THOMAS COOK Media information

Transcription

1 THOMAS COOK Media information 2014 the most established brand in the travel industry

2 Thomas Cook about the company Thomas Cook is one of the UK s market-leading leisure and travel groups. Established in 1841, Thomas Cook is also a well-regarded brand it was named one of the UK s leading consumer brands in the 2013 Superbrands list, coming in at the top of the Travel Agents and Tour Operators category, ahead of Thomson, Virgin Holidays and Kuoni. Thomas Cook sells sun, winter sun, city break and far away holidays to over 60 destinations across the world. The company s airline operates a fleet of 32 aircraft and flies from 16 regional airports to more than 57 destinations worldwide, carrying over 6.5 million passengers per year. Thomas Cook manufactures over 6 million package holidays per year. The sector is remarkably resilient, with most customers feeling that a summer holiday is the last thing that they would give up in tough economic times. Thomas Cook UK and Ireland has a network of more than 600 high-street stores nationwide, and operates some of the world s favourite travel brands, including: Airtours, Club 18-30, Cresta, Cruise Thomas Cook, Direct Holidays, Escapades, Elegant Resorts, Essential Travel, Gold Medal, hotels4u. com, Manos, Neilson, Netflights.com, Pure Luxury, Thomas Cook, Thomas Cook Signature, Thomas Cook Tours and Thomas Cook Sport.

3 The magazine Thomas Cook Travel is the inflight magazine for Thomas Cook, one of the best-known and most established brands within the travel industry. Published quarterly and distributed in every seat pocket on all Thomas Cook group flights, it reaches an audience of two million people per issue. The magazine features 122 pages of stylish design, breathtaking photography and compelling travel stories. It is designed for discerning audiences; people who love the good life and are looking for unforgettable experiences across Thomas Cook s global network. Within the pages of Thomas Cook Travel, you ll find features on fashion, beauty, adventure, food, hotels, technology and culture, plus celebrity interviews and travel tips that inform and inspire passengers travel and lifestyle decisions. And, of course, we shine a spotlight on Thomas Cook s incredible destinations, with engaging travel features from expert writers.

4 The opportunity Thomas Cook Travel magazine is read solely by UK travellers. Each issue is read by million passengers, ensuring that your products and services reach a captive, receptive and engaged audience. Every day, between 5,000 and 31,000 holidaymakers (depending on the time of year) are able to view your advertising onboard in Thomas Cook Travel. A recent Customer Satisfaction Survey showed that 65% of respondents rated the magazine as excellent or good. As the magazine is published quarterly, your campaign will run for a three-month period, providing you with one of the most cost-effective media to promote your business. The magazine is available to view online at thomascookmagazine.com. Publication dates February to April 2014 May to July 2014 August to October 2014 November 2014 to January 2015 to thomas cook passengers have expressed an interest in the following areas: dining out travel fashion music / film exercise other cultures 55% 70% 70% 80% are abc1 are married or living with a partner spend 1,000+ on their holiday book their holiday at least two months in advance over a third of thomas cook passengers holiday overseas more than twice a year SOURCES: GB TGI 2012, FLIGHTGLOBAL

5 Advertising rates DISPLAY 1 INSERTION 2 INSERTION 4 INSERTION 1 INSERTION 2 INSERTION 4 INSERTION Double-Page Spread 22,794 20,514 18,462 28,036 25,232 22,708 Full Page 11,994 10,795 9,715 14,752 13,277 11,950 Half Page 6,594 5,934 5,340 8,110 7,299 6,568 Quarter Page 3,626 3,263 2,936 4,460 4,012 3,612 SPECIAL POSITIONS Back Cover 14,885 13,396 12,056 18,308 16,477 14,829 Inside Front 13,995 12,595 11,335 17,213 15,492 13,942 Inside Front Cover DPS 25,073 22,565 20,308 30,840 27,755 24,978 Inside Back 13,193 11,963 10,768 16,353 14,717 13,244 ADVERTORIALS Double-Page Spread 25,073 22,565 20,308 30,839 27,754 24,979 Full Page 13,194 11,874 10,686 16,360 14,723 13,251 Advertorials are creatively tailored to blend in to their editorial surroundings. They engage and involve the reader, and deliver an endorsed message in the magazine s voice. Advertorials are used to communicate using more seductive detail, talk directly to relevant audiences and include information that is relevant, of interest and alluring to the reader. They can be used to add a strategic extension to your existing campaign, and create time-sensitive advertising to link and associate with current calendar events. Competitions can be included to drive a call to action, and there is also the opportunity to create new original images via commissioned photoshoots (ask about our advertorials presentation to see some examples). INSERTS 70 PER THOUSAND 10% discount to accredited agencies. Payment terms net 7 days of publication with approved credit. First-time advertisers must submit credit application, or provide payment with insert order. 1.75% monthly finance charge to overdue accounts. Rates reflect space charges only. Bleeds at no extra charge. Production costs will be billed at rates quoted. Production rates on request. Prior copy approval required. If you're interested in advertising in the next issue of Thomas Cook Travel, please contact Chris Davies, Group Publisher on +44 (0) or at chris.davies@ink-global.com. For editorial enquiries please contact Mike MacEacheran, Editor via at Mike.MacEacheran@ink-global.com