MEDIA KIT Opening the doors to Australia s most prestigious properties.

Transcription

1 MEDIA KIT 2017 Opening the doors to Australia s most prestigious properties.

2 2017 The Weekend Australian Mansion Australia was launched in April 2016 with great commercial support. This is a magazine aimed at whetting the appetites of our exclusive and influential audience as we open the doors to some of the nation s most prestigious homes. This is the only gloss publication (with an interactive digital execution) that can reach an elite national and international audience. The alignment with The Australian and The Wall Street Journal brands, teamed with the quality and breadth of the elite audience, make this the perfect vehicle to market premium products and properties. Mansion Australia features listings from Australia s top agents reaching local and international buyers.

3 Digital Print Edition HIGHLY ENGAGING DIGITAL PRINT EDITION The digital edition of Mansion Australia will include highly interactive elements including videos, image galleries, flash animation. The digital edition will be viewable across desktop, tablet and mobile devices with no limit on interactive elements. It will be available on all platforms and stay live on the Australian website for the publication of the next issue. The Australian will drive traffic via an extensive online and print campaign, prompted through various News Corp assets including The Australian, realestate.com.au, The Wall Street Journal and Mansion Global. Added Advertiser Benefits MULTIPLE TOUCH-POINTS Advertisers receive extended visibility and extended customised Mansion Australia content across a digital publication optimised for multiple devices allowing readers/consumers to come back time and again using this buying guide as a reference point. LIVE LINKS All advertisers URLs in the ready-mag are click-able. VIDEO CONTENT Utilising client s own experts and video content we are able to pop up video to advertisements giving readers options on how they consume information. PHOTO GALLERY The ability for clients to showcase the beauty and diversity of their property through a photo gallery. Live Demo mansionaustralia.com.au

4 Editorial Profiles TURI CONDON JONATHAN CHANCELLOR LISA ALLEN Turi Condon is The Australian s Property Editor. With over 20 years of experience in property and business journalism, Turi has covered local and international residential, prestige and commercial property markets providing news, trends analysis, profiles and commentary. Jonathan Chancellor has been writing about residential property since the early 1980s. He writes weekly columns for The Saturday Daily Telegraph and Sunday Telegraph in Sydney. He co-founded the Property Observer website in Lisa Allen is The Australian s Prestige Property Editor and has covered real estate, tourism and state politics for over 18 years. She is an award winning journalist a former AFR Queensland Bureau Chief.

5 Demographics 56% Social Grade A or B 1.8m Average Value of Business Decisions 53% Tertiary Educated 76k Have $250k+ Household Income 1.6m Readership 2x More Likely C-suite $768k+ Average Value of Investments 105k Over $1 Million in investments Intend to buy a property within 12 months 138k 88k 73k Property to live in Investment Property Second or holiday property Source: emma conducted by Ipsos MediaCT, 12 months ending November 2015

6 True National & International Reach 35, , , , , ,000 36, m Weekend Australian + Website

7 Connecting to 3.1 Million people in Asia + 658k affluent U.S. visitors. Source: emma conducted by Ipsos MediaCT, 12 months ending November 201 *comscore PlanMetrix, April 2015, Ipsos Affluent Survey USA 2014; 2014 WSJ Europe Subscriber Study, 2014 asia.wsj.com Subscriber Study.

8 Our Deadlines PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE 25th February th February th February th March th March th March th April th April th April th May th May th May th June th June th June th August th August th August th September th September th September th October th October th October th November th November th November 2017 Our Specifications Half page not available for retailers Double Page Spread Type 293 x 534mm Trim 310 x 550mm Bleed 320 x 561mm Full Page Type 293 x 262mm Trim 310 x 278mm Bleed 320 x 289mm Half Page Horizontal Type 144 x 262mm Trim 161 x 278mm Bleed 171 x 289mm

9 Promotion Mansion Australia will be promoted in multiple markets across Australia, Asia and USA. Supporting the digital edition will be a significant traffic driving campaign across multiple websites and print titles. Traffic drivers will be in market for a full month. AUSTRALIAN SITES ASIAN SITES US SITES

10 Advertising Opportunities What Is Mansion Global? Mansion Global is a luxury real estate destination connecting wealthy, international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions.

11 Property Listings Visually-driven property pages drive leads in an informative, uncluttered environment. Translated for all three editions English, Chinese and Spanish, searchable throughout the site. LISTING FEATURES Hero image photo gallery (unlimited photos) Prominent lead generation contact form with photo Detailed property and neighborhood information Market comps Video COST $390USD

12 Mansion Global Attracts Prospective Buyers, Globally. U.S. 25% EUROPE 20% APAC 23% LATAM 18% ME & AFRICA 14% Source: Internal Records, Omniture based on percentage of total visits

13 Interiors Mansion Australia new Interiors section will focus on the best in residential interior design. Each edition we will look at what s new in furniture and home accessories as well and take a look inside some of Australia s most luxurious and chic homes. The section will also include interviews with leading architects and interior designers and information to inspire readers in designing their own homes. The new Interiors section of Mansions will be edited by David Meagher, editor of The Australian s WISH magazine.

14 FOR MORE INFORMATION, OR TO BOOK ADVERTISING, PLEASE CONTACT: FRANKIE QUINN Senior Account Manager - Property T: M: E: frances.quinn@news.com.au