MEDIA KIT 2018 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED AND INFLUENTIAL FASHION BUSINESS PROFESSIONALS.

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1 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED AND INFLUENTIAL FASHION BUSINESS PROFESSIONALS.

2 Ragtrader Ragtrader is Australia s oldest and most reputable fashion business media brand. Ragtrader s worth has been forged over decades from deep industry relationships and cutting investigative journalism. But despite its heritage, Ragtrader continues to innovate and evolve, to stay at the forefront of the industry, and to continue delivering the news and content that Australia s fashion industry professionals want and need.

3 Our audience, your customer Ragtrader attracts a diverse audience from all areas of the fashion industry. 43% of the audience hail from companies with organisational revenue of less than $1M per annum, while 22% have revenue of $50M+. Ragtrader services large and small fashion industry players alike. The majority of our audience consists of those who are key decision makers in their organisation. Senior and middle management, as well as owners make up 93% of the Ragtrader readership. FINANCIAL SERVICE 1% LOGISTICS SERVICE 1% OTHER RETAIL PROPERTY MANAGEMENT EDUCATIONAL INSTITUTION 4 % 3 % 5 % 24 % RETAIL OUTLET MANUFACTURE AND SUPPLY 18 % by organisiation type DESIGNER LABEL OR FASHION BRAND 20 % 24 % ECOMMERCE OTHER SENIOR EXECUTIVE SALES 12 % 12% BUYER 7 % 4 % FINANCE TEACHER / STUDENT DESIGNER OR CREATIVE MARKETING OR COMMUNICATIONS 13 % 16 % by job type 27 % 4 % 3 % ADMINISTRATION TECHNOLOGY 1% HANDS ON PRODUCTION 1% CEO / MANAGING DIRECTOR

4 Ragtrader platforms 1 MAGAZINE Published monthly, Ragtrader takes an in-depth and investigative look into special topics and issues impacting the industry alongside interviews with the industry s most high-profile figures and the latest research and analysis. A digital edition is available for download via Zinio (ios, Android and PC) 1 Circulation: 5,000 Readership: 15,500 (PUBLISHER S STATEMENT) 2 WEBSITE ragtrader.com.au, delivers the latest industry information as it breaks, as well as listing events, blogs, and archived content Monthly Unique Users: 24,895 (GOOGLE ANALYTICS OCT 2017) 3 ENEWS Weekly update of the latest news and information straight to our audience 2 Subscribers: 6,478 (GOOGLE ANALYTICS OCT 2017) 4 SOCIAL A highly engaged and interactive community Facebook: 4,504 Twitter: 11,500 Instagram: 2,131 LinkedIn: 257 (AS AT OCT 2017) 3 4

5 Events and programs Ragtrader L!VE features industry leaders from some of the most respected retailers in Australia. The conference aims to equip its audience with the skills, inspiration, knowledge and insights needed for business success NEXT GEN TOP 10 Championing the rising stars of the fashion industry, with CEO s from the biggest retail groups in the country nominating their star recruits ROUNDTABLES & FORUMS A selection of key fashion figures discuss the issues affecting the industry CUTTING FLOOR TO COVER STUDENT COMPETITION Students are given the opportunity to showcase their work to the fashion industry via a Ragtrader front cover. The competition is open to design students nationally, with work judged by an all-star panel POWER 30 The annual list of the most influential names in fashion, as nominated by the industry

6 Magazine editorial schedule JAN/FEB Trends and Forecast MARCH Logistics APRIL Omni-channel MAY Sydney Fashion Week RFID and Barcoding JUNE Retail Management Systems JULY Logistics AUGUST Retail technology and Innovation SEPTEMBER Ragtrader LIVE Footwear OCTOBER Export & Offshore manufacturing NOVEMBER Visual merchandising Store Design, layout & fit out DECEMBER m-commerce Note: may be subject to change

7 Marketing solutions In conjunction with the Yaffa Custom Content department, Ragtrader can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES

8 Industry touchpoints MAGAZINE CUSTOM CONTENT DIGITAL RTR L!VE Top 10 ways to reach our industry 5 FASHION WEEK STUDENT DESIGN COMP FASHION S POWER 30 NEXT GEN TOP 10 MEET THE TEAM ROUND TABLES & FORUMS 1 MAGAZINE Australia s business bible of the fashion industry Readership: 15,500 Circulation: 5,000 2 DIGITAL Website: 24,000+ Monthly Unique Visitors enews: 6,050+ database of subscribers Social: Community of 18,000+ followers 3 RTR L!VE Sydney and Melbourne events bring together heavyweights of the fashion industry 4 FASHION WEEK Ragtrader L!VE at Mercedes-Benz Fashion Week Australia is a live format conference with topical speakers and panel discussions 5 STUDENT DESIGN COMP. Provides fashion students with the invaluable opportunity to have their design showcased to the entire fashion industry. 6 FASHION S POWER 30 A list of the most influential names in Australian fashion. Nominated by the industry, voted by the industry 7 ROUNDTABLES & FORUMS A selection of key fashion figures discuss the issues affecting the industry 8 MEET THE TEAM A regular feature profiling executives at major fashion businesses. 9 NEXT GEN TOP 10 Ragtrader asks CEO s to name their star recruit and the next generation of industry decision makers 10 CUSTOM CONTENT Vlogs, videos, reviews, events, edm s, sponsored editorial, social media, breakfast seminars, websites, webinars and more bespoke options UNIQUE USERS: GOOGLE ANALYTICS OCT 2017

9 Rate card and material specifications 2018 Magazine Rates Size Casual x Full page $4810 $4520 $4150 $3780 ½ page $3680 $3200 $2790 $2550 ¼ page $2500 $2200 $2000 $1800 Front cover $5800 ¹ 4 page (classifieds) $495 ¹ 8 page (classifieds) $300 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¼ page square ¼ page horizontal ¹ 8 page horizontal ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Jan/Feb 8 Jan 15 Jan 2 Feb Mar 5 Feb 12 Feb 2 Mar Apr 15 Mar 12 Mar 30 Mar May 9 Apr 16 Apr 4 May Jun 7 May 14 May 1 Jun Jul 12 Jun 19 Jun 6 Jul Aug 9 Jul 16 Jul 3 Aug Sep 6 Aug 13 Aug 31 Aug Oct 10 Sep 17 Sep 4 Oct Nov 8 Oct 15 Oct 2 Nov Dec 12 Nov 19 Nov 7 Dec Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $4100 Billboard* $3500 Extended Leaderboard $3500 Leaderboard $3060 MREC $1800 SREC $670 Background Skin* $5800 Pop-up Video POA POA Leaderboard $2100 MREC $1100 SREC $580 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Monthly $3900 (per broadcast) Banner $3000 Medium Banner $1860 MREC $2000 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Michael Christofis Business Development Manager P: E: Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 5 DEC 17

10 Contact Michael Christofis Business Development Manager P: E: Assia Benmedjdoub Editor P: E: Helen Davies Publisher P: E: Published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F:

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