VAC Number of plays (5 sec) Gold Fakta VAC Number of plays (5 sec) Silver Fakta VAC * Number of plays (5 sec) Shopping centres Transit Street Total price Total price Total price * Estimated VAC.

5 Play 5 Play Stockholm * Play Shopping Centre Approx no. of screens 354 No. of visitors 12.5 millions a week 7 dagar Shopping centres Transit Street Approx no. of screens 298 No. of visitors 3.8 millions a week Sales SEK 680 millions a week 7 dagar Diamond Diamond VAC Number of plays (5 sec) Total price VAC Number of plays (5 sec) Total price Gold Gold VAC Number of plays (5 sec) Total price VAC Number of plays (5 sec) Total price Silver Silver VAC * Number of plays (5 sec) Total price VAC * Number of plays (5 sec) Total price * Estimated VAC. * Estimated VAC. Play Billboard Play Spectacular Approx no. of screens 18 Number of plays (5 sec) VAC No. of visitors 2.3 millions a week Total price Approx no. of screens 3 Number of plays (5 sec) VAC * * Estimated VAC. Total price

6 Clear Channel Sweden & 2017 For numbers and placements within our Play series, use the map feature on the web. 1. Choose Produkter & Priser from the top menu on the Swedish website. 2. Choose Play from the menu on the left side. 3. Under the heading Flexibelt och dynamiskt there is a link to the map.

7 Play, Adshel 7 & facts Adshel Adshel delivers superb cover and frequency with optimal placement close to your target group in specific locations or across the whole country. Backlit advertising panel on streets and squares and in the metro system and shopping centres. Eurosize 1185x1750 mm Connect Stickers with NFC/QR technology Locations Adshel Streets and squares 87% Shopping centres 5% Metro/commuter trains 8% The figures for the cover package below are from an Outdoor Impact survey, ages 15 79, March. All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Adshel Gold Adshel Silver VAC Cover % 61 VAC Cover VAC Contacts VAC Average frequency 13 Approx. no. of municipalities 143 Approx. no. of panels 2 000* Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours VAC Cover % 56 VAC Cover VAC Contacts VAC Average frequency 11 Approx. no. of municipalities 143 Approx. no. of panels 1 500* Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours * of which a total of 255 Adshel in Stockholm city centre. * of which a total of 180 Adshel in Stockholm city centre. Municipalities Approx. no. VAC VAC Cover VAC Contacts VAC Average panels Cover % Frequency Stockholm A-reg Gothenburg A-reg Malmö A-reg largest municipalities Rest of Sweden Total Municipalities Approx. no. VAC VAC Cover VAC Contacts VAC Average panels Cover % Frequency Stockholm A-reg Gothenburg A-reg Malmö A-reg largest municipalities Rest of Sweden Total

8 Clear Channel Sweden & 2017 Adshel Big City Adshel Greater Stockholm VAC Cover % 82 VAC Cover VAC Contacts VAC Average frequency 16 Approx. no. of municipalities 41 Approx. no. of panels 800* Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours VAC Cover % 79 VAC Cover VAC Contacts VAC Average frequency 8 Approx. no. of municipalities 24 Approx. no. of panels 300* Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours * of which a total of 250 Adshel in Stockholm city centre. * of which a total of 85 Adshel in Stockholm city centre. Municipalities Approx. no. VAC VAC Cover VAC Contacts VAC Average panels Cover % Frequency Stockholm A-reg Gothenburg A-reg Malmö A-reg Total Adshel Stockholm City Adshel Connect (NFC/QR technology) VAC Cover % 64 VAC Cover VAC Contacts VAC Average frequency 9 Approx. no. of municipalities 1 Approx. no. of panels 150 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours Approx. no. of panels Stockholm Gothenburg 80 Malmö 70 Handling cost SEK 100 per panel Note: Subject to additional media costs. The above details apply to Stockholm, Gothenburg and Malmö. Other locations on request.

9 Adshel 9 Adshel combinations Series VAC VAC Cover VAC Contacts VAC Frequency Approx. no. Cover % average panels Gold x Gold + Silver Silver x Gold + Big City Gold + Greater Stockholm Silver + Greater Stockholm Greater Stockholm x 2* Stockholm City x 2* * Cover in Stockholm A-region 01. Share of voice (proportion of Clear Channel s total Adshel panels) Adshel basic series Gold Silver Big City Greater Stockholm Stockholm City Stockholm city centre 16% 11% 16% 5% 8% City of Stockholm 17% 12% 12% 6% Stockholm s peripheral 15% 15% 6% 8% municipalities City of Gothenburg 15% 12% 14% Gothenburg s peripheral 13% 10% 10% municipalities City of Malmö 11% 9% 11% Malmö s peripheral 19% 14% 16% municipalities 4 20 largest municipalities 17% 12% Rest of Sweden 15% 11%

10 Clear Channel Sweden & 2017 & facts Point of Sale Influence the decision to buy with advertising that reaches the consumer right by the point of sale. ICA 44% Axfood 27% Coop 18% Bergendahls 6% Other 5% Advertising panels in or outside supermarkets, stores and shopping centres. Eurosize 1185x1750 mm Supermarket panel 1020x1520 mm Supermarket trolley panels 297x210 mm Adshel and trolley panels distributed across the different chains The figures for the cover package below are from an Outdoor Impact survey, ages 15 79, March. All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Adshel Supermarket Gold Adshel Supermarket Silver Sales Supermarket* Approx. SEK 126 billion/51% Approx. no. of stores Approx. no. of municipalities 195 Approx. no. of panels VAC Cover % 49 VAC Cover VAC Contacts VAC Average frequency 6 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours Supermarket panel in 4+0 colours Sales Supermarket* Approx. SEK 87 billion/35% Approx. no. of stores 640 Approx. no. of municipalities 165 Approx. no. of panels VAC Cover % 37 VAC Cover VAC Contacts VAC Average frequency 6 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+3 colours Supermarket panel in 4+0 colours * Supermarket sales 2016: Total SEK 249 billion. * Supermarket sales 2016: Total SEK 249 billion.

11 Point of Sale 11 Supermarket trolley National Gold Supermarket trolley National Silver Sales Supermarket Approx. SEK 104 billion/42% Approx. no. of municipalities 216 Approx. no. of panels per series Proportion of supermarket trolley panels In and outside 50% of the trolleys in approx. 720 stores 3 weeks* Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** One motif, subsequent motifs SEK Sales Supermarket Approx. SEK 104 billion/42% Approx. no. of municipalities 216 Approx. no. of panels per series Proportion of supermarket trolley panels In and outside 25% of the trolleys in approx. 720 stores 3 weeks* Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** One motif, subsequent motifs SEK * Weeks campaign period 4 weeks (1 week extra). * Weeks campaign period 4 weeks (1 week extra). Supermarket trolley Superstore Gold Supermarket trolley Superstore Silver Sales Supermarket Approx. SEK 71 billion/29% Approx. no. of municipalities 120 Approx. no. of panels per series Proportion of supermarket trolley panels In and outside 50% of the trolleys in approx. 300 stores 3 weeks* Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** One motif, subsequent motifs SEK Sales Supermarket Approx. SEK 71 billion/29% Approx. no. of municipalities 120 Approx. no. of panels per series Proportion of supermarket trolley panels In and outside 25% of the trolleys in approx. 300 stores 3 weeks* Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** One motif, subsequent motifs SEK * Weeks campaign period 4 weeks (1 week extra). * Weeks campaign period 4 weeks (1 week extra). Periods Supermarket trolley Weeks 1 3 Epiphany Weeks 4 6 Weeks 7 9 Valentine s Day, Shrove Tuesday, Winter sports holiday Weeks Waffle Day Weeks Easter Weeks Walpurgis Weeks Ascension Day, Whitsun, Mother s Day Weeks National Day, Schools break up, Ramadan Weeks Midsummer, Almedalen Week Weeks Note: 4 weeks, holiday period Weeks Back to school, crayfish premiere Weeks Weeks Weeks Weeks Weeks Weeks Cinnamon Bun Day UN Day All Saints, Father s Day, Autumn school holiday Advent Lucia, Christmas, New Year

12 Clear Channel Sweden & 2017 & facts Billboards With our largest format along busy roads and in the metro, you can reach target groups to build brands and drive sales. Billboards: advertising spaces on main roads, approach roads and in the metro system. Morelight: large backlit advertising panel outside the metro or shopping centre. Inner City panels: advertising panels in the metro, group of 5. Billboards 4187x2938 mm Morelight 3120x2300 mm Inner City panels 1585x3025 mm The figures for the cover package below are from an Outdoor Impact survey, ages 15 79, March. All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Billboards National Morelight individual panels VAC Cover % 40 VAC Cover VAC Contacts VAC Average frequency 13 Approx. no. of municipalities 68 Approx. no. of panels 750* Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** 4 motifs included in basic cost. Götgatan (2 panels), Östermalmstorg Metro, Centralplan, Mariatorget Metro, Medborgarplatsen Metro, Munkbroleden, Skanstull Metro. On request * of which approx. 122 Billboards in the metro system and around 8 Morelight. Municipalities Approx. no. VAC VAC Cover VAC Contacts VAC Average panels Cover % Frequency Stockholm A-reg Gothenburg A-reg Malmö A-reg largest municipalities Rest of Sweden Total metro stations with Billboards in groups of two Danderyds sjukhus, Fridhemsplan, Gullmarsplan, Gärdet, Hallonbergen, Hötorget, Karlaplan, Mariatorget, Medborgarplatsen, Näckrosen, Odenplan, Rådhuset, Rådmansgatan, S:t Eriksplan, Skanstull, Skärholmen, Slussen, Solna Centrum, Stadion, Stadshagen, T-Centralen, Tekniska Högskolan, Vällingby, Västra Skogen, Zinkensdamm. 8 panels with Morelight in Stockholm

13 Billboards 13 Billboards Metro Billboards Metro City VAC Cover % 51 VAC Cover VAC Contacts VAC Average frequency 10 Approx. no. of panels 80 Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** 2 motifs included in basic cost. VAC Cover % 40 VAC Cover VAC Contacts VAC Average frequency 6 Approx. no. of panels 30 Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** 2 motifs included in basic cost. 25 metro stations with Billboards in groups of two Danderyds sjukhus, Fridhemsplan, Gullmarsplan, Gärdet, Hallonbergen, Hötorget, Karlaplan, Mariatorget, Medborgarplatsen, Näckrosen, Odenplan, Rådhuset, Rådmansgatan, S:t Eriksplan, Skanstull, Skärholmen, Slussen, Solna Centrum, Stadion, Stadshagen, T-Centralen, Tekniska Högskolan, Vällingby, Västra Skogen, Zinkensdamm. 17 metro stations with Billboards in groups of two Fridhemsplan, Gärdet (series 2), Hötorget, Karlaplan (series 1 and 2), Mariatorget, Medborgarplatsen, Odenplan, Ropsten (series 1 and 3), Rådhuset (series 1), Rådmansgatan, S:t Eriksplan, Skanstull, Slussen, Stadshagen (series 3), T-Centralen, Tekniska Högskolan, Zinkensdamm (series 2). Inner City panels Gold Inner City panels Silver VAC Cover % ¹ VAC Cover ¹ VAC Contacts ¹ VAC Frequency average ¹ Approx. no. of panels 130 Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** 5 motifs included in basic cost. VAC Cover % ¹ VAC Cover ¹ VAC Contacts ¹ VAC Frequency average ¹ Approx. no. of panels 65 Media cost Printing cost* ** Set-up cost Total price * (compulsory). ** 5 motifs included in basic cost. 13 metro stations with groups of 5 Fridhemsplan, Gamla Stan, Gärdet, Hötorget, Karlaplan, Mariatorget, Medborgarplatsen, Odenplan, Rådmansgatan, S:t Eriksplan, Skanstull, Slussen, T-Centralen metro stations with groups of 5 Fridhemsplan, Gullmarsplan (serie 1 & 2), Gärdet, Hötorget, Mariatorget, Medborgarplatsen, Odenplan, Rådmansgatan, S:t Eriksplan, Skanstull, Slussen, T-Centralen. ¹ VAC figures to be updated shortly. ¹ VAC figures to be updated shortly.

14 Clear Channel Sweden & 2017 & facts Transit Reach many travellers on their way to and from work, school, recreation and shopping with plenty of time to take in the marketing message. Escalator panels: panels placed along escalators and steps in the metro. Driver panel: the largest interior format, placed on the short ends of metro, commuter and light rail carriages. Window panel: double-sided panels, visible from both inside and out. Available on metro, commuter trains and light railway. Streamer: long rectangular format placed above windows on the metro, commuter trains and light railway. Wall panels: placed on the wall by the seats. Available on metro, commuter trains and light railway. Transit Domination: wraps on non-traditional surfaces, at stations and on trains. Escalator panel 500x700 mm Streamer 1000x240 mm Driver panel 500x700 mm Wall panel 310x500 mm Window panel 500x320 mm, double-sided The figures for the cover package below are from an Outdoor Impact survey, ages 15 79, March. All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Escalator panel Gold Escalator panel Silver VAC Cover % 53 VAC Cover VAC Contacts VAC Average frequency 11 No. of stations 58 Approx. no. of panels 635 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours VAC Cover % 45 VAC Cover VAC Contacts VAC Average frequency 9 No. of stations 29 Approx. no. of panels 245 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Driver panel Stockholm Gold Driver panel Stockholm Silver Approx. no. of panels Media cost Set-up cost Total price Approx. no. of panels Media cost Set-up cost Total price Metro Light railway Commuter train Approx. cost, 1 motif in 4+0 colours Metro Light railway Commuter train Approx. cost, 1 motif in 4+0 colours

15 Transit 15 Streamer Stockholm Gold Streamer Stockholm Silver Approx. no. of panels Media cost Set-up cost Total price Approx. no. of panels Media cost Set-up cost Total price Metro Light railway Commuter train Approx. cost, 1 motif in 4+0 colours Metro Light railway Commuter train Approx. cost, 1 motif in 4+0 colours Wall panels Stockholm Gold Wall panels Stockholm Silver Approx. no. of panels Media cost Set-up cost Total price Approx. no. of panels Media cost Set-up cost Total price Metro Light railway Commuter train Approx. cost, 1 motif in 4+0 colours Metro Light railway Commuter train Approx. cost, 1 motif in 4+0 colours Window panels Stockholm Gold Window panels Stockholm Silver Approx. no. of panels Media cost Set-up cost Total price Approx. no. of panels Media cost Set-up cost Total price Metro Light railway Commuter train Approx. cost, 1 motif in 4+4 colours Metro Light railway Commuter train Approx. cost, 1 motif in 4+4 colours

16 Clear Channel Sweden & 2017 Skånetrafiken Driver panel Skåne Window panel Skåne Skåne (Malmö, Helsingborg and Lund) Approx. no. of panels 226 Media cost Set-up cost Total price Skåne (Malmö, Helsingborg and Lund) Approx. no. of panels 436 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+4 colours Malmö Approx. no. of panels 90 Media cost Set-up cost Total price Malmö Approx. no. of panels 300 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+4 colours Helsingborg Approx. no. of panels 87 Media cost Set-up cost Total price Helsingborg Approx. no. of panels 87 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+4 colours Lund Approx. no. of panels 49 Media cost Set-up cost Total price Lund Approx. no. of panels 49 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+4 colours 3 300

17 Transit 17 Streamer Malmö Gold Superback Skåne Approx. no. of panels 210 Media cost Set-up cost Total price Skåne (Malmö, Helsingborg and Lund) Approx. no. of panels 17 4 weeks Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+0 colours Entrance side Malmö Malmö Approx. no. of panels 7 4 weeks Media cost Set-up cost Total price Area Malmö Approx. no. of panels 50 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Helsingborg Approx. no. of panels 5 4 weeks Approx. cost, 1 motif in 4+0 colours Media cost Set-up cost Total price No. of days VAC Cover % VAC Cover VAC Contacts VAC Frequency average Lund Approx. no. of panels 5 4 weeks Approx. cost, 1 motif in 4+0 colours Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours

18 Clear Channel Sweden & 2017 Back XL Skåne Long side Skåne Skåne (Malmö, Helsingborg and Lund) Approx. no. of panels 140 Media cost Set-up cost Total price Skåne (Malmö, Helsingborg and Lund) Approx. no. of panels 148 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours formats Approx. cost, 1 motif in 4+0 colours formats Malmö Approx. no. of panels 75 Media cost Set-up cost Total price Malmö Approx. no. of panels 74 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+0 colours Helsingborg Approx. no. of panels 32 Media cost Set-up cost Total price Helsingborg Approx. no. of panels 41 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+0 colours Lund Approx. no. of panels 33 Media cost Set-up cost Total price Lund Approx. no. of panels 33 Media cost Set-up cost Total price Approx. cost, 1 motif in 4+0 colours Approx. cost, 1 motif in 4+0 colours No. of days VAC Cover % VAC Cover VAC Contacts VAC Frequency average No. of days VAC Cover % VAC Cover VAC Contacts VAC Frequency average VAC applies for buses in Malmö A-reg 28. VAC applies for buses in Malmö A-reg 28.

19 Transit 19 Transit Domination Station Domination Stockholm City (commuter train) Station Domination Odenplan (commuter train) Location Hjärtat (Central intermediate floor) Extent 5 walls, 14 Play singel screens, 1 Play Spectacular 2 weeks Media cost Production cost Extent 5 walls 2 weeks Station Domination T-centralen (metro) Media cost Production cost Fakta Location Hjärtat (Central intermediate floor) Extent 5 walls 2 weeks Media cost Production cost weeks Media cost Production cost Location Krysset (North intermediate floor) Extent 4 walls 2 weeks Media cost Production cost Station Domination Östermalmstorg (metro) 2 weeks Priser Media cost Production cost Station Domination Slussen (metro) Station Domination Tekniska högskolan/östra station (metro) Location Whole station 2 weeks Media cost Production cost weeks Media cost Production cost Location Location Lower ticket hall 2 weeks Exit Götgatan 2 weeks Media cost Production cost Media cost Production cost Station Domination St Eriksplan (metro) 2 weeks Media cost Production cost Station Domination Hötorget (metro) 2 weeks Media cost Production cost

20 Clear Channel Sweden & 2017 Selected Transit Domination We can create wrap solutions for specific surfaces at selected metro stations. The prices vary depending on the station, design and scope. At stations other than those given in this price list, approval is required at least 2 months before the start of the campaign. Examples of surfaces Doors, walls, pillars, escalators On request Door stickers Type of sticker Round, 185 mm in diameter No. of stations 120 No. of stickers weeks* * Other campaign periods on request. Media cost Production cost Wrap vehicle Wrap metro carriage Wrap tram city Wrap full metro carriage, interior and/or exterior. Wrap on the tram between Sergels Torg and Djurgården. Type of wrap Full metro carriage, interior and/or exterior 12 weeks* Media cost Production cost Surfaces included Exterior wrap, interior panels 12 weeks* Media cost Production cost Type of wrap Full metro carriage, interior 12 weeks* Media cost Production cost * Other campaign periods on request. Type of wrap Full metro carriage, exterior 12 weeks* Media cost Production cost Wrap light rail trains Wrap on light rail trains that link Stockholm s commuter trains with the metro system. * Other campaign periods on request. Type of wrap Full metro carriage, interior and exterior 12 weeks* Media cost Production cost * Other campaign periods on request.

21 Create 21 & facts Create Special effects allow you to be creative beyond our traditional outdoor solutions. Contact us for ideas and price quotations. All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Special effects Installation on a traditional panel, e.g. outcut, 3D, sampling or frame wrap. On request

22 Clear Channel Sweden & 2017 & facts Follow-up We offer a range of options for measuring and documenting your outdoor campaign. Via Demoskop, we are able to measure the observation and impact of your outdoor campaign. It is also possible to add other questions to the measurement. Via Nielsen s ScanTrack, we are able to measure the sales impact in stores with supermarket trolley advertising. Outdoor Impact shows cover, no. of contacts and average frequency for various outdoor packages and broken down per region. All prices are in SEK, excl. VAT. Clear Channel reserves the right to change the information in this price list. Measurements Campaign impact measurement Optional extras Survey body Demoskop Description Online surveys are used to interview 700 people about whether they saw the campaign, whether they thought that the message and sender were clear, how effective the campaign was in changing attitudes and behaviour, and what impression the campaign made. The responses are then broken down by gender, age and income. The detailed campaign impact measurement is presented in pdf format with clear graphs. Price Extra questions Masked sender Extra questions Spontaneous opinion Description The campaign s sender is masked in the questionnaire material and the respondent has to fill in who the sender is. The results show the proportion of those who saw the campaign and identified the right sender. Description Open question where the respondents are asked to write what they think was good or bad about the campaign. Price Price Extra questions Open message question Description The respondents are asked to describe what they think the campaign s message is. Price Extra questions Extra question Description Any question with up to five pre-selected response options. Price 5 000

23 Follow-up 23 Sales impact measurement Pre-launch test Survey body Nielsen Description Nielsen measures the impact of a supermarket trolley campaign on sales. The measurement compares sales of the products in the campaign store with sales in a twin store that did not have the advertising. The results are presented in a comprehensible report with clear graphs. Price Description We are able to arrange pre-launch testing of the creative design before a campaign goes live. Two motifs are usually tested, with the results indicating the potential of the poster ads to make an impact and where any problems lie. Price On request Media measurement Survey body Outdoor Impact Description Outdoor Impact is a system that measures cover and frequency for outdoor media. It is based on various surveys, including visibility studies, travel habit surveys, traffic flows, footfall and classification of all outdoor sites. Outdoor Impact s contact measurement VAC (Visibility Adjusted Contacts) takes account of the factors that affect the visibility of an advertising panel. Contact us for more information. Photo & Film Photo Film Photo package Single Description One format, one location, three images in Stockholm City. Price Area Stockholm City No. of locations 2 Length seconds Price Photo package Double Description Two motifs or locations, six images in Stockholm City. Price Photo package Total Description Let us help you with the whole of your campaign, whatever the location. Price On request

24 Clear Channel Sweden & 2017 Printing It is now even easier to make your media purchase by booking your campaign printing through Clear Channel. Simply send the original to our print department and they will take care of the printing and deliver the right number at the right time. We work with a number of established printing firms to ensure high print quality in all our media formats. Since we work with large volumes, we are able to offer competitive prices and better lead times. For more information, talk to your sales contact or send an to printing@clearchannel.se