WELCOME TO VANCOUVER MEDIA KIT 2016

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1 WELCOME TO VANCOUVER The OUTFRONT Media/JCDecaux joint venture is the exclusive provider of street furniture advertising within the city of Vancouver, until Our innovative product solutions include custom designed transit shelters and map stands. Customized TSA s provide access to hard to reach neighbourhoods, reinforce the uniqueness of each and their open fronts provide an excellent view of the ad panel. Map Stands are situated on major downtown streets near key tourist locations with high density vehicular and pedestrian traffic. Strategic poster placements on key downtown and outer routes target commuters heading through, into and out of Vancouver and the neighbouring municipalities of Burnaby, Surrey and Port Coquitlam.

2 VANCOUVER PROFILE Vancouver, a coastal seaport, is the third-largest city in Canada with a CMA population of more than 2 million. Scenic views, access to world-class ski destinations, mild climate, cosmopolitan cuisine and shopping help to keep Vancouver ranked as one of the top livable cities in the world. It is also one of North America s largest cruise ship ports, attracting a multitude of tourists annually. The city of Vancouver plus 21 municipalities make-up the CMA and represent one half of BC s population and economic output. Highly diversified industry and growing knowledge-based sectors with strong global linkages help to establish Vancouver as the second largest international finance centre in Canada. Our Vancouver products offer tremendous visibility and unequaled access to the market. MEDIA FORMATS Posters/Tri-Visions Transit Shelters Map stands All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafinder/ MARKET FACTS CMA Population 2,477,950 Access to worldclass ski destinations Average Household Income $87, million tourists visit Vancouver annually Major Ethnic Groups: Chinese, East Indian, Korean, Filipino Educational Institutions: 3 Universities, 4 colleges, 3+ post secondary institutions Tourism: 8.3 million tourists visit Vancouver annually; Gateway to Whistler/Blackcomb, Grouse Cypress and Seymour mountains Key Industry Sectors: Forestry, mining, tourism, transportation, film production, International workforce: 52% of the population speak a first language other than English SOURCES:Manifold Data Mining, Superdemographics 2014; City of Vancouver

3 MAJOR POINTS OF INTEREST Festivals & Events Bright Nights in Stanley Park Celebration of Light on English Bay International Dragon Boat Festival International Jazz Festival International Wine Festival British Columbia Institute of Technology (BCIT) Capilano University Columbia College of Vancouver Emily Carr Institute of Art & Design The Bard on the Beach Festival (Shakespeare Fest) Vancouver International Film Festival Vancouver International FringeFestival Vancouver Pride Parade Colleges/Universities Langara College Regent College Simon Fraser University University of British Columbia Vancouver Community College Convention Centres BC Place Conferences & Accommodation at UBC Morris J. Wosk Centre For Dialogue Rogers Arena Vancouver Convention Centre Shopping Brentwood Mall Chinatown Crystal Mall Gastown Granville St. Market Metrotown Mall in Burnaby Oakridge Centre Pacific Centre Mall Tourist Attractions Park Royal Shopping Centre President Plaza Mall Richmond Centre Robson St. Sinclair Centre Yaletown Sports CFL s BC Lions NHL s Vancouver Canucks Vancouver Canadians Baseball Vancouver Giants Western Hockey League Ballet British Columbia Canadian Rockies Capilano Suspension Bridge Granville Island Playland Stanley Park Telus World of Science UBC Museum of Anthropology Van Duesen Botanical Gardens Vancouver Aquarium Vancouver Art Gallery Vancouver Opera Vancouver Symphony Orchestra

4 VANCOUVER MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10 x 20 ) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%. Street Furniture: Transit Shelters and Map Stands OUTFRONT Media s Transit Shelter franchise for the City of Vancouver includes over 1,300 ad faces, along with Map Stands. Street Furniture provides entry into residential areas not open to other Outdoor, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are predominantly backlit, creating additional drama at night and lending themselves to creative special effects like opaquing. Extensions and decaling can also often be used to great effect.

5 VANCOUVER MAP Vancouver CMA Posters and Tri-Visions

6 VANCOUVER MAP Vancouver CMA Street Furniture

7 VANCOUVER CONTACT OUTFRONT Media Vancouver 1451 Adanac Street Vancouver, British Columbia V5L 2C4 Telephone: (604)