INDEX. Introduction. Welcome to Brampton. Brampton Transit. Location. Audience & Statistics Brampton Transit Fleet Overview 11-12

Transcription

1

2 Introduction Welcome to Brampton Brampton Transit Location Audience & Statistics Brampton Transit Fleet Overview Service Area & Routes Advertising Opportunities INDEX

3 BRAMPTON TRANSIT

4 BRAMPTON Among Canada s 10 largest municipalities...third largest community within the Greater Toronto Area...A growth rate surpassing that of the GTA...Diversity at an unparalleled rate...innovation in the transit category commanding awards such as the excellence award in Smartbus Intelligent Transportation systems and exceptional service/outstanding achievement from the Canadian Urban Transit Association. Among Brampton s strategic priorities - Thriving, Growing, Serving, Preserving & Engaging. This is the City of Brampton and Brampton Transit

5 Brampton is the first city in the GTA and one of 10 in North America to be designated an International Safe Community by the World Health Organization in Home to more than 8,000 businesses, the City enjoys a Triple A credit rating by Standard & Poor, refl cting its debt-free position, exceptional liquidity levels and excellent economy. The City celebrates its diverse population that represents people from more than 175 distinct ethnic backgrounds and who speak over 70 different languages. Offering nearly 6,000 acres of parkland, Brampton, takes pride in being the Flower City and the Best Blooming Community in Canada. - The City of the Corporation of Brampton Brampton Population: 523,000 in 2011, now approaching 600,000. BRAMPTON

6 The City of Brampton maintains an effective transit network which currently services over 20 million riders per year. Transit ridership has increased by 40%. An impressive number, considering that the national average for transit ridership growth is approximately 3%. The efficienc, cleanliness, and reliability of the service paired with superior, customer focused features such as Real-Time Technology, Next Bus alerts and Transit Signal Priority, is just part of the reason why traveling by bus is the preferred method of commuting in this flourishing cit. Brampton Transit buses travel over 20 million kilometers on an annual basis, making up 900,000 hours. Now that s a lot of road time! BRAMPTON

7 BRAMPTON

8 LOCATION Bordered by Mayfield Road in the north, Winston Churchill Boulevard in the west, Highway 50 in the east and just below Highway 407 in the south, the City of Brampton is just west of Toronto and combines with Mississauga to form part of Peel Region. With expansive land, a close proximity to Pearson Airport and connectivity to several major highways, Brampton has evolved from a quiet bedroom town to a bustling community with over half a million people. It is perhaps the strongest example of a city that understands the nuances of urban planning and design. It s no wonder why the growth rate in Brampton has outpaced Canada s growth rate and will likely continue to do so. POINTS OF INTEREST Wild Water Kingdom Rose Theatre Powerade Centre Heart Lake Conservation Area Bramalea City Centre Shoppers World Brampton

9 A successful audience is a combination of a diversified group of people in the right environment. Brampton Transit delivers an eclectic mix of riders that spans across different ages, ethnicities and financial brackets. Given this wide ranging reach, and as a result of not catering to a particular niche group, the audience impacted by transit advertising in Brampton can accurately be considered as inclusive and representative of the entire City. AUDIENCE ANNUAL RIDERS OVER 20 MILLION AVERAGE MONTHLY RIDERSHIP OVER 1.6 MILLION AVERAGE WEEKDAY RIDERSHIP OVER 70 THOUSAND Launching Superstars: Comedian Russell Peters is considered one of Brampton s most celebrated cultural exports

10 Of course general numbers only tell part of the story. Take a look at some of the other statistics that speak to the make up of Brampton Transit s ridership base. Rider Profile Almost half of all riders (48%) are employed, while another 40% are students. Close to 1-in-10 riders surveyed said they ride a bicycle to or from their transit stop or terminal. 90% of riders have the internet at home. 57% of passengers have a smart phone with mobile internet access (57%). Consumer satisfaction is extremely high with over 78% or riders enjoying their experience on Brampton Transit. Male - 46% Female - 53% Fueling the economy: Brampton is considered one of the top 3 sources of employment & labour in the GTA. Major employers in Brampton include Loblaws, Rogers, Chrysler, Canadian Tire and Coca-Cola Key Age Groups < % 8% 9% 10% STATS 20% 64% of riders fall into the young and influential age category Source: Forum Research Report Brampton Transit Customer Satisfaction Survey *Percentages may not add up to 100% due to rounding or respondents who chose not to answer specific questions. 44%

11 BRAMPTON TRANSIT FLEET

12 BUS NETWORK Brampton Transit services all regions of the city providing unparalleled connectivity for residents and visitors. The fleet consists of 376 buses which includes 98 buses that are part of the Züm BRT network. With a mix of 40 and 60 lengths, buses provide seating capacity ranging from 37 to a high of 56. Fleet Innovations & Features Two hour transfer time Passengers are given ample time to navigate the system to reach their destination. This increases the amount of time riders are using the system and therefore the amount of time exposed to advertisements. Transfers even work between regular and Züm buses. Real-time Next Bus Information Bus users have the ability to time their commutes with advanced precision, thanks to the ability to key in a bus stop number and receive timing updates online, by , text or phone. That means less time waiting around, and more time on actual vehicles and in transit. NUMBER OF BUSES: 376 NUMBER OF ZUM BUSES: NUMBER OF BUS ROUTES: Transit Signal Priority (TSP) Brampton Transit has integrated TSP technology into their fleet, allowing buses to lengthen a green light or shorten a red signal at certain intersections. Now that s how you stay on schedule!

13 The network services the following routes: 501 Züm Queen (incl. 501A) 20 East Industrial 502 Züm Main 21 Heart Lake 505 Züm Bovaird 23 Sandalwood 511 Züm Steeles 24 Van Kirk 1 1A Queen 25 Edenbrook 2 Main 26 Mount Pleasant 3 McLaughlin 29 29A Williams 4 Chinguacousy 30 Airport Road 5 5A Bovaird 31 McVean 7 7A Kennedy 32 Father Tobin 8 Centre 33 Peter Robertson 9 Vodden 35 Clarkway 10 South Industrial 40 Central Industrial 11 Steeles 50 Gore Road 12 Grenoble 51 51A Steeles West 13 Avondale 52 McMurchy 14 Torbram 53 Oaklea 15 15A Bramalea 54 James Potter 16 Southgate 56 Springbrook 17 Howden 58 Financial 18 18A Dixie 92 Bramalea GO 19 Fernforest 115 Airport Express Devoted Users: 79% of riders have used the system for more than 1 year. SERVICE

14 RAPID TRANSIT Züm (pronounced Zoom) is Brampton Transit s Bus Rapid Transit (BRT) service, and was conceived out of the desire to improve transportation options within Canada s fourth-fastest growing city. With similarities to rail transportation, the BRT solution uses world class technologies to provide better and faster ways to connect people and places. Züm Routes: Züm Queen Street (Downtown Terminal to York University) Züm Main Street (Sandalwood Parkway to the Mississauga City Centre Terminal) Züm Steeles Avenue (Brampton Gateway Terminal to Humber College) Züm Bovaird Drive (Mount Pleasant GO Station to Queen Street/Goreway Drive) Phase II additions include service along Steeles Avenue to the Lisgar GO Station in Mississauga in 2015, and along Queen Street to the Mount Pleasant GO Station in ROUTES Notable Ridership Increases: The BRT boasts a significantly high influx of new users - an increase currently at 23%.

15 ADVERTISING OPPORTUNITIES

16 ADVERTISING Out-of-home displays have caught the eyes and whetted the appetites of countless consumers. Although it is the oldest form of advertising, out-of-home marketing has never been more relevant - Strategy Magazine

17 EXTERIORS Seen by transit users and the Brampton community as a whole, Exterior products have a huge impact and deliver significant reac based on city wide exposure. Viewed by pedestrians, cyclists, and drivers stuck in traffic with a front row view of these ads, exterior bus creative is impactful, it cannot be ignored and it cannot be turned off like other mediums. Exterior media includes the following key products: SEVENTIES KINGS SEVENTIES (70s) Size: 70 x 21 Placement: Primarily located at the back of the buses exterior although Seventies can also be placed on the sides. KINGS Size: 139 x 30 Placement: Located on the exterior of the bus on either side. Vehicle Availability: Exterior media is available on 278 buses in the Brampton fleet. Each bus can accommodate a King poster on either size, and a 70 on the back. VINYL Vinyl provides almost limitless options for customization. A range of sizes and unique shapes are some of the unique advantages of vinyl media. Placement: Full bus, half bus, headliner murals, bus backs Restrictions: Windows cannot be covered with vinyl EXTERIORS

18 INTERIORS Transit interiors provide an ideal platform to showcase creative that commands the attention of passengers who have ample time to absorb the message. That commute time pairs nicely with the above ground nature of Brampton s bus network. Given the prevalence of smart phones, riders can instantly investigate a brands message whether checking out a website or scanning a strategically placed QR code. Most importantly, the environment is one with minimal competition delivering a prime opportunity to drive results. VINYL Recognizing the wow factor appeal that vinyl brings to an advertising campaign, vinyl media is being introduced to the interior environment. Reach for the sky, and be one of the first clients to extend your creative reach to the ceiling. Have something else in mind? Let s discuss. VINYL POSSIBILITIES STANDARD INTERIOR CARD Size: 35 x 11 DOUBLE INTERIOR CARD Size: 70 x 11 (a standard interior at double the width) STANDARD & DOUBLE INTERIORS Placement: Located in every vehicle, interior media is printed on Styrene cards and placed in non-backlit card racks above the windows. Ads appear on both sides of the bus and each bus contains between standard interior card locations. INTERIORS Vehicle Availability: Interior media extends to the full network - all 376 vehicles currently in service

19 Exclusive Ad Inc. 340 King Street E., 2nd Floor Toronto, ON M5A 1K8 P: F: