FY19 Colorado Tourism Office Marketing Matching Grant Recipients

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1 $25,000 Colorado Campground and Lodging Owners Association A marketing plan centered on the Camp Colorado Guide, and expanding the use of digital marketing and social media channels in order to inspire camping throughout Colorado. $25,000 Colorado Cross Country Ski Association The project focuses on forming new partnerships in order to expand the national and international reach of marketing, and grow an enthusiast base by engaging new or beginner visitors in the sport of Nordic skiing. $25,000 Colorado Distillers Guild Expansion of the Colorado Spirits Trail marketing plan which encourages travelers to visit distilleries, farms, historic sites and recreational areas across the state. $25,000 Colorado Dude & Guest Ranch Association Utilizing paid social, display ads and PPC, the association will target a younger audience in order to remain competitive and reach new audiences. $25,000 Colorado Springs Convention & Visitors Bureau The new campaign, "Unplug in Colorado Springs," is a multi-channel, collaborative marketing campaign designed to inspire the Texas market to visit Colorado Springs in the summer of $25,000 Colorado Wine Industry & Development Board Expansion of marketing audience from only in-state to national through print advertising in a nationwide publication. $25,000 Destination Colorado Marketing campaign designed to raise awareness of Colorado as a meetings destination through attendance at new national trade shows, new initiatives driving traffic to destinationcolorado.com, and building social media audiences. $25,000 Fremont County Tourism Council The 2019 Royal Gorge Region tourism marketing campaign will concentrate on new digital initiatives using new photography and videography, building brand awareness and encouraging longer stays and vacation experiences.

2 $25,000 Grand County Tourism Board County-wide effort to measure, analyze, and enhance the content depth and quality of Grand County mentions found in Google's products including maps, travel guides, trip apps & search engine results pages. $25,000 Grand Junction Visitor & Convention Bureau Six Colorado destinations have partnered to promote Colorado s National Parks and Monument to create awareness of these iconic parks and the state s diverse geography, culture, history. Leave No Trace s Care for Colorado Principles will be an important message of this initiative. $25,000 Huerfano County Development of new marketing assets, including video, photography, and graphics to launch an aggressive, regional marketing campaign. $24,978 Kiowa County Economic Development Foundation Creation of a new dynamic, multimedia website that brands the Canyons and Plains region and Kiowa County through evocative storytelling and photographs and promotes tourism through links to regional attractions, events and businesses plus itineraries, maps and travel tips. $25,000 Marketing Telluride The Telluride Tourism Board's Summer 2019 Connected TV (CTV) campaign will offer an innovative way to reach our target audiences and key air markets. $25,000 Ouray Chamber Resort Association A new collaboration including most of the newly outlined Region 5: "Mountains and Mesas" destinations which focuses on developing itineraries that feature the diversity of activities, experiences and scenery in SW Colorado. $25,000 Pagosa Springs Town Tourism Committee Expansion of the Colorado Historic Hot Springs Loop through development of new social media channels, complemented by themed itineraries pairing other activities with thermal bathing like skiing, sampling libations, rafting and motorcycle/classic car touring.

3 $15,000 Pikes Peak Outdoor Recreation Alliance Development and marketing of an outdoor adventure guide for all ages that will draw families to the region to recreate outdoors, providing a fun and easy-to-use guide to places and activities. $11,166 Rangely Area Chamber of Commerce A regional tourism marketing campaign highlighting the area s outdoor recreational opportunities through print, outdoor and digital advertising. $25,000 Saguache County Tourism Council Creation of a transmedia storytelling experience through traditional and digital delivery platforms to market the entire county. $25,000 Colorado Parks & Wildlife Increase photographic assets of Colorado wildlife species, scenic landscapes and a diversity of people recreating in various outdoor activities using state park facilities and Colorado outdoor resources. $25,000 Telluride Foundation Pioneer s Redefined is a marketing campaign to promote the undiscovered high desert beauty and recreational opportunities of the West End of Montrose and San Miguel counties to visitors from Colorado and throughout the nation. $25,000 Tourism Council of Carbondale Build on the success of the FY18 launch of the Colorado Creative Corridor which invites travelers to explore five rural destinations along a 331-mile trail through content development, digital marketing, PR and a passport program. $12,500 Trinidad-Las Animas County Economic Development Create a long-term cycling tourism strategy in Las Animas County, with an initial focus on the gravel adventure segment. Marketing strategy will include a combination of print and digital advertisements, videos and social media tactics. $25,000 United States Olympic Museum and Hall of Fame Development of an enhanced website which will highlight the museum and promote Colorado Springs as Olympic City USA.

4 Small $5, Meeker Chamber of Commerce Multifaceted tourism marketing campaign for Meeker and the surrounding area including a combination of initiatives to utilize new and existing efforts through CTO resources. $10,000 National Mining Hall of Fame and Museum Passport to Leadville History marketing campaign, targeting summer, midweek visitors to visit the area s museums, historic train, and more. $10,000 North Fork Valley Creative Coalition Utilizing preferred CTO marketing channels, the marketing project, Small Towns, Big Personality: Where Ag and Art Meet, will showcase the North Fork Valley as a hub of arts and cultural activity in rural Western Colorado. $10,000 Northwest Colorado Cultural Heritage Program A strategic, cooperative marketing plan for five counties and 17 communities in The Great West region of Colorado to advance cultural heritage tourism in the area. $10,000 Pueblo Performing Arts Guild Development of a 2019 spring/summer tourism marketing program to support increased visitation to Pueblo and the Pueblo Creative Corridor, a Colorado Certified Creative District. $10,000 Ridgway Area Chamber of Commerce A countywide strategic marketing campaign from the towns of Ridgway and Ouray to promote off-peak season tourism visitation by utilizing established, complimentary tourism assets and marketing initiatives. $10,000 San Luis Valley Tourism Association Production of a San Luis Valley visitors map which provides visitors a comprehensive resource of activities, annual events, hiking, biking and natural wonders to take in; as well as the scenic byways, hot springs, museums, and scenic railroads.

5 $6,600 Thingamajig Theatre Company Creation of the Colorado Mountain Theatre Tour which encourages visitors to explore the stunning mountains of Colorado by visiting five professional, intimate, and engaging theatres tucked away in the most beautiful spots in Colorado. $10,000 Town of Lyons Marketing off-season events and enhancing advertising reach to entice visitors to stop and visit local restaurants, shops and businesses. $10,000 Town of South Fork Promotion of the South Fork shoulder seasons, fall and deep winter, as a perfect time to visit as visitors are sparse but the weather is great, and activities are abundant.

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