The Travel Industry Essential MEDIA INFO 2017

Transcription

1 The Travel Industry Essential MEDIA INFO 2017

2 Fast facts ABTA Magazine is the official publication of ABTA, The Travel Association. Format: A high-quality, A4, perfect-bound publication in full colour, written and edited by experienced travel journalists. Pagination: Each issue is 68 pages, complemented with a dedicated guide (one minimum). Design: Contemporary with well-defined feature formats and exceptional travel photography. Frequency: Six times a year accompanied by an newsletter. Distribution: ABTA Magazine is distributed on a named basis to all ABTA Members (travel agents and tour operators, covering both leisure and business travel). It s also distributed to all UK tourist board offices and the head offices of ABTA Travel Industry Partners, as well as to leading travel companies in sectors such as hotels, aviation, cruise, rail and car rental. Readership: More than 55,000 travel professionals across the UK and Ireland. ABTA E-magazine ABTA Magazine is produced as a digital magazine, ed to 28,000-plus travel professionals, hosted on ABTA s website and a standalone URL (abtamagazine.co.uk/november16). Editorial content ABTA News: The latest developments from ABTA, including lobbying, campaigns, seminars and the Association s response to recent events. Front section news & lifestyle: A round-up of, and reaction to, the latest industry developments. Analysis features: Delving deeper into the business issues that most affect our readers. Reviews: Regular hotel and flight reviews, plus rail journeys, ferries, tourist attractions and spas. CountryByCountry.com: The CountryByCountry website combines content from the ABTA Magazines, its guides and the annual ABTA CountryByCountry Guide. Original content includes a weekly blog, top 5s and destination features, plus competitions and digital versions of the ABTA portfolio of publications. ABTA, the brand ABTA has been at the heart of travel for over 60 years. Its aim is to help Members grow successfully and sustainably, and to give consumers confidence in their travel experience. ABTA stands for expertise, reliability and fairness. This ensures holidaymakers remain confident in products bought from ABTA Members. ABTA has more than 1,200 Members and 5,000 Member offices, with a collective turnover of 31bn. It s been voted a Business Superbrand every year since Its logo is recognised by 71% of the UK. Double-page spread 10,400 Full page 5,950 Half page 3,870 Quarter page 2,450 Outside back cover 8,450 Inside front cover A4 7,225 Inside front cover DPS 13,925 Inside back cover 6,550 Opposite contents 6,250 Gatefold* 18,500 Coverwraps* 18,500 Advertorials* +25% Terms of service If APL Media Ltd is required to amend or resize supplied artwork a 45 charge will be incurred per round of changes per hour. Own-brand house-style advertorials must have Promotional Feature on the eyebrow. Advertiser-supplied advertorials will state Advertisenent Feature on the eyebrow. All adverts/promotional features/advertisement features are subject to editorial approval. APL Media reserves the right to make grammatical changes and corrections in order to meet the house style. ABTA MAGAZINE IS THE BEST SOURCE FOR UNBIASED, DETAILED TRAVEL INDUSTRY INFORMATION FOR ABTA MEMBERS. IT CONTINUES TO BE ONE OF THE MOST COST- EFFECTIVE ADVERTISING MEDIUMS FOR TRAVEL INDUSTRY COMPANIES TO PROMOTE THEIR PRODUCTS. MARK TANZER, CHIEF EXECUTIVE, ABTA

3 ABTA MAGAZINE PROVISIONAL FEATURES SCHEDULE February 2017 Cover: Malaysia 48 hours in: Durban 2nd destination: UK Travelogue: Miami Analysis: Responsible tourism Special report: 2016 in review Travel Trends 2017 April 2017 Cover Story: Cuba 48 hours in: Seoul 2nd destination: Italy Analysis: Luxury cruise Special report: Weddings/ honeymoons June 2017 Cover Story: Wild Africa 48 hours in: Las Vegas 2nd destination: Canary Islands Analysis: Millennials Special report: Selling peripheral products August 2017 Cover Story: Winter sports destinations 48 hours in: Paris 2nd destination: Indian Ocean islands Analysis: Winter sun market Special report: Sustainable travel - last chance tourism October 2017 Cover Story: Japan 48 hours in: Santiago 2nd destination: Iceland Analysis: Wellness and spa holidays Special report: LGBT travel December 2017 Cover Story: South America adventures 48 hours in: Tel Aviv 2nd destination: Croatia Analysis: Special interest tours Special report: Wildlife and safari travel

4 THE GUIDES The Each edition of ABTA Magazine comes with one or more dedicated, offering comprehensive coverage of specific countries, regions or themes. Format: Quality, full colour, A4 publications written and edited by experienced journalists. Pagination: Each dedicated Guide is between eight and 100 pages in length. Design: Modern and contemporary with strong, vibrant travel visuals. Each Guide will reflect the overall style of ABTA Magazine, although a bespoke approach will be taken to the design of key individual features. Editorial overview General content: ABTA Magazine s dedicated cover specific destinations or issues in depth, using experienced travel writers to approach the subject in a variety of ways, using numerous feature styles. The provide more than just a snapshot, delving further into lesser-known areas to help give readers a deeper understanding. An example of content follows: Main features: A combination of established and bespoke feature styles, including top 10, eyewitness, matchmaker, city break, food & drink, where to stay and special interest pieces. Extras: Destination will conclude with both a map and a travel essentials page, breaking down everything a reader needs to know. Other options include company/people profiles and hotel/flight reviews. Client brief: For sponsored ABTA, we consult with the client before planning the content of the publication and the positioning of the features. ABTA E-guides ABTA Magazine will be produced electronically and ed to our database of 28,000-plus travel professionals and hosted on ABTA s website. Printed advertisements appear electronically with fully functional hyperlinks. Client supplements Bespoke, client publications dedicated to specific organisations from tourist boards such as Graubünden to hotel groups like Hyatt Hotels & Resorts are also available on consultation. Double-page spread 13,500 Full page 7,750 Half page 5,050 Quarter page 3,200 Outside back cover 10,950 Inside front cover A4 9,350 Inside front cover DPS 18,100 Inside back cover 8,500 Opposite contents 8,150 Gatefold* 24,050 Advertorials* +25% Sponsorship opportunities* POA Terms of service If APL Media Ltd is required to amend or resize supplied artwork a 45 charge will be incurred per round of changes per hour. Own-brand house-style advertorials must have Promotional Feature on the eyebrow. Advertiser-supplied advertorials will state Advertisenent Feature on the eyebrow. All adverts/promotional features/advertisement features are subject to Editorial approval. APL Media reserves the right to make grammatical changes and corrections in order to meet the house style. WE ENJOY AND APPRECIATE THE CLOSE RELATIONSHIP WE VE HAD WITH APL SINCE WE APPRECIATE THEIR PROFESSIONALISM AND FLEXIBILITY WHEN IT COMES TO ADAPTING AND IMPLEMENTING OUR BRAND AND COMPANY GUIDELINES. ANDREW ASHMORE, VICE PRESIDENT GLOBAL SALES - EMEA, HYATT HOTELS & RESORTS

5 2017 ABTA guide THE DAILY Fast facts The guide features detailed travel information on more than 180 destinations worldwide, with the information provided by national and regional tourist boards. The guide is divided as follows: Volume 1: UK & Europe Volume 2: Middle East & Africa Volume 3: Asia & Australia Volume 4: The Americas & Caribbean Volume 5: ABTA Members & Partners (including a detailed industry supplier directory) The guide also features suggested itineraries for each country, plus a feature-filled, extended front section, devoted to best in travel in each region. Readership: More than 55,000 travel industry professionals throughout the UK and Ireland. Distribution: On a named basis to all ABTA Members plus all UK tourist board offices and the head offices of ABTA Partners. It s also distributed to corporate travel managers plus companies in sectors such as hotels and aviation. Frequency: Published annually. The next edition will be published in January Format: Five high-quality, perfect-bound publications, presented together as a box set. Design: Contemporary, with strong imagery, easyto-navigate information, maps and flags. Fast facts Now in its 17th year, ABTA Golf is the only annual publication dedicated to promoting golf clubs, resorts and destinations to the travel trade. The magazine gives buyers and sellers of golf holidays an in-depth understanding of products and the market, helping them compete in this growing sector the International Association of Golf Tour Operators estimates golf tourism generates in excess of 2.5bn a year. Format: A4, high quality, perfect bound publication in full colour. Approx 270 pages. Design: Modern and contemporary with strong, vibrant colours and travel visuals. Frequency: Annual guide. Distribution: Launched each year at the International Golf Travel Market (IGTM), this year held in Mallorca. ABTA Golf 2016 will also be produced as an ezine and sent to 22,000-plus travel professionals and hosted on ABTA s website. It will be distributed to members of: ABTA The Travel Association (UK) American Society of Travel Agents (ASTA) Irish Travel Agents Association (ITAA) Association of Canadian Travel Agents (ACTA) International Golf Travel Market (IGTM) Readership: More than 60,000 travel industry professionals throughout the UK and Ireland. Fast facts ABTA Magazine will again produce its successful daily magazine covering World Travel Market (7-9 November 2016), packed full of show news, features, reviews, photography and interviews. Format: A4, full colour, written by experienced journalists. Approx 100 pages per issue. Design: Modern and contemporary in style with strong, vibrant travel and lifestyle visuals. Frequency: Three editions (daily, 7-9 November). Distribution: 40,000-plus in three days. Distribution includes: Exclusive distribution rights at Custom House and Prince Regent DLR stations (for WTM registration). To every room in every hotel in the vicinity of Excel (pre-show opening) for breakfast reading. Within the exhibition centre the publication will be available from ABTA s stand. Eblasted after the show to 25,000-plus travel professionals. ABTA Magazine, the daily The Daily offers unrivalled access to delegates at one of the world s largest gatherings of travel professionals. Boost visitors to your stand. An opportunity to build your profile in the international market with several options for editorial inclusion within coverage of WTM Double-page spread 14,250 Full page 8,750 Half page 5,450 Double-sided destination tab 15,350 Outside back cover 27,450 Inside front cover Double-page spread 17,950 Inside back cover 14,250 Opposite contents 14,250 Advertorial* +25% Double-page spread 12,750 Full page 8,750 Half page 5,150 Quarter page 3,250 Outside back cover 11,450 Inside front cover A4 10,200 Inside front cover DPS 13,150 Inside back cover 9,600 Opposite contents 9,150 Gatefold* 16,500 Coverwraps* 16,500 Advertorial* +25% Double-page spread 11,950 Full page 8,250 Half page 4,400 Quarter page 2,950 Covers & Gatefold* Call to discuss Advertorials* +25%

6 2017 ABTA guide THE GUIDES THE DAILY Advertisement Sizes Advertisement Size Bleed Trim Type Area Double-page spread 307mm x 430mm 297mm x 420mm 10mm inside of trim Full page 307mm x 220mm 297mm x 210mm 10mm inside of trim Half-page horizontal N/A 130x177mm 5mm inside of trim Quarter page N/A 130x84mm 5mm inside of trim Spot Box N/A 84mm X 48mm 3mm inside of trim All sizes in millimetres (height x width). Allow 10mm gutter (for text running across the spine) PDF Specifications: Our preferred method of delivery is Adobe Acrobat PDF. Standard: PDF/X-1a:2001 Compatability: Acrobat 4 (PDF1.3). Colour Profile / Output intent: Coated FOGRA39 (ISO :2004). We cannot guarantee the quality of the final print for files supplied outside of these specifications. Colour variations will occur if your files do not utilise the colour profile and respect guidelines outlined above. Artwork not meeting the technical specifications will fail our preflight and be returned to you for resupply. All ads should be supplied according to the naming convention: Publication Name, Month, Year and Advertisers Name. Example: ABTAGOLFmmyy_AdvertisersName.pdf Artwork design: APL Media Limited is able to offer an artwork design service for advertisers who are unable to produce artwork. Advertisers are expected to provide elements to specification at least 5 weeks prior to the on sale date. Costs vary depending on artwork requirements. Advert * client supplies all material. 300 minimum Promotional Feature * client supplies all material. 400 minimum Advert * OR Promotional Feature * APL sourced material 600 minimum Additional Amendments / Artwork resizing * 45 per round of amendments per hour. *APL Media Ltd will provide two sets of PDF proofs (design and changes) for client approval. The final third set of pdfs for fact checking and approval/records only. Approval is required within 48 hours. If further changes are required this will incur a 45 charge per round of amendments, per hour. Excludes image(s) cost; image searches 40 per hour; and copy writing 40 per hour Terms of service If APL Media Ltd is required to amend or resize supplied artwork a 45 charge will be incurred per round of changes per hour. Own-brand house-style advertorials must have Promotional Feature on the eyebrow. Advertiser-supplied advertorials will state Advertisenent Feature on the eyebrow. All adverts/promotional features/advertisement features are subject to Editorial approval. APL Media reserves the right to make grammatical changes and corrections in order to meet the house style. ABTA MAGAZINE IS THE BEST SOURCE FOR UNBIASED, DETAILED TRAVEL INDUSTRY INFORMATION FOR ABTA MEMBERS. IT CONTINUES TO BE ONE OF THE MOST COST- EFFECTIVE ADVERTISING MEDIUMS FOR TRAVEL INDUSTRY COMPANIES TO PROMOTE THEIR PRODUCTS. MARK TANZER, CHIEF EXECUTIVE, ABTA f: +44 (0) production@aplmedia.co.uk aplmedia.co.uk Updated 11 April APL Media Limited