transavia media kit 2018
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1 transavia media kit 2018
2 about transavia Transavia France, a subsidiary of the Air France-KLM group, has a modern fleet of 29 aircraft, expanding to 33 in April The airline has 82 destinations and has transported more than 24 million passengers since it started a decade ago. Based in Paris Orly, Nantes and Lyon, it now flies 5.6 million passengers a year between France and Europe with an estimated 6.2 million travellers in Declared best low-cost carrier by website Flight Report, the airline continues to live up to its promise, Making low-cost feel good. the stats* Founded in 2007 By million passengers flown 2015 new identity created 2017 the airline (including Transavia Netherlands) has 76 Boeing HV & TO including 68 B s and 8 B s 82 destinations across Europe and the Mediterranean Basin One of the youngest fleets in Europe an average aircraft age of 5 years * Transavia France, TO & HV figures
3 focus on transavia customer profile 2017 Customer base/ commercial The objective of the company is to sell to a broad group of customers Current customer base is evenly balanced between male/female Important and large share of French/ Parisian customers Average age, 38 Consumer communication target group Transavia carries a large percentage of millennials It flies to 3 airports in France which allows for regional and national campaigns Loyalty Goal of the airline is to increase share of frequent flyers Where passengers come from 7% 1% 6% 78% 2% Where passengers leave from 84% 7% 9% Paris Nantes Lyon 1% 1% 1% 40% of passengers are millennials Gender of travellers 52% 48% Loyalty 67% 1 TRIP PER YEAR 24% 2-3 TRIPS PER YEAR 9% FREQUENT FLYER The frequent flyer takes 4 or more trips per year
4 about Enjoy! Enjoy! Magazine is aimed at 25- to 35-yearold French travellers. It speaks to a social media-savvy generation going on short/ medium-haul trips around Europe and the Mediterranean Basin. The content (80% FR / 20% EN) focuses on short reads, listicles and buzz-words plus bright and breezy features. It s smart and clever, inspiring readers to go on spontaneous trips across Transavia France s network. From Instagrammable trends to influencer s latest holiday hotspots, Transavia France s newly launched magazine is all about modern travel while reflecting the brand s more grown-up image now that the airline has been serving its customers successfully for more than a decade.
5 rates Full page 9,990 Half page 5,730 Double page spread 16,210 Inside front cover 12,780 Inside front cover spread 21,600 Outside back cover 13,950 Advertorials are charged at 10% extra Series bookings 3 months 5% discount 6 months 10% discount 12 months 15% discount
6 technical specifications DPS 400mm wide x 270mm high plus a 3mm bleed on all sides ADVERT SIZE (Width x Height) Full page 200mm wide x 270mm high plus a 3mm bleed on all sides Half page horizontal 180mm wide x 120mm high DPS TRIM SIZE: 400MM X 270MM BLEED SIZE: 406MM X 276MM FULL PAGE TRIM SIZE: 200MM X 270MM BLEED SIZE: 206MM X 276MM HALF PAGE HORIZONTAL 180MM X 120MM
7 why travel media? As more people travel, our media grows stronger and stronger. Travel media is unique in today s advertising environment, not only because of the increasing consumer numbers, but because we have a deep understanding and knowledge of who is travelling, as well as where and when. Furthermore, our media is always positive, aspirational and inspiring. Passenger numbers are growing 3-5% every year (IATA) Passenger numbers will double in the next 20 years (IATA) 74% of passengers read inflight magazines (Kantar TGI) Travel media has the most affluent readership in the world (Gfk MRI) Travellers are 50% more engaged reading inflight than when on the ground (Ink: A Flight to Remember) Inflight media is always inspiring and positive Travel media reaches real people without being a digital distraction All travel media can be targeted Ink is the largest travel media company in the world with award-winning content
8 contact Steve Rowbotham Sales Director, Ink
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THE GROUP AT A GLANCE N O RTH SEA IRELAND GROUP TOUR OPER ATOR UNITED KINGDOM Revenue* Gross margin %** Underlying EBIT** Underlying EBIT %** 11M >7;+& 57*** 2017 2016 7,122m 15.4% 250m 3.5% 6,646m 16.9%
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