2015 media kit MEDIA KIT 2015 WELCOME TO WINNIPEG

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1 WELCOME TO WINNIPEG OUTFRONT Media is the dominant Outdoor provider in Winnipeg delivering a depth of Outdoor advertising options. Winnipeg s hub layout means coverage at all major entry and exit points key to achieving reach goals. OUTFRONT Media has excellent transit shelter and poster sites throughout the city core, along Highways 1 (TransCanada Hwy) and 75 (direct Hwy access to the US) as well as the surrounding regions. Areas around Winnipeg covered by OUTFRONT Media include Emerson, Portage La Prairie and Brandon among others. WINNIPEG CMA

2 WINNIPEG PROFILE Winnipeg, the capital city of the province of Manitoba, is located just 100 km from the United States border and has the most diverse cultural and economic make-up of all major cities in Canada. Approximately 60% of the provincial population lives in the city. St. Boniface, one of many neighbourhoods, is home to an enclave of Franco-Manitobans ranking it the largest francophone community in Western Canada. The labour force is slightly younger than the rest of Canada and speaks 100+ languages. Winnipeg is home to the Royal Canadian Mint and the headquarters for Canadian North American Aerospace Defence Command (NORAD). OUTFRONT Media Winnipeg is rich in OOH media products and sites providing many options to deliver reach and frequency and/or targeted local messaging. MEDIA FORMATS Posters Superboards Permanents Transit Shelters Digital Exterior MARKET FACTS CMA Population 776,728 Over 4 million tourists annually Average Household Income $82,015 10% of Canada s primary agriculture production Major Ethnic Groups: Filipino, Chinese, East Indian 2 universities, multiple colleges and post-secondary institutions Key Industry Sectors: Advanced Manufacturing, Aerospace, Agribusiness, Transportation, Energy & Environment, Information & Communication Technology Mints all Canadian circulation coins and those for 75+ international governments At the hub of 5 major continental and global transportation routes All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafi nder/ WINNIPEG CMA SOURCES: COMB January 2014, Manifold Data Mining, Superdemographics 2014; Tourism Winnipeg

3 MAJOR POINTS OF INTEREST Festivals & Events Convention s WinnipegComedy Festival & The Fringe Festival du Voyageur Folkorama International Children s Festival International Music Festival Manitoba Arts Festival National Screen Institute Film Exchange Club Regent Event MTS RBC Convention Sports St. Benedict s Retreat & Conference Winnipeg Convention Colleges/Universities Red River College St. Boniface College University of Manitoba University of Winnipeg Wesley College Shopping Cityplace Garden City Shopping Grant Park Shopping Johnston Terminal Kildonan Shopping Polo Park Portage Place St.Vital Shopping The Forks Winnipeg Square Winnipeg Blue Bombers (CFL) Winnipeg Goldeyes (Northern Baseball League Team) Winnipeg Jets (NHL) Tourist Attractions Assiniboine Park Zoo Canadian Museum for Human Rights Exchange District Fort Whyte Bison Safari Investor s Group Field Le Cercle Molière Manitoba Opera Prairie Theatre Exchange Riverboat Tours Rouge River Royal Canadian Mint Royal Winnipeg Ballet St. Boniface Thermea by Nordik Spa Nature The Forks National Historic Site Winnipeg Art Gallery Winnipeg Contemporary Dancers Winnipeg Symphony WINNIPEG CMA

4 WINNIPEG MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Superboards More than twice the size of a Poster, and located in high traffic locations or intersections, Superboards can be used to generate huge impact on their own or in conjunction with another Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable, so creative can be moved from one board to another to increase reach and campaign duration, or can be stored and reused for subsequent flights. Permanents Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often exceed their function as an advertising platform and become branded landmarks! Size varies depending on location but is always large and prominent. Located in high traffic areas, they are coveted and often used for long term campaigns in which an advertiser wants to dominate a critical pathway within a city or major highway. WINNIPEG CMA

5 WINNIPEG MEDIA Street Furniture: Transit Shelters Street Furniture provides entry into residential areas sometimes not available to other Outdoor formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are predominantly backlit, creating additional drama at night and lending themselves to special effects like opaquing, extensions and decaling. Digital Exterior An integral part of today s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day. WINNIPEG CMA

6 WINNIPEG MAP Winnipeg CMA Posters, Transit Shelters, Superboards, Permanents and Digital WINNIPEG CMA

7 WINNIPEG CONTACT OUTFRONT Media Winnipeg 21 Bunting Street Winnipeg, MB R2X 2P5 (204) WINNIPEG CMA